Beauty and Personal Care in Norway
Market Direction I 2023-05-04 I 135 Pages I Euromonitor
Overall, retail volume sales declined and retail current value growth slowed appreciably in 2022 following the spikes in increments registered in the wake of the Coronavirus (COVID-19) pandemic in 2020 and 2021. However, due to inflation and rising unit prices, coupled with a still strong premiumisation trend, retail current value sales witnessed a small increase. While retail volume sales declined, the decrease was relatively modest compared to the compound gain registered over 2020-2021. This...
Euromonitor International's Beauty and Personal Care in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Beauty and Personal Care in Norway
Euromonitor International
May 2023
List Of Contents And Tables
BEAUTY AND PERSONAL CARE IN NORWAY
EXECUTIVE SUMMARY
Beauty and personal care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 1 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
MASS BEAUTY AND PERSONAL CARE IN NORWAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Perception of beauty and personal care products as staples boosts performance
Value for money tag pushes mass beauty and personal care
Premiumisation and positioning play key roles in success
PROSPECTS AND OPPORTUNITIES
Value for money appeal to continue to drive sales, but trading-up trend remains a threat
Low-cost stores to continue to impact availability and performance
Mass pharmacy brands offer strong growth opportunities
CATEGORY DATA
Table 79 Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 80 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 81 NBO Company Shares of Mass Beauty and Personal Care: % Value 2018-2022
Table 82 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2019-2022
Table 83 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2022-2027
Table 84 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2022-2027
BABY AND CHILD-SPECIFIC PRODUCTS IN NORWAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Retail volume sales dip as parents favour more minimal baby hygiene routines
High awareness of the effects of sun exposure supports baby and child-specific sun care
Natural and minimal use are the key messages in terms of ingredients
PROSPECTS AND OPPORTUNITIES
Demographic trends remain important to the performance of baby and child-specific products
Revisiting product formulas to improve the offer in line with the key natural, ecological and minimalist trends
Higher SPF trend to add value to baby and child-specific sun care
CATEGORY DATA
Table 11 Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2018-2022
Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2019-2022
Table 16 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2019-2022
Table 17 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2019-2022
Table 18 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2019-2022
Table 19 Forecast Sales of Baby and Child-specific Products by Category: Value 2022-2027
Table 20 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2022-2027
Table 21 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2022-2027
BATH AND SHOWER IN NORWAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Bath and shower sees stabilisation following pandemic sales spike
Body wash/shower gel derives benefit from the return to pre-pandemic norms
Uptick in the demand for premium products adds value to liquid soap
PROSPECTS AND OPPORTUNITIES
Premiumisation and natural trends to help liquid soap avoid the fate of other pandemic boom categories
Key review period trends to continue to drive value sales
Refills to gain popularity in line with sustainability concerns
CATEGORY DATA
Table 22 Sales of Bath and Shower by Category: Value 2017-2022
Table 23 Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 24 Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
Table 25 NBO Company Shares of Bath and Shower: % Value 2018-2022
Table 26 LBN Brand Shares of Bath and Shower: % Value 2019-2022
Table 27 LBN Brand Shares of Premium Bath and Shower: % Value 2019-2022
Table 28 Forecast Sales of Bath and Shower by Category: Value 2022-2027
Table 29 Forecast Sales of Bath and Shower by Category: % Value Growth 2022-2027
Table 30 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2022-2027
COLOUR COSMETICS IN NORWAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Colour cosmetics receives further boost with more opportunities for use
Bang for buck outlook spurs mass colour cosmetics
Premium colour cosmetics rides clean beauty, natural and sustainable trends
PROSPECTS AND OPPORTUNITIES
Demographic changes set to impact offer and sales potential
Social media exposure to continue to gain importance fast
Innovation to incorporate clean beauty, natural and ecological attributes
CATEGORY DATA
Table 31 Sales of Colour Cosmetics by Category: Value 2017-2022
Table 32 Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 33 NBO Company Shares of Colour Cosmetics: % Value 2018-2022
Table 34 LBN Brand Shares of Colour Cosmetics: % Value 2019-2022
Table 35 LBN Brand Shares of Eye Make-up: % Value 2019-2022
Table 36 LBN Brand Shares of Facial Make-up: % Value 2019-2022
Table 37 LBN Brand Shares of Lip Products: % Value 2019-2022
Table 38 LBN Brand Shares of Nail Products: % Value 2019-2022
Table 39 LBN Brand Shares of Premium Colour Cosmetics: % Value 2019-2022
Table 40 Forecast Sales of Colour Cosmetics by Category: Value 2022-2027
Table 41 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2022-2027
DEODORANTS IN NORWAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
High maturity stifles growth prospects for deodorants
Premiumisation trend impacts mass-premium share split
More premium positioning enhances appeal of deodorant sticks
PROSPECTS AND OPPORTUNITIES
Maturity set to continue to limit category performance
Price competition to dampen retail value growth potential
Health-orientated ingredients offer opportunities to add value
CATEGORY DATA
Table 42 Sales of Deodorants by Category: Value 2017-2022
Table 43 Sales of Deodorants by Category: % Value Growth 2017-2022
Table 44 Sales of Deodorants by Premium vs Mass: % Value 2017-2022
Table 45 NBO Company Shares of Deodorants: % Value 2018-2022
Table 46 LBN Brand Shares of Deodorants: % Value 2019-2022
Table 47 LBN Brand Shares of Premium Deodorants: % Value 2019-2022
Table 48 Forecast Sales of Deodorants by Category: Value 2022-2027
Table 49 Forecast Sales of Deodorants by Category: % Value Growth 2022-2027
Table 50 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2022-2027
DEPILATORIES IN NORWAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Maturity lessens development and growth opportunities
Competition from beauty clinics and product durability limit purchasing frequency
"Skinification" offers added-value benefits
PROSPECTS AND OPPORTUNITIES
Retail volume and value growth opportunities remain despite category maturity
Focus on naturalness to drive value
Price competition and dominant leaders undermine value growth potential
CATEGORY DATA
Table 51 Sales of Depilatories by Category: Value 2017-2022
Table 52 Sales of Depilatories by Category: % Value Growth 2017-2022
Table 53 Sales of Women's Razors and Blades by Type: % Value Breakdown 2018-2022
Table 54 NBO Company Shares of Depilatories: % Value 2018-2022
Table 55 LBN Brand Shares of Depilatories: % Value 2019-2022
Table 56 Forecast Sales of Depilatories by Category: Value 2022-2027
Table 57 Forecast Sales of Depilatories by Category: % Value Growth 2022-2027
FRAGRANCES IN NORWAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Return to duty free exerts pressure on domestic demand in 2022
Premiumisation and "fragrance wardrobes" continue to drive value sales
New brands boost mass fragrances
PROSPECTS AND OPPORTUNITIES
Improving in-store experience to stimulate domestic sales
Premium focus set to drive value sales
Shift to niche and artisanal products to spur premium unisex fragrances
CATEGORY DATA
Table 58 Sales of Fragrances by Category: Value 2017-2022
Table 59 Sales of Fragrances by Category: % Value Growth 2017-2022
Table 60 NBO Company Shares of Fragrances: % Value 2018-2022
Table 61 LBN Brand Shares of Fragrances: % Value 2019-2022
Table 62 LBN Brand Shares of Premium Men's Fragrances: % Value 2019-2022
Table 63 LBN Brand Shares of Premium Women's Fragrances: % Value 2019-2022
Table 64 Forecast Sales of Fragrances by Category: Value 2022-2027
Table 65 Forecast Sales of Fragrances by Category: % Value Growth 2022-2027
HAIR CARE IN NORWAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Robust pandemic trends help to maintain strong market size
Salon professional hair care continues to gain interest
Natural and clean label products boost category value
PROSPECTS AND OPPORTUNITIES
Key trends set to continue to boost the category in the forecast period
Normal to continue to exert pressure on grocery retailers
Hair treatment/leave-in products to continue to gain traction
CATEGORY DATA
Table 66 Sales of Hair Care by Category: Value 2017-2022
Table 67 Sales of Hair Care by Category: % Value Growth 2017-2022
Table 68 Sales of Hair Care by Premium vs Mass: % Value 2017-2022
Table 69 NBO Company Shares of Hair Care: % Value 2018-2022
Table 70 NBO Company Shares of Salon Professional Hair Care: % Value 2018-2022
Table 71 LBN Brand Shares of Hair Care: % Value 2019-2022
Table 72 LBN Brand Shares of Colourants: % Value 2019-2022
Table 73 LBN Brand Shares of Salon Professional Hair Care: % Value 2019-2022
Table 74 LBN Brand Shares of Styling Agents: % Value 2019-2022
Table 75 LBN Brand Shares of Premium Hair Care: % Value 2019-2022
Table 76 Forecast Sales of Hair Care by Category: Value 2022-2027
Table 77 Forecast Sales of Hair Care by Category: % Value Growth 2022-2027
Table 78 Forecast Sales of Hair Care by Premium vs Mass: % Value 2022-2027
MEN'S GROOMING IN NORWAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Stabilisation sets in following pandemic-influenced spikes in sales in some categories
Popularity of stubble/beards limits frequency of use of mens shaving products
Growing interest in mens skin care
PROSPECTS AND OPPORTUNITIES
Mens skin care and fragrances to continue to gain traction
Segmentation to drive interest in mens grooming offer
Gillette Series is set to maintain dominance, but there is space for affordable premium brands
CATEGORY DATA
Table 91 Sales of Mens Grooming by Category: Value 2017-2022
Table 92 Sales of Mens Grooming by Category: % Value Growth 2017-2022
Table 93 Sales of Men's Razors and Blades by Type: % Value Breakdown 2019-2022
Table 94 Sales of Men's Skin Care by Type: % Value Breakdown 2019-2022
Table 95 NBO Company Shares of Mens Grooming: % Value 2018-2022
Table 96 LBN Brand Shares of Mens Grooming: % Value 2019-2022
Table 97 LBN Brand Shares of Men's Razors and Blades: % Value 2019-2022
Table 98 Forecast Sales of Mens Grooming by Category: Value 2022-2027
Table 99 Forecast Sales of Mens Grooming by Category: % Value Growth 2022-2027
ORAL CARE IN NORWAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
High maturity limits growth potential in oral care
More advanced oral care solutions create value sales in electric toothbrushes
Specialised offer adds value to toothpaste
PROSPECTS AND OPPORTUNITIES
Price pressure and maturity to dampen value growth potential
New versions to push value growth in electric toothbrushes
Easy clean products to add value to dental floss
CATEGORY DATA
Table 100 Sales of Oral Care by Category: Value 2017-2022
Table 101 Sales of Oral Care by Category: % Value Growth 2017-2022
Table 102 Sales of Toothbrushes by Category: Value 2017-2022
Table 103 Sales of Toothbrushes by Category: % Value Growth 2017-2022
Table 104 Sales of Toothpaste by Type: % Value Breakdown 2018-2022
Table 105 NBO Company Shares of Oral Care: % Value 2018-2022
Table 106 LBN Brand Shares of Oral Care: % Value 2019-2022
Table 107 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2019-2022
Table 108 LBN Brand Shares of Toothpaste: % Value 2019-2022
Table 109 Forecast Sales of Oral Care by Category: Value 2022-2027
Table 110 Forecast Sales of Oral Care by Category: % Value Growth 2022-2027
Table 111 Forecast Sales of Toothbrushes by Category: Value 2022-2027
Table 112 Forecast Sales of Toothbrushes by Category: % Value Growth 2022-2027
SKIN CARE IN NORWAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Skin care demand stabilises as the pandemic effect wanes
Natural ingredients and clean beauty positioning drive value in skin care
Rituals leads advance of affordable premium brands
PROSPECTS AND OPPORTUNITIES
Skin care to continue to benefit from high consumer interest
Natural, clean and minimalist features show the direction of travel for skin care
Demographic changes to inform the skin care offer and demand trends
CATEGORY DATA
Table 113 Sales of Skin Care by Category: Value 2017-2022
Table 114 Sales of Skin Care by Category: % Value Growth 2017-2022
Table 115 NBO Company Shares of Skin Care: % Value 2018-2022
Table 116 LBN Brand Shares of Skin Care: % Value 2019-2022
Table 117 LBN Brand Shares of Basic Moisturisers: % Value 2019-2022
Table 118 LBN Brand Shares of Anti-agers: % Value 2019-2022
Table 119 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2019-2022
Table 120 LBN Brand Shares of General Purpose Body Care: % Value 2019-2022
Table 121 LBN Brand Shares of Premium Skin Care: % Value 2019-2022
Table 122 Forecast Sales of Skin Care by Category: Value 2022-2027
Table 123 Forecast Sales of Skin Care by Category: % Value Growth 2022-2027
SUN CARE IN NORWAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sun care sees more stable demand following pandemic spike
Premiumisation trend broadens offer and leads to specialisation
More natural, gradual and healthier options penetrate self-tanning
PROSPECTS AND OPPORTUNITIES
Climate trends and active lifestyles offer growth opportunities for sun care
Sun care to benefit from the existence of numerous value growth drivers
Low domestic use tendency dampens prospects for aftersun
CATEGORY DATA
Table 124 Sales of Sun Care by Category: Value 2017-2022
Table 125 Sales of Sun Care by Category: % Value Growth 2017-2022
Table 126 NBO Company Shares of Sun Care: % Value 2018-2022
Table 127 LBN Brand Shares of Sun Care: % Value 2019-2022
Table 128 LBN Brand Shares of Premium Adult Sun Care: % Value 2019-2022
Table 129 Forecast Sales of Sun Care by Category: Value 2022-2027
Table 130 Forecast Sales of Sun Care by Category: % Value Growth 2022-2027
PREMIUM BEAUTY AND PERSONAL CARE IN NORWAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Robust purchasing habits sustain interest in premium beauty and personal care
Strong premiumisation trend adds dynamism to offer and demand
Growing search for clean and natural products
PROSPECTS AND OPPORTUNITIES
Self-care and indulgence trend to maintain upward retail value sales trajectory
Robust premiumisation trend to continue to add value
Premiumisation and exercise trend offer opportunities for premium deodorants
CATEGORY DATA
Table 85 Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 86 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 87 NBO Company Shares of Premium Beauty and Personal Care: % Value 2018-2022
Table 88 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2019-2022
Table 89 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2022-2027
Table 90 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2022-2027
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