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Report
Beauty and Personal Care in North Macedonia
Market Direction I 2023-05-15 I 102 Pages I Euromonitor
Double-digit percentage inflation played a crucial role in maintaining significant value growth in beauty and personal care in 2022. However, it is important to note that while the product area experienced growth, most unit prices of beauty and personal care products increased just below the official inflation rate. This indicates that while consumers were willing to spend on these products, they were also mindful of the rising prices and were seeking value for their money.
Euromonitor International's Beauty and Personal Care in North Macedonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Beauty and Personal Care in North Macedonia
Euromonitor International
May 2023
List Of Contents And Tables
BEAUTY AND PERSONAL CARE IN NORTH MACEDONIA
EXECUTIVE SUMMARY
Beauty and personal care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 1 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
MASS BEAUTY AND PERSONAL CARE IN NORTH MACEDONIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Inflationary pressures boost value sales of mass beauty and personal care in 2022
Mass adult sun care and mass colour cosmetics drive growth in mass beauty and personal care
Premium beauty and personal care products outpace mass counterparts
A well-established player, L'Oreal maintains its lead in mass beauty and personal care
PROSPECTS AND OPPORTUNITIES
Demographic decline might negatively affect domestic demand for mass beauty and personal care
Mass adult sun care to see strongest growth following marked decline during the COVID-19 crisis
Anti-agers set to remain the growth driver in mass beauty and personal care
CATEGORY DATA
Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2018-2022
Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2019-2022
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2022-2027
Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2022-2027
PREMIUM BEAUTY AND PERSONAL CARE IN NORTH MACEDONIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Strong growth in demand for premium beauty and personal care despite inflationary pressures
Premium adult sun care sales continue to recover from steep decline during pandemic years
CM Dela takes over lead from Coty
PROSPECTS AND OPPORTUNITIES
Changes in demographic landscape pose opportunities and threats to premium beauty and personal care
Premium adult sun care to achieve fastest growth as travel and holidays return to normal post-COVID-19
Premiumisation set to boost value growth over the forecast period
CATEGORY DATA
Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2018-2022
Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2019-2022
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2022-2027
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2022-2027
BABY AND CHILD-SPECIFIC PRODUCTS IN NORTH MACEDONIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Inflationary pressures contribute to strong value increase
Baby and child-specific sun care continues to recover from steep declines seen during COVID-19 pandemic
Medicated and premium baby and child-specific products benefit from increased brand presence
PROSPECTS AND OPPORTUNITIES
Limited brand presence and substitutability still constrains growth potential of baby and child-specific products
Baby and child-specific sun care to see fastest growth over the forecast period
E-commerce to help diversification of the baby and child-specific products brand offer
CATEGORY DATA
Table 23 Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2018-2022
Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2019-2022
Table 28 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2019-2022
Table 29 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2019-2022
Table 30 Forecast Sales of Baby and Child-specific Products by Category: Value 2022-2027
Table 31 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2022-2027
Table 32 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2022-2027
BATH AND SHOWER IN NORTH MACEDONIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Rising retail prices contribute to strong value growth in bath and shower
Hand sanitisers sales continue to decline as consumers opt for liquid and bar soap
Price discounts positively influence stable volume demand for bath and shower products
PROSPECTS AND OPPORTUNITIES
Premium varieties set to sustain value growth over the forecast period
Demand for hand sanitisers to maintain stable growth rates
E-commerce set to play an important role in the growth of bath and shower
CATEGORY DATA
Table 33 Sales of Bath and Shower by Category: Value 2017-2022
Table 34 Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 35 Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
Table 36 NBO Company Shares of Bath and Shower: % Value 2018-2022
Table 37 LBN Brand Shares of Bath and Shower: % Value 2019-2022
Table 38 LBN Brand Shares of Premium Bath and Shower: % Value 2019-2022
Table 39 Forecast Sales of Bath and Shower by Category: Value 2022-2027
Table 40 Forecast Sales of Bath and Shower by Category: % Value Growth 2022-2027
Table 41 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2022-2027
COLOUR COSMETICS IN NORTH MACEDONIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Eye make-up and lipstick drive growth in colour cosmetics
Competitively priced colour cosmetics sets/kits best performing category
New product launches support growth in colour cosmetics
PROSPECTS AND OPPORTUNITIES
Colour cosmetics set to see continued expansion but with notable constraints
Colour cosmetics/kits and BB/CC creams to see strong growth over forecast period
The hybridisation trend continues over the forecast period
CATEGORY DATA
Table 42 Sales of Colour Cosmetics by Category: Value 2017-2022
Table 43 Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 44 Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022
Table 45 NBO Company Shares of Colour Cosmetics: % Value 2018-2022
Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2019-2022
Table 47 LBN Brand Shares of Premium Colour Cosmetics: % Value 2019-2022
Table 48 Forecast Sales of Colour Cosmetics by Category: Value 2022-2027
Table 49 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2022-2027
Table 50 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2022-2027
DEODORANTS IN NORTH MACEDONIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Inflation contributes to double-digit value growth in deodorants
Health and wellness trend boosts demand for natural deodorant creams
Nivea launches new products, reinforcing the brand's presence in the product area
PROSPECTS AND OPPORTUNITIES
Maturity to limit growth
Deodorant roll-ons to grow fastest
Companies adapt to growing concerns about aluminium
CATEGORY DATA
Table 51 Sales of Deodorants by Category: Value 2017-2022
Table 52 Sales of Deodorants by Category: % Value Growth 2017-2022
Table 53 Sales of Deodorants by Premium vs Mass: % Value 2017-2022
Table 54 NBO Company Shares of Deodorants: % Value 2018-2022
Table 55 LBN Brand Shares of Deodorants: % Value 2019-2022
Table 56 LBN Brand Shares of Premium Deodorants: % Value 2019-2022
Table 57 Forecast Sales of Deodorants by Category: Value 2022-2027
Table 58 Forecast Sales of Deodorants by Category: % Value Growth 2022-2027
Table 59 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2022-2027
DEPILATORIES IN NORTH MACEDONIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Rising retail prices contribute to strong value increase in depilatories
More and more women choose women's razors and blades as they provide a precise and comfortable shaving experience
Hair removers/bleaches lose in popularity
PROSPECTS AND OPPORTUNITIES
Significant slowdown of depilatories due to maturity
Women's pre-shave to see fastest growth
Multinationals to continue to dominate
CATEGORY DATA
Table 60 Sales of Depilatories by Category: Value 2017-2022
Table 61 Sales of Depilatories by Category: % Value Growth 2017-2022
Table 62 NBO Company Shares of Depilatories: % Value 2018-2022
Table 63 LBN Brand Shares of Depilatories: % Value 2019-2022
Table 64 Forecast Sales of Depilatories by Category: Value 2022-2027
Table 65 Forecast Sales of Depilatories by Category: % Value Growth 2022-2027
FRAGRANCES IN NORTH MACEDONIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Stable volume demand for fragrances while rising retail prices boost value growth
Unisex fragrances gain popularity among local consumers
Fragrances remains a dynamic category
PROSPECTS AND OPPORTUNITIES
Fragrances to see improved performance over forecast period
Mass fragrance sets/kits to show strongest growth over forecast period
E-commerce to boost sales of fragrances over forecast period
CATEGORY DATA
Table 66 Sales of Fragrances by Category: Value 2017-2022
Table 67 Sales of Fragrances by Category: % Value Growth 2017-2022
Table 68 NBO Company Shares of Fragrances: % Value 2018-2022
Table 69 LBN Brand Shares of Fragrances: % Value 2019-2022
Table 70 LBN Brand Shares of Premium Men's Fragrances: % Value 2019-2022
Table 71 LBN Brand Shares of Premium Women's Fragrances: % Value 2019-2022
Table 72 Forecast Sales of Fragrances by Category: Value 2022-2027
Table 73 Forecast Sales of Fragrances by Category: % Value Growth 2022-2027
HAIR CARE IN NORTH MACEDONIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
New product launches support growth in hair care
Styling agents emerge as the powerhouse within hair care
Expansion of the private label segment
PROSPECTS AND OPPORTUNITIES
Slowdown in growth due to population decline
Hair loss treatments to drive growth within hair care
Salon professional care maintains its appeal
CATEGORY DATA
Table 74 Sales of Hair Care by Category: Value 2017-2022
Table 75 Sales of Hair Care by Category: % Value Growth 2017-2022
Table 76 Sales of Hair Care by Premium vs Mass: % Value 2017-2022
Table 77 NBO Company Shares of Hair Care: % Value 2018-2022
Table 78 LBN Brand Shares of Hair Care: % Value 2019-2022
Table 79 NBO Company Shares of Salon Professional Hair Care: % Value 2018-2022
Table 80 LBN Brand Shares of Salon Professional Hair Care: % Value 2019-2022
Table 81 LBN Brand Shares of Premium Hair Care: % Value 2019-2022
Table 82 Forecast Sales of Hair Care by Category: Value 2022-2027
Table 83 Forecast Sales of Hair Care by Category: % Value Growth 2022-2027
Table 84 Forecast Sales of Hair Care by Premium vs Mass: % Value 2022-2027
MEN'S GROOMING IN NORTH MACEDONIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Evolving grooming habits of men support growth in product area
Men's skin care and men's post and pre-shave see strong growth
Coty Inc leads highly fragmented competitive landscape
PROSPECTS AND OPPORTUNITIES
Innovation and new product launches will support growth in men's grooming
Growing interest in premium men's skin care
Premium men's deodorants gain in popularity
CATEGORY DATA
Table 85 Sales of Men's Grooming by Category: Value 2017-2022
Table 86 Sales of Men's Grooming by Category: % Value Growth 2017-2022
Table 87 Sales of Men's Razors and Blades by Type: % Value Breakdown 2019-2022
Table 88 Sales of Men's Skin Care by Type: % Value Breakdown 2019-2022
Table 89 NBO Company Shares of Men's Grooming: % Value 2018-2022
Table 90 LBN Brand Shares of Men's Grooming: % Value 2019-2022
Table 91 LBN Brand Shares of Men's Razors and Blades: % Value 2019-2022
Table 92 Forecast Sales of Men's Grooming by Category: Value 2022-2027
Table 93 Forecast Sales of Men's Grooming by Category: % Value Growth 2022-2027
ORAL CARE IN NORTH MACEDONIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Inflationary pressures contribute to strong value increase in oral care in 2022
Battery toothbrushes gain in popularity
Colgate-Palmolive maintains lead with its well-established Colgate brand
PROSPECTS AND OPPORTUNITIES
New features, new formulations and packaging innovation will support growth in oral care
Battery toothbrushes poised for strong growth
Increasing awareness on the benefits of tooth whiteners and dental floss will support wider adoption
CATEGORY DATA
Table 94 Sales of Oral Care by Category: Value 2017-2022
Table 95 Sales of Oral Care by Category: % Value Growth 2017-2022
Table 96 Sales of Toothbrushes by Category: Value 2017-2022
Table 97 Sales of Toothbrushes by Category: % Value Growth 2017-2022
Table 98 Sales of Toothpaste by Type: % Value Breakdown 2018-2022
Table 99 NBO Company Shares of Oral Care: % Value 2018-2022
Table 100 LBN Brand Shares of Oral Care: % Value 2019-2022
Table 101 Forecast Sales of Oral Care by Category: Value 2022-2027
Table 102 Forecast Sales of Oral Care by Category: % Value Growth 2022-2027
Table 103 Forecast Sales of Toothbrushes by Category: Value 2022-2027
Table 104 Forecast Sales of Toothbrushes by Category: % Value Growth 2022-2027
SKIN CARE IN NORTH MACEDONIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Growing emphasis on health and wellbeing supports demand for skin care
Premium general purpose body care and premium skin care sets/kits stand out as the most dynamic product ranges within skin care
Beiersdorf maintains lead with its Nivea and Eucerin brands
PROSPECTS AND OPPORTUNITIES
Skin care growth to be driven by younger consumers' interest in well-maintained, healthy-looking skin
Premiumisation of skin care to accelerate over the forecast period
E-commerce to continue to expand within skin care
CATEGORY DATA
Table 105 Sales of Skin Care by Category: Value 2017-2022
Table 106 Sales of Skin Care by Category: % Value Growth 2017-2022
Table 107 NBO Company Shares of Skin Care: % Value 2018-2022
Table 108 LBN Brand Shares of Skin Care: % Value 2019-2022
Table 109 LBN Brand Shares of Premium Skin Care: % Value 2019-2022
Table 110 Forecast Sales of Skin Care by Category: Value 2022-2027
Table 111 Forecast Sales of Skin Care by Category: % Value Growth 2022-2027
SUN CARE IN NORTH MACEDONIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sun care grows significantly though it fails to reach pre-COVID-19 levels in 2022
Baby and child-specific sun care grows strongly, while self-tanning sees slowest growth rate
Local player retains lead
PROSPECTS AND OPPORTUNITIES
Sun care to grow strongly over the forecast period as travel recovers more fully
Baby and child-specific sun care to see fastest growth over forecast period
Consumers look for sun care with added benefits
CATEGORY DATA
Table 112 Sales of Sun Care by Category: Value 2017-2022
Table 113 Sales of Sun Care by Category: % Value Growth 2017-2022
Table 114 Sales of Sun Care by Premium vs Mass: % Value 2017-2022
Table 115 NBO Company Shares of Sun Care: % Value 2018-2022
Table 116 LBN Brand Shares of Sun Care: % Value 2019-2022
Table 117 LBN Brand Shares of Premium Adult Sun Care: % Value 2019-2022
Table 118 Forecast Sales of Sun Care by Category: Value 2022-2027
Table 119 Forecast Sales of Sun Care by Category: % Value Growth 2022-2027
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