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Report
Beauty and Personal Care in North Macedonia
Market Direction I 2022-06-09 I 104 Pages I Euromonitor
The beauty and personal care market in North Macedonia experienced some stabilisation and normalisation in 2021. Those categories that exhibited strong growth in 2020 as market conditions changed dramatically as a result of the COVID-19 crisis, such as hand sanitisers and liquid soap, saw slower growth or decline. Meanwhile, categories that registered decline because of restrictions imposed in order to curb the spread of COVID-19 and consumer concerns about exposure to the SARS-Cov-2 virus, such...
Euromonitor International's Beauty and Personal Care in North Macedonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Beauty and Personal Care in North Macedonia
Euromonitor International
June 2022
List Of Contents And Tables
BEAUTY AND PERSONAL CARE IN NORTH MACEDONIA
EXECUTIVE SUMMARY
Beauty and personal care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 1 Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2016-2021
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
MASS BEAUTY AND PERSONAL CARE IN NORTH MACEDONIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Mass beauty and personal care returns to solid growth
E-commerce growth boosts sales of mass beauty and personal care products in 2021
L'Oreal extends lead over Beiersdorf
PROSPECTS AND OPPORTUNITIES
Improved quality of life and abundant brand presence positively impact future growth prospects for mass beauty and personal care
Mass adult sun care to see strongest growth following marked decline during the COVID-19 crisis
E-commerce sales of mass beauty and personal care to double by 2026
CATEGORY DATA
Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2016-2021
Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2017-2021
Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2018-2021
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2021-2026
Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2021-2026
PREMIUM BEAUTY AND PERSONAL CARE IN NORTH MACEDONIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Premium beauty and personal care recovers as consumer demand gradually returns to normal
E-commerce growth positively impacts availability of premium beauty and personal care products in 2021
Coty retains lead, but sees continued share decline
PROSPECTS AND OPPORTUNITIES
E-commerce expansion and beauty specialists to drive future growth of premium beauty and personal care
Premium adult sun care to achieve fastest growth as travel and holidays return to normal post-COVID-19
Multinationals set to maintain leading positions
CATEGORY DATA
Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2017-2021
Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2018-2021
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2021-2026
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2021-2026
BABY AND CHILD-SPECIFIC PRODUCTS IN NORTH MACEDONIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Stable consumer demand as interest in specialised baby and child-specific products picks up again in 2021
Baby and child-specific sun care achieves strongest growth in 2021
Medicated baby and child-specific products benefits from increased brand presence
PROSPECTS AND OPPORTUNITIES
Limited brand presence and substitutability still constrains growth potential of baby and child-specific products
Baby and child-specific sun care to see fastest growth over the forecast period
E-commerce to help diversification of the baby and child-specific products brand offer
CATEGORY DATA
Table 23 Sales of Baby and Child-specific Products by Category: Value 2016-2021
Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2016-2021
Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2016-2021
Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2017-2021
Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2018-2021
Table 28 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2018-2021
Table 29 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2018-2021
Table 30 Forecast Sales of Baby and Child-specific Products by Category: Value 2021-2026
Table 31 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2021-2026
Table 32 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2021-2026
BATH AND SHOWER IN NORTH MACEDONIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Stronger growth of bath and shower in 2021
Intimate hygiene and body wash/shower gel outperforms other areas in 2021
Hand sanitisers suffers steep decline, but sales remain significantly higher than before the pandemic
PROSPECTS AND OPPORTUNITIES
Maturity to constrain growth
Bar soap to decline as liquid soap and hand sanitisers gradually take over
Negative publicity kills body powder hopes for recovery
CATEGORY DATA
Table 33 Sales of Bath and Shower by Category: Value 2016-2021
Table 34 Sales of Bath and Shower by Category: % Value Growth 2016-2021
Table 35 Sales of Bath and Shower by Premium vs Mass: % Value 2016-2021
Table 36 NBO Company Shares of Bath and Shower: % Value 2017-2021
Table 37 LBN Brand Shares of Bath and Shower: % Value 2018-2021
Table 38 LBN Brand Shares of Premium Bath and Shower: % Value 2018-2021
Table 39 Forecast Sales of Bath and Shower by Category: Value 2021-2026
Table 40 Forecast Sales of Bath and Shower by Category: % Value Growth 2021-2026
Table 41 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2021-2026
COLOUR COSMETICS IN NORTH MACEDONIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Upturn in performance of colour cosmetics
BB/CC creams high in demand in 2021
E-commerce expands but remains a minor channel
PROSPECTS AND OPPORTUNITIES
Colour cosmetics to see continued expansion but with notable constraints
Colour cosmetics/kits and BB/CC creams to see strong growth over forecast period
The hybridisation trend continues over the forecast period
CATEGORY DATA
Table 42 Sales of Colour Cosmetics by Category: Value 2016-2021
Table 43 Sales of Colour Cosmetics by Category: % Value Growth 2016-2021
Table 44 Sales of Colour Cosmetics by Premium vs Mass: % Value 2016-2021
Table 45 NBO Company Shares of Colour Cosmetics: % Value 2017-2021
Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2018-2021
Table 47 LBN Brand Shares of Premium Colour Cosmetics: % Value 2018-2021
Table 48 Forecast Sales of Colour Cosmetics by Category: Value 2021-2026
Table 49 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2021-2026
Table 50 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2021-2026
DEODORANTS IN NORTH MACEDONIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Deodorants sees continued decline in 2021
Deodorant sprays more resilient than other formats
Sarantis overtakes Unilever to gain lead
PROSPECTS AND OPPORTUNITIES
Deodorants to grow moderately over the forecast period
Deodorant roll-ons to grow fastest
Companies adapt to growing concerns about aluminium
CATEGORY DATA
Table 51 Sales of Deodorants by Category: Value 2016-2021
Table 52 Sales of Deodorants by Category: % Value Growth 2016-2021
Table 53 Sales of Deodorants by Premium vs Mass: % Value 2016-2021
Table 54 NBO Company Shares of Deodorants: % Value 2017-2021
Table 55 LBN Brand Shares of Deodorants: % Value 2018-2021
Table 56 LBN Brand Shares of Premium Deodorants: % Value 2018-2021
Table 57 Forecast Sales of Deodorants by Category: Value 2021-2026
Table 58 Forecast Sales of Deodorants by Category: % Value Growth 2021-2026
Table 59 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2021-2026
DEPILATORIES IN NORTH MACEDONIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Depilatories proves resilient during COVID-19 crisis
Women's pre-shave category performs well, but lack of options in razors and blades
Multinationals continue to dominate
PROSPECTS AND OPPORTUNITIES
Significant slowdown of depilatories due to maturity
Hair removers/bleaches to see fastest growth
Brand shortage to negatively impact women's razors and blades, but opportunities for new brands
CATEGORY DATA
Table 60 Sales of Depilatories by Category: Value 2016-2021
Table 61 Sales of Depilatories by Category: % Value Growth 2016-2021
Table 62 NBO Company Shares of Depilatories: % Value 2017-2021
Table 63 LBN Brand Shares of Depilatories: % Value 2018-2021
Table 64 Forecast Sales of Depilatories by Category: Value 2021-2026
Table 65 Forecast Sales of Depilatories by Category: % Value Growth 2021-2026
FRAGRANCES IN NORTH MACEDONIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Near full recovery of fragrances in 2021
Fragrance sets/kits returns to positive growth, boosted by online expansion
E-commerce gives fragrances an additional sales boost in 2021
PROSPECTS AND OPPORTUNITIES
Fragrances to see improved performance over forecast period
Mass fragrance sets/kits to show strongest growth over forecast period
E-commerce to boost sales of fragrances over forecast period
CATEGORY DATA
Table 66 Sales of Fragrances by Category: Value 2016-2021
Table 67 Sales of Fragrances by Category: % Value Growth 2016-2021
Table 68 NBO Company Shares of Fragrances: % Value 2017-2021
Table 69 LBN Brand Shares of Fragrances: % Value 2018-2021
Table 70 LBN Brand Shares of Premium Men's Fragrances: % Value 2018-2021
Table 71 LBN Brand Shares of Premium Women's Fragrances: % Value 2018-2021
Table 72 Forecast Sales of Fragrances by Category: Value 2021-2026
Table 73 Forecast Sales of Fragrances by Category: % Value Growth 2021-2026
HAIR CARE IN NORTH MACEDONIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Hair care resumes strong positive growth in 2021 following steep fall in previous year
Strong growth in hair loss treatments and salon hair care in 2021
Expansion of the private label segment
PROSPECTS AND OPPORTUNITIES
Hair care to see stronger performance over forecast period
Medicated shampoos could face growing competition
E-commerce to boost sales of hair care as the category diversifies by welcoming more international brands
CATEGORY DATA
Table 74 Sales of Hair Care by Category: Value 2016-2021
Table 75 Sales of Hair Care by Category: % Value Growth 2016-2021
Table 76 Sales of Hair Care by Premium vs Mass: % Value 2016-2021
Table 77 NBO Company Shares of Hair Care: % Value 2017-2021
Table 78 LBN Brand Shares of Hair Care: % Value 2018-2021
Table 79 NBO Company Shares of Salon Professional Hair Care: % Value 2017-2021
Table 80 LBN Brand Shares of Salon Professional Hair Care: % Value 2018-2021
Table 81 LBN Brand Shares of Premium Hair Care: % Value 2018-2021
Table 82 Forecast Sales of Hair Care by Category: Value 2021-2026
Table 83 Forecast Sales of Hair Care by Category: % Value Growth 2021-2026
Table 84 Forecast Sales of Hair Care by Premium vs Mass: % Value 2021-2026
MEN'S GROOMING IN NORTH MACEDONIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Men's grooming almost reaches pre-COVID-19 levels
Men's skin care and men's post and pre-shave see strong growth
Coty Inc leads highly fragmented competitive landscape
PROSPECTS AND OPPORTUNITIES
Men's grooming to see stronger growth over forecast period
Healthy lifestyle is complemented by increased personal care amongst men and well-maintained skin
Despite evolving consumer preferences men's shaving is still forecast to grow stably
CATEGORY DATA
Table 85 Sales of Men's Grooming by Category: Value 2016-2021
Table 86 Sales of Men's Grooming by Category: % Value Growth 2016-2021
Table 87 Sales of Men's Razors and Blades by Type: % Value Breakdown 2018-2021
Table 88 Sales of Men's Skin Care by Type: % Value Breakdown 2018-2021
Table 89 NBO Company Shares of Men's Grooming: % Value 2017-2021
Table 90 LBN Brand Shares of Men's Grooming: % Value 2018-2021
Table 91 LBN Brand Shares of Men's Razors and Blades: % Value 2018-2021
Table 92 Forecast Sales of Men's Grooming by Category: Value 2021-2026
Table 93 Forecast Sales of Men's Grooming by Category: % Value Growth 2021-2026
ORAL CARE IN NORTH MACEDONIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Oral care continues to grow stably in 2021 largely unaffected by COVID-19
Toothpaste benefits from innovation and increased penetration of new brands
Colgate-Palmolive maintains lead
PROSPECTS AND OPPORTUNITIES
Toothpaste to drive the stable growth of oral care over the forecast period
Innovation and convenience to drive strong growth of electric and power toothbrushes
Tooth whiteners and dental floss to decline marginally
CATEGORY DATA
Table 94 Sales of Oral Care by Category: Value 2016-2021
Table 95 Sales of Oral Care by Category: % Value Growth 2016-2021
Table 96 Sales of Toothbrushes by Category: Value 2016-2021
Table 97 Sales of Toothbrushes by Category: % Value Growth 2016-2021
Table 98 Sales of Toothpaste by Type: % Value Breakdown 2017-2021
Table 99 NBO Company Shares of Oral Care: % Value 2017-2021
Table 100 LBN Brand Shares of Oral Care: % Value 2018-2021
Table 101 Forecast Sales of Oral Care by Category: Value 2021-2026
Table 102 Forecast Sales of Oral Care by Category: % Value Growth 2021-2026
Table 103 Forecast Sales of Toothbrushes by Category: Value 2021-2026
Table 104 Forecast Sales of Toothbrushes by Category: % Value Growth 2021-2026
SKIN CARE IN NORTH MACEDONIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Solid growth of skin care resumes as sales surpass pre-COVID-19 levels
Premium general purpose body care increasingly popular amongst wealthier consumer groups
Beiersdorf maintains lead, while magazine survey suggests readers favour Avon Kozmetiks for body milk products
PROSPECTS AND OPPORTUNITIES
Skin care growth to be driven by younger consumers' interest in well-maintained, healthy-looking skin
Premiumisation of skin care to accelerate over the forecast period
E-commerce to continue to expand within skin care
CATEGORY DATA
Table 105 Sales of Skin Care by Category: Value 2016-2021
Table 106 Sales of Skin Care by Category: % Value Growth 2016-2021
Table 107 NBO Company Shares of Skin Care: % Value 2017-2021
Table 108 LBN Brand Shares of Skin Care: % Value 2018-2021
Table 109 LBN Brand Shares of Premium Skin Care: % Value 2018-2021
Table 110 Forecast Sales of Skin Care by Category: Value 2021-2026
Table 111 Forecast Sales of Skin Care by Category: % Value Growth 2021-2026
SUN CARE IN NORTH MACEDONIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sun care grows significantly though it fails to reach pre-COVID-19 levels in 2021
Baby and child-specific sun care grows strongly, while self-tanning sees slowest growth rate
Local player retains lead
PROSPECTS AND OPPORTUNITIES
Sun care to grow strongly over the forecast period as travel markets gradually reopen
Baby and child-specific sun care to see fastest growth over forecast period
Consumers look for sun care with added benefits
CATEGORY DATA
Table 112 Sales of Sun Care by Category: Value 2016-2021
Table 113 Sales of Sun Care by Category: % Value Growth 2016-2021
Table 114 Sales of Sun Care by Premium vs Mass: % Value 2016-2021
Table 115 NBO Company Shares of Sun Care: % Value 2017-2021
Table 116 LBN Brand Shares of Sun Care: % Value 2018-2021
Table 117 LBN Brand Shares of Premium Adult Sun Care: % Value 2018-2021
Table 118 Forecast Sales of Sun Care by Category: Value 2021-2026
Table 119 Forecast Sales of Sun Care by Category: % Value Growth 2021-2026
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