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Report
Beauty and Personal Care in Latvia
Market Direction I 2023-05-10 I 103 Pages I Euromonitor
The war in nearby Ukraine had a significant impact, with the resultant energy crisis leading to soaring double-digit inflation and dampening volume sales. As a result, though there was significant growth in current value sales of beauty and personal care in 2022, volume growth was minimal and constant value sales fell slightly. This also led to a degree of trading down. On the plus side, the full opening up of society, post pandemic lockdowns, benefitted beauty and personal care and in particula...
Euromonitor International's Beauty and Personal Care in Latvia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Beauty and Personal Care in Latvia
Euromonitor International
May 2023
List Of Contents And Tables
BEAUTY AND PERSONAL CARE IN LATVIA
EXECUTIVE SUMMARY
Beauty and personal care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 1 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
MASS BEAUTY AND PERSONAL CARE IN LATVIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Consumers trade down as inflation bites
The competitive landscape is stable as established multinationals hold sway
Extensive distribution benefits mass
PROSPECTS AND OPPORTUNITIES
Price discounting and promotions key growth drivers
Multinationals continue to dominate
A more natural approach over the forecast period
CATEGORY DATA
Table 81 Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 82 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 83 NBO Company Shares of Mass Beauty and Personal Care: % Value 2018-2022
Table 84 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2019-2022
Table 85 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2022-2027
Table 86 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2022-2027
PREMIUM BEAUTY AND PERSONAL CARE IN LATVIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Consumers trade down as inflation bites
L'Oreal and Coty maintain their leading positions in premium beauty and personal care
Premium facial care performs well
PROSPECTS AND OPPORTUNITIES
More positive outlook later in the forecast period
Growing competition from higher quality mass brands
Salon professional hair care performs strongly
CATEGORY DATA
Table 87 Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 88 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 89 NBO Company Shares of Premium Beauty and Personal Care: % Value 2018-2022
Table 90 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2019-2022
Table 91 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2022-2027
Table 92 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2022-2027
BABY AND CHILD-SPECIFIC PRODUCTS IN LATVIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Degree of trading down, as inflation bites
Kimberly-Clark moves up to second place
Sun care registers highest growth
PROSPECTS AND OPPORTUNITIES
Healthy constant value growth over forecast period
Key demographic trends will continue to hamper growth potential over forecast period
Consumers increasingly concerned about the environment
CATEGORY DATA
Table 93 Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 94 Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 95 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
Table 96 NBO Company Shares of Baby and Child-specific Products: % Value 2018-2022
Table 97 LBN Brand Shares of Baby and Child-specific Products: % Value 2019-2022
Table 98 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2019-2022
Table 99 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2019-2022
Table 100 Forecast Sales of Baby and Child-specific Products by Category: Value 2022-2027
Table 101 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2022-2027
Table 102 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2022-2027
BATH AND SHOWER IN LATVIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Lower volume sales, as fears about pandemic abate
Multinationals continue to dominate
Men's brands see healthy growth
PROSPECTS AND OPPORTUNITIES
Further fall in volume sales
Consumers look for clean labels with less additives
New ownership for local brand Dzintars could see it gain value share
CATEGORY DATA
Table 103 Sales of Bath and Shower by Category: Value 2017-2022
Table 104 Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 105 Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
Table 106 NBO Company Shares of Bath and Shower: % Value 2018-2022
Table 107 LBN Brand Shares of Bath and Shower: % Value 2019-2022
Table 108 LBN Brand Shares of Premium Bath and Shower: % Value 2019-2022
Table 109 Forecast Sales of Bath and Shower by Category: Value 2022-2027
Table 110 Forecast Sales of Bath and Shower by Category: % Value Growth 2022-2027
Table 111 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2022-2027
COLOUR COSMETICS IN LATVIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Colour cosmetics strong performer in 2022
L'Oreal further cements its leading position
Social media and clever use of technology changing the retail environment
PROSPECTS AND OPPORTUNITIES
Muted volume growth over forecast period
Clean movement gathers momentum
Convenience key driver of value sales
CATEGORY DATA
Table 11 Sales of Colour Cosmetics by Category: Value 2017-2022
Table 12 Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 13 Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022
Table 14 NBO Company Shares of Colour Cosmetics: % Value 2018-2022
Table 15 LBN Brand Shares of Colour Cosmetics: % Value 2019-2022
Table 16 LBN Brand Shares of Premium Colour Cosmetics: % Value 2019-2022
Table 17 Forecast Sales of Colour Cosmetics by Category: Value 2022-2027
Table 18 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2022-2027
Table 19 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2022-2027
DEODORANTS IN LATVIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Deodorants perform strongly in 2022
Multinationals have strong foothold
Sticks register highest growth
PROSPECTS AND OPPORTUNITIES
Negative outlook over forecast period
Potential for growth of premium deodorants, with a more natural positioning
Manufacturers focus on various different benefits to stimulate growth
CATEGORY DATA
Table 72 Sales of Deodorants by Category: Value 2017-2022
Table 73 Sales of Deodorants by Category: % Value Growth 2017-2022
Table 74 Sales of Deodorants by Premium vs Mass: % Value 2017-2022
Table 75 NBO Company Shares of Deodorants: % Value 2018-2022
Table 76 LBN Brand Shares of Deodorants: % Value 2019-2022
Table 77 LBN Brand Shares of Premium Deodorants: % Value 2019-2022
Table 78 Forecast Sales of Deodorants by Category: Value 2022-2027
Table 79 Forecast Sales of Deodorants by Category: % Value Growth 2022-2027
Table 80 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2022-2027
DEPILATORIES IN LATVIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Minimal volume growth as maturity and population decline dampen volume sales
Growth of private label
Razors continues to account for most value sales
PROSPECTS AND OPPORTUNITIES
Negative constant value growth over forecast period
Women's razors and blades in need of innovation
Permanent hair removal long-term threat to depilatories
CATEGORY DATA
Table 20 Sales of Depilatories by Category: Value 2017-2022
Table 21 Sales of Depilatories by Category: % Value Growth 2017-2022
Table 22 NBO Company Shares of Depilatories: % Value 2018-2022
Table 23 LBN Brand Shares of Depilatories: % Value 2019-2022
Table 24 Forecast Sales of Depilatories by Category: Value 2022-2027
Table 25 Forecast Sales of Depilatories by Category: % Value Growth 2022-2027
FRAGRANCES IN LATVIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Premium outperforms mass
Leading players benefit from the shift to premium brands, while direct sellers offer value-for-money prices
Growing offering from apparel retailers
PROSPECTS AND OPPORTUNITIES
Muted constant value growth over forecast period
Doubtful renaissance of Dzintars brand
E-commerce continues to gain value share
CATEGORY DATA
Table 26 Sales of Fragrances by Category: Value 2017-2022
Table 27 Sales of Fragrances by Category: % Value Growth 2017-2022
Table 28 NBO Company Shares of Fragrances: % Value 2018-2022
Table 29 LBN Brand Shares of Fragrances: % Value 2019-2022
Table 30 LBN Brand Shares of Premium Men's Fragrances: % Value 2019-2022
Table 31 LBN Brand Shares of Premium Women's Fragrances: % Value 2019-2022
Table 32 Forecast Sales of Fragrances by Category: Value 2022-2027
Table 33 Forecast Sales of Fragrances by Category: % Value Growth 2022-2027
HAIR CARE IN LATVIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
In spite of high inflation, hair care registers growth
Multinationals continue to dominate
Styling agents see strong recovery
PROSPECTS AND OPPORTUNITIES
Minimal volume growth over forecast period
Product launches expected in the natural and organic sphere
Salon professional hair care performs relatively well
CATEGORY DATA
Table 34 Sales of Hair Care by Category: Value 2017-2022
Table 35 Sales of Hair Care by Category: % Value Growth 2017-2022
Table 36 Sales of Hair Care by Premium vs Mass: % Value 2017-2022
Table 37 NBO Company Shares of Hair Care: % Value 2018-2022
Table 38 LBN Brand Shares of Hair Care: % Value 2019-2022
Table 39 NBO Company Shares of Salon Professional Hair Care: % Value 2018-2022
Table 40 LBN Brand Shares of Salon Professional Hair Care: % Value 2019-2022
Table 41 LBN Brand Shares of Premium Hair Care: % Value 2019-2022
Table 42 Forecast Sales of Hair Care by Category: Value 2022-2027
Table 43 Forecast Sales of Hair Care by Category: % Value Growth 2022-2027
Table 44 Forecast Sales of Hair Care by Premium vs Mass: % Value 2022-2027
MEN'S GROOMING IN LATVIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Degree of trading down, as inflation bites
Little change in the competitive landscape in 2022
2-in-1 products remain popular as men look for convenience
PROSPECTS AND OPPORTUNITIES
Muted performance over forecast period
Fragrances continue to account for most value sales
Men's grooming will become segmented and specialised
CATEGORY DATA
Table 45 Sales of Men's Grooming by Category: Value 2017-2022
Table 46 Sales of Men's Grooming by Category: % Value Growth 2017-2022
Table 47 Sales of Men's Razors and Blades by Type: % Value Breakdown 2019-2022
Table 48 Sales of Men's Skin Care by Type: % Value Breakdown 2019-2022
Table 49 NBO Company Shares of Men's Grooming: % Value 2018-2022
Table 50 LBN Brand Shares of Men's Grooming: % Value 2019-2022
Table 51 LBN Brand Shares of Men's Razors and Blades: % Value 2019-2022
Table 52 Forecast Sales of Men's Grooming by Category: Value 2022-2027
Table 53 Forecast Sales of Men's Grooming by Category: % Value Growth 2022-2027
ORAL CARE IN LATVIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Minimal volume growth as maturity and population decline dampen volume sales
Multinationals continue to dominate
Electric toothbrushes gaining value share
PROSPECTS AND OPPORTUNITIES
Marginal growth in what is a mature product area
New ownership for local brand Dzintars could see it gain value share
Barriers to entry remain strong
CATEGORY DATA
Table 54 Sales of Oral Care by Category: Value 2017-2022
Table 55 Sales of Oral Care by Category: % Value Growth 2017-2022
Table 56 Sales of Toothbrushes by Category: Value 2017-2022
Table 57 Sales of Toothbrushes by Category: % Value Growth 2017-2022
Table 58 Sales of Toothpaste by Type: % Value Breakdown 2018-2022
Table 59 NBO Company Shares of Oral Care: % Value 2018-2022
Table 60 LBN Brand Shares of Oral Care: % Value 2019-2022
Table 61 Forecast Sales of Oral Care by Category: Value 2022-2027
Table 62 Forecast Sales of Oral Care by Category: % Value Growth 2022-2027
Table 63 Forecast Sales of Toothbrushes by Category: Value 2022-2027
Table 64 Forecast Sales of Toothbrushes by Category: % Value Growth 2022-2027
SKIN CARE IN LATVIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Healthy volume growth, in spite of soaring inflation
Multinationals continue to lead
Dermocosmetic brands perform well
PROSPECTS AND OPPORTUNITIES
Minimal volume growth over forecast period
Shift towards multifunctional products over forecast period
Clean and natural labels more prevalent
CATEGORY DATA
Table 65 Sales of Skin Care by Category: Value 2017-2022
Table 66 Sales of Skin Care by Category: % Value Growth 2017-2022
Table 67 NBO Company Shares of Skin Care: % Value 2018-2022
Table 68 LBN Brand Shares of Skin Care: % Value 2019-2022
Table 69 LBN Brand Shares of Premium Skin Care: % Value 2019-2022
Table 70 Forecast Sales of Skin Care by Category: Value 2022-2027
Table 71 Forecast Sales of Skin Care by Category: % Value Growth 2022-2027
SUN CARE IN LATVIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Star performer in 2022
No change in competitive landscape
Facial care products stealing some value share
PROSPECTS AND OPPORTUNITIES
Minimal volume growth over forecast period
Blurring of lines between skin care and sun care
Lidl could emerge as significant player
CATEGORY DATA
Table 112 Sales of Sun Care by Category: Value 2017-2022
Table 113 Sales of Sun Care by Category: % Value Growth 2017-2022
Table 114 Sales of Sun Care by Premium vs Mass: % Value 2017-2022
Table 115 NBO Company Shares of Sun Care: % Value 2018-2022
Table 116 LBN Brand Shares of Sun Care: % Value 2019-2022
Table 117 LBN Brand Shares of Premium Adult Sun Care: % Value 2019-2022
Table 118 Forecast Sales of Sun Care by Category: Value 2022-2027
Table 119 Forecast Sales of Sun Care by Category: % Value Growth 2022-2027
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