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Report
Beauty and Personal Care in Hong Kong, China
Market Direction I 2022-05-09 I 142 Pages I Euromonitor
In 2020, players were speculating that the COVID-19 situation would calm down, anticipating a resumption in tourist flows in 2021, and therefore held back their budgets to reduce costs and survive. However, as recovery of the flow of tourists did not happen in 2021, brands turned to deploying strategies and budgets saved in previous years to attract local consumption, which was trapped in the country due to travel restrictions. Local consumers in Hong Kong look for branding, ingredients and prop...
Euromonitor International's Beauty and Personal Care in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Beauty and Personal Care in Hong Kong, China
Euromonitor International
May 2022
List Of Contents And Tables
BEAUTY AND PERSONAL CARE IN HONG KONG, CHINA
EXECUTIVE SUMMARY
Beauty and personal care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2019-2026
CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2019-2026
MARKET DATA
Table 1 Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2016-2021
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
MASS BEAUTY AND PERSONAL CARE IN HONG KONG, CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sluggish recovery due to continued loss of tourist consumption
Localisation to enhance brand equity and attract attention from locals
Trust in product quality leads to ease of capturing local consumption power
PROSPECTS AND OPPORTUNITIES
Recovery to pre-COVID-19 level dependent on tourist flows
Japanese mass products expected to continue to surge in popularity
Despite fragrances gaining traction as the new lipstick effect, there is limited space for mass brands to compete
CATEGORY DATA
Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2016-2021
Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2017-2021
Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2018-2021
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2021-2026
Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2021-2026
PREMIUM BEAUTY AND PERSONAL CARE IN HONG KONG, CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Localised brands with a pool of local customers are more resilient in an uncertain environment
Discounts and value for money capture local spending
Luxury fashion brands diving into beauty and personal care
PROSPECTS AND OPPORTUNITIES
Focus on experiential retail to attract local customers
Fragrance to see continuous growth with an elevated product offering
Multi-brand retailers to see rising popularity as consumers look to compare brands to purchase the best-fit product
CATEGORY DATA
Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2017-2021
Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2018-2021
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2021-2026
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2021-2026
BABY AND CHILD-SPECIFIC PRODUCTS IN HONG KONG, CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sluggish recovery due to low birth rate and loss of tourist consumption
Players shift to a family positioning to widen the audience and capture local spending power
Word of mouth remains effective marketing amongst parents
PROSPECTS AND OPPORTUNITIES
Difficulty returning to pre-COVID-19 level of sales in the short-term
Longer decision-making curve for mothers calls for authentic marketing
Multi-touchpoint experience to enhance brand equity
CATEGORY DATA
Table 23 Sales of Baby and Child-specific Products by Category: Value 2016-2021
Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2016-2021
Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2016-2021
Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2017-2021
Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2018-2021
Table 28 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2018-2021
Table 29 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2018-2021
Table 30 Forecast Sales of Baby and Child-specific Products by Category: Value 2021-2026
Table 31 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2021-2026
Table 32 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2021-2026
BATH AND SHOWER IN HONG KONG, CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Premiumisation in bath and shower, especially in more self-indulgent categories
Skinification gives rise to foam handwashes
Consumers prefer purchasing larger volumes of hand sanitisers for value for money and sustainability
PROSPECTS AND OPPORTUNITIES
More sophistication in terms of functionality and fragrance will be demanded for hand sanitisers going forward
Bar soap sees limited potential for mass adoption despite sustainability concerns
Fragrance and aromatherapeutic properties of bath and shower products expected to attract consumers attention
CATEGORY DATA
Table 33 Sales of Bath and Shower by Category: Value 2016-2021
Table 34 Sales of Bath and Shower by Category: % Value Growth 2016-2021
Table 35 Sales of Bath and Shower by Premium vs Mass: % Value 2016-2021
Table 36 NBO Company Shares of Bath and Shower: % Value 2017-2021
Table 37 LBN Brand Shares of Bath and Shower: % Value 2018-2021
Table 38 LBN Brand Shares of Premium Bath and Shower: % Value 2018-2021
Table 39 Forecast Sales of Bath and Shower by Category: Value 2021-2026
Table 40 Forecast Sales of Bath and Shower by Category: % Value Growth 2021-2026
Table 41 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2021-2026
COLOUR COSMETICS IN HONG KONG, CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Rebound after significant decline, but sales remain lower than pre-pandemic
Increasing fragmentation, especially in premium colour cosmetics
Multi-brand retailers to see benefits as consumers search for the best fit after extensive research
PROSPECTS AND OPPORTUNITIES
Pessimistic outlook for the ability of the category to return to pre-pandemic levels
Availability of Japanese products to increase in the market, resulting in further fragmentation, especially in mass colour cosmetics
Mens colour cosmetics remains a niche in Hong Kong
CATEGORY DATA
Table 42 Sales of Colour Cosmetics by Category: Value 2016-2021
Table 43 Sales of Colour Cosmetics by Category: % Value Growth 2016-2021
Table 44 NBO Company Shares of Colour Cosmetics: % Value 2017-2021
Table 45 LBN Brand Shares of Colour Cosmetics: % Value 2018-2021
Table 46 LBN Brand Shares of Eye Make-up: % Value 2018-2021
Table 47 LBN Brand Shares of Facial Make-up: % Value 2018-2021
Table 48 LBN Brand Shares of Lip Products: % Value 2018-2021
Table 49 LBN Brand Shares of Nail Products: % Value 2018-2021
Table 50 LBN Brand Shares of Premium Colour Cosmetics: % Value 2018-2021
Table 51 Forecast Sales of Colour Cosmetics by Category: Value 2021-2026
Table 52 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2021-2026
DEODORANTS IN HONG KONG, CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Increased attention and frequency of general population to exercise helps drive growth
Clean beauty brands enter to help recruit new consumers and widen the audience
Importance of gender-specific deodorants remains, as men look for efficient products with a masculine scent
PROSPECTS AND OPPORTUNITIES
Stable growth in the forecast period as exercise habits expected to stay even after the pandemic
Expected increase in demand for niche brands, with increased attention to the fragrance of deodorants
Mass Japanese products to enter the market, expanding consumer choice and cannibalising share from existing players
CATEGORY DATA
Table 53 Sales of Deodorants by Category: Value 2016-2021
Table 54 Sales of Deodorants by Category: % Value Growth 2016-2021
Table 55 Sales of Deodorants by Premium vs Mass: % Value 2016-2021
Table 56 NBO Company Shares of Deodorants: % Value 2017-2021
Table 57 LBN Brand Shares of Deodorants: % Value 2018-2021
Table 58 LBN Brand Shares of Premium Deodorants: % Value 2018-2021
Table 59 Forecast Sales of Deodorants by Category: Value 2021-2026
Table 60 Forecast Sales of Deodorants by Category: % Value Growth 2021-2026
Table 61 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2021-2026
DEPILATORIES IN HONG KONG, CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sales of depilatories remain flat
Hair removers fares better than razors as consumers are more knowledgeable about the pros and cons of each hair removal method
Demand for womens pre-shave remains sluggish and on a continuous downwards trend
PROSPECTS AND OPPORTUNITIES
Continuous contraction in sales of depilatories due to popularity of alternative hair removal methods
Influx of Japanese products expected to take share from the leader
Hair remover product development to address increasingly sophisticated consumer demands
CATEGORY DATA
Table 62 Sales of Depilatories by Category: Value 2016-2021
Table 63 Sales of Depilatories by Category: % Value Growth 2016-2021
Table 64 Sales of Women's Razors and Blades by Type: % Value Breakdown 2017-2021
Table 65 NBO Company Shares of Depilatories: % Value 2017-2021
Table 66 LBN Brand Shares of Depilatories: % Value 2018-2021
Table 67 Forecast Sales of Depilatories by Category: Value 2021-2026
Table 68 Forecast Sales of Depilatories by Category: % Value Growth 2021-2026
FRAGRANCES IN HONG KONG, CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Fragrance becomes an affordable luxury, with continuous premiumisation
Fragrance is emblematic of brand identity, with resilient fragrance sales for luxury fashion brands
Hair mists and body ancillaries are on the rise, driving traffic to fragrance brands
PROSPECTS AND OPPORTUNITIES
Continuous premiumisation of the category expected, with limited space for mass brands
Limiting the try-on barrier for fragrance purchases to facilitate consumers decision-making curve and digitalisation
Solid fragrance to gain traction with ease of application and convenience when travelling
CATEGORY DATA
Table 69 Sales of Fragrances by Category: Value 2016-2021
Table 70 Sales of Fragrances by Category: % Value Growth 2016-2021
Table 71 NBO Company Shares of Fragrances: % Value 2017-2021
Table 72 LBN Brand Shares of Fragrances: % Value 2018-2021
Table 73 LBN Brand Shares of Premium Men's Fragrances: % Value 2018-2021
Table 74 LBN Brand Shares of Premium Women's Fragrances: % Value 2018-2021
Table 75 Forecast Sales of Fragrances by Category: Value 2021-2026
Table 76 Forecast Sales of Fragrances by Category: % Value Growth 2021-2026
HAIR CARE IN HONG KONG, CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Hair care sees rapid recovery to pre-pandemic level of sales, with premiumisation driven by skinification
Clean hair care products are in demand, with increased attention to scalp health
Localisation to enhance brand equity and differentiate to capture consumption power
PROSPECTS AND OPPORTUNITIES
Skin care brands to diversify into hair care, considering the continued skinification of the category
Shampoo bars see limited potential despite sustainability concerns
Japanese mass hair care products expected to gain traction
CATEGORY DATA
Table 77 Sales of Hair Care by Category: Value 2016-2021
Table 78 Sales of Hair Care by Category: % Value Growth 2016-2021
Table 79 Sales of Hair Care by Premium vs Mass: % Value 2016-2021
Table 80 NBO Company Shares of Hair Care: % Value 2017-2021
Table 81 NBO Company Shares of Salon Professional Hair Care: % Value 2017-2021
Table 82 LBN Brand Shares of Hair Care: % Value 2018-2021
Table 83 LBN Brand Shares of Colourants: % Value 2018-2021
Table 84 LBN Brand Shares of Salon Professional Hair Care: % Value 2018-2021
Table 85 LBN Brand Shares of Styling Agents: % Value 2018-2021
Table 86 LBN Brand Shares of Premium Hair Care: % Value 2018-2021
Table 87 Forecast Sales of Hair Care by Category: Value 2021-2026
Table 88 Forecast Sales of Hair Care by Category: % Value Growth 2021-2026
Table 89 Forecast Sales of Hair Care by Premium vs Mass: % Value 2021-2026
MEN'S GROOMING IN HONG KONG, CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Male consumers spend more time improving their overall health and wellbeing
Key determinant purchasing factors are functionality and texture as non-gendered brands gain traction in skin care
Mens hair care gains traction as male consumers tackle hair care concerns such as hair loss
PROSPECTS AND OPPORTUNITIES
Mens grooming, especially mens shaving, deodorants and hair care, to sustain growth momentum
Premiumisation expected in mens shaving and hair care as men pursue tailored products and services for personal style
Mens colour cosmetics expected to see limited potential amongst locals in Hong Kong
CATEGORY DATA
Table 90 Sales of Mens Grooming by Category: Value 2016-2021
Table 91 Sales of Mens Grooming by Category: % Value Growth 2016-2021
Table 92 Sales of Men's Razors and Blades by Type: % Value Breakdown 2018-2021
Table 93 Sales of Men's Skin Care by Type: % Value Breakdown 2018-2021
Table 94 NBO Company Shares of Mens Grooming: % Value 2017-2021
Table 95 LBN Brand Shares of Mens Grooming: % Value 2018-2021
Table 96 LBN Brand Shares of Men's Razors and Blades: % Value 2018-2021
Table 97 Forecast Sales of Mens Grooming by Category: Value 2021-2026
Table 98 Forecast Sales of Mens Grooming by Category: % Value Growth 2021-2026
ORAL CARE IN HONG KONG, CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Oral care elevating to a wellness routine from a basic hygiene routine, with skinification observed
Demand for novelty, especially in toothpaste, due to elevation of oral care routines
Family positioning amongst key players to appeal to consumers and sustain their market positions
PROSPECTS AND OPPORTUNITIES
Multi-touchpoint experiences to enhance brand equity in a fragmented category in order to capture spending power
Electric toothbrushes to see continued rise in popularity, with players providing products that enhance the user experience
Influx of Japanese products in the market to further fragment the category
CATEGORY DATA
Table 99 Sales of Oral Care by Category: Value 2016-2021
Table 100 Sales of Oral Care by Category: % Value Growth 2016-2021
Table 101 Sales of Toothbrushes by Category: Value 2016-2021
Table 102 Sales of Toothbrushes by Category: % Value Growth 2016-2021
Table 103 Sales of Toothpaste by Type: % Value Breakdown 2017-2021
Table 104 NBO Company Shares of Oral Care: % Value 2017-2021
Table 105 LBN Brand Shares of Oral Care: % Value 2018-2021
Table 106 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2018-2021
Table 107 LBN Brand Shares of Toothpaste: % Value 2018-2021
Table 108 Forecast Sales of Oral Care by Category: Value 2021-2026
Table 109 Forecast Sales of Oral Care by Category: % Value Growth 2021-2026
Table 110 Forecast Sales of Toothbrushes by Category: Value 2021-2026
Table 111 Forecast Sales of Toothbrushes by Category: % Value Growth 2021-2026
SKIN CARE IN HONG KONG, CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Recovery is sluggish, as delayed return of tourists results in aggressive discounting strategies to capture local spending
Localisation to strengthen brand awareness and build brand equity
Body care and hand care products gain traction as consumers care for other parts of the body as they would their face
PROSPECTS AND OPPORTUNITIES
Importance of offline stores to remain
Further fragmentation in a saturated category in both mass and premium segments
Clean beauty to grow
CATEGORY DATA
Table 112 Sales of Skin Care by Category: Value 2016-2021
Table 113 Sales of Skin Care by Category: % Value Growth 2016-2021
Table 114 NBO Company Shares of Skin Care: % Value 2017-2021
Table 115 LBN Brand Shares of Skin Care: % Value 2018-2021
Table 116 LBN Brand Shares of Basic Moisturisers: % Value 2018-2021
Table 117 LBN Brand Shares of Anti-agers: % Value 2018-2021
Table 118 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2018-2021
Table 119 LBN Brand Shares of General Purpose Body Care: % Value 2018-2021
Table 120 LBN Brand Shares of Premium Skin Care: % Value 2018-2021
Table 121 Forecast Sales of Skin Care by Category: Value 2021-2026
Table 122 Forecast Sales of Skin Care by Category: % Value Growth 2021-2026
SUN CARE IN HONG KONG, CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sun care continues to suffer due to increased time spent at home and low awareness of use of sun care indoors
Blurring lines between sun care and categories such as skin care and colour cosmetics
Marine-friendly sun protection gains popularity with general increased engagement with water sports
PROSPECTS AND OPPORTUNITIES
Continuous consumer education and enhancing brand equity will be key for pure sun care players to fare well
Japanese mass sun care products to increase their penetration in the market
Stick sunscreen expected to gain traction, with its convenience of portability and reapplication
CATEGORY DATA
Table 123 Sales of Sun Care by Category: Value 2016-2021
Table 124 Sales of Sun Care by Category: % Value Growth 2016-2021
Table 125 NBO Company Shares of Sun Care: % Value 2017-2021
Table 126 LBN Brand Shares of Sun Care: % Value 2018-2021
Table 127 LBN Brand Shares of Premium Adult Sun Care: % Value 2018-2021
Table 128 Forecast Sales of Sun Care by Category: Value 2021-2026
Table 129 Forecast Sales of Sun Care by Category: % Value Growth 2021-2026
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