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Report

Beauty and Personal Care in Ecuador

Market Direction I 2022-05-19 I 104 Pages I Euromonitor

Discounted by 10% to 2024-05-31

Beauty and personal care in Ecuador was significantly impacted by COVID-19, especially the colour cosmetics, fragrances and sun care categories. With people working from home, not socialising and wearing face masks, product demand plummeted. In May 2021, the government of Guillermo Lasso assumed the Presidency and launched the 9/100 plan with the objective of vaccinating nine million Ecuadorians in the first 100 days of government. The plan was a success and allowed Ecuador to reach the level of...

Euromonitor International's Beauty and Personal Care in Ecuador report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Beauty and Personal Care in Ecuador
Euromonitor International
May 2022

List Of Contents And Tables

BEAUTY AND PERSONAL CARE IN ECUADOR
EXECUTIVE SUMMARY
Beauty and personal care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 1 Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2016-2021
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
MASS BEAUTY AND PERSONAL CARE IN ECUADOR
KEY DATA FINDINGS
2021 DEVELOPMENTS
Direct sellers affect sales of mass products
Companies forced to make changes due to COVID-19
Beauty specialist retailers cater to female consumers
PROSPECTS AND OPPORTUNITIES
Unemployment set to increase the number of independent distributors, driving sales growth
Start-ups and Hinode's entrance expected to boost growth
Private label share gain expected with consumers seeking value for money
CATEGORY DATA
Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2016-2021
Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2017-2021
Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2018-2021
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2021-2026
Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2021-2026
PREMIUM BEAUTY AND PERSONAL CARE IN ECUADOR
KEY DATA FINDINGS
2021 DEVELOPMENTS
Indulgence drives growth of premium beauty and personal care in 2021
Premium products gain traction as social contact returns
Imported products dominate sales as counterfeit brands continue to pose challenges
PROSPECTS AND OPPORTUNITIES
Accelerated growth expected as the economy returns to normal
Trade agreement with EU will reduce the tariffs for imported products
Cross-border e-commerce will be an important channel for premium beauty and personal care
CATEGORY DATA
Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2017-2021
Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2018-2021
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2021-2026
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2021-2026
BABY AND CHILD-SPECIFIC PRODUCTS IN ECUADOR
KEY DATA FINDINGS
2021 DEVELOPMENTS
COVID-19 benefits oral care, whilst sun care products see reduced demand
Non-essential products record drop in decline as consumers look to make savings
Johnson & Johnson maintains its lead with its wide portfolio of high-quality products
PROSPECTS AND OPPORTUNITIES
Parents' concerns to drive growth of more natural products
Baby child-specific sun care key performer in the forecast period
Companies will have to promote the recovery of consumption habits lost during the pandemic
CATEGORY DATA
Table 23 Sales of Baby and Child-specific Products by Category: Value 2016-2021
Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2016-2021
Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2016-2021
Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2017-2021
Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2018-2021
Table 28 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2018-2021
Table 29 Forecast Sales of Baby and Child-specific Products by Category: Value 2021-2026
Table 30 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2021-2026
Table 31 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2021-2026
BATH AND SHOWER IN ECUADOR
KEY DATA FINDINGS
2021 DEVELOPMENTS
Waning fear of COVID-19 means less frequent hand washing in 2021
Hand sanitisers continue to be relevant
Consumers seek specific ingredients for their skin
PROSPECTS AND OPPORTUNITIES
Economic reform will benefit hand sanitisers
Rising trend of natural and vegan products
Soap will become less relevant, whilst body powder is set to recover
CATEGORY DATA
Table 32 Sales of Bath and Shower by Category: Value 2016-2021
Table 33 Sales of Bath and Shower by Category: % Value Growth 2016-2021
Table 34 Sales of Bath and Shower by Premium vs Mass: % Value 2016-2021
Table 35 NBO Company Shares of Bath and Shower: % Value 2017-2021
Table 36 LBN Brand Shares of Bath and Shower: % Value 2018-2021
Table 37 Forecast Sales of Bath and Shower by Category: Value 2021-2026
Table 38 Forecast Sales of Bath and Shower by Category: % Value Growth 2021-2026
Table 39 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2021-2026
COLOUR COSMETICS IN ECUADOR
KEY DATA FINDINGS
2021 DEVELOPMENTS
Lip products and facial make-up continue to decline in 2021, whilst eye make-up and nail products are the best performers
Direct sellers look for new strategies to meet consumers' needs
Domestic brands differentiate themselves
PROSPECTS AND OPPORTUNITIES
New competitor Hinode set to boost the category
Use of face masks will limit the consumption of facial make-up and lip products
Strong recovery expected as consumers return to normal
CATEGORY DATA
Table 40 Sales of Colour Cosmetics by Category: Value 2016-2021
Table 41 Sales of Colour Cosmetics by Category: % Value Growth 2016-2021
Table 42 Sales of Colour Cosmetics by Premium vs Mass: % Value 2016-2021
Table 43 NBO Company Shares of Colour Cosmetics: % Value 2017-2021
Table 44 LBN Brand Shares of Colour Cosmetics: % Value 2018-2021
Table 45 LBN Brand Shares of Premium Colour Cosmetics: % Value 2018-2021
Table 46 Forecast Sales of Colour Cosmetics by Category: Value 2021-2026
Table 47 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2021-2026
Table 48 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2021-2026
DEODORANTS IN ECUADOR
KEY DATA FINDINGS
2021 DEVELOPMENTS
Roll-ons continue to be preferred in Ecuador
Deodorants recover as society opens up again
Distribution of deodorants returns to normal in 2021
PROSPECTS AND OPPORTUNITIES
More cautious consumers in the forecast period
Consumers will use deodorants more often when they leave their homes
Natural ingredients are increasingly part of players' portfolios
CATEGORY DATA
Table 101 Sales of Deodorants by Category: Value 2016-2021
Table 102 Sales of Deodorants by Category: % Value Growth 2016-2021
Table 103 Sales of Deodorants by Premium vs Mass: % Value 2016-2021
Table 104 NBO Company Shares of Deodorants: % Value 2017-2021
Table 105 LBN Brand Shares of Deodorants: % Value 2018-2021
Table 106 Forecast Sales of Deodorants by Category: Value 2021-2026
Table 107 Forecast Sales of Deodorants by Category: % Value Growth 2021-2026
Table 108 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2021-2026
DEPILATORIES IN ECUADOR
KEY DATA FINDINGS
2021 DEVELOPMENTS
Unexpected recovery makes companies struggle with logistics in 2021
Depilatories continues to be a niche category with little investment in advertising
Women's pre-shave products face continuing challenges
PROSPECTS AND OPPORTUNITIES
Moderate growth after reaching pre-pandemic levels
Differentiation will be key to increasing sales
Increasing availability of hair removers/bleaches
CATEGORY DATA
Table 49 Sales of Depilatories by Category: Value 2016-2021
Table 50 Sales of Depilatories by Category: % Value Growth 2016-2021
Table 51 NBO Company Shares of Depilatories: % Value 2017-2021
Table 52 LBN Brand Shares of Depilatories: % Value 2018-2021
Table 53 Forecast Sales of Depilatories by Category: Value 2021-2026
Table 54 Forecast Sales of Depilatories by Category: % Value Growth 2021-2026
FRAGRANCES IN ECUADOR
KEY DATA FINDINGS
2021 DEVELOPMENTS
Recovery after a sharp drop with the opening up of society in 2021
Mass fragrances struggle to recover
Counterfeit impacts mass fragrances
PROSPECTS AND OPPORTUNITIES
Trade agreement with the EU will help sales, but ICE will continue to limit consumption
Tariff elimination for 4x4 imports to benefit cross-border purchases of fragrances
Direct sellers are key to the recovery of mass fragrances
CATEGORY DATA
Table 55 Sales of Fragrances by Category: Value 2016-2021
Table 56 Sales of Fragrances by Category: % Value Growth 2016-2021
Table 57 NBO Company Shares of Fragrances: % Value 2017-2021
Table 58 LBN Brand Shares of Fragrances: % Value 2018-2021
Table 59 LBN Brand Shares of Premium Men's Fragrances: % Value 2018-2021
Table 60 LBN Brand Shares of Premium Women's Fragrances: % Value 2018-2021
Table 61 Forecast Sales of Fragrances by Category: Value 2021-2026
Table 62 Forecast Sales of Fragrances by Category: % Value Growth 2021-2026
HAIR CARE IN ECUADOR
KEY DATA FINDINGS
2021 DEVELOPMENTS
Styling agents significantly impacted by the pandemic
Shampoo records rising demand in 2021
L'Oreal makes a comeback in 2021
PROSPECTS AND OPPORTUNITIES
L'Oreal relaunch to bring dynamism to the category
Colourants will thrive as consumers look to economise
Return to school set to help the recovery of styling agents
CATEGORY DATA
Table 63 Sales of Hair Care by Category: Value 2016-2021
Table 64 Sales of Hair Care by Category: % Value Growth 2016-2021
Table 65 Sales of Hair Care by Premium vs Mass: % Value 2016-2021
Table 66 NBO Company Shares of Hair Care: % Value 2017-2021
Table 67 LBN Brand Shares of Hair Care: % Value 2018-2021
Table 68 NBO Company Shares of Salon Professional Hair Care: % Value 2017-2021
Table 69 LBN Brand Shares of Salon Professional Hair Care: % Value 2018-2021
Table 70 LBN Brand Shares of Premium Hair Care: % Value 2018-2021
Table 71 Forecast Sales of Hair Care by Category: Value 2021-2026
Table 72 Forecast Sales of Hair Care by Category: % Value Growth 2021-2026
Table 73 Forecast Sales of Hair Care by Premium vs Mass: % Value 2021-2026
MEN'S GROOMING IN ECUADOR
KEY DATA FINDINGS
2021 DEVELOPMENTS
Men used the pandemic to grow a beard
Men's skin care continues to be a niche category
Direct selling players have to contend with the long-term threat of e-commerce
PROSPECTS AND OPPORTUNITIES
Men increasingly concerned about hair loss
Thriving beard products and potential of men's skin care
Trend of natural, local ingredients
CATEGORY DATA
Table 74 Sales of Men's Grooming by Category: Value 2016-2021
Table 75 Sales of Men's Grooming by Category: % Value Growth 2016-2021
Table 76 Sales of Men's Razors and Blades by Type: % Value Breakdown 2018-2021
Table 77 Sales of Men's Skin Care by Type: % Value Breakdown 2018-2021
Table 78 NBO Company Shares of Men's Grooming: % Value 2017-2021
Table 79 LBN Brand Shares of Men's Grooming: % Value 2018-2021
Table 80 LBN Brand Shares of Men's Razors and Blades: % Value 2018-2021
Table 81 Forecast Sales of Men's Grooming by Category: Value 2021-2026
Table 82 Forecast Sales of Men's Grooming by Category: % Value Growth 2021-2026
ORAL CARE IN ECUADOR
KEY DATA FINDINGS
2021 DEVELOPMENTS
More thorough oral care and campaigns drive category growth
Specialised products recommended by dentists are affected
Multinational players lead with their well-known and trusted brands
PROSPECTS AND OPPORTUNITIES
Slowed growth, however category will continue to be relevant
Consumers becoming more aware of ingredients; however, the price has to be right
Oral care products for sensitive teeth popular over the forecast period
CATEGORY DATA
Table 83 Sales of Oral Care by Category: Value 2016-2021
Table 84 Sales of Oral Care by Category: % Value Growth 2016-2021
Table 85 Sales of Toothbrushes by Category: Value 2016-2021
Table 86 Sales of Toothbrushes by Category: % Value Growth 2016-2021
Table 87 Sales of Toothpaste by Type: % Value Breakdown 2017-2021
Table 88 NBO Company Shares of Oral Care: % Value 2017-2021
Table 89 LBN Brand Shares of Oral Care: % Value 2018-2021
Table 90 Forecast Sales of Oral Care by Category: Value 2021-2026
Table 91 Forecast Sales of Oral Care by Category: % Value Growth 2021-2026
Table 92 Forecast Sales of Toothbrushes by Category: Value 2021-2026
Table 93 Forecast Sales of Toothbrushes by Category: % Value Growth 2021-2026
SKIN CARE IN ECUADOR
KEY DATA FINDINGS
2021 DEVELOPMENTS
COVID-19 boosts demand for moisturising and acne products
Natural products increasingly preferred
Beauty specialist retailers is emerging as a major distribution channel for skin care
PROSPECTS AND OPPORTUNITIES
Budget brands expected to drive future growth
Rising environmental and wellbeing concerns will influence consumers' choices
Anti-agers set to thrive in the forecast period
CATEGORY DATA
Table 94 Sales of Skin Care by Category: Value 2016-2021
Table 95 Sales of Skin Care by Category: % Value Growth 2016-2021
Table 96 NBO Company Shares of Skin Care: % Value 2017-2021
Table 97 LBN Brand Shares of Skin Care: % Value 2018-2021
Table 98 LBN Brand Shares of Premium Skin Care: % Value 2018-2021
Table 99 Forecast Sales of Skin Care by Category: Value 2021-2026
Table 100 Forecast Sales of Skin Care by Category: % Value Growth 2021-2026
SUN CARE IN ECUADOR
KEY DATA FINDINGS
2021 DEVELOPMENTS
Demand for sun care recovers in 2021 with the return to work, school and beaches
Specialised products perform better than commercial brands
Aftersun remains a niche product
PROSPECTS AND OPPORTUNITIES
Strong growth as the pandemic loses momentum
Growth will come from cheaper brands and promotions
Campaigns to drive the use of sun protection
CATEGORY DATA
Table 109 Sales of Sun Care by Category: Value 2016-2021
Table 110 Sales of Sun Care by Category: % Value Growth 2016-2021
Table 111 Sales of Sun Care by Premium vs Mass: % Value 2016-2021
Table 112 NBO Company Shares of Sun Care: % Value 2017-2021
Table 113 LBN Brand Shares of Sun Care: % Value 2018-2021
Table 114 Forecast Sales of Sun Care by Category: Value 2021-2026
Table 115 Forecast Sales of Sun Care by Category: % Value Growth 2021-2026

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