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Report
Beauty and Personal Care in Dominican Republic
Market Direction I 2024-04-22 I 101 Pages I Euromonitor
In 2023, beauty and personal care in the Dominican Republic witnessed steady retail volume growth despite the relatively weak economy and high Inflation. Although the rate of inflation fell in 2023 compared to the previous two years, the overall increase in prices over the past two years continued to put pressure on the purchasing power of Dominicans, especially in low- and middle-income demographic groups. These consumers remain cautious with their expenditure and continue to prioritise essenti...
Euromonitor International's Beauty and Personal Care in Dominican Republic report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Beauty and Personal Care in Dominican Republic
Euromonitor International
April 2024
List Of Contents And Tables
BEAUTY AND PERSONAL CARE IN DOMINICAN REPUBLIC
EXECUTIVE SUMMARY
Beauty and personal care in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 1 Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
MASS BEAUTY AND PERSONAL CARE IN DOMINICAN REPUBLIC
KEY DATA FINDINGS
2023 DEVELOPMENTS
Higher cost of living awakens interest in mass products
Mass products show polarisation in packaging formats
Growing demand for mass fragrances
PROSPECTS AND OPPORTUNITIES
Evolution of private label provides balance between affordability and quality
Mass brands democratise access to ingredients perceived as premium
Direct sales channel remains relevant but faces pressure from the omnichannel trend
CATEGORY DATA
Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023
Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2019-2023
Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2020-2023
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2023-2028
Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2023-2028
PREMIUM BEAUTY AND PERSONAL CARE IN DOMINICAN REPUBLIC
KEY DATA FINDINGS
2023 DEVELOPMENTS
Premiumisation slows down as consumers face financial constraints
Tourism recovery favours demand for certain beauty and personal care products
L'Oreal Groupe leads the premium segment supported by ongoing innovation
PROSPECTS AND OPPORTUNITIES
Premium products to witness sustained growth as the Dominican economy stabilises
Premium brands aim to help support emotional wellbeing
Promoting virtual socialisation is an increasingly common strategy to validate the effectiveness of products
CATEGORY DATA
Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2018-2023
Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2018-2023
Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2019-2023
Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2020-2023
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2023-2028
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2023-2028
BABY AND CHILD-SPECIFIC PRODUCTS IN DOMINICAN REPUBLIC
KEY DATA FINDINGS
2023 DEVELOPMENTS
Leading brand Johnson's Baby faces pressure from lower-priced brands
Certain baby and child-specific products are replaced by family formats
Parents show increasing awareness about sun protection use
PROSPECTS AND OPPORTUNITIES
Demographic changes impact the category
Product differentiation to focus on enhanced benefits and features
Parents to shift towards more natural products
CATEGORY DATA
Table 23 Sales of Baby and Child-specific Products by Category: Value 2018-2023
Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023
Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2018-2023
Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2019-2023
Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2020-2023
Table 28 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2020-2023
Table 29 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2020-2023
Table 30 Forecast Sales of Baby and Child-specific Products by Category: Value 2023-2028
Table 31 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2023-2028
Table 32 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2023-2028
BATH AND SHOWER IN DOMINICAN REPUBLIC
KEY DATA FINDINGS
2023 DEVELOPMENTS
Bar soaps stand out for their affordability
The need to disinfect loses relevance among locals
Unilever Group strengthens its distribution following alliance with Cesar Iglesias SA
PROSPECTS AND OPPORTUNITIES
Protex brand highlights natural properties
Intimate washes face the challenge of affordability
Younger generations look for faster and more practical hygiene solutions
CATEGORY DATA
Table 33 Sales of Bath and Shower by Category: Value 2018-2023
Table 34 Sales of Bath and Shower by Category: % Value Growth 2018-2023
Table 35 Sales of Bath and Shower by Premium vs Mass: % Value 2018-2023
Table 36 NBO Company Shares of Bath and Shower: % Value 2019-2023
Table 37 LBN Brand Shares of Bath and Shower: % Value 2020-2023
Table 38 LBN Brand Shares of Premium Bath and Shower: % Value 2020-2023
Table 39 Forecast Sales of Bath and Shower by Category: Value 2023-2028
Table 40 Forecast Sales of Bath and Shower by Category: % Value Growth 2023-2028
Table 41 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2023-2028
COLOUR COSMETICS IN DOMINICAN REPUBLIC
KEY DATA FINDINGS
2023 DEVELOPMENTS
Inflationary period drives demand for multifunctional colour cosmetics
Direct selling companies lead colour cosmetics in challenging environment
Color cosmetics brands offer consumers natural tones
PROSPECTS AND OPPORTUNITIES
Personalisation will continue to gain relevance in colour cosmetics
The dividing line between skin care and colour cosmetics is increasingly blurring
Eco-friendly cosmetics are expected to continue expanding
CATEGORY DATA
Table 42 Sales of Colour Cosmetics by Category: Value 2018-2023
Table 43 Sales of Colour Cosmetics by Category: % Value Growth 2018-2023
Table 44 Sales of Colour Cosmetics by Premium vs Mass: % Value 2018-2023
Table 45 NBO Company Shares of Colour Cosmetics: % Value 2019-2023
Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2020-2023
Table 47 LBN Brand Shares of Premium Colour Cosmetics: % Value 2020-2023
Table 48 Forecast Sales of Colour Cosmetics by Category: Value 2023-2028
Table 49 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2023-2028
Table 50 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2023-2028
DEODORANTS IN DOMINICAN REPUBLIC
KEY DATA FINDINGS
2023 DEVELOPMENTS
Deodorants is resilient to inflationary conditions
Global brands lead the deodorant category
Antiperspirant features are in higher demand
PROSPECTS AND OPPORTUNITIES
Feminine deodorants offer products with dermatological benefits
Direct sellers embrace omnichannel strategies
Deodorants pose a potential threat to fragrances
CATEGORY DATA
Table 51 Sales of Deodorants by Category: Value 2018-2023
Table 52 Sales of Deodorants by Category: % Value Growth 2018-2023
Table 53 Sales of Deodorants by Premium vs Mass: % Value 2018-2023
Table 54 NBO Company Shares of Deodorants: % Value 2019-2023
Table 55 LBN Brand Shares of Deodorants: % Value 2020-2023
Table 56 LBN Brand Shares of Premium Deodorants: % Value 2020-2023
Table 57 Forecast Sales of Deodorants by Category: Value 2023-2028
Table 58 Forecast Sales of Deodorants by Category: % Value Growth 2023-2028
Table 59 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2023-2028
DEPILATORIES IN DOMINICAN REPUBLIC
KEY DATA FINDINGS
2023 DEVELOPMENTS
The higher cost of living generates growing interest in low-priced brands
Gillette reaffirms its leadership position with segmentation strategy
Hair removal creams lean towards natural and gentle compounds
PROSPECTS AND OPPORTUNITIES
Local beauty patterns to create stable demand for razors in the coming years
Younger generations may question the practicality of hair removal creams and bleaches
Permanent hair removal methods are falling in price
CATEGORY DATA
Table 60 Sales of Depilatories by Category: Value 2018-2023
Table 61 Sales of Depilatories by Category: % Value Growth 2018-2023
Table 62 NBO Company Shares of Depilatories: % Value 2019-2023
Table 63 LBN Brand Shares of Depilatories: % Value 2020-2023
Table 64 Forecast Sales of Depilatories by Category: Value 2023-2028
Table 65 Forecast Sales of Depilatories by Category: % Value Growth 2023-2028
FRAGRANCES IN DOMINICAN REPUBLIC
KEY DATA FINDINGS
2023 DEVELOPMENTS
Inflationary climate slows down the premiumisation trend
Direct selling channel remains relevant in fragrances despite growing challenges
Sales of informal fragrances impacts category performance
PROSPECTS AND OPPORTUNITIES
Direct selling channel faces an uncertain future
Fragrances with vegan claims still emerging
Fragrances go further with extreme personalisation through AI support
CATEGORY DATA
Table 66 Sales of Fragrances by Category: Value 2018-2023
Table 67 Sales of Fragrances by Category: % Value Growth 2018-2023
Table 68 NBO Company Shares of Fragrances: % Value 2019-2023
Table 69 LBN Brand Shares of Fragrances: % Value 2020-2023
Table 70 LBN Brand Shares of Premium Men's Fragrances: % Value 2020-2023
Table 71 LBN Brand Shares of Premium Women's Fragrances: % Value 2020-2023
Table 72 Forecast Sales of Fragrances by Category: Value 2023-2028
Table 73 Forecast Sales of Fragrances by Category: % Value Growth 2023-2028
HAIR CARE IN DOMINICAN REPUBLIC
KEY DATA FINDINGS
2023 DEVELOPMENTS
Shampoo brands attract consumers with new packaging options
Diversity and multiculturalism are reflected in hair care products
Local government supports the development of small hair care producers
PROSPECTS AND OPPORTUNITIES
Premiumisation trend to drive demand for salon professional hair care products
Private label pressure with offers on super-size packaging
Concept of sustainability now more present in the minds of Dominicans
CATEGORY DATA
Table 74 Sales of Hair Care by Category: Value 2018-2023
Table 75 Sales of Hair Care by Category: % Value Growth 2018-2023
Table 76 Sales of Hair Care by Premium vs Mass: % Value 2018-2023
Table 77 NBO Company Shares of Hair Care: % Value 2019-2023
Table 78 LBN Brand Shares of Hair Care: % Value 2020-2023
Table 79 NBO Company Shares of Salon Professional Hair Care: % Value 2019-2023
Table 80 LBN Brand Shares of Salon Professional Hair Care: % Value 2020-2023
Table 81 LBN Brand Shares of Premium Hair Care: % Value 2020-2023
Table 82 Forecast Sales of Hair Care by Category: Value 2023-2028
Table 83 Forecast Sales of Hair Care by Category: % Value Growth 2023-2028
Table 84 Forecast Sales of Hair Care by Premium vs Mass: % Value 2023-2028
MEN'S GROOMING IN DOMINICAN REPUBLIC
KEY DATA FINDINGS
2023 DEVELOPMENTS
Men's razors and blades nears full pre-pandemic recovery in volume terms
Gillette reaffirms its leadership in men's grooming
Deodorants are used for dual purposes
PROSPECTS AND OPPORTUNITIESS
Young Dominican men show a more natural approach to comprehensive body care
Male body hair removal sparks interest in a niche segment
Men's dermocosmetics are beginning to awaken interest
CATEGORY DATA
Table 85 Sales of Mens Grooming by Category: Value 2018-2023
Table 86 Sales of Mens Grooming by Category: % Value Growth 2018-2023
Table 87 Sales of Men's Razors and Blades by Type: % Value Breakdown 2020-2023
Table 88 Sales of Men's Skin Care by Type: % Value Breakdown 2020-2023
Table 89 NBO Company Shares of Mens Grooming: % Value 2019-2023
Table 90 LBN Brand Shares of Mens Grooming: % Value 2020-2023
Table 91 LBN Brand Shares of Men's Razors and Blades: % Value 2020-2023
Table 92 Forecast Sales of Mens Grooming by Category: Value 2023-2028
Table 93 Forecast Sales of Mens Grooming by Category: % Value Growth 2023-2028
ORAL CARE IN DOMINICAN REPUBLIC
KEY DATA FINDINGS
2023 DEVELOPMENTS
Oral care shows moderate volume growth in inflationary climate
Colgate consolidates its leadership in oral care
Local government active in oral health promotion
PROSPECTS AND OPPORTUNITIES
Dominican oral care landscape is highly concentrated
For certain consumers, dental aesthetic appearance appears to be more important than oral health
Mouthwash use expands to new consumer segments
CATEGORY DATA
Table 94 Sales of Oral Care by Category: Value 2018-2023
Table 95 Sales of Oral Care by Category: % Value Growth 2018-2023
Table 96 Sales of Toothbrushes by Category: Value 2018-2023
Table 97 Sales of Toothbrushes by Category: % Value Growth 2018-2023
Table 98 Sales of Toothpaste by Type: % Value Breakdown 2019-2023
Table 99 NBO Company Shares of Oral Care: % Value 2019-2023
Table 100 LBN Brand Shares of Oral Care: % Value 2020-2023
Table 101 Forecast Sales of Oral Care by Category: Value 2023-2028
Table 102 Forecast Sales of Oral Care by Category: % Value Growth 2023-2028
Table 103 Forecast Sales of Toothbrushes by Category: Value 2023-2028
Table 104 Forecast Sales of Toothbrushes by Category: % Value Growth 2023-2028
SKIN CARE IN DOMINICAN REPUBLIC
KEY DATA FINDINGS
2023 DEVELOPMENTS
Mass body care gains appeal as a multifunctional alternative
Direct selling companies hold a prominent place in skin care
Dermocosmetics evolve in skin care
PROSPECTS AND OPPORTUNITIES
Skin care is a growing ritual in the search for wellbeing
Use of skin care products begins at a younger age
Facial care shows higher levels of innovation
CATEGORY DATA
Table 105 Sales of Skin Care by Category: Value 2018-2023
Table 106 Sales of Skin Care by Category: % Value Growth 2018-2023
Table 107 NBO Company Shares of Skin Care: % Value 2019-2023
Table 108 LBN Brand Shares of Skin Care: % Value 2020-2023
Table 109 LBN Brand Shares of Premium Skin Care: % Value 2020-2023
Table 110 Forecast Sales of Skin Care by Category: Value 2023-2028
Table 111 Forecast Sales of Skin Care by Category: % Value Growth 2023-2028
SUN CARE IN DOMINICAN REPUBLIC
KEY DATA FINDINGS
2023 DEVELOPMENTS
Growing demand for sun protection despite rising cost of living
Environmental and geographical conditions drive need for sun protection
Growing portfolio of products for specific usage occasions
PROSPECTS AND OPPORTUNITIES
Health prevention points to sustained growth of the category
Beiersdorf AG adapts to needs of different audiences
Sun care industry reacts to potential environmental damage
CATEGORY DATA
Table 112 Sales of Sun Care by Category: Value 2018-2023
Table 113 Sales of Sun Care by Category: % Value Growth 2018-2023
Table 114 Sales of Sun Care by Premium vs Mass: % Value 2018-2023
Table 115 NBO Company Shares of Sun Care: % Value 2019-2023
Table 116 LBN Brand Shares of Sun Care: % Value 2020-2023
Table 117 LBN Brand Shares of Premium Adult Sun Care: % Value 2020-2023
Table 118 Forecast Sales of Sun Care by Category: Value 2023-2028
Table 119 Forecast Sales of Sun Care by Category: % Value Growth 2023-2028
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