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Report
Beauty and Personal Care in Croatia
Market Direction I 2024-04-22 I 107 Pages I Euromonitor
The ongoing effects of the War in Ukraine continued to have a negative effect on the Croatian economy throughout 2023. Exports to Russia, Belarus and Ukraine were on hold throughout the year, while consumer spending remained under pressure across Europe countries as demand for beauty and personal care continued to fall in all EU countries, including Croatia. The main factors constraining consumer spending include high levels of inflation and rising energy prices and this inevitably put pressure...
Euromonitor International's Beauty and Personal Care in Croatia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Beauty and Personal Care in Croatia
Euromonitor International
April 2024
List Of Contents And Tables
BEAUTY AND PERSONAL CARE IN CROATIA
EXECUTIVE SUMMARY
Beauty and personal care in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 1 Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
MASS BEAUTY AND PERSONAL CARE IN CROATIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Mass beauty and personal care benefits from adverse economic situation
E-commerce becomes a more important distribution channel for mass brands
Mass deodorants the big winner as consumers trade down to cheaper options
PROSPECTS AND OPPORTUNITIES
Mass beauty and personal care to benefit from lingering economic challenges
Broader distribution set to flow from the rising popularity of e-commerce
More natural products set to proliferate in response to rising consumer demand
CATEGORY DATA
Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023
Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2019-2023
Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2020-2023
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2023-2028
Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2023-2028
PREMIUM BEAUTY AND PERSONAL CARE IN CROATIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Premium brands gain ground, despite pressure on discretionary spending
L'Oreal maintains its leading position in premium beauty and personal care
Constant attention to marketing essential for success for premium brands
PROSPECTS AND OPPORTUNITIES
Deteriorating economic situation set to put pressure on demand for premium brands
Consumers to demand more value from premium beauty and personal care brands
Premium skin care set to win big as consumers demand the ultimate in anti-ageing
CATEGORY DATA
Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2018-2023
Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2018-2023
Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2019-2023
Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2020-2023
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2023-2028
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2023-2028
BABY AND CHILD-SPECIFIC PRODUCTS IN CROATIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Strong sales growth in baby and child-specific sun care spurred by tourists
Dermo-cosmetics gain ground in response to rising prevalence of skin conditions
Gentler formulations overtakes colourful packaging as key demand factor
PROSPECTS AND OPPORTUNITIES
E=commerce set to increase in importance in baby and child-specific products
Value for money to come to the fore as high inflation means pressure on incomes
Croatia's falling birth rate presents a consistent, long-term threat to sales growth
CATEGORY DATA
Table 23 Sales of Baby and Child-specific Products by Category: Value 2018-2023
Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023
Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2018-2023
Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2019-2023
Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2020-2023
Table 28 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2020-2023
Table 29 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2020-2023
Table 30 Forecast Sales of Baby and Child-specific Products by Category: Value 2023-2028
Table 31 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2023-2028
Table 32 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2023-2028
BATH AND SHOWER IN CROATIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Hand sanitisers a category in decline during the post-pandemic era
Private label bath and shower products gain ground as consumers seek value
Intense competition in the retailing of bath and shower as e-commerce builds
PROSPECTS AND OPPORTUNITIES
Health and wellness set to become a more important trend in bath and shower
Hand sanitisers set to continue experiencing declining demand
High inflation and pressure on spending to influence demand for bath and shower
CATEGORY DATA
Table 33 Sales of Bath and Shower by Category: Value 2018-2023
Table 34 Sales of Bath and Shower by Category: % Value Growth 2018-2023
Table 35 Sales of Bath and Shower by Premium vs Mass: % Value 2018-2023
Table 36 NBO Company Shares of Bath and Shower: % Value 2019-2023
Table 37 LBN Brand Shares of Bath and Shower: % Value 2020-2023
Table 38 LBN Brand Shares of Premium Bath and Shower: % Value 2020-2023
Table 39 Forecast Sales of Bath and Shower by Category: Value 2023-2028
Table 40 Forecast Sales of Bath and Shower by Category: % Value Growth 2023-2028
Table 41 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2023-2028
COLOUR COSMETICS IN CROATIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
A strong performance for facial make-up as BB/CC creams storms ahead
Demand for colour cosmetics continues to grow despite pressure on spending
The trend towards the layering of make-up presents new sales opportunities
PROSPECTS AND OPPORTUNITIES
Consumers unlikely to trade down to cheaper options despite pressure on spending
Huge opportunities for multi-purpose products to come to the fore
Social media and e-commerce to increase in importance as technology improves
CATEGORY DATA
Table 42 Sales of Colour Cosmetics by Category: Value 2018-2023
Table 43 Sales of Colour Cosmetics by Category: % Value Growth 2018-2023
Table 44 Sales of Colour Cosmetics by Premium vs Mass: % Value 2018-2023
Table 45 NBO Company Shares of Colour Cosmetics: % Value 2019-2023
Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2020-2023
Table 47 LBN Brand Shares of Premium Colour Cosmetics: % Value 2020-2023
Table 48 Forecast Sales of Colour Cosmetics by Category: Value 2023-2028
Table 49 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2023-2028
Table 50 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2023-2028
DEODORANTS IN CROATIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Deodorant sprays remains dominant due to convenience and effectiveness
Low demand for value-added variants as consumers opt for cheaper deodorants
Trend three
PROSPECTS AND OPPORTUNITIES
Maturity of demand to compromise sales growth potential
Deodorant wipes set to emerge strongly as consumers demand convenience
Fierce loyalty to the leading brands set to continue defining sales of deodorants
CATEGORY DATA
Table 51 Sales of Deodorants by Category: Value 2018-2023
Table 52 Sales of Deodorants by Category: % Value Growth 2018-2023
Table 53 Sales of Deodorants by Premium vs Mass: % Value 2018-2023
Table 54 NBO Company Shares of Deodorants: % Value 2019-2023
Table 55 LBN Brand Shares of Deodorants: % Value 2020-2023
Table 56 LBN Brand Shares of Premium Deodorants: % Value 2020-2023
Table 57 Forecast Sales of Deodorants by Category: Value 2023-2028
Table 58 Forecast Sales of Deodorants by Category: % Value Growth 2023-2028
Table 59 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2023-2028
DEPILATORIES IN CROATIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Products with an ecological and/or natural positioning gain ground in depilatories
Demand under pressure due to preference for professional hair removal services
Few changes in the competitive landscape as the dominant leaders remain in charge
PROSPECTS AND OPPORTUNITIES
More natural products set to continue gaining ground
Modest increases in demand ahead as depilatories face stiff competition
Major changes in the retail distribution of depilatories unlikely to be seen
CATEGORY DATA
Table 60 Sales of Depilatories by Category: Value 2018-2023
Table 61 Sales of Depilatories by Category: % Value Growth 2018-2023
Table 62 NBO Company Shares of Depilatories: % Value 2019-2023
Table 63 LBN Brand Shares of Depilatories: % Value 2020-2023
Table 64 Forecast Sales of Depilatories by Category: Value 2023-2028
Table 65 Forecast Sales of Depilatories by Category: % Value Growth 2023-2028
FRAGRANCES IN CROATIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Pressure on discretionary spending suppresses demand for premium fragrances
Online sales of counterfeit fragrances present increasingly stiff competition
Fragrances with fresh, botanical scents that evoke nature continue to do well
PROSPECTS AND OPPORTUNITIES
Natural fragrances set to gain ground as part of the wider ecological trend
E-commerce set to gain ground in fragrances
Innovation and new product launches set to spur sales growth in fragrances
CATEGORY DATA
Table 66 Sales of Fragrances by Category: Value 2018-2023
Table 67 Sales of Fragrances by Category: % Value Growth 2018-2023
Table 68 NBO Company Shares of Fragrances: % Value 2019-2023
Table 69 LBN Brand Shares of Fragrances: % Value 2020-2023
Table 70 LBN Brand Shares of Premium Men's Fragrances: % Value 2020-2023
Table 71 LBN Brand Shares of Premium Women's Fragrances: % Value 2020-2023
Table 72 Forecast Sales of Fragrances by Category: Value 2023-2028
Table 73 Forecast Sales of Fragrances by Category: % Value Growth 2023-2028
HAIR CARE IN CROATIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
More diversity in product ranges as consumers look for a wider range of hair care
Hair cycling a key trend with the potential to broaden hair care consumption
Rising demand for hair care as consumers spend more time outside of the home
PROSPECTS AND OPPORTUNITIES
Hair cycling to continue presenting opportunities to hair care brands
Sustainability to come to the fore despite pressure on consumer spending
Further growth ahead for e-commerce as more consumers look to online channels
CATEGORY DATA
Table 74 Sales of Hair Care by Category: Value 2018-2023
Table 75 Sales of Hair Care by Category: % Value Growth 2018-2023
Table 76 Sales of Hair Care by Premium vs Mass: % Value 2018-2023
Table 77 NBO Company Shares of Hair Care: % Value 2019-2023
Table 78 LBN Brand Shares of Hair Care: % Value 2020-2023
Table 79 NBO Company Shares of Salon Professional Hair Care: % Value 2019-2023
Table 80 LBN Brand Shares of Salon Professional Hair Care: % Value 2020-2023
Table 81 LBN Brand Shares of Premium Hair Care: % Value 2020-2023
Table 82 Forecast Sales of Hair Care by Category: Value 2023-2028
Table 83 Forecast Sales of Hair Care by Category: % Value Growth 2023-2028
Table 84 Forecast Sales of Hair Care by Premium vs Mass: % Value 2023-2028
MEN'S GROOMING IN CROATIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Men's razors and blades booms as the long-term trend for beards begins to wane
Men's deodorants benefits from return to more active pre-pandemic lifestyles
E-commerce gains further ground as online shopping continues to appeal
PROSPECTS AND OPPORTUNITIES
Men's razors and blades to face stiff competition from personal grooming appliances
Mass brands to remain dominant despite premium brands gaining ground
The fashion for beards set to prove crucial for growth rates in men's shaving
CATEGORY DATA
Table 85 Sales of Men's Grooming by Category: Value 2018-2023
Table 86 Sales of Men's Grooming by Category: % Value Growth 2018-2023
Table 87 Sales of Men's Razors and Blades by Type: % Value Breakdown 2020-2023
Table 88 Sales of Men's Skin Care by Type: % Value Breakdown 2020-2023
Table 89 NBO Company Shares of Men's Grooming: % Value 2019-2023
Table 90 LBN Brand Shares of Men's Grooming: % Value 2020-2023
Table 91 LBN Brand Shares of Men's Razors and Blades: % Value 2020-2023
Table 92 Forecast Sales of Men's Grooming by Category: Value 2023-2028
Table 93 Forecast Sales of Men's Grooming by Category: % Value Growth 2023-2028
ORAL CARE IN CROATIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Oral hygiene educational campaigns support sales growth
Products regarded as non-essential struggle to generate sales growth
Growth in power toothbrushes stalls amidst an adverse economic situation
PROSPECTS AND OPPORTUNITIES
Improving understanding of oral hygiene set to underpin stronger sales growth
Demand still some way from reaching maturity due to poor oral hygiene habits
Power toothbrushes stands to benefit from greater focus on oral hygiene
CATEGORY DATA
Table 94 Sales of Oral Care by Category: Value 2018-2023
Table 95 Sales of Oral Care by Category: % Value Growth 2018-2023
Table 96 Sales of Toothbrushes by Category: Value 2018-2023
Table 97 Sales of Toothbrushes by Category: % Value Growth 2018-2023
Table 98 Sales of Toothpaste by Type: % Value Breakdown 2019-2023
Table 99 NBO Company Shares of Oral Care: % Value 2019-2023
Table 100 LBN Brand Shares of Oral Care: % Value 2020-2023
Table 101 Forecast Sales of Oral Care by Category: Value 2023-2028
Table 102 Forecast Sales of Oral Care by Category: % Value Growth 2023-2028
Table 103 Forecast Sales of Toothbrushes by Category: Value 2023-2028
Table 104 Forecast Sales of Toothbrushes by Category: % Value Growth 2023-2028
SKIN CARE IN CROATIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Sales growth in skin care boosted by rising demand for more targeted products
Social media continues to develop as a key source of information about skin care
High-performance products gain ground despite pressure on consumer spending
PROSPECTS AND OPPORTUNITIES
Positive growth ahead as consumers remain reluctant to skip their skin care routines
E-commerce slated to gain ground in skin care over the forecast period
The proliferation of personal care appliances poses a threat to category sales
CATEGORY DATA
Table 105 Sales of Skin Care by Category: Value 2018-2023
Table 106 Sales of Skin Care by Category: % Value Growth 2018-2023
Table 107 NBO Company Shares of Skin Care: % Value 2019-2023
Table 108 LBN Brand Shares of Skin Care: % Value 2020-2023
Table 109 LBN Brand Shares of Premium Skin Care: % Value 2020-2023
Table 110 Forecast Sales of Skin Care by Category: Value 2023-2028
Table 111 Forecast Sales of Skin Care by Category: % Value Growth 2023-2028
SUN CARE IN CROATIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Buoyant inbound tourism flows support rising demand for sun care
Private label gains ground in sun care as high inflation erodes purchasing power
Rising concern over the skin damage caused by the sun underpins rising demand
PROSPECTS AND OPPORTUNITIES
Positive growth slated for sun care as consumers demand higher quality
Adverse economic conditions likely to influence consumer choices in sun care
E-commerce set to surge ahead in the distribution of sun care
CATEGORY DATA
Table 112 Sales of Sun Care by Category: Value 2018-2023
Table 113 Sales of Sun Care by Category: % Value Growth 2018-2023
Table 114 Sales of Sun Care by Premium vs Mass: % Value 2018-2023
Table 115 NBO Company Shares of Sun Care: % Value 2019-2023
Table 116 LBN Brand Shares of Sun Care: % Value 2020-2023
Table 117 LBN Brand Shares of Premium Adult Sun Care: % Value 2020-2023
Table 118 Forecast Sales of Sun Care by Category: Value 2023-2028
Table 119 Forecast Sales of Sun Care by Category: % Value Growth 2023-2028
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