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Report
Beauty and Personal Care in Croatia
Market Direction I 2023-05-02 I 102 Pages I Euromonitor
Beauty and personal care faced a very changeable sales period in 2022. On the positive side, public life had almost completely recovered from the effects of COVID-19 creating a stronger appetite for beauty and personal care products. In colour cosmetics and other beauty-related products, this was particularly important as consumers started going out again at night time and attended events during the day. However, the war in Ukraine and rising inflation heavily impacted current value sales, with...
Euromonitor International's Beauty and Personal Care in Croatia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Beauty and Personal Care in Croatia
Euromonitor International
May 2023
List Of Contents And Tables
BEAUTY AND PERSONAL CARE IN CROATIA
EXECUTIVE SUMMARY
Beauty and personal care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 1 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
DEPILATORIES IN CROATIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Recovery in sales but threat from substitutes is a pressing issue for depilatories
Consumers rely heavily on discounting in more difficult economic landscape
Competition intensifies between distribution channels
PROSPECTS AND OPPORTUNITIES
Steady growth ahead for depilatories
Convenience and value for money will be key for consumers
Threat of substitute products to subside
CATEGORY DATA
Table 60 Sales of Depilatories by Category: Value 2017-2022
Table 61 Sales of Depilatories by Category: % Value Growth 2017-2022
Table 62 NBO Company Shares of Depilatories: % Value 2018-2022
Table 63 LBN Brand Shares of Depilatories: % Value 2019-2022
Table 64 Forecast Sales of Depilatories by Category: Value 2022-2027
Table 65 Forecast Sales of Depilatories by Category: % Value Growth 2022-2027
DEODORANTS IN CROATIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Natural and organic is a prominent trend in deodorants
Multinationals face competition from local brands and private labels
Deodorants spray format remains relevant to consumers
PROSPECTS AND OPPORTUNITIES
Shift back to workplaces to support category growth
Healthier and sustainable products
Discounting trend to suppress value growth
CATEGORY DATA
Table 51 Sales of Deodorants by Category: Value 2017-2022
Table 52 Sales of Deodorants by Category: % Value Growth 2017-2022
Table 53 Sales of Deodorants by Premium vs Mass: % Value 2017-2022
Table 54 NBO Company Shares of Deodorants: % Value 2018-2022
Table 55 LBN Brand Shares of Deodorants: % Value 2019-2022
Table 56 LBN Brand Shares of Premium Deodorants: % Value 2019-2022
Table 57 Forecast Sales of Deodorants by Category: Value 2022-2027
Table 58 Forecast Sales of Deodorants by Category: % Value Growth 2022-2027
Table 59 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2022-2027
COLOUR COSMETICS IN CROATIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Colour cosmetics continues its recovery in 2022
Organic and sustainable products still an emerging trend
E-commerce holds strong appeal in colour cosmetics
PROSPECTS AND OPPORTUNITIES
Steady growth ahead in colour cosmetics
Clean beauty trends expected to gather pace
Social commerce and digitalisation to support full recovery
CATEGORY DATA
Table 42 Sales of Colour Cosmetics by Category: Value 2017-2022
Table 43 Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 44 Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022
Table 45 NBO Company Shares of Colour Cosmetics: % Value 2018-2022
Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2019-2022
Table 47 LBN Brand Shares of Premium Colour Cosmetics: % Value 2019-2022
Table 48 Forecast Sales of Colour Cosmetics by Category: Value 2022-2027
Table 49 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2022-2027
Table 50 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2022-2027
BATH AND SHOWER IN CROATIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Consumption remains resilient in face of higher prices
Eco-friendly products gain appeal in bath and shower
Drugstores are prominent bath and shower
PROSPECTS AND OPPORTUNITIES
Retail volume growth will be limited
E-commerce channel to remain important
Eco-friendly products will play bigger role in product development
CATEGORY DATA
Table 33 Sales of Bath and Shower by Category: Value 2017-2022
Table 34 Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 35 Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
Table 36 NBO Company Shares of Bath and Shower: % Value 2018-2022
Table 37 LBN Brand Shares of Bath and Shower: % Value 2019-2022
Table 38 LBN Brand Shares of Premium Bath and Shower: % Value 2019-2022
Table 39 Forecast Sales of Bath and Shower by Category: Value 2022-2027
Table 40 Forecast Sales of Bath and Shower by Category: % Value Growth 2022-2027
Table 41 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2022-2027
BABY AND CHILD-SPECIFIC PRODUCTS IN CROATIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Consumers seek higher quality baby and child-specific products
Rebound in travel supports sun-care
Brands segment category with focus on demographics
PROSPECTS AND OPPORTUNITIES
Sustainable and natural products are increasingly important for Croatians
Positive growth ahead for baby and child-specific category
Drugstores/parapharmacies to consolidate position as leading distribution channel
CATEGORY DATA
Table 23 Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2018-2022
Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2019-2022
Table 28 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2019-2022
Table 29 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2019-2022
Table 30 Forecast Sales of Baby and Child-specific Products by Category: Value 2022-2027
Table 31 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2022-2027
Table 32 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2022-2027
PREMIUM BEAUTY AND PERSONAL CARE IN CROATIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Premium segment continues recovery in 2022
Colour cosmetics enjoys another year of strong recovery
L'Oreal Adria doo enjoys solid lead in premium segment
PROSPECTS AND OPPORTUNITIES
Premium beauty faces promising growth
E-commerce faces promising growth
Media coverage will be notable driver for premium segment
CATEGORY DATA
Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2018-2022
Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2019-2022
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2022-2027
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2022-2027
MASS BEAUTY AND PERSONAL CARE IN CROATIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Mass beauty and personal care value sales rise in line with inflation
Skin care provides strong growth injection to mass segment
Local brands leverage digital channels to gain foothold in mass segment
PROSPECTS AND OPPORTUNITIES
Solid growth prospects in an increasingly difficult economic climate
E-commerce channels to gain popularity
Natural and organic trend to lead innovation in mass segment
CATEGORY DATA
Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2018-2022
Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2019-2022
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2022-2027
Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2022-2027
FRAGRANCES IN CROATIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Fragrances achieves slower growth due to economic factors
Direct sellers under threat as channel loses appeal
E-commerce gains strength for mass and premium fragrances
PROSPECTS AND OPPORTUNITIES
Fragrances face moderate growth led by womens segment
Gender-neutral fragrances will launch targeting younger generations
E-commerce has opportunity for further growth
CATEGORY DATA
Table 66 Sales of Fragrances by Category: Value 2017-2022
Table 67 Sales of Fragrances by Category: % Value Growth 2017-2022
Table 68 NBO Company Shares of Fragrances: % Value 2018-2022
Table 69 LBN Brand Shares of Fragrances: % Value 2019-2022
Table 70 LBN Brand Shares of Premium Men's Fragrances: % Value 2019-2022
Table 71 LBN Brand Shares of Premium Women's Fragrances: % Value 2019-2022
Table 72 Forecast Sales of Fragrances by Category: Value 2022-2027
Table 73 Forecast Sales of Fragrances by Category: % Value Growth 2022-2027
HAIR CARE IN CROATIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Hair care achieves recovery despite threat of inflation
Solid bar/shampoos emerge as eco-conscious demands increase
Scalp care treatments emerge in premium and mass segments
PROSPECTS AND OPPORTUNITIES
Consumers to widen repertoire of hair care products
Innovations to focus on natural/herbal products
E-commerce expected to gather pace
CATEGORY DATA
Table 74 Sales of Hair Care by Category: Value 2017-2022
Table 75 Sales of Hair Care by Category: % Value Growth 2017-2022
Table 76 Sales of Hair Care by Premium vs Mass: % Value 2017-2022
Table 77 NBO Company Shares of Hair Care: % Value 2018-2022
Table 78 LBN Brand Shares of Hair Care: % Value 2019-2022
Table 79 NBO Company Shares of Salon Professional Hair Care: % Value 2018-2022
Table 80 LBN Brand Shares of Salon Professional Hair Care: % Value 2019-2022
Table 81 LBN Brand Shares of Premium Hair Care: % Value 2019-2022
Table 82 Forecast Sales of Hair Care by Category: Value 2022-2027
Table 83 Forecast Sales of Hair Care by Category: % Value Growth 2022-2027
Table 84 Forecast Sales of Hair Care by Premium vs Mass: % Value 2022-2027
MEN'S GROOMING IN CROATIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Consumption slows but the interest in mens grooming remains strong
Sales of mens razors rise online amid downturn in demand for mens shaving
Procter & Gamble leads in mens grooming
PROSPECTS AND OPPORTUNITIES
Refocus on mens grooming regimes to support category growth
Mens grooming to gain popularity amid cultural shifts and advertising
Premium brands face growth from pandemic recovery
CATEGORY DATA
Table 85 Sales of Mens Grooming by Category: Value 2017-2022
Table 86 Sales of Mens Grooming by Category: % Value Growth 2017-2022
Table 87 Sales of Men's Razors and Blades by Type: % Value Breakdown 2019-2022
Table 88 Sales of Men's Skin Care by Type: % Value Breakdown 2019-2022
Table 89 NBO Company Shares of Mens Grooming: % Value 2018-2022
Table 90 LBN Brand Shares of Mens Grooming: % Value 2019-2022
Table 91 LBN Brand Shares of Men's Razors and Blades: % Value 2019-2022
Table 92 Forecast Sales of Mens Grooming by Category: Value 2022-2027
Table 93 Forecast Sales of Mens Grooming by Category: % Value Growth 2022-2027
ORAL CARE IN CROATIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Oral care remains resilient as household budgets come under pressure
Players push electric toothbrushes and oral irrigators
Manual toothbrushes still overwhelmingly preferred by Croatians
PROSPECTS AND OPPORTUNITIES
Oral care will continue to benefit from improved cleaning routines
Natural-based product innovation expected to evolve in oral care
E-commerce sales predicted to rise in oral care
CATEGORY DATA
Table 94 Sales of Oral Care by Category: Value 2017-2022
Table 95 Sales of Oral Care by Category: % Value Growth 2017-2022
Table 96 Sales of Toothbrushes by Category: Value 2017-2022
Table 97 Sales of Toothbrushes by Category: % Value Growth 2017-2022
Table 98 Sales of Toothpaste by Type: % Value Breakdown 2018-2022
Table 99 NBO Company Shares of Oral Care: % Value 2018-2022
Table 100 LBN Brand Shares of Oral Care: % Value 2019-2022
Table 101 Forecast Sales of Oral Care by Category: Value 2022-2027
Table 102 Forecast Sales of Oral Care by Category: % Value Growth 2022-2027
Table 103 Forecast Sales of Toothbrushes by Category: Value 2022-2027
Table 104 Forecast Sales of Toothbrushes by Category: % Value Growth 2022-2027
SKIN CARE IN CROATIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Skin care stronger than ever in 2022
Highly concentrated skin care products in demand
Private label increases share as retailers ramp up activity
PROSPECTS AND OPPORTUNITIES
Low and steady growth predicted for skin care category
Environmental concerns feed into skin care developments
E-commerce expected to gather pace especially among younger generation
CATEGORY DATA
Table 105 Sales of Skin Care by Category: Value 2017-2022
Table 106 Sales of Skin Care by Category: % Value Growth 2017-2022
Table 107 NBO Company Shares of Skin Care: % Value 2018-2022
Table 108 LBN Brand Shares of Skin Care: % Value 2019-2022
Table 109 LBN Brand Shares of Premium Skin Care: % Value 2019-2022
Table 110 Forecast Sales of Skin Care by Category: Value 2022-2027
Table 111 Forecast Sales of Skin Care by Category: % Value Growth 2022-2027
SUN CARE IN CROATIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sun care shows second year of strong progress
Premium self-tanning shows promising growth
Beiersdorf consolidates lead in sun care
PROSPECTS AND OPPORTUNITIES
Mass sun care to outperform premium sun care
Expansion of international tourism offers promising growth opportunities in sun care
Little change in distribution of sun care
CATEGORY DATA
Table 112 Sales of Sun Care by Category: Value 2017-2022
Table 113 Sales of Sun Care by Category: % Value Growth 2017-2022
Table 114 Sales of Sun Care by Premium vs Mass: % Value 2017-2022
Table 115 NBO Company Shares of Sun Care: % Value 2018-2022
Table 116 LBN Brand Shares of Sun Care: % Value 2019-2022
Table 117 LBN Brand Shares of Premium Adult Sun Care: % Value 2019-2022
Table 118 Forecast Sales of Sun Care by Category: Value 2022-2027
Table 119 Forecast Sales of Sun Care by Category: % Value Growth 2022-2027
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