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Report
Beauty and Personal Care in Costa Rica
Market Direction I 2023-05-04 I 101 Pages I Euromonitor
Costa Rica's inflation is the highest in Central America. The year-on-year inflation measured by the consumer price index (as of August 2022) is 11.48%, according to the National Statistics Institute (INEC). Inflationary pressure increased further in the second quarter of 2022, and the rising cost of living resulted in most consumers becoming more cautious spenders, focusing on essential items and increasingly on price.
Euromonitor International's Beauty and Personal Care in Costa Rica report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Beauty and Personal Care in Costa Rica
Euromonitor International
May 2023
List Of Contents And Tables
BEAUTY AND PERSONAL CARE IN COSTA RICA
EXECUTIVE SUMMARY
Beauty and personal care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 1 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 6 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
MASS BEAUTY AND PERSONAL CARE IN COSTA RICA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Packaging sizes adapted to inflation
Innovation to attract consumers continues, while brand loyalty diminishes
Private label and secondary, smaller brands benefit from declining purchasing power
PROSPECTS AND OPPORTUNITIES
Contraband set to grow as consumers look for the lowest prices
Increased importance placed on channels as price comparisons grow
Multi-purpose products to see rising availability and popularity, appealing to price-sensitive consumers
CATEGORY DATA
Table 10 Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 11 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 12 NBO Company Shares of Mass Beauty and Personal Care: % Value 2018-2022
Table 13 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2019-2022
Table 14 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2022-2027
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2022-2027
PREMIUM BEAUTY AND PERSONAL CARE IN COSTA RICA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Dermocosmetics competing with traditional premium skin care brands
Premium fragrances benefit from increased mobility following COVID-19
Growth of unofficial companies offering lower prices; however, Saint Honore continues to lead a highly fragmented landscape
PROSPECTS AND OPPORTUNITIES
Trade downs from premium to mass as consumers face increasing financial pressure
Discounting to increasingly influence consumers' choices as brand loyalty wanes
Growth of informal channels as consumers search for the lowest prices
CATEGORY DATA
Table 16 Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 17 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 18 NBO Company Shares of Premium Beauty and Personal Care: % Value 2018-2022
Table 19 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2019-2022
Table 20 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2022-2027
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2022-2027
BABY AND CHILD-SPECIFIC PRODUCTS IN COSTA RICA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Cost and convenience key to attracting consumers
Global players maintain their lead in 2022
Smaller brands compete with lower prices
PROSPECTS AND OPPORTUNITIES
Potential with product variety expansion
Promotions to become increasingly important to appeal to price-sensitive consumers
Smaller, lesser-known brands set grow as inflation continues to rise
CATEGORY DATA
Table 22 Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 23 Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 24 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
Table 25 NBO Company Shares of Baby and Child-specific Products: % Value 2018-2022
Table 26 LBN Brand Shares of Baby and Child-specific Products: % Value 2019-2022
Table 27 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2019-2022
Table 28 Forecast Sales of Baby and Child-specific Products by Category: Value 2022-2027
Table 29 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2022-2027
Table 30 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2022-2027
BATH AND SHOWER IN COSTA RICA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Shower gel is becoming more widely accepted, whilst hand sanitiser boom comes to an end
Bar soap offers hydration benefits
Bundling is used as a strategy to increase share
PROSPECTS AND OPPORTUNITIES
Intimate hygiene products to continue to grow with rising consumer awareness
Hand sanitiser no longer considered essential
Body scrubs and exfoliants have room to grow
CATEGORY DATA
Table 31 Sales of Bath and Shower by Category: Value 2017-2022
Table 32 Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 33 Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
Table 34 NBO Company Shares of Bath and Shower: % Value 2018-2022
Table 35 LBN Brand Shares of Bath and Shower: % Value 2019-2022
Table 36 Forecast Sales of Bath and Shower by Category: Value 2022-2027
Table 37 Forecast Sales of Bath and Shower by Category: % Value Growth 2022-2027
Table 38 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2022-2027
COLOUR COSMETICS IN COSTA RICA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Growth of nail polish thanks to increasing product variety, including vegan nail polish
Supermarkets and hypermarkets face competition from mixed retailers, while direct sales face competition from small operators
Major global and regional players maintain their competitive edge
PROSPECTS AND OPPORTUNITIES
Despite declaring bankruptcy, Revlon continues to compete in modern retailers
The direct selling workforce is expected to become younger
Growth of clean and vegan products
CATEGORY DATA
Table 39 Sales of Colour Cosmetics by Category: Value 2017-2022
Table 40 Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 41 Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022
Table 42 NBO Company Shares of Colour Cosmetics: % Value 2018-2022
Table 43 LBN Brand Shares of Colour Cosmetics: % Value 2019-2022
Table 44 LBN Brand Shares of Premium Colour Cosmetics: % Value 2019-2022
Table 45 Forecast Sales of Colour Cosmetics by Category: Value 2022-2027
Table 46 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2022-2027
Table 47 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2022-2027
DEODORANTS IN COSTA RICA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Waning brand loyalty as consumers look to economise
Clinical strength products are trusted for extra protection; however, more caring products are emerging
International brands maintain their competitive edge in deodorants in a difficult climate
PROSPECTS AND OPPORTUNITIES
Consumers increasingly swayed by promotions and low prices
Spray deodorant and roll-on growth may slow
Focus on nutrition and skin care
CATEGORY DATA
Table 48 Sales of Deodorants by Category: Value 2017-2022
Table 49 Sales of Deodorants by Category: % Value Growth 2017-2022
Table 50 Sales of Deodorants by Premium vs Mass: % Value 2017-2022
Table 51 NBO Company Shares of Deodorants: % Value 2018-2022
Table 52 LBN Brand Shares of Deodorants: % Value 2019-2022
Table 53 Forecast Sales of Deodorants by Category: Value 2022-2027
Table 54 Forecast Sales of Deodorants by Category: % Value Growth 2022-2027
Table 55 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2022-2027
DEPILATORIES IN COSTA RICA
KEY DATA FINDINGS
2022 DEVELOPMENTS
High prices limit consumption of products that are not considered essential
Gillette offers protection for sensitive skin
Bundling continues to be a common practice
PROSPECTS AND OPPORTUNITIES
Higher-income consumers increasingly opt for permanent hair removal
Smaller, inexpensive brands will continue to gain traction
Recovery of tourism expected to support sales of depilatories
CATEGORY DATA
Table 56 Sales of Depilatories by Category: Value 2017-2022
Table 57 Sales of Depilatories by Category: % Value Growth 2017-2022
Table 58 NBO Company Shares of Depilatories: % Value 2018-2022
Table 59 LBN Brand Shares of Depilatories: % Value 2019-2022
Table 60 Forecast Sales of Depilatories by Category: Value 2022-2027
Table 61 Forecast Sales of Depilatories by Category: % Value Growth 2022-2027
FRAGRANCES IN COSTA RICA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Return to the normal drives healthy growth of fragrances in 2022
Direct sellers see sales of fragrances resume after the pandemic and maintain their category lead in 2022
More economical options grow due to inflationary pressures
PROSPECTS AND OPPORTUNITIES
Trading down and increasing importance of discounts
Unisex fragrances may record growth
Growing competition from informal sector
CATEGORY DATA
Table 62 Sales of Fragrances by Category: Value 2017-2022
Table 63 Sales of Fragrances by Category: % Value Growth 2017-2022
Table 64 NBO Company Shares of Fragrances: % Value 2018-2022
Table 65 LBN Brand Shares of Fragrances: % Value 2019-2022
Table 66 LBN Brand Shares of Premium Men's Fragrances: % Value 2019-2022
Table 67 LBN Brand Shares of Premium Women's Fragrances: % Value 2019-2022
Table 68 Forecast Sales of Fragrances by Category: Value 2022-2027
Table 69 Forecast Sales of Fragrances by Category: % Value Growth 2022-2027
HAIR CARE IN COSTA RICA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Price becomes more important than ever in 2022
Global players dominate shampoo and conditioner products
Local Bioland brand has a notable presence in hair gel
PROSPECTS AND OPPORTUNITIES
As consumers return to hair salons, modern retailer hair colourants will need to continue offering discounts
New nutritional ingredient claims are expected on hair products
Innovation to beat price competition
CATEGORY DATA
Table 70 Sales of Hair Care by Category: Value 2017-2022
Table 71 Sales of Hair Care by Category: % Value Growth 2017-2022
Table 72 Sales of Hair Care by Premium vs Mass: % Value 2017-2022
Table 73 NBO Company Shares of Hair Care: % Value 2018-2022
Table 74 LBN Brand Shares of Hair Care: % Value 2019-2022
Table 75 NBO Company Shares of Salon Professional Hair Care: % Value 2018-2022
Table 76 LBN Brand Shares of Salon Professional Hair Care: % Value 2019-2022
Table 77 LBN Brand Shares of Premium Hair Care: % Value 2019-2022
Table 78 Forecast Sales of Hair Care by Category: Value 2022-2027
Table 79 Forecast Sales of Hair Care by Category: % Value Growth 2022-2027
Table 80 Forecast Sales of Hair Care by Premium vs Mass: % Value 2022-2027
MEN'S GROOMING IN COSTA RICA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Barbershops are back in business
Increasing variety of men's deodorants and rising availability of men's products in general in modern retailers
International manufacturers maintain their lead in 2022
PROSPECTS AND OPPORTUNITIES
Rising importance of price over the forecast period
Room for growth of men's hair care in modern retailers
Good enough for the whole family products may impact male-specific products
CATEGORY DATA
Table 81 Sales of Men's Grooming by Category: Value 2017-2022
Table 82 Sales of Men's Grooming by Category: % Value Growth 2017-2022
Table 83 Sales of Men's Razors and Blades by Type: % Value Breakdown 2019-2022
Table 84 Sales of Men's Skin Care by Type: % Value Breakdown 2019-2022
Table 85 NBO Company Shares of Men's Grooming: % Value 2018-2022
Table 86 LBN Brand Shares of Men's Grooming: % Value 2019-2022
Table 87 LBN Brand Shares of Men's Razors and Blades: % Value 2019-2022
Table 88 Forecast Sales of Men's Grooming by Category: Value 2022-2027
Table 89 Forecast Sales of Men's Grooming by Category: % Value Growth 2022-2027
ORAL CARE IN COSTA RICA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Downtrading within products of the same brand as consumers seek to economise
Activated charcoal increasingly popular
Multinationals continue to lead with their top-of-mind brands
PROSPECTS AND OPPORTUNITIES
More electric toothbrushes are expected to enter market
Toothbrush bundling is very common and is expected to continue
Global players will continue to dominate toothpaste with their trusted brands
CATEGORY DATA
Table 90 Sales of Oral Care by Category: Value 2017-2022
Table 91 Sales of Oral Care by Category: % Value Growth 2017-2022
Table 92 Sales of Toothbrushes by Category: Value 2017-2022
Table 93 Sales of Toothbrushes by Category: % Value Growth 2017-2022
Table 94 Sales of Toothpaste by Type: % Value Breakdown 2018-2022
Table 95 NBO Company Shares of Oral Care: % Value 2018-2022
Table 96 LBN Brand Shares of Oral Care: % Value 2019-2022
Table 97 Forecast Sales of Oral Care by Category: Value 2022-2027
Table 98 Forecast Sales of Oral Care by Category: % Value Growth 2022-2027
Table 99 Forecast Sales of Toothbrushes by Category: Value 2022-2027
Table 100 Forecast Sales of Toothbrushes by Category: % Value Growth 2022-2027
SKIN CARE IN COSTA RICA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Dermocosmetics competing heavily with premium products in 2022
Multi-benefit products increasingly popular, offering convenience and value for money
Dermatologists have their own pharmacies
PROSPECTS AND OPPORTUNITIES
Anti-age serums set to grow
Significant investment in La Roche Posay is expected to grow brand awareness
Rising demand for effective ingredients, including hyaluronic acid
CATEGORY DATA
Table 101 Sales of Skin Care by Category: Value 2017-2022
Table 102 Sales of Skin Care by Category: % Value Growth 2017-2022
Table 103 NBO Company Shares of Skin Care: % Value 2018-2022
Table 104 LBN Brand Shares of Skin Care: % Value 2019-2022
Table 105 LBN Brand Shares of Premium Skin Care: % Value 2019-2022
Table 106 Forecast Sales of Skin Care by Category: Value 2022-2027
Table 107 Forecast Sales of Skin Care by Category: % Value Growth 2022-2027
SUN CARE IN COSTA RICA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Resumption of tourism boosts category growth in 2022
While still niche, more self-tanning products are now available
New players and varieties compete
PROSPECTS AND OPPORTUNITIES
Environmentally-friendly claims increasingly important in sun care
Increasing product variety to drive growth
Tourism will boost future sales, especially those of trusted global players
CATEGORY DATA
Table 108 Sales of Sun Care by Category: Value 2017-2022
Table 109 Sales of Sun Care by Category: % Value Growth 2017-2022
Table 110 Sales of Sun Care by Premium vs Mass: % Value 2017-2022
Table 111 NBO Company Shares of Sun Care: % Value 2018-2022
Table 112 LBN Brand Shares of Sun Care: % Value 2019-2022
Table 113 Forecast Sales of Sun Care by Category: Value 2022-2027
Table 114 Forecast Sales of Sun Care by Category: % Value Growth 2022-2027
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