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Report
Beauty and Personal Care in Costa Rica
Market Direction I 2022-05-23 I 101 Pages I Euromonitor
Beauty and personal care registered an increase in value sales, after registering a decline in 2021. However, there was a slight fall in volume sales. Though the economy recovered well from the upheaval of the 2020 pandemic lockdowns, there was a degree of price sensitivity, due to economic uncertainty.
Euromonitor International's Beauty and Personal Care in Costa Rica report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Beauty and Personal Care in Costa Rica
Euromonitor International
May 2022
List Of Contents And Tables
BEAUTY AND PERSONAL CARE IN COSTA RICA
EXECUTIVE SUMMARY
Beauty and personal care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 1 Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
Table 6 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
MASS BEAUTY AND PERSONAL CARE IN COSTA RICA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Recovery in current value growth in 2021
International and regional players maintain their rankings
Private label gaining traction
PROSPECTS AND OPPORTUNITIES
Muted constant value growth over forecast period
Sustainability enters the mainstream
Restrictions due to be eased on cannabis oil
CATEGORY DATA
Table 10 Sales of Mass Beauty and Personal Care by Category: Value 2016-2021
Table 11 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 12 NBO Company Shares of Mass Beauty and Personal Care: % Value 2017-2021
Table 13 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2018-2021
Table 14 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2021-2026
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2021-2026
PREMIUM BEAUTY AND PERSONAL CARE IN COSTA RICA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Recovery for premium in 2021
Saint Honore continues to lead a highly fragmented landscape
Less foreign travel supports value sales
PROSPECTS AND OPPORTUNITIES
Healthy constant value growth over forecast period
Dermocosmetic brands gain value share
Growing competition from higher quality mass brands
CATEGORY DATA
Table 16 Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
Table 17 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 18 NBO Company Shares of Premium Beauty and Personal Care: % Value 2017-2021
Table 19 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2018-2021
Table 20 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2021-2026
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2021-2026
BABY AND CHILD-SPECIFIC PRODUCTS IN COSTA RICA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Parents try to give their children the best, despite economic uncertainty
Parents look for natural ingredients
The competitive landscape stable in 2021 and dominated by international players
PROSPECTS AND OPPORTUNITIES
Moderate constant value growth over forecast period
Products that protect the environment continue to be in demand
Private label brands show growth potential
CATEGORY DATA
Table 22 Sales of Baby and Child-specific Products by Category: Value 2016-2021
Table 23 Sales of Baby and Child-specific Products by Category: % Value Growth 2016-2021
Table 24 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2016-2021
Table 25 NBO Company Shares of Baby and Child-specific Products: % Value 2017-2021
Table 26 LBN Brand Shares of Baby and Child-specific Products: % Value 2018-2021
Table 27 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2018-2021
Table 28 Forecast Sales of Baby and Child-specific Products by Category: Value 2021-2026
Table 29 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2021-2026
Table 30 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2021-2026
BATH AND SHOWER IN COSTA RICA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Lower value and volume sales in 2021
Multinationals continue to lead in 2021 with widely available, well-known brands
Boom over for hand sanitisers
PROSPECTS AND OPPORTUNITIES
Moderate constant value growth over forecast period
Consumers look for clean labels with less additives
Body wash/shower gel registers highest growth
CATEGORY DATA
Table 31 Sales of Bath and Shower by Category: Value 2016-2021
Table 32 Sales of Bath and Shower by Category: % Value Growth 2016-2021
Table 33 Sales of Bath and Shower by Premium vs Mass: % Value 2016-2021
Table 34 NBO Company Shares of Bath and Shower: % Value 2017-2021
Table 35 LBN Brand Shares of Bath and Shower: % Value 2018-2021
Table 36 Forecast Sales of Bath and Shower by Category: Value 2021-2026
Table 37 Forecast Sales of Bath and Shower by Category: % Value Growth 2021-2026
Table 38 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2021-2026
COLOUR COSMETICS IN COSTA RICA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Recovery begins in 2021
Recognised global and regional players maintain their competitive edge
Clean movement gathers momentum
PROSPECTS AND OPPORTUNITIES
Society fully opening benefits colour cosmetics
Blurring of lines between colour cosmetics and other beauty products
Certain pandemic behaviours continue
CATEGORY DATA
Table 39 Sales of Colour Cosmetics by Category: Value 2016-2021
Table 40 Sales of Colour Cosmetics by Category: % Value Growth 2016-2021
Table 41 Sales of Colour Cosmetics by Premium vs Mass: % Value 2016-2021
Table 42 NBO Company Shares of Colour Cosmetics: % Value 2017-2021
Table 43 LBN Brand Shares of Colour Cosmetics: % Value 2018-2021
Table 44 LBN Brand Shares of Premium Colour Cosmetics: % Value 2018-2021
Table 45 Forecast Sales of Colour Cosmetics by Category: Value 2021-2026
Table 46 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2021-2026
Table 47 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2021-2026
DEODORANTS IN COSTA RICA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Value and volume sales on par with 2020
International brands maintain their competitive edge in deodorants in a difficult climate
Bundling is apparent on retailer shelves
PROSPECTS AND OPPORTUNITIES
Moderate constant value growth over forecast period
Bundling used to get consumers to try new products
New formats could appear
CATEGORY DATA
Table 48 Sales of Deodorants by Category: Value 2016-2021
Table 49 Sales of Deodorants by Category: % Value Growth 2016-2021
Table 50 Sales of Deodorants by Premium vs Mass: % Value 2016-2021
Table 51 NBO Company Shares of Deodorants: % Value 2017-2021
Table 52 LBN Brand Shares of Deodorants: % Value 2018-2021
Table 53 Forecast Sales of Deodorants by Category: Value 2021-2026
Table 54 Forecast Sales of Deodorants by Category: % Value Growth 2021-2026
Table 55 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2021-2026
DEPILATORIES IN COSTA RICA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Continued decline in 2021
Multinationals continue to lead depilatories, thanks to widespread availability across retail channels
Bundling a common way to offer savings
PROSPECTS AND OPPORTUNITIES
Moderate constant value growth over forecast period
Innovation centred on natural ingredients and added convenience
Permanent hair removal long-term threat to depilatories
CATEGORY DATA
Table 56 Sales of Depilatories by Category: Value 2016-2021
Table 57 Sales of Depilatories by Category: % Value Growth 2016-2021
Table 58 NBO Company Shares of Depilatories: % Value 2017-2021
Table 59 LBN Brand Shares of Depilatories: % Value 2018-2021
Table 60 Forecast Sales of Depilatories by Category: Value 2021-2026
Table 61 Forecast Sales of Depilatories by Category: % Value Growth 2021-2026
FRAGRANCES IN COSTA RICA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Opening of society benefits fragrances
Direct sellers continue to dominate
Vegan fragrances become more commonplace
PROSPECTS AND OPPORTUNITIES
Muted constant value growth over forecast period
More competition over forecast period
Contraband fragrances a continuing threat
CATEGORY DATA
Table 62 Sales of Fragrances by Category: Value 2016-2021
Table 63 Sales of Fragrances by Category: % Value Growth 2016-2021
Table 64 NBO Company Shares of Fragrances: % Value 2017-2021
Table 65 LBN Brand Shares of Fragrances: % Value 2018-2021
Table 66 LBN Brand Shares of Premium Men's Fragrances: % Value 2018-2021
Table 67 LBN Brand Shares of Premium Women's Fragrances: % Value 2018-2021
Table 68 Forecast Sales of Fragrances by Category: Value 2021-2026
Table 69 Forecast Sales of Fragrances by Category: % Value Growth 2021-2026
HAIR CARE IN COSTA RICA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Bundling used to increase value share
Traditional brands continue to lead
Salon professional hair care registers highest growth
PROSPECTS AND OPPORTUNITIES
Trading down over forecast period
Innovation expected in the natural and organic spheres
Potential for growth of dry shampoo
CATEGORY DATA
Table 70 Sales of Hair Care by Category: Value 2016-2021
Table 71 Sales of Hair Care by Category: % Value Growth 2016-2021
Table 72 Sales of Hair Care by Premium vs Mass: % Value 2016-2021
Table 73 NBO Company Shares of Hair Care: % Value 2017-2021
Table 74 LBN Brand Shares of Hair Care: % Value 2018-2021
Table 75 NBO Company Shares of Salon Professional Hair Care: % Value 2017-2021
Table 76 LBN Brand Shares of Salon Professional Hair Care: % Value 2018-2021
Table 77 LBN Brand Shares of Premium Hair Care: % Value 2018-2021
Table 78 Forecast Sales of Hair Care by Category: Value 2021-2026
Table 79 Forecast Sales of Hair Care by Category: % Value Growth 2021-2026
Table 80 Forecast Sales of Hair Care by Premium vs Mass: % Value 2021-2026
MEN'S GROOMING IN COSTA RICA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Mens grooming returns to value growth
No change in status quo in 2021
Mens grooming staid
PROSPECTS AND OPPORTUNITIES
Moderate constant value growth over forecast period
Further growth expected in beard grooming and skin care
Mens grooming will become segmented and specialised in the coming years
CATEGORY DATA
Table 81 Sales of Mens Grooming by Category: Value 2016-2021
Table 82 Sales of Mens Grooming by Category: % Value Growth 2016-2021
Table 83 Sales of Men's Razors and Blades by Type: % Value Breakdown 2018-2021
Table 84 Sales of Men's Skin Care by Type: % Value Breakdown 2018-2021
Table 85 NBO Company Shares of Mens Grooming: % Value 2017-2021
Table 86 LBN Brand Shares of Mens Grooming: % Value 2018-2021
Table 87 LBN Brand Shares of Men's Razors and Blades: % Value 2018-2021
Table 88 Forecast Sales of Mens Grooming by Category: Value 2021-2026
Table 89 Forecast Sales of Mens Grooming by Category: % Value Growth 2021-2026
ORAL CARE IN COSTA RICA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Childrens oral care sees further dynamism
Multinationals maintain their dominance
Oral care goes green
PROSPECTS AND OPPORTUNITIES
Muted constant value growth over forecast period
Barriers to entry remain strong
Health and image concerns support volume growth
CATEGORY DATA
Table 90 Sales of Oral Care by Category: Value 2016-2021
Table 91 Sales of Oral Care by Category: % Value Growth 2016-2021
Table 92 Sales of Toothbrushes by Category: Value 2016-2021
Table 93 Sales of Toothbrushes by Category: % Value Growth 2016-2021
Table 94 Sales of Toothpaste by Type: % Value Breakdown 2017-2021
Table 95 NBO Company Shares of Oral Care: % Value 2017-2021
Table 96 LBN Brand Shares of Oral Care: % Value 2018-2021
Table 97 Forecast Sales of Oral Care by Category: Value 2021-2026
Table 98 Forecast Sales of Oral Care by Category: % Value Growth 2021-2026
Table 99 Forecast Sales of Toothbrushes by Category: Value 2021-2026
Table 100 Forecast Sales of Toothbrushes by Category: % Value Growth 2021-2026
SKIN CARE IN COSTA RICA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Increased interest in dermocosmetics
Regional and international competitors continue to lead
Consumers turn to larger formats in mass general purpose body care
PROSPECTS AND OPPORTUNITIES
Muted constant value growth over forecast period
Consumers look for sustainability and transparency
Shift towards multi-benefit products over forecast period
CATEGORY DATA
Table 101 Sales of Skin Care by Category: Value 2016-2021
Table 102 Sales of Skin Care by Category: % Value Growth 2016-2021
Table 103 NBO Company Shares of Skin Care: % Value 2017-2021
Table 104 LBN Brand Shares of Skin Care: % Value 2018-2021
Table 105 Forecast Sales of Skin Care by Category: Value 2021-2026
Table 106 Forecast Sales of Skin Care by Category: % Value Growth 2021-2026
SUN CARE IN COSTA RICA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sun protection slowly moving to daily application
Leading brands change distribution partner
Dermacosmetic brands increasing value share
PROSPECTS AND OPPORTUNITIES
Moderate constant value growth over forecast period
Blurring of lines between skin care and sun care
Brands innovate mainly by offering different formats
CATEGORY DATA
Table 107 Sales of Sun Care by Category: Value 2016-2021
Table 108 Sales of Sun Care by Category: % Value Growth 2016-2021
Table 109 Sales of Sun Care by Premium vs Mass: % Value 2016-2021
Table 110 NBO Company Shares of Sun Care: % Value 2017-2021
Table 111 LBN Brand Shares of Sun Care: % Value 2018-2021
Table 112 Forecast Sales of Sun Care by Category: Value 2021-2026
Table 113 Forecast Sales of Sun Care by Category: % Value Growth 2021-2026
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