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Report
Beauty and Personal Care in Chile
Market Direction I 2023-05-08 I 129 Pages I Euromonitor
Chile experienced a remarkable year for consumer goods in 2021, not only within beauty and personal care, but in retail as a whole, registering unprecedented growth rates. The availability of high liquidity, due to permission to make a number of 10% withdrawals from pension funds and government assistance, combined with the easing of COVID-19 restrictions in the country, allowed consumers to return to their pre-pandemic routines, resulting in double-digit value growth across most beauty and pers...
Euromonitor International's Beauty and Personal Care in Chile report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Beauty and Personal Care in Chile
Euromonitor International
May 2023
List Of Contents And Tables
BEAUTY AND PERSONAL CARE IN CHILE
EXECUTIVE SUMMARY
Beauty and personal care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 1 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
MASS BEAUTY AND PERSONAL CARE IN CHILE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Double-digit inflation forces Chileans to reduce consumption
Shifting consumer preferences drive changes in mass colour cosmetics in Chile
Unilever Chile and L'Oreal Chile maintain leading positions in mass beauty and personal care
PROSPECTS AND OPPORTUNITIES
Driving growth in mass beauty and personal care through promotions and discounts
Natural beauty: The shift towards accessible eco-friendly products
The growing role of e-commerce in mass beauty and personal care
CATEGORY DATA
Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2018-2022
Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2019-2022
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2022-2027
Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2022-2027
PREMIUM BEAUTY AND PERSONAL CARE IN CHILE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Specialisation and health focus drive growth of premium beauty and personal care
The resilience of premium fragrances in Chile
L'Oreal retains its convincing leadership of premium beauty and personal care
PROSPECTS AND OPPORTUNITIES
Chileans' growing interest in premium beauty and personal care supported by quality customer service
Growing role of social media and influencers in the premium space
The benefits of e-commerce for premium beauty and personal care
CATEGORY DATA
Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2018-2022
Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2019-2022
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2022-2027
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2022-2027
BABY AND CHILD-SPECIFIC PRODUCTS IN CHILE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Baby and child-specific sun care records solid growth, while hair care and skin care struggle
Rising emphasis on sun protection among Chilean parents
Laboratorios Durandin retains convincing leadership of baby and child-specific products in 2022
PROSPECTS AND OPPORTUNITIES
Changing consumer preferences: The shift towards natural and organic ingredients
E-commerce as a growing distribution channel for the category
Price competition and discount-oriented strategies set to shape baby and child-specific products
CATEGORY DATA
Table 23 Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2018-2022
Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2019-2022
Table 28 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2019-2022
Table 29 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2019-2022
Table 30 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2019-2022
Table 31 Forecast Sales of Baby and Child-specific Products by Category: Value 2022-2027
Table 32 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2022-2027
Table 33 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2022-2027
BATH AND SHOWER IN CHILE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Subdued value sales for bath and shower due to sharp contraction in demand
Unilever retains convincing leadership with positive results despite economic contraction
Hand sanitisers loses relevance in 2022 as pandemic habits wane
PROSPECTS AND OPPORTUNITIES
Private label likely to regain ground due to increasing price-sensitivity among local consumers
Natural ingredients and sustainable packaging as key factors shaping product offerings
Convenience to take centre stage in bath and shower in Chile
CATEGORY DATA
Table 34 Sales of Bath and Shower by Category: Value 2017-2022
Table 35 Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 36 Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
Table 37 NBO Company Shares of Bath and Shower: % Value 2018-2022
Table 38 LBN Brand Shares of Bath and Shower: % Value 2019-2022
Table 39 LBN Brand Shares of Premium Bath and Shower: % Value 2019-2022
Table 40 Forecast Sales of Bath and Shower by Category: Value 2022-2027
Table 41 Forecast Sales of Bath and Shower by Category: % Value Growth 2022-2027
Table 42 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2022-2027
COLOUR COSMETICS IN CHILE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Changes in consumer habits drive shifts in colour cosmetics
Busy lifestyles, economic climate, and remote working also influence declining use of colour cosmetics in Chile
Innovation in direct sales strategies for cosmetics players in Chile
PROSPECTS AND OPPORTUNITIES
Trend of durable colour cosmetics is likely to remain relevant
The rise of inclusivity within Chilean colour cosmetics
Growing interest in veganism to increasingly influence colour cosmetics
CATEGORY DATA
Table 43 Sales of Colour Cosmetics by Category: Value 2017-2022
Table 44 Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 45 NBO Company Shares of Colour Cosmetics: % Value 2018-2022
Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2019-2022
Table 47 LBN Brand Shares of Eye Make-up: % Value 2019-2022
Table 48 LBN Brand Shares of Facial Make-up: % Value 2019-2022
Table 49 LBN Brand Shares of Lip Products: % Value 2019-2022
Table 50 LBN Brand Shares of Nail Products: % Value 2019-2022
Table 51 LBN Brand Shares of Premium Colour Cosmetics: % Value 2019-2022
Table 52 Forecast Sales of Colour Cosmetics by Category: Value 2022-2027
Table 53 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2022-2027
DEODORANTS IN CHILE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Deodorants in Chile maintains healthy value growth in 2022, yet volumes remain below pre-pandemic levels
Popularity of deodorant sprays due to convenience factor and diverse fragrances
Unilever maintains strong leadership of deodorants in Chile
PROSPECTS AND OPPORTUNITIES
Sustainability in deodorants: Meeting the demand for eco-friendly options in Chile
The growing demand for antiperspirants offering long-lasting protection
Consumer interest in premium deodorants on the rise in Chile
CATEGORY DATA
Table 54 Sales of Deodorants by Category: Value 2017-2022
Table 55 Sales of Deodorants by Category: % Value Growth 2017-2022
Table 56 Sales of Deodorants by Premium vs Mass: % Value 2017-2022
Table 57 NBO Company Shares of Deodorants: % Value 2018-2022
Table 58 LBN Brand Shares of Deodorants: % Value 2019-2022
Table 59 LBN Brand Shares of Premium Deodorants: % Value 2019-2022
Table 60 Forecast Sales of Deodorants by Category: Value 2022-2027
Table 61 Forecast Sales of Deodorants by Category: % Value Growth 2022-2027
Table 62 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2022-2027
DEPILATORIES IN CHILE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Drop in demand for depilatories in 2022 following 2021's dynamic performance
Procter & Gamble and Reckitt Benckiser retain dominance of depilatories
The rising relevance of e-commerce within Chilean depilatories
PROSPECTS AND OPPORTUNITIES
Alternative hair removal methods continue to gain in popularity for their effectiveness over traditional solutions
Sustainable and natural depilatories on the rise in Chile
Growing importance of safety, hygiene, and skin care in hair removal practices among Chileans
CATEGORY DATA
Table 63 Sales of Depilatories by Category: Value 2017-2022
Table 64 Sales of Depilatories by Category: % Value Growth 2017-2022
Table 65 Sales of Women's Razors and Blades by Type: % Value Breakdown 2018-2022
Table 66 NBO Company Shares of Depilatories: % Value 2018-2022
Table 67 LBN Brand Shares of Depilatories: % Value 2019-2022
Table 68 Forecast Sales of Depilatories by Category: Value 2022-2027
Table 69 Forecast Sales of Depilatories by Category: % Value Growth 2022-2027
FRAGRANCES IN CHILE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Declining demand for fragrances in 2022, driven by mass segment
Premium fragrances perform better as consumers continue to invest in luxury and self-care despite economic challenges
Convenience becomes key factor in fragrance sales amid economic crisis and retail competition
PROSPECTS AND OPPORTUNITIES
Declining purchasing power may impact short-term category grow
E-commerce set to maintain significance within fragrances in the coming years
Personalisation could influence fragrances, driven by younger consumers
CATEGORY DATA
Table 70 Sales of Fragrances by Category: Value 2017-2022
Table 71 Sales of Fragrances by Category: % Value Growth 2017-2022
Table 72 NBO Company Shares of Fragrances: % Value 2018-2022
Table 73 LBN Brand Shares of Fragrances: % Value 2019-2022
Table 74 LBN Brand Shares of Premium Men's Fragrances: % Value 2019-2022
Table 75 LBN Brand Shares of Premium Women's Fragrances: % Value 2019-2022
Table 76 Forecast Sales of Fragrances by Category: Value 2022-2027
Table 77 Forecast Sales of Fragrances by Category: % Value Growth 2022-2027
HAIR CARE IN CHILE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Hair care in Chile: From double-digit value growth to stagnation in 2022
Growing importance of hair health, as consumers focus on premium hair care
Consolidated competitive landscape dominated by multinationals
PROSPECTS AND OPPORTUNITIES
Innovation to address evolving needs of local consumers
Sustainability as a key growth driver for hair care
Declining demand for perms and relaxants expected to continue
CATEGORY DATA
Table 78 Sales of Hair Care by Category: Value 2017-2022
Table 79 Sales of Hair Care by Category: % Value Growth 2017-2022
Table 80 Sales of Hair Care by Premium vs Mass: % Value 2017-2022
Table 81 NBO Company Shares of Hair Care: % Value 2018-2022
Table 82 NBO Company Shares of Salon Professional Hair Care: % Value 2018-2022
Table 83 LBN Brand Shares of Hair Care: % Value 2019-2022
Table 84 LBN Brand Shares of Colourants: % Value 2019-2022
Table 85 LBN Brand Shares of Salon Professional Hair Care: % Value 2019-2022
Table 86 LBN Brand Shares of Styling Agents: % Value 2019-2022
Table 87 LBN Brand Shares of Premium Hair Care: % Value 2019-2022
Table 88 Forecast Sales of Hair Care by Category: Value 2022-2027
Table 89 Forecast Sales of Hair Care by Category: % Value Growth 2022-2027
Table 90 Forecast Sales of Hair Care by Premium vs Mass: % Value 2022-2027
MEN'S GROOMING IN CHILE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Maintaining momentum: The steady growth of men's grooming in Chile
Streamlining men's grooming routines with multifunctional products as a growing trend
Fragrances an essential part of men's personal grooming and appearance
PROSPECTS AND OPPORTUNITIES
Impact of social media on men's grooming will add further dynamism to category
E-commerce to retain relevance within men's grooming
Inflation may impact demand for men's grooming over early forecast period
CATEGORY DATA
Table 91 Sales of Men's Grooming by Category: Value 2017-2022
Table 92 Sales of Men's Grooming by Category: % Value Growth 2017-2022
Table 93 Sales of Men's Razors and Blades by Type: % Value Breakdown 2019-2022
Table 94 Sales of Men's Skin Care by Type: % Value Breakdown 2019-2022
Table 95 NBO Company Shares of Men's Grooming: % Value 2018-2022
Table 96 LBN Brand Shares of Men's Grooming: % Value 2019-2022
Table 97 LBN Brand Shares of Men's Razors and Blades: % Value 2019-2022
Table 98 Forecast Sales of Men's Grooming by Category: Value 2022-2027
Table 99 Forecast Sales of Men's Grooming by Category: % Value Growth 2022-2027
ORAL CARE IN CHILE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Economic uncertainty impacts purchase frequency of oral care
Colgate-Palmolive's innovation strategy helps maintain leadership of oral care
Growing focus on preventative care maintains toothpaste value sales
PROSPECTS AND OPPORTUNITIES
Natural and eco-friendly oral care to gain further momentum
Economic uncertainty will reshape oral care brand strategies
The growing role of e-commerce within oral care
CATEGORY DATA
Table 100 Sales of Oral Care by Category: Value 2017-2022
Table 101 Sales of Oral Care by Category: % Value Growth 2017-2022
Table 102 Sales of Toothbrushes by Category: Value 2017-2022
Table 103 Sales of Toothbrushes by Category: % Value Growth 2017-2022
Table 104 Sales of Toothpaste by Type: % Value Breakdown 2018-2022
Table 105 NBO Company Shares of Oral Care: % Value 2018-2022
Table 106 LBN Brand Shares of Oral Care: % Value 2019-2022
Table 107 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2019-2022
Table 108 LBN Brand Shares of Toothpaste: % Value 2019-2022
Table 109 Forecast Sales of Oral Care by Category: Value 2022-2027
Table 110 Forecast Sales of Oral Care by Category: % Value Growth 2022-2027
Table 111 Forecast Sales of Toothbrushes by Category: Value 2022-2027
Table 112 Forecast Sales of Toothbrushes by Category: % Value Growth 2022-2027
SKIN CARE IN CHILE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Facial care is focus of Chileans' skin care routines in 2022
Premiumisation and skin health remain dynamic trends despite economic challenges
Premium acne treatments remains strong performer in 2022
PROSPECTS AND OPPORTUNITIES
Rising popularity of skin care sets/kits amid high inflation and growing focus on self-care
Increasing demand for anti-agers in Chile in the coming years
The K-beauty skin care phenomenon in Chile
CATEGORY DATA
Table 113 Sales of Skin Care by Category: Value 2017-2022
Table 114 Sales of Skin Care by Category: % Value Growth 2017-2022
Table 115 NBO Company Shares of Skin Care: % Value 2018-2022
Table 116 LBN Brand Shares of Skin Care: % Value 2019-2022
Table 117 LBN Brand Shares of Basic Moisturisers: % Value 2019-2022
Table 118 LBN Brand Shares of Anti-agers: % Value 2019-2022
Table 119 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2019-2022
Table 120 LBN Brand Shares of General Purpose Body Care: % Value 2019-2022
Table 121 LBN Brand Shares of Premium Skin Care: % Value 2019-2022
Table 122 Forecast Sales of Skin Care by Category: Value 2022-2027
Table 123 Forecast Sales of Skin Care by Category: % Value Growth 2022-2027
SUN CARE IN CHILE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Awareness and more extensive portfolios drive growth of sun care in 2022
Daily skin care routines now include sun care
Migration from colour cosmetics to sun care through tinted sun protection
PROSPECTS AND OPPORTUNITIES
Preventative skin care featuring multifunctional products to blur category lines
The role of promotions and modern grocery retailers in an inflationary scenario
Trend towards natural and sustainable sun care to gain further momentum
CATEGORY DATA
Table 124 Sales of Sun Care by Category: Value 2017-2022
Table 125 Sales of Sun Care by Category: % Value Growth 2017-2022
Table 126 NBO Company Shares of Sun Care: % Value 2018-2022
Table 127 LBN Brand Shares of Sun Care: % Value 2019-2022
Table 128 LBN Brand Shares of Premium Adult Sun Care: % Value 2019-2022
Table 129 Forecast Sales of Sun Care by Category: Value 2022-2027
Table 130 Forecast Sales of Sun Care by Category: % Value Growth 2022-2027
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