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Report
Beauty and Personal Care in Chile
Market Direction I 2022-05-09 I 130 Pages I Euromonitor
Compared to a subdued performance in 2020 due to rising price sensitivity and limited mobility as a result of the pandemic, beauty and personal care recorded dynamic growth rates in 2021, despite the fact that the country continued to suffer from the effects of COVID-19. This is especially significant taking into account that 2020 was a particularly difficult year for Chile, because of the pandemic and an unstable political situation in the country. The exceptional growth recorded by beauty and...
Euromonitor International's Beauty and Personal Care in Chile report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Beauty and Personal Care in Chile
Euromonitor International
May 2022
List Of Contents And Tables
BEAUTY AND PERSONAL CARE IN CHILE
EXECUTIVE SUMMARY
Beauty and personal care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2019-2026
CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2019-2026
MARKET DATA
Table 1 Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2016-2021
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
MASS BEAUTY AND PERSONAL CARE IN CHILE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Growth driven by monetary liquidity in 2021 as a result of cash withdrawals from the pension system and subsidies from the government
Significant increase in sales in dermocosmetics within mass segment, especially in skin care and sun care
Department stores and beauty specialists recover some space as sales channels
PROSPECTS AND OPPORTUNITIES
Opportunity for private label to gain ground due to trend of larger packaging formats
E-commerce to consolidate position as crucial distribution channel for players
Innovative and sustainable products can add dynamism to mature categories
CATEGORY DATA
Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2016-2021
Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2017-2021
Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2018-2021
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2021-2026
Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2021-2026
PREMIUM BEAUTY AND PERSONAL CARE IN CHILE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Premium fragrances records highest growth in beauty and personal care
LOreal leads premium beauty and personal care supported by e-commerce and advantageous position in department stores
Premium brands benefit from excess financial liquidity generated by government subsidies and successive withdrawals from the pension system
PROSPECTS AND OPPORTUNITIES
Premium brands to target omnichannel strategy
Companies continue to focus on quality and customer service
E-commerce growth proves to be useful tool to attract consumers
CATEGORY DATA
Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2017-2021
Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2018-2021
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2021-2026
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2021-2026
BABY AND CHILD-SPECIFIC PRODUCTS IN CHILE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Demand for baby and child-specific products driven by excess monetary liquidity in 2021
Sun care and skin care record fastest growth, supported by the momentum of dermocosmetics
PROSPECTS AND OPPORTUNITIES
Further potential for dermocosmetics
E-commerce to consolidate its position as an important emerging channel in Chile
Discounting and bundle promotions to remain popular in baby and child-specific sun care and skin care
CATEGORY DATA
Table 23 Sales of Baby and Child-specific Products by Category: Value 2016-2021
Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2016-2021
Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2016-2021
Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2017-2021
Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2018-2021
Table 28 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2018-2021
Table 29 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2018-2021
Table 30 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2018-2021
Table 31 Forecast Sales of Baby and Child-specific Products by Category: Value 2021-2026
Table 32 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2021-2026
Table 33 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2021-2026
BATH AND SHOWER IN CHILE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sales continue to grow in 2021, driven by higher consumer disposable incomes, despite some slowing of demand in second half of the year
New lifestyle trends focus on hygiene, with further potential in the future
Unilever retains convincing leadership due to wide distribution and price competition in 2021
PROSPECTS AND OPPORTUNITIES
Environmental consciousness to continue to shape purchasing decisions
Pricing strategies and promoting private label will be increasingly used by companies and large retailers to improve their positions in the category
Improvement in e-commerce and last mile services to drive greater dynamism in retail
CATEGORY DATA
Table 34 Sales of Bath and Shower by Category: Value 2016-2021
Table 35 Sales of Bath and Shower by Category: % Value Growth 2016-2021
Table 36 Sales of Bath and Shower by Premium vs Mass: % Value 2016-2021
Table 37 NBO Company Shares of Bath and Shower: % Value 2017-2021
Table 38 LBN Brand Shares of Bath and Shower: % Value 2018-2021
Table 39 LBN Brand Shares of Premium Bath and Shower: % Value 2018-2021
Table 40 Forecast Sales of Bath and Shower by Category: Value 2021-2026
Table 41 Forecast Sales of Bath and Shower by Category: % Value Growth 2021-2026
Table 42 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2021-2026
COLOUR COSMETICS IN CHILE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Colour cosmetics achieves significant value growth in 2021, far exceeding 2019 sales, driven by access to financial liquidity and reopening of physical non-essential channels
Premium brands stand out in their campaigns to attract customers, achieving important share gain
L'Oreal launches its first cosmetic packaging that reduces plastic use by 45% and includes certified cardboard
PROSPECTS AND OPPORTUNITIES
Companies to continue with innovative proposals and trends
Online growth evidence that e-commerce can be a useful tool to attract consumers
Rise of dermocosmetics within the category
CATEGORY DATA
Table 43 Sales of Colour Cosmetics by Category: Value 2016-2021
Table 44 Sales of Colour Cosmetics by Category: % Value Growth 2016-2021
Table 45 NBO Company Shares of Colour Cosmetics: % Value 2017-2021
Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2018-2021
Table 47 LBN Brand Shares of Eye Make-up: % Value 2018-2021
Table 48 LBN Brand Shares of Facial Make-up: % Value 2018-2021
Table 49 LBN Brand Shares of Lip Products: % Value 2018-2021
Table 50 LBN Brand Shares of Nail Products: % Value 2018-2021
Table 51 LBN Brand Shares of Premium Colour Cosmetics: % Value 2018-2021
Table 52 Forecast Sales of Colour Cosmetics by Category: Value 2021-2026
Table 53 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2021-2026
DEODORANTS IN CHILE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Demand for deodorants marginally improves in 2021 due to greater mobility outside of the home, but remains below pre-pandemic levels
Dermocosmetics energises category
Unilever retains its leadership of deodorants in 2021
PROSPECTS AND OPPORTUNITIES
Dermocosmetics within category offers further growth potential
Potential for sustainable products
Innovation can drive up dynamism within deodorants following stagnation
CATEGORY DATA
Table 54 Sales of Deodorants by Category: Value 2016-2021
Table 55 Sales of Deodorants by Category: % Value Growth 2016-2021
Table 56 Sales of Deodorants by Premium vs Mass: % Value 2016-2021
Table 57 NBO Company Shares of Deodorants: % Value 2017-2021
Table 58 LBN Brand Shares of Deodorants: % Value 2018-2021
Table 59 LBN Brand Shares of Premium Deodorants: % Value 2018-2021
Table 60 Forecast Sales of Deodorants by Category: Value 2021-2026
Table 61 Forecast Sales of Deodorants by Category: % Value Growth 2021-2026
Table 62 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2021-2026
DEPILATORIES IN CHILE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Demand for depilatories significantly improves in 2021 in line with greater mobility outside of the home
Procter & Gamble strengthens lead in 2021, although Reckitt Benckiser, Eveready and Cosmetica Nacional are important competitors
Emergence of e-commerce presents opportunity for the massification of depilatories
PROSPECTS AND OPPORTUNITIES
Interest in hair removers/bleaches with skin care benefits provides opportunity for expansion
Modern grocery retailers and beauty specialists to remain most popular distribution channels for depilatories
Innovation and sustainability are key elements to drive up value growth
CATEGORY DATA
Table 63 Sales of Depilatories by Category: Value 2016-2021
Table 64 Sales of Depilatories by Category: % Value Growth 2016-2021
Table 65 Sales of Women's Razors and Blades by Type: % Value Breakdown 2017-2021
Table 66 NBO Company Shares of Depilatories: % Value 2017-2021
Table 67 LBN Brand Shares of Depilatories: % Value 2018-2021
Table 68 Forecast Sales of Depilatories by Category: Value 2021-2026
Table 69 Forecast Sales of Depilatories by Category: % Value Growth 2021-2026
FRAGRANCES IN CHILE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Fragrances records remarkable growth in 2021, supported by financial liquidity and greater mobility
Premium brands stand out in their campaigns to attract customers, achieving important migration towards higher-priced products
Puig retains slim lead in 2021 in the face of increasing competition from L'Oreal, supported by latters strong performance in premium segment
PROSPECTS AND OPPORTUNITIES
E-commerce to consolidate its importance as a distribution channel for fragrances
Political and economic uncertainty heading into 2022 may impact demand
Possibility of lower disposable incomes in 2022 will offer opportunities to emerging brands and private label
CATEGORY DATA
Table 70 Sales of Fragrances by Category: Value 2016-2021
Table 71 Sales of Fragrances by Category: % Value Growth 2016-2021
Table 72 NBO Company Shares of Fragrances: % Value 2017-2021
Table 73 LBN Brand Shares of Fragrances: % Value 2018-2021
Table 74 LBN Brand Shares of Premium Men's Fragrances: % Value 2018-2021
Table 75 LBN Brand Shares of Premium Women's Fragrances: % Value 2018-2021
Table 76 Forecast Sales of Fragrances by Category: Value 2021-2026
Table 77 Forecast Sales of Fragrances by Category: % Value Growth 2021-2026
HAIR CARE IN CHILE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Hair care achieves significant growth in 2021, with standard shampoos, and conditioners and treatments particularly strong performers
Modern grocery retailers remains most important distribution channel in 2021
L'Oreal, Unilever and Procter & Gamble compete closely for leadership of hair care
PROSPECTS AND OPPORTUNITIES
New opportunities with the rise of e-commerce
Despite gradual return to normality, many home treatment routines will remain relevant
Innovation and differentiation key elements to continue expanding hair care
CATEGORY DATA
Table 78 Sales of Hair Care by Category: Value 2016-2021
Table 79 Sales of Hair Care by Category: % Value Growth 2016-2021
Table 80 Sales of Hair Care by Premium vs Mass: % Value 2016-2021
Table 81 NBO Company Shares of Hair Care: % Value 2017-2021
Table 82 NBO Company Shares of Salon Professional Hair Care: % Value 2017-2021
Table 83 LBN Brand Shares of Hair Care: % Value 2018-2021
Table 84 LBN Brand Shares of Colourants: % Value 2018-2021
Table 85 LBN Brand Shares of Salon Professional Hair Care: % Value 2018-2021
Table 86 LBN Brand Shares of Styling Agents: % Value 2018-2021
Table 87 LBN Brand Shares of Premium Hair Care: % Value 2018-2021
Table 88 Forecast Sales of Hair Care by Category: Value 2021-2026
Table 89 Forecast Sales of Hair Care by Category: % Value Growth 2021-2026
Table 90 Forecast Sales of Hair Care by Premium vs Mass: % Value 2021-2026
MEN'S GROOMING IN CHILE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Men's grooming registers high growth in 2021, with premium mens fragrances a particularly dynamic performer
Chileans males are increasingly interested in men's grooming products
Unilever retains leadership but L'Oreal makes notable gains due to sales of premium mens fragrances
PROSPECTS AND OPPORTUNITIES
Changing society will encourage males to continue exploring mens grooming in the coming years
Companies must continue to promote quality and sustainable products
E-commerce to consolidate position as a key distribution channel for players
CATEGORY DATA
Table 91 Sales of Mens Grooming by Category: Value 2016-2021
Table 92 Sales of Mens Grooming by Category: % Value Growth 2016-2021
Table 93 Sales of Men's Razors and Blades by Type: % Value Breakdown 2018-2021
Table 94 Sales of Men's Skin Care by Type: % Value Breakdown 2018-2021
Table 95 NBO Company Shares of Mens Grooming: % Value 2017-2021
Table 96 LBN Brand Shares of Mens Grooming: % Value 2018-2021
Table 97 LBN Brand Shares of Men's Razors and Blades: % Value 2018-2021
Table 98 Forecast Sales of Mens Grooming by Category: Value 2021-2026
Table 99 Forecast Sales of Mens Grooming by Category: % Value Growth 2021-2026
ORAL CARE IN CHILE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Oral care benefits from access to financial liquidity in 2021
Colgate launches first 100% recyclable toothpaste tube
Colgate-Palmolive maintains lead in 2021 due to new naturally-positioned product development
PROSPECTS AND OPPORTUNITIES
Vegan/free-from options to remain growing niche in Chile
Promotions, discounts and innovation to attract consumers
Modern grocery retailers led by supermarkets and hypermarkets to remain leading distribution channel for oral care
CATEGORY DATA
Table 100 Sales of Oral Care by Category: Value 2016-2021
Table 101 Sales of Oral Care by Category: % Value Growth 2016-2021
Table 102 Sales of Toothbrushes by Category: Value 2016-2021
Table 103 Sales of Toothbrushes by Category: % Value Growth 2016-2021
Table 104 Sales of Toothpaste by Type: % Value Breakdown 2017-2021
Table 105 NBO Company Shares of Oral Care: % Value 2017-2021
Table 106 LBN Brand Shares of Oral Care: % Value 2018-2021
Table 107 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2018-2021
Table 108 LBN Brand Shares of Toothpaste: % Value 2018-2021
Table 109 Forecast Sales of Oral Care by Category: Value 2021-2026
Table 110 Forecast Sales of Oral Care by Category: % Value Growth 2021-2026
Table 111 Forecast Sales of Toothbrushes by Category: Value 2021-2026
Table 112 Forecast Sales of Toothbrushes by Category: % Value Growth 2021-2026
SKIN CARE IN CHILE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Skin care records significant growth in 2021, driven by premium brands
Dermocosmetics is dynamic performer, with consumers willing to pay more for proven efficacy
L'Oreal extends lead by capitalising on dermocosmetics in 2021 and migration to premium brands
PROSPECTS AND OPPORTUNITIES
E-commerce and omnichannel approach to allow players to have a distinct advantage over competitors
Increasingly sophisticated consumers
Innovative and sustainable products to become booming trend in Chilean skin care
CATEGORY DATA
Table 113 Sales of Skin Care by Category: Value 2016-2021
Table 114 Sales of Skin Care by Category: % Value Growth 2016-2021
Table 115 NBO Company Shares of Skin Care: % Value 2017-2021
Table 116 LBN Brand Shares of Skin Care: % Value 2018-2021
Table 117 LBN Brand Shares of Basic Moisturisers: % Value 2018-2021
Table 118 LBN Brand Shares of Anti-agers: % Value 2018-2021
Table 119 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2018-2021
Table 120 LBN Brand Shares of General Purpose Body Care: % Value 2018-2021
Table 121 LBN Brand Shares of Premium Skin Care: % Value 2018-2021
Table 122 Forecast Sales of Skin Care by Category: Value 2021-2026
Table 123 Forecast Sales of Skin Care by Category: % Value Growth 2021-2026
SUN CARE IN CHILE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sun care has outstanding year supported by fewer restrictions and greater mobility
Dermocosmetics perform well in 2021, with claims of superior results
L'Oreal increases its advantage as leader in 2021, supported by dermocosmetics brands
PROSPECTS AND OPPORTUNITIES
Growth trend of natural and sustainable products is expected to continue
Modern grocery retailers to consolidate position as alternative distribution channel for sun care
Innovation, promotions and discounts will continue to be key elements for success
CATEGORY DATA
Table 124 Sales of Sun Care by Category: Value 2016-2021
Table 125 Sales of Sun Care by Category: % Value Growth 2016-2021
Table 126 NBO Company Shares of Sun Care: % Value 2017-2021
Table 127 LBN Brand Shares of Sun Care: % Value 2018-2021
Table 128 LBN Brand Shares of Premium Adult Sun Care: % Value 2018-2021
Table 129 Forecast Sales of Sun Care by Category: Value 2021-2026
Table 130 Forecast Sales of Sun Care by Category: % Value Growth 2021-2026
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