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Report
Beauty and Personal Care in Canada
Market Direction I 2024-04-12 I 128 Pages I Euromonitor
In 2023, beauty and personal care continued its growth trajectory following a robust recovery in the previous year. Fragrances, colour cosmetics, and skin care led in terms of value sales as Canadians sought out "affordable luxuries" to boost their spirits amidst a challenging economic landscape. High inflation rates tightened household budgets, elevating the prices of basic necessities like groceries, while increased interest rates and a surge in immigration drove up housing costs. Despite this...
Euromonitor International's Beauty and Personal Care in Canada report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Beauty and Personal Care in Canada
Euromonitor International
April 2024
List Of Contents And Tables
BEAUTY AND PERSONAL CARE IN CANADA
EXECUTIVE SUMMARY
Beauty and personal care in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 1 Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
MASS BEAUTY AND PERSONAL CARE IN CANADA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Emphasis on self-care and wellbeing
Rise of mass dermocosmetics brands
Expansion of The Body Shop's presence
PROSPECTS AND OPPORTUNITIES
Sustained growth in mass beauty and personal care
Adaptive strategies in response to shifting consumer habits
Reinforced importance of retail stores in an omnichannel era
CATEGORY DATA
Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023
Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2019-2023
Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2020-2023
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2023-2028
Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2023-2028
PREMIUM BEAUTY AND PERSONAL CARE IN CANADA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Resilient growth in premium beauty and personal care
Surge in premium hair care demand
Expansion of premium brands' presence
PROSPECTS AND OPPORTUNITIES
Projected growth in premium products
Consolidation of focused premium brands
Accelerated digital engagement
CATEGORY DATA
Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2018-2023
Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2018-2023
Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2019-2023
Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2020-2023
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2023-2028
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2023-2028
BABY AND CHILD-SPECIFIC PRODUCTS IN CANADA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Resilient sales amidst economic challenges
Licensing boosts baby and child-specific products
Dynamic growth in sun care
PROSPECTS AND OPPORTUNITIES
Emphasis on sustainability and natural products
Packaging innovations for sustainability
Continued dominance of e-commerce
CATEGORY DATA
Table 23 Sales of Baby and Child-specific Products by Category: Value 2018-2023
Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023
Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2018-2023
Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2019-2023
Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2020-2023
Table 28 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2020-2023
Table 29 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2020-2023
Table 30 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2020-2023
Table 31 Forecast Sales of Baby and Child-specific Products by Category: Value 2023-2028
Table 32 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2023-2028
Table 33 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2023-2028
BATH AND SHOWER IN CANADA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Emphasis on hygiene and self-care
Ongoing brand innovation
Adaptation to post-COVID retail environment
PROSPECTS AND OPPORTUNITIES
Adjustments in response to post-pandemic landscape
Continued innovation in body wash/shower gel
Growing emphasis on social awareness
CATEGORY DATA
Table 34 Sales of Bath and Shower by Category: Value 2018-2023
Table 35 Sales of Bath and Shower by Category: % Value Growth 2018-2023
Table 36 Sales of Bath and Shower by Premium vs Mass: % Value 2018-2023
Table 37 NBO Company Shares of Bath and Shower: % Value 2019-2023
Table 38 LBN Brand Shares of Bath and Shower: % Value 2020-2023
Table 39 LBN Brand Shares of Premium Bath and Shower: % Value 2020-2023
Table 40 Forecast Sales of Bath and Shower by Category: Value 2023-2028
Table 41 Forecast Sales of Bath and Shower by Category: % Value Growth 2023-2028
Table 42 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2023-2028
COLOUR COSMETICS IN CANADA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Rise in demand for affordable luxuries
Lip products dominate trends
Expansion of colour cosmetics brands
PROSPECTS AND OPPORTUNITIES
Moderate growth and recovery in unit volumes
Diversification into holistic wellbeing
Growth in colour cosmetics sets/kits
CATEGORY DATA
Table 43 Sales of Colour Cosmetics by Category: Value 2018-2023
Table 44 Sales of Colour Cosmetics by Category: % Value Growth 2018-2023
Table 45 NBO Company Shares of Colour Cosmetics: % Value 2019-2023
Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2020-2023
Table 47 LBN Brand Shares of Eye Make-up: % Value 2020-2023
Table 48 LBN Brand Shares of Facial Make-up: % Value 2020-2023
Table 49 LBN Brand Shares of Lip Products: % Value 2020-2023
Table 50 LBN Brand Shares of Nail Products: % Value 2020-2023
Table 51 LBN Brand Shares of Premium Colour Cosmetics: % Value 2020-2023
Table 52 Forecast Sales of Colour Cosmetics by Category: Value 2023-2028
Table 53 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2023-2028
DEODORANTS IN CANADA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Robust growth driven by price increases
Emphasis on sustainability through refillable solutions
Focus on natural and sustainable solutions
PROSPECTS AND OPPORTUNITIES
Steady growth driven by premiumisation and population growth
Expansion of beauty brands into personal care
Innovative promotions and social responsibility
ATEGORY DATA
Table 54 Sales of Deodorants by Category: Value 2018-2023
Table 55 Sales of Deodorants by Category: % Value Growth 2018-2023
Table 56 Sales of Deodorants by Premium vs Mass: % Value 2018-2023
Table 57 NBO Company Shares of Deodorants: % Value 2019-2023
Table 58 LBN Brand Shares of Deodorants: % Value 2020-2023
Table 59 LBN Brand Shares of Premium Deodorants: % Value 2020-2023
Table 60 Forecast Sales of Deodorants by Category: Value 2023-2028
Table 61 Forecast Sales of Deodorants by Category: % Value Growth 2023-2028
Table 62 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2023-2028
DEPILATORIES IN CANADA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Growth driven by self-care and at-home treatments
Market expansion through consumer choice
Robust growth in home treatments
PROSPECTS AND OPPORTUNITIES
Transition and return to spa treatments
Emphasis on sustainability and natural ingredients
Continued growth of e-commerce
CATEGORY DATA
Table 63 Sales of Depilatories by Category: Value 2018-2023
Table 64 Sales of Depilatories by Category: % Value Growth 2018-2023
Table 65 Sales of Women's Razors and Blades by Type: % Value Breakdown 2019-2023
Table 66 NBO Company Shares of Depilatories: % Value 2019-2023
Table 67 LBN Brand Shares of Depilatories: % Value 2020-2023
Table 68 Forecast Sales of Depilatories by Category: Value 2023-2028
Table 69 Forecast Sales of Depilatories by Category: % Value Growth 2023-2028
FRAGRANCES IN CANADA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Exceptional growth across categories
Expansion of international brands
Robust growth in mass fragrances
PROSPECTS AND OPPORTUNITIES
Moderate growth and premiumisation
Entry of new fragrance brands
Growth in fragrance sets/kits
ATEGORY DATA
Table 70 Sales of Fragrances by Category: Value 2018-2023
Table 71 Sales of Fragrances by Category: % Value Growth 2018-2023
Table 72 NBO Company Shares of Fragrances: % Value 2019-2023
Table 73 LBN Brand Shares of Fragrances: % Value 2020-2023
Table 74 LBN Brand Shares of Premium Men's Fragrances: % Value 2020-2023
Table 75 LBN Brand Shares of Premium Women's Fragrances: % Value 2020-2023
Table 76 Forecast Sales of Fragrances by Category: Value 2023-2028
Table 77 Forecast Sales of Fragrances by Category: % Value Growth 2023-2028
HAIR CARE IN CANADA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Skinification trend boosts demand for hair care products
Inclusive grey hair care solutions
Expansion of international brands
PROSPECTS AND OPPORTUNITIES
Scalp care and skinification
Rise of textured hair care
Continued e-commerce growth
CATEGORY DATA
Table 78 Sales of Hair Care by Category: Value 2018-2023
Table 79 Sales of Hair Care by Category: % Value Growth 2018-2023
Table 80 Sales of Hair Care by Premium vs Mass: % Value 2018-2023
Table 81 NBO Company Shares of Hair Care: % Value 2019-2023
Table 82 NBO Company Shares of Salon Professional Hair Care: % Value 2019-2023
Table 83 LBN Brand Shares of Hair Care: % Value 2020-2023
Table 84 LBN Brand Shares of Colourants: % Value 2020-2023
Table 85 LBN Brand Shares of Salon Professional Hair Care: % Value 2020-2023
Table 86 LBN Brand Shares of Styling Agents: % Value 2020-2023
Table 87 LBN Brand Shares of Premium Hair Care: % Value 2020-2023
Table 88 Forecast Sales of Hair Care by Category: Value 2023-2028
Table 89 Forecast Sales of Hair Care by Category: % Value Growth 2023-2028
Table 90 Forecast Sales of Hair Care by Premium vs Mass: % Value 2023-2028
MEN'S GROOMING IN CANADA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Expansion of men's grooming categories
Surge in premium offerings
Rise of men's grooming culture
PROSPECTS AND OPPORTUNITIES
Men's toiletries set for robust growth as discretionary incomes rise
Surge in premium shaving products
Emergence of men's colour cosmetics
CATEGORY DATA
Table 122 Sales of Mens Grooming by Category: Value 2018-2023
Table 123 Sales of Mens Grooming by Category: % Value Growth 2018-2023
Table 124 Sales of Men's Razors and Blades by Type: % Value Breakdown 2020-2023
Table 125 Sales of Men's Skin Care by Type: % Value Breakdown 2020-2023
Table 126 NBO Company Shares of Mens Grooming: % Value 2019-2023
Table 127 LBN Brand Shares of Mens Grooming: % Value 2020-2023
Table 128 LBN Brand Shares of Men's Razors and Blades: % Value 2020-2023
Table 129 Forecast Sales of Mens Grooming by Category: Value 2023-2028
Table 130 Forecast Sales of Mens Grooming by Category: % Value Growth 2023-2028
ORAL CARE IN CANADA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Strong growth driven by hygiene awareness
Technological advancements in premium toothbrushes
Targeted solutions for oral health concerns
PROSPECTS AND OPPORTUNITIES
Innovative sustainability solutions
Canadian focus on natural and sustainable oral care
Steady growth driven by core factors
CATEGORY DATA
Table 91 Sales of Oral Care by Category: Value 2018-2023
Table 92 Sales of Oral Care by Category: % Value Growth 2018-2023
Table 93 Sales of Toothbrushes by Category: Value 2018-2023
Table 94 Sales of Toothbrushes by Category: % Value Growth 2018-2023
Table 95 Sales of Toothpaste by Type: % Value Breakdown 2019-2023
Table 96 NBO Company Shares of Oral Care: % Value 2019-2023
Table 97 LBN Brand Shares of Oral Care: % Value 2020-2023
Table 98 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2020-2023
Table 99 LBN Brand Shares of Toothpaste: % Value 2020-2023
Table 100 Forecast Sales of Oral Care by Category: Value 2023-2028
Table 101 Forecast Sales of Oral Care by Category: % Value Growth 2023-2028
Table 102 Forecast Sales of Toothbrushes by Category: Value 2023-2028
Table 103 Forecast Sales of Toothbrushes by Category: % Value Growth 2023-2028
SKIN CARE IN CANADA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Continued growth driven by self-care and wellbeing
Focus on moisturisers and treatments
Expansion of new brands
PROSPECTS AND OPPORTUNITIES
Focus on self-care and wellbeing
Emphasis on natural and effective formulations
Authentic brand partnerships
CATEGORY DATA
Table 104 Sales of Skin Care by Category: Value 2018-2023
Table 105 Sales of Skin Care by Category: % Value Growth 2018-2023
Table 106 NBO Company Shares of Skin Care: % Value 2019-2023
Table 107 LBN Brand Shares of Skin Care: % Value 2020-2023
Table 108 LBN Brand Shares of Basic Moisturisers: % Value 2020-2023
Table 109 LBN Brand Shares of Anti-agers: % Value 2020-2023
Table 110 LBN Brand Shares of Firming Body Care: % Value 2020-2023
Table 111 LBN Brand Shares of General Purpose Body Care: % Value 2020-2023
Table 112 LBN Brand Shares of Premium Skin Care: % Value 2020-2023
Table 113 Forecast Sales of Skin Care by Category: Value 2023-2028
Table 114 Forecast Sales of Skin Care by Category: % Value Growth 2023-2028
SUN CARE IN CANADA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Increased awareness and normalisation of sun protection
Integration of skin care properties into sun care
Public awareness initiatives and accessibility
PROSPECTS AND OPPORTUNITIES
Innovation and resilience in sun care products
Consumer education and awareness initiatives
Climate change and skin health concerns
CATEGORY DATA
Table 115 Sales of Sun Care by Category: Value 2018-2023
Table 116 Sales of Sun Care by Category: % Value Growth 2018-2023
Table 117 NBO Company Shares of Sun Care: % Value 2019-2023
Table 118 LBN Brand Shares of Sun Care: % Value 2020-2023
Table 119 LBN Brand Shares of Premium Adult Sun Care: % Value 2020-2023
Table 120 Forecast Sales of Sun Care by Category: Value 2023-2028
Table 121 Forecast Sales of Sun Care by Category: % Value Growth 2023-2028
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