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Report
Beauty and Personal Care in Canada
Market Direction I 2022-05-18 I 132 Pages I Euromonitor
2021 served as a transition year for consumers, brands and retailers and a step forward in recovery for many beauty and personal care product areas as the Canadian government was able to ease COVID-19 related safety measures and more fully reopen the economy. Early in 2021, several regions in Canada experienced a third wave of COVID-19, resulting in lockdowns and restrictions lasting deep into the second quarter, delaying the recovery. Consumer behaviour gravitated to lockdown modes and consumpt...
Euromonitor International's Beauty and Personal Care in Canada report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Beauty and Personal Care in Canada
Euromonitor International
May 2022
List Of Contents And Tables
BEAUTY AND PERSONAL CARE IN CANADA
EXECUTIVE SUMMARY
Beauty and personal care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2019-2026
CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2019-2026
MARKET DATA
Table 1 Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2016-2021
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
MASS BEAUTY AND PERSONAL CARE IN CANADA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Consumers remain attentive to hygiene but bath and shower category sees declines as intense consumer focus on hygiene diminishes in 2021
Mass skin care benefits from continued consumer interest in skin health
Multinational powerhouses lead sales in 2021
PROSPECTS AND OPPORTUNITIES
Mass beauty and skin care to benefit from consumers returning to workplaces and resuming social activities
E-commerce solidifies its position as important channel
Clean beauty trend will continue to influence mass beauty and personal care
CATEGORY DATA
Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2016-2021
Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2017-2021
Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2018-2021
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2021-2026
Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2021-2026
PREMIUM BEAUTY AND PERSONAL CARE IN CANADA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Lifting of pandemic-relations restrictions and reopening of beauty specialist retailers benefits sales of premium products in 2021
Despite challenging conditions, premium brands and retailers expand their store network in Canada
L'Oreal worth its lead thanks to its strong portfolio of premium brands
PROSPECTS AND OPPORTUNITIES
Rise in disposable incomes will boost sales in premium beauty and personal care over the forecast period
Premium hair care set to benefit from the "skinification of hair" trend
Sustained momentum in digital engagement
CATEGORY DATA
Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2017-2021
Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2018-2021
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2021-2026
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2021-2026
BABY AND CHILD-SPECIFIC PRODUCTS IN CANADA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Baby and child-specific toiletries sales growth slows as children spend more time outside of the home, while baby and child-specific sun care sales rise
Supply chain disruptions negatively affect baby and child-specific products in 2021
Multinationals continue to dominate sales but face increased competition from natural and premium products
PROSPECTS AND OPPORTUNITIES
Premiumisation will help sustain value sales growth
E-commerce set to continue its upward trajectory
Environmental concerns expected to progress during the forecast period
CATEGORY DATA
Table 23 Sales of Baby and Child-specific Products by Category: Value 2016-2021
Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2016-2021
Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2016-2021
Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2017-2021
Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2018-2021
Table 28 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2018-2021
Table 29 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2018-2021
Table 30 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2018-2021
Table 31 Forecast Sales of Baby and Child-specific Products by Category: Value 2021-2026
Table 32 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2021-2026
Table 33 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2021-2026
BATH AND SHOWER IN CANADA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Hand sanitiser sales decline as intense concerns over hygiene dissipate
Health Canada issues product recalls for potential health risks
Body wash/shower gel and bath additives benefit from demand for affordably luxury
PROSPECTS AND OPPORTUNITIES
Decreased constant value sales predicted for the forecast period
Natural skin care trend likely to gain traction over the forecast period
E-commerce set to continue its upward trajectory
CATEGORY DATA
Table 34 Sales of Bath and Shower by Category: Value 2016-2021
Table 35 Sales of Bath and Shower by Category: % Value Growth 2016-2021
Table 36 Sales of Bath and Shower by Premium vs Mass: % Value 2016-2021
Table 37 NBO Company Shares of Bath and Shower: % Value 2017-2021
Table 38 LBN Brand Shares of Bath and Shower: % Value 2018-2021
Table 39 LBN Brand Shares of Premium Bath and Shower: % Value 2018-2021
Table 40 Forecast Sales of Bath and Shower by Category: Value 2021-2026
Table 41 Forecast Sales of Bath and Shower by Category: % Value Growth 2021-2026
Table 42 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2021-2026
COLOUR COSMETICS IN CANADA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Colour cosmetics sales recover as people return to workplaces and partake in social events again in 2021
Retailers and brands continue to adapt to the growing influence of e-commerce
Brands for all incomes and innovative technology keep L'Oreal Canada at the top
PROSPECTS AND OPPORTUNITIES
Colour cosmetics sales to return to growth in the short term as consumers return to pre-pandemic habits
Sustainability trends set to gain momentum over the forecast period
More colour cosmetics brands likely to enter skin care during the forecast period
CATEGORY DATA
Table 43 Sales of Colour Cosmetics by Category: Value 2016-2021
Table 44 Sales of Colour Cosmetics by Category: % Value Growth 2016-2021
Table 45 NBO Company Shares of Colour Cosmetics: % Value 2017-2021
Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2018-2021
Table 47 LBN Brand Shares of Eye Make-up: % Value 2018-2021
Table 48 LBN Brand Shares of Facial Make-up: % Value 2018-2021
Table 49 LBN Brand Shares of Lip Products: % Value 2018-2021
Table 50 LBN Brand Shares of Nail Products: % Value 2018-2021
Table 51 LBN Brand Shares of Premium Colour Cosmetics: % Value 2018-2021
Table 52 Forecast Sales of Colour Cosmetics by Category: Value 2021-2026
Table 53 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2021-2026
DEODORANTS IN CANADA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Deodorant sales bounce back as consumers resume pre-pandemic lifestyles
While stick deodorant remains the most popular format, deodorant pumps appeal to younger consumers due to lighter scents
Unilever leadership supported by moving with the times
PROSPECTS AND OPPORTUNITIES
Deodorants set to see increased sales growth over the forecast period as consumers return to previous habits
Premium deodorants expected to see robust sales growth over the forecast period
Commitment to sustainability and authenticity will be key
CATEGORY DATA
Table 54 Sales of Deodorants by Category: Value 2016-2021
Table 55 Sales of Deodorants by Category: % Value Growth 2016-2021
Table 56 Sales of Deodorants by Premium vs Mass: % Value 2016-2021
Table 57 NBO Company Shares of Deodorants: % Value 2017-2021
Table 58 LBN Brand Shares of Deodorants: % Value 2018-2021
Table 59 LBN Brand Shares of Premium Deodorants: % Value 2018-2021
Table 60 Forecast Sales of Deodorants by Category: Value 2021-2026
Table 61 Forecast Sales of Deodorants by Category: % Value Growth 2021-2026
Table 62 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2021-2026
DEPILATORIES IN CANADA
KEY DATA FINDINGS
2021 DEVELOPMENTS
As consumers return to salons, retail sales of depilatories slow down
Women's grooming subscription services shape the competitive landscape
Procter & Gamble and Edgewell Personal Care Brands continue to dominate depilatories in 2021
PROSPECTS AND OPPORTUNITIES
Depilatories likely to resume struggle of review period
E-commerce expected to continue its upward trajectory
Competitive pressure likely to put further pressure on depilatories during the forecast period
CATEGORY DATA
Table 63 Sales of Depilatories by Category: Value 2016-2021
Table 64 Sales of Depilatories by Category: % Value Growth 2016-2021
Table 65 Sales of Women's Razors and Blades by Type: % Value Breakdown 2017-2021
Table 66 NBO Company Shares of Depilatories: % Value 2017-2021
Table 67 LBN Brand Shares of Depilatories: % Value 2018-2021
Table 68 Forecast Sales of Depilatories by Category: Value 2021-2026
Table 69 Forecast Sales of Depilatories by Category: % Value Growth 2021-2026
FRAGRANCES IN CANADA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Fragrance sales recover as social activities resume in the second half of 2021
International brands and retailers expand their store network in Canada
Coty maintains its lead thanks to its extensive product portfolio, while fragrance subscription services change the competitive landscape
PROSPECTS AND OPPORTUNITIES
Fragrance sales set to see boost over forecast period
Clean beauty and ethical trends shape demand and offer in fragrances
Fragrance layering and personalised scents set to gain traction in Canada
CATEGORY DATA
Table 70 Sales of Fragrances by Category: Value 2016-2021
Table 71 Sales of Fragrances by Category: % Value Growth 2016-2021
Table 72 NBO Company Shares of Fragrances: % Value 2017-2021
Table 73 LBN Brand Shares of Fragrances: % Value 2018-2021
Table 74 LBN Brand Shares of Premium Men's Fragrances: % Value 2018-2021
Table 75 LBN Brand Shares of Premium Women's Fragrances: % Value 2018-2021
Table 76 Forecast Sales of Fragrances by Category: Value 2021-2026
Table 77 Forecast Sales of Fragrances by Category: % Value Growth 2021-2026
HAIR CARE IN CANADA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Skinification of hair trend leads to growing demand for natural/organic hair care products
Hair salons rely on e-commerce for the sale of salon professional hair care during lockdowns
L'Oreal continues to lead in hair care in 2021 thanks to its wide product portfolio
PROSPECTS AND OPPORTUNITIES
Hair care set for slow growth over the forecast period
Diversity in hair care is an opportunity for brands
Clean beauty to remain a key theme in hair care
CATEGORY DATA
Table 78 Sales of Hair Care by Category: Value 2016-2021
Table 79 Sales of Hair Care by Category: % Value Growth 2016-2021
Table 80 Sales of Hair Care by Premium vs Mass: % Value 2016-2021
Table 81 NBO Company Shares of Hair Care: % Value 2017-2021
Table 82 NBO Company Shares of Salon Professional Hair Care: % Value 2017-2021
Table 83 LBN Brand Shares of Hair Care: % Value 2018-2021
Table 84 LBN Brand Shares of Colourants: % Value 2018-2021
Table 85 LBN Brand Shares of Salon Professional Hair Care: % Value 2018-2021
Table 86 LBN Brand Shares of Styling Agents: % Value 2018-2021
Table 87 LBN Brand Shares of Premium Hair Care: % Value 2018-2021
Table 88 Forecast Sales of Hair Care by Category: Value 2021-2026
Table 89 Forecast Sales of Hair Care by Category: % Value Growth 2021-2026
Table 90 Forecast Sales of Hair Care by Premium vs Mass: % Value 2021-2026
MEN'S GROOMING IN CANADA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Men resume grooming habits as they return to workplaces and resume social activities
Beard trend is here to stay and retro-themed grooming products are gaining in popularity
Gillette remains a cut above the rest in 2021, while premium brands craft personal care product portfolios for men
PROSPECTS AND OPPORTUNITIES
Skin care set to boost men's grooming while men's shaving likely to drag category down over the forecast period
Social media influence plays an increasingly important role
Men's shave expected to fragment further as brands cater to specific needs with specific products
CATEGORY DATA
Table 91 Sales of Men's Grooming by Category: Value 2016-2021
Table 92 Sales of Men's Grooming by Category: % Value Growth 2016-2021
Table 93 Sales of Men's Razors and Blades by Type: % Value Breakdown 2018-2021
Table 94 Sales of Men's Skin Care by Type: % Value Breakdown 2018-2021
Table 95 NBO Company Shares of Men's Grooming: % Value 2017-2021
Table 96 LBN Brand Shares of Men's Grooming: % Value 2018-2021
Table 97 LBN Brand Shares of Men's Razors and Blades: % Value 2018-2021
Table 98 Forecast Sales of Men's Grooming by Category: Value 2021-2026
Table 99 Forecast Sales of Men's Grooming by Category: % Value Growth 2021-2026
ORAL CARE IN CANADA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Considered essential, oral care sales post constant growth
Innovation in electric toothbrushes
Procter & Gamble maintains lead thanks to the popularity its Oral-B brand
PROSPECTS AND OPPORTUNITIES
Oral care growth set to stagnate over the forecast period
Eco-friendly toothbrushes, toothpaste and other oral care products are rapidly gaining in popularity
Subscription models are beginning to impact oral care
CATEGORY DATA
Table 100 Sales of Oral Care by Category: Value 2016-2021
Table 101 Sales of Oral Care by Category: % Value Growth 2016-2021
Table 102 Sales of Toothbrushes by Category: Value 2016-2021
Table 103 Sales of Toothbrushes by Category: % Value Growth 2016-2021
Table 104 Sales of Toothpaste by Type: % Value Breakdown 2017-2021
Table 105 NBO Company Shares of Oral Care: % Value 2017-2021
Table 106 LBN Brand Shares of Oral Care: % Value 2018-2021
Table 107 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2018-2021
Table 108 LBN Brand Shares of Toothpaste: % Value 2018-2021
Table 109 Forecast Sales of Oral Care by Category: Value 2021-2026
Table 110 Forecast Sales of Oral Care by Category: % Value Growth 2021-2026
Table 111 Forecast Sales of Toothbrushes by Category: Value 2021-2026
Table 112 Forecast Sales of Toothbrushes by Category: % Value Growth 2021-2026
SKIN CARE IN CANADA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Skin care sales recover as social conditions return to normal
Brands explore the digital space to better engage with potential customers
Brands adapt to the changed retail landscape by focusing on e-commerce and partnerships
PROSPECTS AND OPPORTUNITIES
Skin care set to be bolstered by the preventive skin care trend over the forecast period
Sustainability will be key
E-commerce continues its upward trajectory
CATEGORY DATA
Table 113 Sales of Skin Care by Category: Value 2016-2021
Table 114 Sales of Skin Care by Category: % Value Growth 2016-2021
Table 115 NBO Company Shares of Skin Care: % Value 2017-2021
Table 116 LBN Brand Shares of Skin Care: % Value 2018-2021
Table 117 LBN Brand Shares of Basic Moisturisers: % Value 2018-2021
Table 118 LBN Brand Shares of Anti-agers: % Value 2018-2021
Table 119 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2018-2021
Table 120 LBN Brand Shares of General Purpose Body Care: % Value 2018-2021
Table 121 LBN Brand Shares of Premium Skin Care: % Value 2018-2021
Table 122 Forecast Sales of Skin Care by Category: Value 2021-2026
Table 123 Forecast Sales of Skin Care by Category: % Value Growth 2021-2026
SUN CARE IN CANADA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Lifting of travel restrictions benefits sales of sun care products in the second half of 2021
Consumers are looking for alternatives to chemical-based sun care products
L'Oreal Canada remains the leader but Beiersdorf Canada continues to take some value share in 2021
PROSPECTS AND OPPORTUNITIES
Sun care set to see a full recovery from 2022
Sun care threatened by UV protection in beauty and other personal care products over the forecast period
Sun care from dermocosmetics brands rapidly gain in popularity as consumers look for products with clinically proven benefits
CATEGORY DATA
Table 124 Sales of Sun Care by Category: Value 2016-2021
Table 125 Sales of Sun Care by Category: % Value Growth 2016-2021
Table 126 NBO Company Shares of Sun Care: % Value 2017-2021
Table 127 LBN Brand Shares of Sun Care: % Value 2018-2021
Table 128 LBN Brand Shares of Premium Adult Sun Care: % Value 2018-2021
Table 129 Forecast Sales of Sun Care by Category: Value 2021-2026
Table 130 Forecast Sales of Sun Care by Category: % Value Growth 2021-2026
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