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Report

Beauty and Personal Care in Cameroon

Market Direction I 2022-06-07 I 90 Pages I Euromonitor

Cameroon is recovering from the economic upheaval brought on by the lockdowns in 2020. Rising global energy prices in 2021 gave a boost to government coffers and helped the economy stabilise. All the same, ongoing civil conflict is restraining economic growth.

Euromonitor International's Beauty and Personal Care in Cameroon report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Beauty and Personal Care in Cameroon
Euromonitor International
June 2022

List Of Contents And Tables

BEAUTY AND PERSONAL CARE IN CAMEROON
EXECUTIVE SUMMARY
Beauty and personal care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 1 Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2016-2021
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
MASS BEAUTY AND PERSONAL CARE IN CAMEROON
KEY DATA FINDINGS
2021 DEVELOPMENTS
Recovery in current value growth in 2021
Local knowledge and local manufacturing key to Les Laboratoires Biopharma's success
Social media increasingly used to reach younger consumers
PROSPECTS AND OPPORTUNITIES
Moderate constant value growth over forecast period
E-commerce gains value share
Increasing demand for organic skin care products could dampen volume sales within mass segment
CATEGORY DATA
Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2016-2021
Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2017-2021
Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2018-2021
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2021-2026
Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2021-2026
PREMIUM BEAUTY AND PERSONAL CARE IN CAMEROON
KEY DATA FINDINGS
2021 DEVELOPMENTS
Weaker recovery for premium than mass in 2021
International brands dominate premium sector
Counterfeiting remains a major issue
PROSPECTS AND OPPORTUNITIES
Premium registers lower constant value growth than mass
Social media drives growth for premium colour cosmetics
Growing competition from higher quality mass brands
CATEGORY DATA
Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2017-2021
Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2018-2021
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2021-2026
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2021-2026
BABY AND CHILD-SPECIFIC PRODUCTS IN CAMEROON
KEY DATA FINDINGS
2021 DEVELOPMENTS
Increased value and volume growth in 2021
Les Laboratoires Biopharma still leads
Local, organic ingredients increasingly popular particularly for skin care
PROSPECTS AND OPPORTUNITIES
Moderate constant value growth over forecast period
Local brands could hold significant value share in niche organic segment
Competitive pricing will help local players remain on top
CATEGORY DATA
Table 23 Sales of Baby and Child-specific Products by Category: Value 2016-2021
Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2016-2021
Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2016-2021
Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2017-2021
Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2018-2021
Table 28 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2018-2021
Table 29 Forecast Sales of Baby and Child-specific Products by Category: Value 2021-2026
Table 30 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2021-2026
Table 31 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2021-2026
BATH AND SHOWER IN CAMEROON
KEY DATA FINDINGS
2021 DEVELOPMENTS
Bar soap continued to dominate bath and shower
Strong branding and wide distribution help Colgate-Palmolive and Unilever stay on top
Boom over for hand sanitisers
PROSPECTS AND OPPORTUNITIES
Moderate constant value growth over forecast period
Laundry bar soap stifles growth of bathing bar soap
Increased local production will drive more intense price competition
CATEGORY DATA
Table 32 Sales of Bath and Shower by Category: Value 2016-2021
Table 33 Sales of Bath and Shower by Category: % Value Growth 2016-2021
Table 34 Sales of Bath and Shower by Premium vs Mass: % Value 2016-2021
Table 35 NBO Company Shares of Bath and Shower: % Value 2017-2021
Table 36 LBN Brand Shares of Bath and Shower: % Value 2018-2021
Table 37 LBN Brand Shares of Premium Bath and Shower: % Value 2018-2021
Table 38 Forecast Sales of Bath and Shower by Category: Value 2021-2026
Table 39 Forecast Sales of Bath and Shower by Category: % Value Growth 2021-2026
Table 40 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2021-2026
COLOUR COSMETICS IN CAMEROON
KEY DATA FINDINGS
2021 DEVELOPMENTS
Recovery begins in 2021
International brands with broad product lines are particularly popular with local consumers
Social media a key space to attract consumers
PROSPECTS AND OPPORTUNITIES
Society fully opening benefits colour cosmetics
Potential headwinds over forecast period
Beauty specialist retailers continue to be main store-based distributor
CATEGORY DATA
Table 41 Sales of Colour Cosmetics by Category: Value 2016-2021
Table 42 Sales of Colour Cosmetics by Category: % Value Growth 2016-2021
Table 43 Sales of Colour Cosmetics by Premium vs Mass: % Value 2016-2021
Table 44 NBO Company Shares of Colour Cosmetics: % Value 2017-2021
Table 45 LBN Brand Shares of Colour Cosmetics: % Value 2018-2021
Table 46 LBN Brand Shares of Premium Colour Cosmetics: % Value 2018-2021
Table 47 Forecast Sales of Colour Cosmetics by Category: Value 2021-2026
Table 48 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2021-2026
Table 49 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2021-2026
DEODORANTS IN CAMEROON
KEY DATA FINDINGS
2021 DEVELOPMENTS
Deodorants used as substitute for fragrances
International players remain dominant, but local brand Balneo is growing in popularity
Direct selling significant distribution channel
PROSPECTS AND OPPORTUNITIES
Rosey outlook over forecast period
Hot temperature support demand
Removal of excise duty for local manufacturers boosts domestic brands
CATEGORY DATA
Table 50 Sales of Deodorants by Category: Value 2016-2021
Table 51 Sales of Deodorants by Category: % Value Growth 2016-2021
Table 52 Sales of Deodorants by Premium vs Mass: % Value 2016-2021
Table 53 NBO Company Shares of Deodorants: % Value 2017-2021
Table 54 LBN Brand Shares of Deodorants: % Value 2018-2021
Table 55 Forecast Sales of Deodorants by Category: Value 2021-2026
Table 56 Forecast Sales of Deodorants by Category: % Value Growth 2021-2026
Table 57 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2021-2026
DEPILATORIES IN CAMEROON
KEY DATA FINDINGS
2021 DEVELOPMENTS
Depilatories unaffected by pandemic
Easier to use and significantly cheaper, women's razors and blades steadily gain ground on hair removers/bleaches
Lack of marketing limits growth
PROSPECTS AND OPPORTUNITIES
Culture continues to stifle growth
Domestic manufacturing could result in lower prices
Women's razors continue to be most popular
CATEGORY DATA
Table 58 Sales of Depilatories by Category: Value 2016-2021
Table 59 Sales of Depilatories by Category: % Value Growth 2016-2021
Table 60 NBO Company Shares of Depilatories: % Value 2017-2021
Table 61 LBN Brand Shares of Depilatories: % Value 2018-2021
Table 62 Forecast Sales of Depilatories by Category: Value 2021-2026
Table 63 Forecast Sales of Depilatories by Category: % Value Growth 2021-2026
FRAGRANCES IN CAMEROON
KEY DATA FINDINGS
2021 DEVELOPMENTS
Opening of society benefits fragrances
In-store visibility is key to driving sales
Counterfeiting remains a significant issue, particularly for premium brands
PROSPECTS AND OPPORTUNITIES
Muted constant value growth over forecast period
Growth potential for premium fragrances
Modern retail gains value share
CATEGORY DATA
Table 64 Sales of Fragrances by Category: Value 2016-2021
Table 65 Sales of Fragrances by Category: % Value Growth 2016-2021
Table 66 NBO Company Shares of Fragrances: % Value 2017-2021
Table 67 LBN Brand Shares of Fragrances: % Value 2018-2021
Table 68 LBN Brand Shares of Premium Men's Fragrances: % Value 2018-2021
Table 69 LBN Brand Shares of Premium Women's Fragrances: % Value 2018-2021
Table 70 Forecast Sales of Fragrances by Category: Value 2021-2026
Table 71 Forecast Sales of Fragrances by Category: % Value Growth 2021-2026
HAIR CARE IN CAMEROON
KEY DATA FINDINGS
2021 DEVELOPMENTS
Opening of society benefits hair care
Relaxant key product in hair care
International brands remain dominant
PROSPECTS AND OPPORTUNITIES
Muted constant value growth over forecast period
Organic hair care gains value share
Growing trend of dreadlocks benefits conditioners and treatments
CATEGORY DATA
Table 72 Sales of Hair Care by Category: Value 2016-2021
Table 73 Sales of Hair Care by Category: % Value Growth 2016-2021
Table 74 Sales of Hair Care by Premium vs Mass: % Value 2016-2021
Table 75 NBO Company Shares of Hair Care: % Value 2017-2021
Table 76 LBN Brand Shares of Hair Care: % Value 2018-2021
Table 77 LBN Brand Shares of Premium Hair Care: % Value 2018-2021
Table 78 Forecast Sales of Hair Care by Category: Value 2021-2026
Table 79 Forecast Sales of Hair Care by Category: % Value Growth 2021-2026
Table 80 Forecast Sales of Hair Care by Premium vs Mass: % Value 2021-2026
MEN'S GROOMING IN CAMEROON
KEY DATA FINDINGS
2021 DEVELOPMENTS
Men's grooming returns to value growth
International players still dominate
Revival in popularity of shavette razors
PROSPECTS AND OPPORTUNITIES
Muted constant value growth over forecast period
Rising cost of barber shops could benefit retail channel
Further growth expected in the beard grooming segment
CATEGORY DATA
Table 81 Sales of Men's Grooming by Category: Value 2016-2021
Table 82 Sales of Men's Grooming by Category: % Value Growth 2016-2021
Table 83 Sales of Men's Razors and Blades by Type: % Value Breakdown 2018-2021
Table 84 Sales of Men's Skin Care by Type: % Value Breakdown 2018-2021
Table 85 NBO Company Shares of Men's Grooming: % Value 2017-2021
Table 86 LBN Brand Shares of Men's Grooming: % Value 2018-2021
Table 87 LBN Brand Shares of Men's Razors and Blades: % Value 2018-2021
Table 88 Forecast Sales of Men's Grooming by Category: Value 2021-2026
Table 89 Forecast Sales of Men's Grooming by Category: % Value Growth 2021-2026
ORAL CARE IN CAMEROON
KEY DATA FINDINGS
2021 DEVELOPMENTS
Growth on par with 2020
International brands dominate, but counterfeiting is rife
Colgate's charcoal toothpaste appeals to Cameroonian consumers
PROSPECTS AND OPPORTUNITIES
Healthy growth for manual toothbrushes, driven by demand from rural consumers
Consumers increasingly look for oral care with teeth whitening benefits
Barriers to entry remain strong
CATEGORY DATA
Table 90 Sales of Oral Care by Category: Value 2016-2021
Table 91 Sales of Oral Care by Category: % Value Growth 2016-2021
Table 92 Sales of Toothbrushes by Category: Value 2016-2021
Table 93 Sales of Toothbrushes by Category: % Value Growth 2016-2021
Table 94 Sales of Toothpaste by Type: % Value Breakdown 2017-2021
Table 95 NBO Company Shares of Oral Care: % Value 2017-2021
Table 96 LBN Brand Shares of Oral Care: % Value 2018-2021
Table 97 Forecast Sales of Oral Care by Category: Value 2021-2026
Table 98 Forecast Sales of Oral Care by Category: % Value Growth 2021-2026
Table 99 Forecast Sales of Toothbrushes by Category: Value 2021-2026
Table 100 Forecast Sales of Toothbrushes by Category: % Value Growth 2021-2026
SKIN CARE IN CAMEROON
KEY DATA FINDINGS
2021 DEVELOPMENTS
Growth slightly higher than 2020
Competitive pricing and strong awareness of local consumer tastes key to leader Les Laboratoires Biopharma's ongoing success
Controversial skin lightening products remain popular
PROSPECTS AND OPPORTUNITIES
Moderate constant value growth over forecast period
Increasing demand for organic skin care products
Local players gain value share over the forecast period
CATEGORY DATA
Table 101 Sales of Skin Care by Category: Value 2016-2021
Table 102 Sales of Skin Care by Category: % Value Growth 2016-2021
Table 103 NBO Company Shares of Skin Care: % Value 2017-2021
Table 104 LBN Brand Shares of Skin Care: % Value 2018-2021
Table 105 LBN Brand Shares of Premium Skin Care: % Value 2018-2021
Table 106 Forecast Sales of Skin Care by Category: Value 2021-2026
Table 107 Forecast Sales of Skin Care by Category: % Value Growth 2021-2026
SUN CARE IN CAMEROON
2021 DEVELOPMENTS

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