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Report

Beauty and Personal Care in Bosnia and Herzegovina

Market Direction I 2022-06-02 I 105 Pages I Euromonitor

Beauty and personal care in Bosnia and Herzegovina recorded further growth in 2021. The categories that experienced strong growth in 2020 saw a slower performance or even decline in the year as demand was nearly restored to pre-COVID-19 levels, whilst declining categories in 2020 returned to growth in 2021 due to renewed consumer demand. In 2021, there was increased social contact and a limited number of travel and movement restrictions to the benefit of beauty and personal care. The vaccination...

Euromonitor International's Beauty and Personal Care in Bosnia and Herzegovina report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Beauty and Personal Care in Bosnia and Herzegovina
Euromonitor International
June 2022

List Of Contents And Tables

BEAUTY AND PERSONAL CARE IN BOSNIA AND HERZEGOVINA
EXECUTIVE SUMMARY
Beauty and personal care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 1 Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2016-2021
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
MASS BEAUTY AND PERSONAL CARE IN BOSNIA AND HERZEGOVINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
?ass beauty and personal care returns to growth in 2021 with the revival of social contact
Mass adult sun care records the strongest growth
Mass beauty and personal care products dominate thanks to their lower unit prices
PROSPECTS AND OPPORTUNITIES
Mass beauty and personal care to see accelerated growth over the forecast period
Strong growth of mass adult sun care following significant losses during COVID-19
E-commerce sales of mass beauty and personal care set to double over the forecast period as consumer base expands
CATEGORY DATA
Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2016-2021
Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2017-2021
Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2018-2021
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2021-2026
Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2021-2026
PREMIUM BEAUTY AND PERSONAL CARE IN BOSNIA AND HERZEGOVINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Premium beauty and personal care surpasses its pre-COVID-19 level in 2021
Premium hair care boosted by the reopening of salons and demand for renowned international hair care brands
E-commerce expansion benefits premium beauty and personal care products
PROSPECTS AND OPPORTUNITIES
Premium beauty and personal care to slow down its growth amidst stagnant economy over the early forecast period
Premium adult sun care sales supported by resumption of travel and health and wellness trend
E-commerce sales of premium beauty and personal care set to double
CATEGORY DATA
Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2017-2021
Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2018-2021
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2021-2026
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2021-2026
BABY AND CHILD-SPECIFIC PRODUCTS IN BOSNIA AND HERZEGOVINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Solid consumer demand for baby and child-specific products helps category grow in 2021
Fast growth of baby and child-specific sun care as travel resumes
Nappy (diaper) rash treatments records further growth, coming from a relatively low base
PROSPECTS AND OPPORTUNITIES
Declining birth rates to impact sales over the forecast period
Nappy (diaper) rash treatments and baby wipes set to record solid growth
Baby and child-specific sun care sales supported by resumption of travel and the health and wellness trend
CATEGORY DATA
Table 23 Sales of Baby and Child-specific Products by Category: Value 2016-2021
Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2016-2021
Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2016-2021
Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2017-2021
Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2018-2021
Table 28 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2018-2021
Table 29 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2018-2021
Table 30 Forecast Sales of Baby and Child-specific Products by Category: Value 2021-2026
Table 31 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2021-2026
Table 32 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2021-2026
BATH AND SHOWER IN BOSNIA AND HERZEGOVINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Bath and shower maintains healthy growth in 2021 thanks to increased consumer hygiene awareness
Intimate hygiene and liquid soap outperform other categories in 2021
Colgate-Palmolive maintains its lead in bath and shower in 2021
PROSPECTS AND OPPORTUNITIES
Bath and shower set to stagnate noticeably as major categories mature
Bar soap to decline due to the shift to more convenient and hygienic liquid soap
Strong growth potential of bath additives, whilst body powder will be impacted by negative publicity
CATEGORY DATA
Table 33 Sales of Bath and Shower by Category: Value 2016-2021
Table 34 Sales of Bath and Shower by Category: % Value Growth 2016-2021
Table 35 Sales of Bath and Shower by Premium vs Mass: % Value 2016-2021
Table 36 NBO Company Shares of Bath and Shower: % Value 2017-2021
Table 37 LBN Brand Shares of Bath and Shower: % Value 2018-2021
Table 38 LBN Brand Shares of Premium Bath and Shower: % Value 2018-2021
Table 39 Forecast Sales of Bath and Shower by Category: Value 2021-2026
Table 40 Forecast Sales of Bath and Shower by Category: % Value Growth 2021-2026
Table 41 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2021-2026
COLOUR COSMETICS IN BOSNIA AND HERZEGOVINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Colour cosmetics sees solid growth in 2021, but fails to reach pre-COVID-19 levels amidst economic and political uncertainties
Gender neutral colour cosmetics are gradually penetrating the market
Cosnova GmbH maintains its lead, offering affordable variety in 2021
PROSPECTS AND OPPORTUNITIES
Colour cosmetics to accelerate its growth, with sales driven by the return to work and normal social activity
Health and wellness trend to exert a growing influence on the development of colour cosmetics
E-commerce to diversify product offering and steal share from direct sellers and beauty specialist retailers
CATEGORY DATA
Table 42 Sales of Colour Cosmetics by Category: Value 2016-2021
Table 43 Sales of Colour Cosmetics by Category: % Value Growth 2016-2021
Table 44 Sales of Colour Cosmetics by Premium vs Mass: % Value 2016-2021
Table 45 NBO Company Shares of Colour Cosmetics: % Value 2017-2021
Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2018-2021
Table 47 LBN Brand Shares of Premium Colour Cosmetics: % Value 2018-2021
Table 48 Forecast Sales of Colour Cosmetics by Category: Value 2021-2026
Table 49 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2021-2026
Table 50 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2021-2026
DEODORANTS IN BOSNIA AND HERZEGOVINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Deodorants records moderate growth in 2021 with the return to work and revival of social contact
Convenient deodorant sprays dominate
Unilever continues to lead in 2021, whilst stalwart Nivea is the top brand
PROSPECTS AND OPPORTUNITIES
Deodorants to record accelerated growth with post-pandemic normalisation
Deodorant wipes to remain the fastest growing range, whilst deodorant pumps will struggle
Continued e-commerce expansion as consumers appreciate its convenience
CATEGORY DATA
Table 51 Sales of Deodorants by Category: Value 2016-2021
Table 52 Sales of Deodorants by Category: % Value Growth 2016-2021
Table 53 Sales of Deodorants by Premium vs Mass: % Value 2016-2021
Table 54 NBO Company Shares of Deodorants: % Value 2017-2021
Table 55 LBN Brand Shares of Deodorants: % Value 2018-2021
Table 56 LBN Brand Shares of Premium Deodorants: % Value 2018-2021
Table 57 Forecast Sales of Deodorants by Category: Value 2021-2026
Table 58 Forecast Sales of Deodorants by Category: % Value Growth 2021-2026
Table 59 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2021-2026
DEPILATORIES IN BOSNIA AND HERZEGOVINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Further growth in 2021 as depilation has a strongly established role in female consumers daily lives
Procter & Gamble retains its lead in 2021, whilst dm-Drogerie Markt continues to develop its presence
Evolving retail landscape with drugstores/parapharmacies and chemists/pharmacies seeing declining sales
PROSPECTS AND OPPORTUNITIES
Slow growth of womens razors and blades impacts overall performance of depilatories
Further consolidation expected
Shifting attitudes to hair removal
CATEGORY DATA
Table 60 Sales of Depilatories by Category: Value 2016-2021
Table 61 Sales of Depilatories by Category: % Value Growth 2016-2021
Table 62 NBO Company Shares of Depilatories: % Value 2017-2021
Table 63 LBN Brand Shares of Depilatories: % Value 2018-2021
Table 64 Forecast Sales of Depilatories by Category: Value 2021-2026
Table 65 Forecast Sales of Depilatories by Category: % Value Growth 2021-2026
FRAGRANCES IN BOSNIA AND HERZEGOVINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Fragrances achieves solid growth, but sales fall short of their pre-COVID-19 level
Premium womens fragrances benefit from the post-COVID-19 normalisation and full reopening of the retail sector in 2021
Private label remains absent from fragrances in 2021
PROSPECTS AND OPPORTUNITIES
Positive performance with the post-pandemic normalisation
Premium fragrance sets/kits to record the strongest growth
E-commerce to help boost sales of fragrances and improve brand offering
CATEGORY DATA
Table 66 Sales of Fragrances by Category: Value 2016-2021
Table 67 Sales of Fragrances by Category: % Value Growth 2016-2021
Table 68 NBO Company Shares of Fragrances: % Value 2017-2021
Table 69 LBN Brand Shares of Fragrances: % Value 2018-2021
Table 70 LBN Brand Shares of Premium Men's Fragrances: % Value 2018-2021
Table 71 LBN Brand Shares of Premium Women's Fragrances: % Value 2018-2021
Table 72 Forecast Sales of Fragrances by Category: Value 2021-2026
Table 73 Forecast Sales of Fragrances by Category: % Value Growth 2021-2026
HAIR CARE IN BOSNIA AND HERZEGOVINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Hair care growth is restored with strong growth of salon hair care with the reopening of salons in 2021
Hair care, including scalp care, becoming the new skin care
Multinationals lead, but domestic and regional players have an established presence
PROSPECTS AND OPPORTUNITIES
Accelerated growth thanks to busy lifestyles and new product development activity
Standard shampoos to benefit from new improved formulas, to the detriment of medicated shampoos
Platform for further development of e-commerce
CATEGORY DATA
Table 74 Sales of Hair Care by Category: Value 2016-2021
Table 75 Sales of Hair Care by Category: % Value Growth 2016-2021
Table 76 Sales of Hair Care by Premium vs Mass: % Value 2016-2021
Table 77 NBO Company Shares of Hair Care: % Value 2017-2021
Table 78 LBN Brand Shares of Hair Care: % Value 2018-2021
Table 79 NBO Company Shares of Salon Professional Hair Care: % Value 2017-2021
Table 80 LBN Brand Shares of Salon Professional Hair Care: % Value 2018-2021
Table 81 LBN Brand Shares of Premium Hair Care: % Value 2018-2021
Table 82 Forecast Sales of Hair Care by Category: Value 2021-2026
Table 83 Forecast Sales of Hair Care by Category: % Value Growth 2021-2026
Table 84 Forecast Sales of Hair Care by Premium vs Mass: % Value 2021-2026
MEN'S GROOMING IN BOSNIA AND HERZEGOVINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Mens grooming achieves positive growth with increasing social contact in 2021
Rising demand for skin care
Procter & Gamble continues to lead with its stalwart Gillette brand
PROSPECTS AND OPPORTUNITIES
Mens grooming set to outperform its review period performance as a well-groomed look is increasingly demanded
Premium mens skin care to see the fastest growth as men become more image-conscious
E-commerce to benefit from mens enthusiasm for shopping online and a wider product choice
CATEGORY DATA
Table 85 Sales of Mens Grooming by Category: Value 2016-2021
Table 86 Sales of Mens Grooming by Category: % Value Growth 2016-2021
Table 87 Sales of Men's Razors and Blades by Type: % Value Breakdown 2018-2021
Table 88 Sales of Men's Skin Care by Type: % Value Breakdown 2018-2021
Table 89 NBO Company Shares of Mens Grooming: % Value 2017-2021
Table 90 LBN Brand Shares of Mens Grooming: % Value 2018-2021
Table 91 LBN Brand Shares of Men's Razors and Blades: % Value 2018-2021
Table 92 Forecast Sales of Mens Grooming by Category: Value 2021-2026
Table 93 Forecast Sales of Mens Grooming by Category: % Value Growth 2021-2026
ORAL CARE IN BOSNIA AND HERZEGOVINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Oral care maintains solid positive value growth in 2021, having an established role in daily personal care regimens
Innovation in power, battery and manual toothbrushes in 2021
Growing pressure to add value
PROSPECTS AND OPPORTUNITIES
Stable consumer demand expected for oral care
Innovation and convenience to drive the strong future growth of battery toothbrush units
Increased oral hygiene reduces the need for mouth fresheners
CATEGORY DATA
Table 94 Sales of Oral Care by Category: Value 2016-2021
Table 95 Sales of Oral Care by Category: % Value Growth 2016-2021
Table 96 Sales of Toothbrushes by Category: Value 2016-2021
Table 97 Sales of Toothbrushes by Category: % Value Growth 2016-2021
Table 98 Sales of Toothpaste by Type: % Value Breakdown 2017-2021
Table 99 NBO Company Shares of Oral Care: % Value 2017-2021
Table 100 LBN Brand Shares of Oral Care: % Value 2018-2021
Table 101 Forecast Sales of Oral Care by Category: Value 2021-2026
Table 102 Forecast Sales of Oral Care by Category: % Value Growth 2021-2026
Table 103 Forecast Sales of Toothbrushes by Category: Value 2021-2026
Table 104 Forecast Sales of Toothbrushes by Category: % Value Growth 2021-2026
SKIN CARE IN BOSNIA AND HERZEGOVINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Revival of social contact and health and wellness trend ensure strong growth of skin care in 2021
Growing demand for dermocosmetics and 3D skin care products in 2021
Beiersdorf maintains its lead, whilst Balea private label continues to grow
PROSPECTS AND OPPORTUNITIES
Skin care set to benefit from growing interest in healthy-looking and radiant skin
Premiumisation of skin care to accelerate over the forecast period
Expansion of convenient e-commerce
CATEGORY DATA
Table 105 Sales of Skin Care by Category: Value 2016-2021
Table 106 Sales of Skin Care by Category: % Value Growth 2016-2021
Table 107 NBO Company Shares of Skin Care: % Value 2017-2021
Table 108 LBN Brand Shares of Skin Care: % Value 2018-2021
Table 109 LBN Brand Shares of Premium Skin Care: % Value 2018-2021
Table 110 Forecast Sales of Skin Care by Category: Value 2021-2026
Table 111 Forecast Sales of Skin Care by Category: % Value Growth 2021-2026
SUN CARE IN BOSNIA AND HERZEGOVINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Strong double-digit growth in 2021 with a largely uninterrupted summer holiday season
Consumers increasingly prefer no residue from sun care products
Beiersdorf leads with its trusted Nivea Sun brand
PROSPECTS AND OPPORTUNITIES
Sun care to benefit from the resumption of tourism and health and wellness trend
Baby and child-specific sun care to see the fastest growth as parents want the best products for their children
Self-tanning growth, offering tan without skin damage
CATEGORY DATA
Table 112 Sales of Sun Care by Category: Value 2016-2021
Table 113 Sales of Sun Care by Category: % Value Growth 2016-2021
Table 114 Sales of Sun Care by Premium vs Mass: % Value 2016-2021
Table 115 NBO Company Shares of Sun Care: % Value 2017-2021
Table 116 LBN Brand Shares of Sun Care: % Value 2018-2021
Table 117 LBN Brand Shares of Premium Adult Sun Care: % Value 2018-2021
Table 118 Forecast Sales of Sun Care by Category: Value 2021-2026
Table 119 Forecast Sales of Sun Care by Category: % Value Growth 2021-2026

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