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Report
Beauty and Personal Care in Bolivia
Market Direction I 2023-05-02 I 97 Pages I Euromonitor
Beauty and personal care in Bolivia witnessed a strong recovery in 2022 with retail volume and current value sales both returning to healthy growth. Manufacturers benefitted from the full relaxation of COVID-19 restrictions in the second half of 2022, which opened up the economy and brought consumers back into store-based retailers. The return to normal lifestyles outside of the home reignited demand in several beauty and personal care categories as consumers were keen to invest in their appeara...
Euromonitor International's Beauty and Personal Care in Bolivia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Beauty and Personal Care in Bolivia
Euromonitor International
May 2023
List Of Contents And Tables
BEAUTY AND PERSONAL CARE IN BOLIVIA
EXECUTIVE SUMMARY
Beauty and personal care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 1 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 6 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 7 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
MASS BEAUTY AND PERSONAL CARE IN BOLIVIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Mass beauty and personal care continues to lead in Bolivia
Traditional channel is most relevant for mass products
Direct selling still relevant through constant innovations
PROSPECTS AND OPPORTUNITIES
Vegan products predicted to excel in mass segment
Beauty specialist retailers expand into mass segment
Prices should remain low as competition continues with smuggled products
CATEGORY DATA
Table 16 Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 17 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 18 NBO Company Shares of Mass Beauty and Personal Care: % Value 2018-2022
Table 19 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2019-2022
Table 20 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2022-2027
Table 21 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2022-2027
PREMIUM BEAUTY AND PERSONAL CARE IN BOLIVIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
In-store sampling and trials nurture recovery in premium segment
Travelling abroad slows down premium product sales
Dermocosmetics sales rise in premium segment
PROSPECTS AND OPPORTUNITIES
Men's grooming to expand in premium segment
Online sales to bolster overall premium sales
Macroeconomic uncertainty suggests further inflationary pressure on premium prices
CATEGORY DATA
Table 22 Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 23 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 24 NBO Company Shares of Premium Beauty and Personal Care: % Value 2018-2022
Table 25 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2019-2022
Table 26 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2022-2027
Table 27 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2022-2027
BABY AND CHILD-SPECIFIC PRODUCTS IN BOLIVIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Return to school and leisure activities drives recovery in baby and child-specific products
Bellcos Bolivia expands portfolio with new Arrurru Naturals brand
Industrias Luri Srl launches new Juicy mass brand targeting teenagers
PROSPECTS AND OPPORTUNITIES
Bolivian families switch to value brands
Kimberly Clark Bolivia to support sales growth over forecast period.
Innovation central to future growth
CATEGORY DATA
Table 28 Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 29 Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 30 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
Table 31 NBO Company Shares of Baby and Child-specific Products: % Value 2018-2022
Table 32 LBN Brand Shares of Baby and Child-specific Products: % Value 2019-2022
Table 33 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2019-2022
Table 34 Forecast Sales of Baby and Child-specific Products by Category: Value 2022-2027
Table 35 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2022-2027
Table 36 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2022-2027
BATH AND SHOWER IN BOLIVIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Bath and shower products decrease sales reflected on leader categories sales
Brand loyalty weakens in bar soap as price competition intensifies
Illicit trade negatively impacts sales of bar soap
PROSPECTS AND OPPORTUNITIES
Hand sanitisers lose appeal
Innovation in body wash/shower gel to drive growth
New players aim to develop intimate washes
CATEGORY DATA
Table 37 Sales of Bath and Shower by Category: Value 2017-2022
Table 38 Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 39 Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
Table 40 NBO Company Shares of Bath and Shower: % Value 2018-2022
Table 41 LBN Brand Shares of Bath and Shower: % Value 2019-2022
Table 42 Forecast Sales of Bath and Shower by Category: Value 2022-2027
Table 43 Forecast Sales of Bath and Shower by Category: % Value Growth 2022-2027
Table 44 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2022-2027
COLOUR COSMETICS IN BOLIVIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sensory experience of colour cosmetics gains relevance as consumers head back in-store
Eye make-up remains core area of growth
Social networks become a key channel to drive brand awareness
PROSPECTS AND OPPORTUNITIES
Vegan colour cosmetics to expand in mass segment
Facemasks restrict growth of lip products
Colour cosmetics to expand with modern retail developments
CATEGORY DATA
Table 45 Sales of Colour Cosmetics by Category: Value 2017-2022
Table 46 Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 47 Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022
Table 48 NBO Company Shares of Colour Cosmetics: % Value 2018-2022
Table 49 LBN Brand Shares of Colour Cosmetics: % Value 2019-2022
Table 50 LBN Brand Shares of Premium Colour Cosmetics: % Value 2019-2022
Table 51 Forecast Sales of Colour Cosmetics by Category: Value 2022-2027
Table 52 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2022-2027
Table 53 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2022-2027
DEODORANTS IN BOLIVIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Deodorants return to positive value growth after two years of falling sales
Companex Bolivia SA leverages promotional activities to compete against illicit products
Unilever Andina Bolivia continues to lead deodorants category
PROSPECTS AND OPPORTUNITIES
Product innovations to drive sales performance
Deodorants with added-value properties will add dynamism to category performance
More products to be promoted on social networks
CATEGORY DATA
Table 54 Sales of Deodorants by Category: Value 2017-2022
Table 55 Sales of Deodorants by Category: % Value Growth 2017-2022
Table 56 Sales of Deodorants by Premium vs Mass: % Value 2017-2022
Table 57 NBO Company Shares of Deodorants: % Value 2018-2022
Table 58 LBN Brand Shares of Deodorants: % Value 2019-2022
Table 59 Forecast Sales of Deodorants by Category: Value 2022-2027
Table 60 Forecast Sales of Deodorants by Category: % Value Growth 2022-2027
Table 61 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2022-2027
DEPILATORIES IN BOLIVIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Depilatories continues to recover from pandemic
Millefiori brand launches in Bolivia
Razors and blades compete heavily on price
PROSPECTS AND OPPORTUNITIES
Razors and blades remain principal growth driver
Innovations expected to in hair removers and bleaches
Home depilatory routines will continue supported by product innovations
CATEGORY DATA
Table 62 Sales of Depilatories by Category: Value 2017-2022
Table 63 Sales of Depilatories by Category: % Value Growth 2017-2022
Table 64 NBO Company Shares of Depilatories: % Value 2018-2022
Table 65 LBN Brand Shares of Depilatories: % Value 2019-2022
Table 66 Forecast Sales of Depilatories by Category: Value 2022-2027
Table 67 Forecast Sales of Depilatories by Category: % Value Growth 2022-2027
FRAGRANCES IN BOLIVIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Fragrances continues sales recovery in 2022
Yanbal Bolivia SA continues to lead fragrances
Corporacion Belcorp Bolivia pushes Cyzone brand with new natural fragrance
PROSPECTS AND OPPORTUNITIES
Promising growth ahead for fragrances
Technology to play a key role in category development
Perfumeria First makes shifts into e-commerce with other players expected to follow
CATEGORY DATA
Table 68 Sales of Fragrances by Category: Value 2017-2022
Table 69 Sales of Fragrances by Category: % Value Growth 2017-2022
Table 70 NBO Company Shares of Fragrances: % Value 2018-2022
Table 71 LBN Brand Shares of Fragrances: % Value 2019-2022
Table 72 LBN Brand Shares of Premium Men's Fragrances: % Value 2019-2022
Table 73 LBN Brand Shares of Premium Women's Fragrances: % Value 2019-2022
Table 74 Forecast Sales of Fragrances by Category: Value 2022-2027
Table 75 Forecast Sales of Fragrances by Category: % Value Growth 2022-2027
HAIR CARE IN BOLIVIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Hair care bounces back after two years of contraction
Low-price brands support marginal recovery in colourants
Tio Nacho extends promotional activities year round
PROSPECTS AND OPPORTUNITIES
Beauty training centres support evolution of value professional hair care brands
Imported brands to drive sales with new formulations
Natural look emerges driving sales of wax styling agents
CATEGORY DATA
Table 76 Sales of Hair Care by Category: Value 2017-2022
Table 77 Sales of Hair Care by Category: % Value Growth 2017-2022
Table 78 Sales of Hair Care by Premium vs Mass: % Value 2017-2022
Table 79 NBO Company Shares of Hair Care: % Value 2018-2022
Table 80 LBN Brand Shares of Hair Care: % Value 2019-2022
Table 81 NBO Company Shares of Salon Professional Hair Care: % Value 2018-2022
Table 82 LBN Brand Shares of Salon Professional Hair Care: % Value 2019-2022
Table 83 LBN Brand Shares of Premium Hair Care: % Value 2019-2022
Table 84 Forecast Sales of Hair Care by Category: Value 2022-2027
Table 85 Forecast Sales of Hair Care by Category: % Value Growth 2022-2027
Table 86 Forecast Sales of Hair Care by Premium vs Mass: % Value 2022-2027
MEN'S GROOMING IN BOLIVIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Men's grooming starts to recover sales after two years of decline
Brands roll out multi-purpose products
Companex Bolivia remains the leading company in razors and blades
PROSPECTS AND OPPORTUNITIES
New players expected to push sales of men's shaving products
Cosmet stores expand premium men's hair care range
Choice of men's premium skin care brands to expand as greater focus is placed on skin care
CATEGORY DATA
Table 87 Sales of Men's Grooming by Category: Value 2017-2022
Table 88 Sales of Men's Grooming by Category: % Value Growth 2017-2022
Table 89 Sales of Men's Razors and Blades by Type: % Value Breakdown 2019-2022
Table 90 Sales of Men's Skin Care by Type: % Value Breakdown 2019-2022
Table 91 NBO Company Shares of Men's Grooming: % Value 2018-2022
Table 92 LBN Brand Shares of Men's Grooming: % Value 2019-2022
Table 93 LBN Brand Shares of Men's Razors and Blades: % Value 2019-2022
Table 94 Forecast Sales of Men's Grooming by Category: Value 2022-2027
Table 95 Forecast Sales of Men's Grooming by Category: % Value Growth 2022-2027
ORAL CARE IN BOLIVIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Toothpaste growth slows as consumers switch to cheaper products
Colgate-Palmolive Bolivia Ltda continues to lead in oral care
New developments in dental floss stimulates category growth
PROSPECTS AND OPPORTUNITIES
Price sensitivity to remain an issue in forecast period
Sustainability focus in oral care still underdeveloped
Potential for new players despite concentration at top end
CATEGORY DATA
Table 96 Sales of Oral Care by Category: Value 2017-2022
Table 97 Sales of Oral Care by Category: % Value Growth 2017-2022
Table 98 Sales of Toothbrushes by Category: Value 2017-2022
Table 99 Sales of Toothbrushes by Category: % Value Growth 2017-2022
Table 100 Sales of Toothpaste by Type: % Value Breakdown 2018-2022
Table 101 NBO Company Shares of Oral Care: % Value 2018-2022
Table 102 LBN Brand Shares of Oral Care: % Value 2019-2022
Table 103 Forecast Sales of Oral Care by Category: Value 2022-2027
Table 104 Forecast Sales of Oral Care by Category: % Value Growth 2022-2027
Table 105 Forecast Sales of Toothbrushes by Category: Value 2022-2027
Table 106 Forecast Sales of Toothbrushes by Category: % Value Growth 2022-2027
SKIN CARE IN BOLIVIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Skin care achieves positive growth as consumption recovers
Domestic players diversify into skin care
Hygiene routines drive innovations in hand care
PROSPECTS AND OPPORTUNITIES
Dermocosmetics niche has growth potential
New skin care products to drive sales
Hyaluronic acid expected to remain a key component in skin formulations
CATEGORY DATA
Table 107 Sales of Skin Care by Category: Value 2017-2022
Table 108 Sales of Skin Care by Category: % Value Growth 2017-2022
Table 109 NBO Company Shares of Skin Care: % Value 2018-2022
Table 110 LBN Brand Shares of Skin Care: % Value 2019-2022
Table 111 Forecast Sales of Skin Care by Category: Value 2022-2027
Table 112 Forecast Sales of Skin Care by Category: % Value Growth 2022-2027
SUN CARE IN BOLIVIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sun care increases sales as consumers travel more post-pandemic
Facial sun care innovations target specific audiences
Direct selling companies continue to lead in sun care
PROSPECTS AND OPPORTUNITIES
Manufacturers expected to focus on frugal consumer needs
Dermocosmetic brands expand into premium sun care segment
New premium sun care brand elevates product quality and targets professionals
CATEGORY DATA
Table 8 Sales of Sun Care by Category: Value 2017-2022
Table 9 Sales of Sun Care by Category: % Value Growth 2017-2022
Table 10 Sales of Sun Care by Premium vs Mass: % Value 2017-2022
Table 11 NBO Company Shares of Sun Care: % Value 2018-2022
Table 12 LBN Brand Shares of Sun Care: % Value 2019-2022
Table 13 LBN Brand Shares of Premium Adult Sun Care: % Value 2019-2022
Table 14 Forecast Sales of Sun Care by Category: Value 2022-2027
Table 15 Forecast Sales of Sun Care by Category: % Value Growth 2022-2027
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