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Report
Beauty and Personal Care in Azerbaijan
Market Direction I 2023-05-02 I 98 Pages I Euromonitor
Azerbaijan's proximity to both Ukraine and Russia has created a lot of uncertainty and while Azerbaijan benefitted from increasing global energy prices as a result of the war - on the flip side, Azerbaijan is heavily dependent on trade and raw materials for production both from Russia and Ukraine and trade flows were disrupted.
Euromonitor International's Beauty and Personal Care in Azerbaijan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Beauty and Personal Care in Azerbaijan
Euromonitor International
May 2023
List Of Contents And Tables
BEAUTY AND PERSONAL CARE IN AZERBAIJAN
EXECUTIVE SUMMARY
Beauty and personal care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 1 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 6 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
MASS BEAUTY AND PERSONAL CARE IN AZERBAIJAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Higher growth for mass than premium, due to soaring inflation
Mass benefits from less visits to salons
Emergence of private label, particularly in bar soap
PROSPECTS AND OPPORTUNITIES
Moderate outlook over forecast period
Domestic production continues to be limited.
Lingering impact of pandemic continues to influence consumer behaviour over forecast period
CATEGORY DATA
Table 10 Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 11 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 12 NBO Company Shares of Mass Beauty and Personal Care: % Value 2018-2022
Table 13 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2019-2022
Table 14 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2022-2027
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2022-2027
PREMIUM BEAUTY AND PERSONAL CARE IN AZERBAIJAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Soaring inflation leads to fall in constant value sales
Premium fragrances hardest hit
Cheaper brands gaining value share in salon professional hair care
PROSPECTS AND OPPORTUNITIES
Positive outlook, once inflation more controlled
Domestic production continues to be limited
Premium dermocosmetics see healthy growth
CATEGORY DATA
Table 16 Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 17 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 18 NBO Company Shares of Premium Beauty and Personal Care: % Value 2018-2022
Table 19 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2019-2022
Table 20 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2022-2027
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2022-2027
BABY AND CHILD-SPECIFIC PRODUCTS IN AZERBAIJAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Moderate volume growth, in spite of high inflation.
Turkish brands benefit from geopolitical situation
Sun care is back in demand
PROSPECTS AND OPPORTUNITIES
High birth rate supports volume sales
Baby wipes remains largest product area, while sun care becomes more premium
Consumers increasingly concerned about the environment
CATEGORY DATA
Table 22 Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 23 Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 24 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
Table 25 NBO Company Shares of Baby and Child-specific Products: % Value 2018-2022
Table 26 LBN Brand Shares of Baby and Child-specific Products: % Value 2019-2022
Table 27 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2019-2022
Table 28 Forecast Sales of Baby and Child-specific Products by Category: Value 2022-2027
Table 29 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2022-2027
Table 30 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2022-2027
BATH AND SHOWER IN AZERBAIJAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Degree of trading down due to high inflation
Palmolive grows its shares, thanks to marketing and product expansions
Intimate hygiene stagnating
PROSPECTS AND OPPORTUNITIES
Muted constant value growth over forecast period
Consumers look for clean labels with less additives
Boom in hand sanitisers is over
CATEGORY DATA
Table 31 Sales of Bath and Shower by Category: Value 2017-2022
Table 32 Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 33 Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
Table 34 NBO Company Shares of Bath and Shower: % Value 2018-2022
Table 35 LBN Brand Shares of Bath and Shower: % Value 2019-2022
Table 36 LBN Brand Shares of Premium Bath and Shower: % Value 2019-2022
Table 37 Forecast Sales of Bath and Shower by Category: Value 2022-2027
Table 38 Forecast Sales of Bath and Shower by Category: % Value Growth 2022-2027
Table 39 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2022-2027
COLOUR COSMETICS IN AZERBAIJAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Supply shortages dampen volume sales
L'Oreal maintains its lead in colour cosmetics
Lip products and new innovative products see healthy current value growth
PROSPECTS AND OPPORTUNITIES
Healthy constant value growth over forecast period
The trend for eyelashes extensions and gel nails put a dent in retail value sales of mascara and nail products
Clean movement gathers momentum
CATEGORY DATA
Table 40 Sales of Colour Cosmetics by Category: Value 2017-2022
Table 41 Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 42 Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022
Table 43 NBO Company Shares of Colour Cosmetics: % Value 2018-2022
Table 44 LBN Brand Shares of Colour Cosmetics: % Value 2019-2022
Table 45 LBN Brand Shares of Premium Colour Cosmetics: % Value 2019-2022
Table 46 Forecast Sales of Colour Cosmetics by Category: Value 2022-2027
Table 47 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2022-2027
Table 48 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2022-2027
DEODORANTS IN AZERBAIJAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Volume sales higher than before pandemic
Global brands dominate
Sprays dominate, in spite of negative impact on environment
PROSPECTS AND OPPORTUNITIES
Muted growth, as deodorants near maturity
Opportunity for emergence of private label
Gradual shift to roll-ons over forecast period
CATEGORY DATA
Table 49 Sales of Deodorants by Category: Value 2017-2022
Table 50 Sales of Deodorants by Category: % Value Growth 2017-2022
Table 51 Sales of Deodorants by Premium vs Mass: % Value 2017-2022
Table 52 NBO Company Shares of Deodorants: % Value 2018-2022
Table 53 LBN Brand Shares of Deodorants: % Value 2019-2022
Table 54 LBN Brand Shares of Premium Deodorants: % Value 2019-2022
Table 55 Forecast Sales of Deodorants by Category: Value 2022-2027
Table 56 Forecast Sales of Deodorants by Category: % Value Growth 2022-2027
Table 57 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2022-2027
DEPILATORIES IN AZERBAIJAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Full opening up of society benefits depilatories
Procter & Gamble continues to lead depilatories
Razors and hair removers/bleaches split lower- and higher-income consumers
PROSPECTS AND OPPORTUNITIES
Healthy constant value growth in what is an immature product area
Opportunity for private label to emerge
Muted growth for beauty salons benefits retail
CATEGORY DATA
Table 58 Sales of Depilatories by Category: Value 2017-2022
Table 59 Sales of Depilatories by Category: % Value Growth 2017-2022
Table 60 NBO Company Shares of Depilatories: % Value 2018-2022
Table 61 LBN Brand Shares of Depilatories: % Value 2019-2022
Table 62 Forecast Sales of Depilatories by Category: Value 2022-2027
Table 63 Forecast Sales of Depilatories by Category: % Value Growth 2022-2027
FRAGRANCES IN AZERBAIJAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sharp fall in volume sales, as inflation bites and trade disrupted
Increase in indirect imports as normal trade routes disrupted
Premium suffers bigger volume decline
PROSPECTS AND OPPORTUNITIES
Recovery of fragrances over forecast period
Mass fragrances faces competition from cheaper perfumed oils
E-commerce continues to gain value share
CATEGORY DATA
Table 64 Sales of Fragrances by Category: Value 2017-2022
Table 65 Sales of Fragrances by Category: % Value Growth 2017-2022
Table 66 NBO Company Shares of Fragrances: % Value 2018-2022
Table 67 LBN Brand Shares of Fragrances: % Value 2019-2022
Table 68 LBN Brand Shares of Premium Men's Fragrances: % Value 2019-2022
Table 69 LBN Brand Shares of Premium Women's Fragrances: % Value 2019-2022
Table 70 Forecast Sales of Fragrances by Category: Value 2022-2027
Table 71 Forecast Sales of Fragrances by Category: % Value Growth 2022-2027
HAIR CARE IN AZERBAIJAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Fall in volume sales, as inflation bites
Global brands still dominate
Cheaper brands gaining value share in salon professional hair care
PROSPECTS AND OPPORTUNITIES
Healthy outlook over forecast period
Potential growth for hair loss treatments
Product launches expected in the natural and organic sphere
CATEGORY DATA
Table 72 Sales of Hair Care by Category: Value 2017-2022
Table 73 Sales of Hair Care by Category: % Value Growth 2017-2022
Table 74 Sales of Hair Care by Premium vs Mass: % Value 2017-2022
Table 75 NBO Company Shares of Hair Care: % Value 2018-2022
Table 76 LBN Brand Shares of Hair Care: % Value 2019-2022
Table 77 NBO Company Shares of Salon Professional Hair Care: % Value 2018-2022
Table 78 LBN Brand Shares of Salon Professional Hair Care: % Value 2019-2022
Table 79 LBN Brand Shares of Premium Hair Care: % Value 2019-2022
Table 80 Forecast Sales of Hair Care by Category: Value 2022-2027
Table 81 Forecast Sales of Hair Care by Category: % Value Growth 2022-2027
Table 82 Forecast Sales of Hair Care by Premium vs Mass: % Value 2022-2027
MEN'S GROOMING IN AZERBAIJAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Degree of trading down due to high inflation
Multinationals lead mens grooming
Premium mens fragrances hit hardest
PROSPECTS AND OPPORTUNITIES
Moderate outlook over forecast period
Opportunity for private label to emerge
Mens grooming will become segmented and specialised
CATEGORY DATA
Table 83 Sales of Mens Grooming by Category: Value 2017-2022
Table 84 Sales of Mens Grooming by Category: % Value Growth 2017-2022
Table 85 Sales of Men's Razors and Blades by Type: % Value Breakdown 2019-2022
Table 86 Sales of Men's Skin Care by Type: % Value Breakdown 2019-2022
Table 87 NBO Company Shares of Mens Grooming: % Value 2018-2022
Table 88 LBN Brand Shares of Mens Grooming: % Value 2019-2022
Table 89 LBN Brand Shares of Men's Razors and Blades: % Value 2019-2022
Table 90 Forecast Sales of Mens Grooming by Category: Value 2022-2027
Table 91 Forecast Sales of Mens Grooming by Category: % Value Growth 2022-2027
ORAL CARE IN AZERBAIJAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Increased volume sales, as society opens up
Competitive landscape remains stable
Several new product launches in 2022
PROSPECTS AND OPPORTUNITIES
Rosy outlook over forecast period
Dental floss and mouthwash see healthy growth
Battery toothbrushes see some growth
CATEGORY DATA
Table 92 Sales of Oral Care by Category: Value 2017-2022
Table 93 Sales of Oral Care by Category: % Value Growth 2017-2022
Table 94 Sales of Toothbrushes by Category: Value 2017-2022
Table 95 Sales of Toothbrushes by Category: % Value Growth 2017-2022
Table 96 Sales of Toothpaste by Type: % Value Breakdown 2018-2022
Table 97 NBO Company Shares of Oral Care: % Value 2018-2022
Table 98 LBN Brand Shares of Oral Care: % Value 2019-2022
Table 99 Forecast Sales of Oral Care by Category: Value 2022-2027
Table 100 Forecast Sales of Oral Care by Category: % Value Growth 2022-2027
Table 101 Forecast Sales of Toothbrushes by Category: Value 2022-2027
Table 102 Forecast Sales of Toothbrushes by Category: % Value Growth 2022-2027
SKIN CARE IN AZERBAIJAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Soaring inflation dampens volume sales
Major international players hold largest value shares
Clean and natural labels more prevalent
PROSPECTS AND OPPORTUNITIES
Healthy outlook over forecast period
Shift towards multifunctional products over forecast period
E-commerce will continue to gain value share
CATEGORY DATA
Table 103 Sales of Skin Care by Category: Value 2017-2022
Table 104 Sales of Skin Care by Category: % Value Growth 2017-2022
Table 105 NBO Company Shares of Skin Care: % Value 2018-2022
Table 106 LBN Brand Shares of Skin Care: % Value 2019-2022
Table 107 LBN Brand Shares of Premium Skin Care: % Value 2019-2022
Table 108 Forecast Sales of Skin Care by Category: Value 2022-2027
Table 109 Forecast Sales of Skin Care by Category: % Value Growth 2022-2027
SUN CARE IN AZERBAIJAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sun care star performer in 2022
More affordable brands gain value share
Facial care products stealing some value share
PROSPECTS AND OPPORTUNITIES
Healthy constant value growth over forecast period
Less focus on added benefits due to economic uncertainty
Blurring of lines between skin care and sun care
CATEGORY DATA
Table 110 Sales of Sun Care by Category: Value 2017-2022
Table 111 Sales of Sun Care by Category: % Value Growth 2017-2022
Table 112 Sales of Sun Care by Premium vs Mass: % Value 2017-2022
Table 113 NBO Company Shares of Sun Care: % Value 2018-2022
Table 114 LBN Brand Shares of Sun Care: % Value 2019-2022
Table 115 LBN Brand Shares of Premium Adult Sun Care: % Value 2019-2022
Table 116 Forecast Sales of Sun Care by Category: Value 2022-2027
Table 117 Forecast Sales of Sun Care by Category: % Value Growth 2022-2027
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