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Report
Beauty and Personal Care in Australia
Market Direction I 2024-05-01 I 141 Pages I Euromonitor
Despite facing significant cost-of-living pressures in 2023, beauty and personal care in Australia exhibited resilience amid economic challenges. This resilience was particularly evident in the premium segment, which recorded strong growth despite a previous slowdown. The "lipstick effect", a phenomenon where consumers prioritise small indulgences such as beauty products during economic downturns, continued to positively impact sales of beauty and personal care. Despite financial constraints, in...
Euromonitor International's Beauty and Personal Care in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Beauty and Personal Care in Australia
Euromonitor International
May 2024
List Of Contents And Tables
BEAUTY AND PERSONAL CARE IN AUSTRALIA
EXECUTIVE SUMMARY
Beauty and personal care in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 1 Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
MASS BEAUTY AND PERSONAL CARE IN AUSTRALIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
"Dupe culture" is on the rise in Australia
Beauty on a budget with grocery expanding its affordable ranges
Mass brands strive to narrow the gap with premium options
PROSPECTS AND OPPORTUNITIES
Weak consumer confidence is anticipated, resulting in growth for mass beauty and personal care
Sustainability presents a significant opportunity for mass beauty brands to drive growth
Private label is set to see further growth
CATEGORY DATA
Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023
Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2019-2023
Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2020-2023
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2023-2028
Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2023-2028
PREMIUM BEAUTY AND PERSONAL CARE IN AUSTRALIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Premium segment records strong growth in 2023
Efficacy as a key differentiator within premium beauty and personal care
Retail offline reigns supreme for premium beauty brands
PROSPECTS AND OPPORTUNITIES
Premium brands are shifting their focus from functionality to emotion
Beauty industry is undergoing an innovative shift towards inclusivity and sustainability
Tapping into the new generation of beauty shoppers
CATEGORY DATA
Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2018-2023
Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2018-2023
Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2019-2023
Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2020-2023
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2023-2028
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2023-2028
BABY AND CHILD-SPECIFIC PRODUCTS IN AUSTRALIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Category growth is resilient, with baby and child-specific sun care outperforming
Natural is leading attribute within baby and child-specific products
Tween beauty trend provides a boost to the category
PROSPECTS AND OPPORTUNITIES
The rise of tween beauty is poised to drive growth of baby and child-specific skin care and hair care
Natural formulations to remain significant, while partnerships will increasingly become a key differentiator
E-commerce offers expansion potential
CATEGORY DATA
Table 23 Sales of Baby and Child-specific Products by Category: Value 2018-2023
Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023
Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2018-2023
Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2019-2023
Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2020-2023
Table 28 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2020-2023
Table 29 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2020-2023
Table 30 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2020-2023
Table 31 Forecast Sales of Baby and Child-specific Products by Category: Value 2023-2028
Table 32 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2023-2028
Table 33 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2023-2028
BATH AND SHOWER IN AUSTRALIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Multipacks gain popularity as inflationary pressure hits consumers' wallets
Refill packaging meets the needs of budget and eco-friendly consumers
The rise of ingredient-led beauty in bath and shower
PROSPECTS AND OPPORTUNITIES
Local brands set to pioneer natural innovation within bath and shower
Elevating product experience as a point of difference
Sustainability's enduring significance in product development and marketing strategies
CATEGORY DATA
Table 34 Sales of Bath and Shower by Category: Value 2018-2023
Table 35 Sales of Bath and Shower by Category: % Value Growth 2018-2023
Table 36 Sales of Bath and Shower by Premium vs Mass: % Value 2018-2023
Table 37 NBO Company Shares of Bath and Shower: % Value 2019-2023
Table 38 LBN Brand Shares of Bath and Shower: % Value 2020-2023
Table 39 LBN Brand Shares of Premium Bath and Shower: % Value 2020-2023
Table 40 Forecast Sales of Bath and Shower by Category: Value 2023-2028
Table 41 Forecast Sales of Bath and Shower by Category: % Value Growth 2023-2028
Table 42 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2023-2028
COLOUR COSMETICS IN AUSTRALIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Multifunctional products are on the rise
Influencer and celebrity make over beauty marketing
Luxe-for-less solution wins hearts and purses
PROSPECTS AND OPPORTUNITIES
Multifunctional products poised for ongoing expansion, while influencer marketing will remain pivotal
Tween beauty will continue to expand amid concerns
Enduring sustainability in colour cosmetics
CATEGORY DATA
Table 43 Sales of Colour Cosmetics by Category: Value 2018-2023
Table 44 Sales of Colour Cosmetics by Category: % Value Growth 2018-2023
Table 45 NBO Company Shares of Colour Cosmetics: % Value 2019-2023
Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2020-2023
Table 47 LBN Brand Shares of Eye Make-up: % Value 2020-2023
Table 48 LBN Brand Shares of Facial Make-up: % Value 2020-2023
Table 49 LBN Brand Shares of Lip Products: % Value 2020-2023
Table 50 LBN Brand Shares of Nail Products: % Value 2020-2023
Table 51 LBN Brand Shares of Premium Colour Cosmetics: % Value 2020-2023
Table 52 Forecast Sales of Colour Cosmetics by Category: Value 2023-2028
Table 53 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2023-2028
DEODORANTS IN AUSTRALIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Customising deodorant selections for every situation
Growing preference for natural products drives innovation in new development
The ascent of niche formats is evident
PROSPECTS AND OPPORTUNITIES
Future premiumisation opportunity within deodorants
Sustainability to increasingly shape category's development
Competition from alternative odour-control categories likely
CATEGORY DATA
Table 54 Sales of Deodorants by Category: Value 2018-2023
Table 55 Sales of Deodorants by Category: % Value Growth 2018-2023
Table 56 Sales of Deodorants by Premium vs Mass: % Value 2018-2023
Table 57 NBO Company Shares of Deodorants: % Value 2019-2023
Table 58 LBN Brand Shares of Deodorants: % Value 2020-2023
Table 59 LBN Brand Shares of Premium Deodorants: % Value 2020-2023
Table 60 Forecast Sales of Deodorants by Category: Value 2023-2028
Table 61 Forecast Sales of Deodorants by Category: % Value Growth 2023-2028
Table 62 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2023-2028
DEPILATORIES IN AUSTRALIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Multifunctional products place pressure on women's pre-shave
Competition posed by rising interest in at-home cosmetic hair removal
Product innovation strives to enhance the shaving experience for women
PROSPECTS AND OPPORTUNITIES
Product innovation will increasingly prioritise multifunctionality
Sustainability will continue to shape the development of depilatories in Australia
Electric shavers and IPL devices pose a threat to traditional razors and blades
CATEGORY DATA
Table 63 Sales of Depilatories by Category: Value 2018-2023
Table 64 Sales of Depilatories by Category: % Value Growth 2018-2023
Table 65 Sales of Women's Razors and Blades by Type: % Value Breakdown 2019-2023
Table 66 NBO Company Shares of Depilatories: % Value 2019-2023
Table 67 LBN Brand Shares of Depilatories: % Value 2020-2023
Table 68 Forecast Sales of Depilatories by Category: Value 2023-2028
Table 69 Forecast Sales of Depilatories by Category: % Value Growth 2023-2028
FRAGRANCES IN AUSTRALIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Premium fragrances drive resilient growth
Wellness-focused formulations gain further ground
Local brands are making strides with inclusive and sustainable practices
PROSPECTS AND OPPORTUNITIES
Elevating product experience presents growth potential
Sustainability will remain at the heart of product development
Future opportunity for Australian-inspired artisanal fragrances
CATEGORY DATA
Table 70 Sales of Fragrances by Category: Value 2018-2023
Table 71 Sales of Fragrances by Category: % Value Growth 2018-2023
Table 72 NBO Company Shares of Fragrances: % Value 2019-2023
Table 73 LBN Brand Shares of Fragrances: % Value 2020-2023
Table 74 LBN Brand Shares of Premium Men's Fragrances: % Value 2020-2023
Table 75 LBN Brand Shares of Premium Women's Fragrances: % Value 2020-2023
Table 76 Forecast Sales of Fragrances by Category: Value 2023-2028
Table 77 Forecast Sales of Fragrances by Category: % Value Growth 2023-2028
HAIR CARE IN AUSTRALIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Growing embrace of skinification boosts value growth for mass hair care
Improved distribution is driving the growth of salon professional hair care
Hairscience supports expansion of premium offering
PROSPECTS AND OPPORTUNITIES
Greater focus likely on addressing pre-existing hair issues
Hair care is anticipated to undergo further exploration of sustainable ingredients and packaging
Development of omnichannel strategies is set to fuel sustainable growth
CATEGORY DATA
Table 78 Sales of Hair Care by Category: Value 2018-2023
Table 79 Sales of Hair Care by Category: % Value Growth 2018-2023
Table 80 Sales of Hair Care by Premium vs Mass: % Value 2018-2023
Table 81 NBO Company Shares of Hair Care: % Value 2019-2023
Table 82 NBO Company Shares of Salon Professional Hair Care: % Value 2019-2023
Table 83 LBN Brand Shares of Hair Care: % Value 2020-2023
Table 84 LBN Brand Shares of Colourants: % Value 2020-2023
Table 85 LBN Brand Shares of Salon Professional Hair Care: % Value 2020-2023
Table 86 LBN Brand Shares of Styling Agents: % Value 2020-2023
Table 87 LBN Brand Shares of Premium Hair Care: % Value 2020-2023
Table 88 Forecast Sales of Hair Care by Category: Value 2023-2028
Table 89 Forecast Sales of Hair Care by Category: % Value Growth 2023-2028
Table 90 Forecast Sales of Hair Care by Premium vs Mass: % Value 2023-2028
MEN'S GROOMING IN AUSTRALIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Rising focus on masculine beauty and self-care is driving men's grooming
Skin care leads growth in men's grooming
E-commerce attracts consumers with convenience and accessibility
PROSPECTS AND OPPORTUNITIES
Men's skin care set to record sustained growth, whereas other men's grooming products may face downward pricing pressure
Including community support in brand messaging will help foster consumer loyalty
Future marketing strategies will emphasise education, product exploration, and tailored content for men
CATEGORY DATA
Table 91 Sales of Men's Grooming by Category: Value 2018-2023
Table 92 Sales of Men's Grooming by Category: % Value Growth 2018-2023
Table 93 Sales of Men's Razors and Blades by Type: % Value Breakdown 2020-2023
Table 94 Sales of Men's Skin Care by Type: % Value Breakdown 2020-2023
Table 95 NBO Company Shares of Men's Grooming: % Value 2019-2023
Table 96 LBN Brand Shares of Men's Grooming: % Value 2020-2023
Table 97 LBN Brand Shares of Men's Razors and Blades: % Value 2020-2023
Table 98 Forecast Sales of Men's Grooming by Category: Value 2023-2028
Table 99 Forecast Sales of Men's Grooming by Category: % Value Growth 2023-2028
ORAL CARE IN AUSTRALIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
At-home teeth whitening kits thrive in Australia
Hismile disrupts oral care with creative flair and innovative products
Innovative feature and consumer education propel expansion of electric toothbrushes
PROSPECTS AND OPPORTUNITIES
Greater emphasis on natural oral care products
Smile care is expected to become the next frontier
Offline presence will remain crucial, but e-commerce still offers potential
CATEGORY DATA
Table 100 Sales of Oral Care by Category: Value 2018-2023
Table 101 Sales of Oral Care by Category: % Value Growth 2018-2023
Table 102 Sales of Toothbrushes by Category: Value 2018-2023
Table 103 Sales of Toothbrushes by Category: % Value Growth 2018-2023
Table 104 Sales of Toothpaste by Type: % Value Breakdown 2019-2023
Table 105 NBO Company Shares of Oral Care: % Value 2019-2023
Table 106 LBN Brand Shares of Oral Care: % Value 2020-2023
Table 107 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2020-2023
Table 108 LBN Brand Shares of Toothpaste: % Value 2020-2023
Table 109 Forecast Sales of Oral Care by Category: Value 2023-2028
Table 110 Forecast Sales of Oral Care by Category: % Value Growth 2023-2028
Table 111 Forecast Sales of Toothbrushes by Category: Value 2023-2028
Table 112 Forecast Sales of Toothbrushes by Category: % Value Growth 2023-2028
SKIN CARE IN AUSTRALIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Lingering cost-of-living pressures result in polarised spending on skin care
Anti-agers continue to grow due to demographic changes and consumer education
Microbiome-friendly skin care strengthens emphasis on ingredient-led beauty
PROSPECTS AND OPPORTUNITIES
Opportunities and challenges coexist in targeting the tween beauty consumer
Transparency and sustainability are set to remain integral to brand messaging
Ingredient-driven beauty trend is poised to fuel growth of functional body care
CATEGORY DATA
Table 113 Sales of Skin Care by Category: Value 2018-2023
Table 114 Sales of Skin Care by Category: % Value Growth 2018-2023
Table 115 NBO Company Shares of Skin Care: % Value 2019-2023
Table 116 LBN Brand Shares of Skin Care: % Value 2020-2023
Table 117 LBN Brand Shares of Basic Moisturisers: % Value 2020-2023
Table 118 LBN Brand Shares of Anti-agers: % Value 2020-2023
Table 119 LBN Brand Shares of Firming Body Care: % Value 2020-2023
Table 120 LBN Brand Shares of General Purpose Body Care: % Value 2020-2023
Table 121 LBN Brand Shares of Premium Skin Care: % Value 2020-2023
Table 122 Forecast Sales of Skin Care by Category: Value 2023-2028
Table 123 Forecast Sales of Skin Care by Category: % Value Growth 2023-2028
SUN CARE IN AUSTRALIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Innovation supports solid demand for sun protection
Increasing interest in specific features of sun care
Self-tanning is gaining momentum in Australia
PROSPECTS AND OPPORTUNITIES
Safety considerations are set to drive heightened focus on natural and mineral-based ingredients
Regulatory change will impact Australia's sun protection formulation landscape
Increasing competition from hybrid SPF products will challenge traditional sun care
CATEGORY DATA
Table 124 Sales of Sun Care by Category: Value 2018-2023
Table 125 Sales of Sun Care by Category: % Value Growth 2018-2023
Table 126 NBO Company Shares of Sun Care: % Value 2019-2023
Table 127 LBN Brand Shares of Sun Care: % Value 2020-2023
Table 128 LBN Brand Shares of Premium Adult Sun Care: % Value 2020-2023
Table 129 Forecast Sales of Sun Care by Category: Value 2023-2028
Table 130 Forecast Sales of Sun Care by Category: % Value Growth 2023-2028
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