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Report
Beauty and Personal Care in Argentina
Market Direction I 2024-04-12 I 122 Pages I Euromonitor
In 2023, Argentina's beauty and personal care industry continued to experience numerous challenges, shaping results. Argentina has experienced a double-digit rate of inflation since 2007, which became a triple rate in 2023, making the inflation rate the highest it has been since 1991. Within this scenario, the GDP experienced a contraction, and the size of Argentina's economy was comparable to that of 2011. The level of poverty also continued to increase in 2023, with over half of children aged...
Euromonitor International's Beauty and Personal Care in Argentina report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Beauty and Personal Care in Argentina
Euromonitor International
April 2024
List Of Contents And Tables
BEAUTY AND PERSONAL CARE IN ARGENTINA
EXECUTIVE SUMMARY
Beauty and personal care in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 1 Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
MASS BEAUTY AND PERSONAL CARE IN ARGENTINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Mass beauty and personal care products benefit from import restrictions placed on premium goods
Mass skin care performs well as consumers establish daily skin care routines
Hypermarkets, supermarkets and discounters gain ground through affordable price points
PROSPECTS AND OPPORTUNITIES
Affordable options set to gain ground as price sensitivity rises in the early forecast period
Rising price sensitivity challenges sales of non-essential products
Supermarkets expand the presence of mass skin care products
CATEGORY DATA
Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023
Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2019-2023
Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2020-2023
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2023-2028
Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2023-2028
PREMIUM BEAUTY AND PERSONAL CARE IN ARGENTINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Import restrictions negatively impact the performance of premium beauty and personal care
The duty-free boom challenges sales of premium beauty and personal care
L'Oreal Argentina SA retains the lead despite losing retail value share
PROSPECTS AND OPPORTUNITIES
Import restrictions reverse, creating stronger potential for premium goods
Players focus on smaller pack sizes to offer affordable options to consumers
The e-commerce expansion is driven by beauty specialists and pharmacy chains
CATEGORY DATA
Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2018-2023
Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2018-2023
Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2019-2023
Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2020-2023
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2023-2028
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2023-2028
BABY AND CHILD-SPECIFIC PRODUCTS IN ARGENTINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Retail value declines as parents focus on essential items for the household
Sun care continues to register a positive performance, deemed essential by many
Johnson & Johnson continue to lead, despite eroding retail value share
PROSPECTS AND OPPORTUNITIES
Lack of innovation set to dampen recovery for baby and child-specific products
Demographic trends impacts growth over the forecast period
Direct sellers continue gaining tractionin baby and child-specific products
CATEGORY DATA
Table 23 Sales of Baby and Child-specific Products by Category: Value 2018-2023
Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023
Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2018-2023
Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2019-2023
Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2020-2023
Table 28 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2020-2023
Table 29 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2020-2023
Table 30 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2020-2023
Table 31 Forecast Sales of Baby and Child-specific Products by Category: Value 2023-2028
Table 32 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2023-2028
Table 33 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2023-2028
BATH AND SHOWER IN ARGENTINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Hand sanitisers record the deepest decline as companies remove the product from shelves
Antibacterial claims are reduced as players focus on natural ingredients
Consumers replace bar soap with liquid soap, perceived to be more hygienic
PROSPECTS AND OPPORTUNITIES
Cheaper brands and private label goods set to gain ground
Consumers seek out discounts and promotions, limiting the rise of e-commerce
Declining purchasing power negatively impacts demand over the forecast period
CATEGORY DATA
Table 34 Sales of Bath and Shower by Category: Value 2018-2023
Table 35 Sales of Bath and Shower by Category: % Value Growth 2018-2023
Table 36 Sales of Bath and Shower by Premium vs Mass: % Value 2018-2023
Table 37 NBO Company Shares of Bath and Shower: % Value 2019-2023
Table 38 LBN Brand Shares of Bath and Shower: % Value 2020-2023
Table 39 LBN Brand Shares of Premium Bath and Shower: % Value 2020-2023
Table 40 Forecast Sales of Bath and Shower by Category: Value 2023-2028
Table 41 Forecast Sales of Bath and Shower by Category: % Value Growth 2023-2028
Table 42 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2023-2028
COLOUR COSMETICS IN ARGENTINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Nail products suffer as consumers increasingly prefer salon-quality nails
High prices and import restrictions challenge sales of premium colour cosmetics
High inflation leads consumers to trade down, driving growth for private label options
PROSPECTS AND OPPORTUNITIES
Private label continues to rise as consumers' purchasing power declines
Vegan colour cosmetics set to gain ground as consumers become cruelty-conscious
Additional ingredients add value to colour cosmetic products
CATEGORY DATA
Table 43 Sales of Colour Cosmetics by Category: Value 2018-2023
Table 44 Sales of Colour Cosmetics by Category: % Value Growth 2018-2023
Table 45 NBO Company Shares of Colour Cosmetics: % Value 2019-2023
Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2020-2023
Table 47 LBN Brand Shares of Eye Make-up: % Value 2020-2023
Table 48 LBN Brand Shares of Facial Make-up: % Value 2020-2023
Table 49 LBN Brand Shares of Lip Products: % Value 2020-2023
Table 50 LBN Brand Shares of Nail Products: % Value 2020-2023
Table 51 LBN Brand Shares of Premium Colour Cosmetics: % Value 2020-2023
Table 52 Forecast Sales of Colour Cosmetics by Category: Value 2023-2028
Table 53 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2023-2028
DEODORANTS IN ARGENTINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Consumers cut down on deodorant to save costs, challenging results
Deodorant creams benefit from unisex offerings, considered economical
Unilever partners with local company Parallel to enhance its distribution model
PROSPECTS AND OPPORTUNITIES
High price points continue to challenge the landscape in the early forecast period
Private label unlikely to gain ground as barriers to entry remain high
The future of Procter & Gamble remains uncertain in deodorants in Argentina
CATEGORY DATA
Table 54 Sales of Deodorants by Category: Value 2018-2023
Table 55 Sales of Deodorants by Category: % Value Growth 2018-2023
Table 56 Sales of Deodorants by Premium vs Mass: % Value 2018-2023
Table 57 NBO Company Shares of Deodorants: % Value 2019-2023
Table 58 LBN Brand Shares of Deodorants: % Value 2020-2023
Table 59 LBN Brand Shares of Premium Deodorants: % Value 2020-2023
Table 60 Forecast Sales of Deodorants by Category: Value 2023-2028
Table 61 Forecast Sales of Deodorants by Category: % Value Growth 2023-2028
Table 62 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2023-2028
DEPILATORIES IN ARGENTINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Sales benefit from warmer weather and an increase in social activities
Women increasingly opt for razors and blades specifically designed for females
The success of leading players leaves little room for private label and direct sellers
PROSPECTS AND OPPORTUNITIES
Consumers move from salons to at-home solutions, driving growth on the landscape
Price-sensitive consumers create growth opportunities for private label goods
Men become a key target as players launch specific campaigns for males
CATEGORY DATA
Table 63 Sales of Depilatories by Category: Value 2018-2023
Table 64 Sales of Depilatories by Category: % Value Growth 2018-2023
Table 65 Sales of Women's Razors and Blades by Type: % Value Breakdown 2019-2023
Table 66 NBO Company Shares of Depilatories: % Value 2019-2023
Table 67 LBN Brand Shares of Depilatories: % Value 2020-2023
Table 68 Forecast Sales of Depilatories by Category: Value 2023-2028
Table 69 Forecast Sales of Depilatories by Category: % Value Growth 2023-2028
FRAGRANCES IN ARGENTINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Low sales for premium fragrances as duty-free opens and import restrictions challenge growth
Local production and cheaper price points drives growth for mass fragrances
Changes on the distribution landscape while Natura Argentina SA retains the lead
PROSPECTS AND OPPORTUNITIES
Refill store for mass fragrances opens, with expansion planned for the forecast period
Rising prospects for premium fragrances as import restrictions are set to change
Smaller sizes gain ground during a time of rising price points
CATEGORY DATA
Table 70 Sales of Fragrances by Category: Value 2018-2023
Table 71 Sales of Fragrances by Category: % Value Growth 2018-2023
Table 72 NBO Company Shares of Fragrances: % Value 2019-2023
Table 73 LBN Brand Shares of Fragrances: % Value 2020-2023
Table 74 LBN Brand Shares of Premium Men's Fragrances: % Value 2020-2023
Table 75 LBN Brand Shares of Premium Women's Fragrances: % Value 2020-2023
Table 76 Forecast Sales of Fragrances by Category: Value 2023-2028
Table 77 Forecast Sales of Fragrances by Category: % Value Growth 2023-2028
HAIR CARE IN ARGENTINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Promotions, deals and discounts drive retail volume growth for hair care
Players focus on sustainability and natural ingredients to add value to products
Wider distributions drives sales of salon professional hair care in 2023
PROSPECTS AND OPPORTUNITIES
Declining sales across the early forecast period as price sensitivity rises
Procter & Gamble continues to lose share in hair care across the forecast period
Affordable brands gain ground as consumers look to save costs
CATEGORY DATA
Table 78 Sales of Hair Care by Category: Value 2018-2023
Table 79 Sales of Hair Care by Category: % Value Growth 2018-2023
Table 80 Sales of Hair Care by Premium vs Mass: % Value 2018-2023
Table 81 NBO Company Shares of Hair Care: % Value 2019-2023
Table 82 NBO Company Shares of Salon Professional Hair Care: % Value 2019-2023
Table 83 LBN Brand Shares of Hair Care: % Value 2020-2023
Table 84 LBN Brand Shares of Colourants: % Value 2020-2023
Table 85 LBN Brand Shares of Salon Professional Hair Care: % Value 2020-2023
Table 86 LBN Brand Shares of Styling Agents: % Value 2020-2023
Table 87 LBN Brand Shares of Premium Hair Care: % Value 2020-2023
Table 88 Forecast Sales of Hair Care by Category: Value 2023-2028
Table 89 Forecast Sales of Hair Care by Category: % Value Growth 2023-2028
Table 90 Forecast Sales of Hair Care by Premium vs Mass: % Value 2023-2028
MEN'S GROOMING IN ARGENTINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Import restrictions and the end of interest-free instalments challenge sales
Skin care continues to grow as regular skin care routines drive sales
Men's shaving declines as men reduce the frequency of shaves
PROSPECTS AND OPPORTUNITIES
Uncertain future for Procter & Gamble within men's grooming
Changes to import restrictions boosts sales for premium men's grooming products
The end of Precios Justos leads to stronger growth for more affordable options
CATEGORY DATA
Table 91 Sales of Mens Grooming by Category: Value 2018-2023
Table 92 Sales of Mens Grooming by Category: % Value Growth 2018-2023
Table 93 Sales of Men's Razors and Blades by Type: % Value Breakdown 2020-2023
Table 94 Sales of Men's Skin Care by Type: % Value Breakdown 2020-2023
Table 95 NBO Company Shares of Mens Grooming: % Value 2019-2023
Table 96 LBN Brand Shares of Mens Grooming: % Value 2020-2023
Table 97 LBN Brand Shares of Men's Razors and Blades: % Value 2020-2023
Table 98 Forecast Sales of Mens Grooming by Category: Value 2023-2028
Table 99 Forecast Sales of Mens Grooming by Category: % Value Growth 2023-2028
ORAL CARE IN ARGENTINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Consumers focus on essential oral hygiene products as price points rise
Rising availability in hypermarkets and supermarkets leads to loss of share for other channels
Colgate-Palmolive focuses on ongoing innovation to retain its leading position
PROSPECTS AND OPPORTUNITIES
A fall in retail volume sales as non-essential items decline during price rises
Private label set to gain ground as price sensitivity rises over the early forecast period
The future of Procter & Gamble in oral care remains uncertain
CATEGORY DATA
Table 100 Sales of Oral Care by Category: Value 2018-2023
Table 101 Sales of Oral Care by Category: % Value Growth 2018-2023
Table 102 Sales of Toothbrushes by Category: Value 2018-2023
Table 103 Sales of Toothbrushes by Category: % Value Growth 2018-2023
Table 104 Sales of Toothpaste by Type: % Value Breakdown 2019-2023
Table 105 NBO Company Shares of Oral Care: % Value 2019-2023
Table 106 LBN Brand Shares of Oral Care: % Value 2020-2023
Table 107 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2020-2023
Table 108 LBN Brand Shares of Toothpaste: % Value 2020-2023
Table 109 Forecast Sales of Oral Care by Category: Value 2023-2028
Table 110 Forecast Sales of Oral Care by Category: % Value Growth 2023-2028
Table 111 Forecast Sales of Toothbrushes by Category: Value 2023-2028
Table 112 Forecast Sales of Toothbrushes by Category: % Value Growth 2023-2028
SKIN CARE IN ARGENTINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Skin care continues to record retail volume growth, viewed as essential by many
Facial care drives skin care sales, as body care routines are not habitual
Direct sellers lose ground, negatively impacted by import restrictions
PROSPECTS AND OPPORTUNITIES
Challenges in the early forecast period as price sensitivity rises
Opportunity for local players to grow as premium options become unaffordable
Hypermarkets and supermarkets expand their offerings, including imported brands
CATEGORY DATA
Table 113 Sales of Skin Care by Category: Value 2018-2023
Table 114 Sales of Skin Care by Category: % Value Growth 2018-2023
Table 115 NBO Company Shares of Skin Care: % Value 2019-2023
Table 116 LBN Brand Shares of Skin Care: % Value 2020-2023
Table 117 LBN Brand Shares of Basic Moisturisers: % Value 2020-2023
Table 118 LBN Brand Shares of Anti-agers: % Value 2020-2023
Table 119 LBN Brand Shares of Firming Body Care: % Value 2020-2023
Table 120 LBN Brand Shares of General Purpose Body Care: % Value 2020-2023
Table 121 LBN Brand Shares of Premium Skin Care: % Value 2020-2023
Table 122 Forecast Sales of Skin Care by Category: Value 2023-2028
Table 123 Forecast Sales of Skin Care by Category: % Value Growth 2023-2028
SUN CARE IN ARGENTINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Colder weather challenges the sales of sun care products in 2023
The high cost of imported ingredients and packaging drives up price points
Import restrictions challenge sales for premium sun care brands in 2023
PROSPECTS AND OPPORTUNITIES
International players set to gain ground as import restrictions end
Players aim to make sun care less seasonal to drive sales year round
Supermarkets and hypermarkets see an uplift in sales as awareness of sun care grows
CATEGORY DATA
Table 124 Sales of Sun Care by Category: Value 2018-2023
Table 125 Sales of Sun Care by Category: % Value Growth 2018-2023
Table 126 NBO Company Shares of Sun Care: % Value 2019-2023
Table 127 LBN Brand Shares of Sun Care: % Value 2020-2023
Table 128 LBN Brand Shares of Premium Adult Sun Care: % Value 2020-2023
Table 129 Forecast Sales of Sun Care by Category: Value 2023-2028
Table 130 Forecast Sales of Sun Care by Category: % Value Growth 2023-2028
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