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Report
Beauty and Personal Care in Algeria
Market Direction I 2024-04-18 I 96 Pages I Euromonitor
Overall volume sales growth for beauty and personal care in Algeria in 2023 was modest and unchanged on 2022, while growth in total current value sales was down slightly on the previous year. This was mainly due to stubbornly high inflation fuelled by the global recovery from COVID-19, the fallout of Russia's invasion of Ukraine and the weakness of the dinar. Most categories recorded poorer results as price hikes and falling purchasing power made consumers more inclined to go without products th...
Euromonitor International's Beauty and Personal Care in Algeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Beauty and Personal Care in Algeria
Euromonitor International
April 2024
List Of Contents And Tables
BEAUTY AND PERSONAL CARE IN ALGERIA
EXECUTIVE SUMMARY
Beauty and personal care in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 1 Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
MASS BEAUTY AND PERSONAL CARE IN ALGERIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Mass products continue to dominate beauty and personal care in Algeria
Illicit trade increases as high inflation erodes purchasing power
Multinationals face growing challenge from domestic producers
PROSPECTS AND OPPORTUNITIES
Macroeconomic factors will continue to favour the mass segment
Mass products set to gain ground in sun care
Modernisation of retailing landscape will remain important demand driver
CATEGORY DATA
Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023
Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2019-2023
Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2020-2023
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2023-2028
Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2023-2028
PREMIUM BEAUTY AND PERSONAL CARE IN ALGERIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Demand for premium products remains fairly solid despite rising cost of living
Premium colour cosmetics grows fastest in current value terms
International brands continue to dominate the premium segment
PROSPECTS AND OPPORTUNITIES
Outlook for premium beauty and personal care is broadly favourable
Economic challenges, increasing maturity and illicit trade will temper growth potential
Premium fragrances and colour cosmetics set to remain the largest categories
CATEGORY DATA
Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2018-2023
Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2018-2023
Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2019-2023
Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2020-2023
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2023-2028
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2023-2028
BABY AND CHILD-SPECIFIC PRODUCTS IN ALGERIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Relatively high birth rates continue to boost demand
Baby wipes is the most dynamic performer in volume growth terms
Local company Laboratoires Venus Sapeco maintains overall lead
PROSPECTS AND OPPORTUNITIES
Favourable demographic and socioeconomic trends will continue to fuel growth
Inflationary pressures will remain a drag on demand for some time
Domestic producers expected to gain ground
CATEGORY DATA
Table 23 Sales of Baby and Child-specific Products by Category: Value 2018-2023
Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023
Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2018-2023
Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2019-2023
Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2020-2023
Table 28 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2020-2023
Table 29 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2020-2023
Table 30 Forecast Sales of Baby and Child-specific Products by Category: Value 2023-2028
Table 31 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2023-2028
Table 32 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2023-2028
BATH AND SHOWER IN ALGERIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Necessity status of key product types ensures overall demand remains solid
Body wash/shower gel shows the fastest development
Unilever continues to lead competitive landscape dominated by mass brands
PROSPECTS AND OPPORTUNITIES
Steady growth in total volume and current value sales anticipated
Bar soap set to remain the dominant category
Cost-of-living crisis will continue to constrain demand in the short-to-medium term
CATEGORY DATA
Table 33 Sales of Bath and Shower by Category: Value 2018-2023
Table 34 Sales of Bath and Shower by Category: % Value Growth 2018-2023
Table 35 Sales of Bath and Shower by Premium vs Mass: % Value 2018-2023
Table 36 NBO Company Shares of Bath and Shower: % Value 2019-2023
Table 37 LBN Brand Shares of Bath and Shower: % Value 2020-2023
Table 38 LBN Brand Shares of Premium Bath and Shower: % Value 2020-2023
Table 39 Forecast Sales of Bath and Shower by Category: Value 2023-2028
Table 40 Forecast Sales of Bath and Shower by Category: % Value Growth 2023-2028
Table 41 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2023-2028
COLOUR COSMETICS IN ALGERIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Demand dips as high inflation continues to erode purchasing power
Colour cosmetics profits from rising participation of women in Algerian workforce
International brands remain dominant
PROSPECTS AND OPPORTUNITIES
Overall demand for colour cosmetics expected to remain robust
Inflationary pressures and import restrictions will continue to pose challenges
Threat from illicit trade likely to intensify
CATEGORY DATA
Table 42 Sales of Colour Cosmetics by Category: Value 2018-2023
Table 43 Sales of Colour Cosmetics by Category: % Value Growth 2018-2023
Table 44 Sales of Colour Cosmetics by Premium vs Mass: % Value 2018-2023
Table 45 NBO Company Shares of Colour Cosmetics: % Value 2019-2023
Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2020-2023
Table 47 LBN Brand Shares of Premium Colour Cosmetics: % Value 2020-2023
Table 48 Forecast Sales of Colour Cosmetics by Category: Value 2023-2028
Table 49 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2023-2028
Table 50 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2023-2028
DEODORANTS IN ALGERIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Rising cost of living leads more consumers to choose deodorants over fragrances
Algerians overwhelmingly favour deodorant sprays
Unilever maintains overall lead as cheaper domestic brands gain ground
PROSPECTS AND OPPORTUNITIES
Use of deodorants will continue to rise steadily
Trading down expected to temper value growth potential
Dominance of deodorant sprays set to remain unchallenged
CATEGORY DATA
Table 51 Sales of Deodorants by Category: Value 2018-2023
Table 52 Sales of Deodorants by Category: % Value Growth 2018-2023
Table 53 Sales of Deodorants by Premium vs Mass: % Value 2018-2023
Table 54 NBO Company Shares of Deodorants: % Value 2019-2023
Table 55 LBN Brand Shares of Deodorants: % Value 2020-2023
Table 56 LBN Brand Shares of Premium Deodorants: % Value 2020-2023
Table 57 Forecast Sales of Deodorants by Category: Value 2023-2028
Table 58 Forecast Sales of Deodorants by Category: % Value Growth 2023-2028
Table 59 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2023-2028
DEPILATORIES IN ALGERIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Demand slows amidst rising use of home-made hair removal methods
Hair removers/bleaches remains the dominant category
Laboratoires Venus Sapeco retains its strong lead
PROSPECTS AND OPPORTUNITIES
Outlook is positive but depilatories will remain a niche area
Competition from beauty salons will continue to limit growth potential
Women's razors and blades expected to be the most dynamic category
CATEGORY DATA
Table 60 Sales of Depilatories by Category: Value 2018-2023
Table 61 Sales of Depilatories by Category: % Value Growth 2018-2023
Table 62 NBO Company Shares of Depilatories: % Value 2019-2023
Table 63 LBN Brand Shares of Depilatories: % Value 2020-2023
Table 64 Forecast Sales of Depilatories by Category: Value 2023-2028
Table 65 Forecast Sales of Depilatories by Category: % Value Growth 2023-2028
FRAGRANCES IN ALGERIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Heightened budget-consciousness weakens overall demand
Mass fragrances outperforms the premium segment
Global brands continue to dominate the category
PROSPECTS AND OPPORTUNITIES
Demand set to improve steadily as inflationary pressures recede
Illicit trade will continue to restrict categorys expansion prospects
Mass mens fragrances set to remain the most dynamic performer
CATEGORY DATA
Table 66 Sales of Fragrances by Category: Value 2018-2023
Table 67 Sales of Fragrances by Category: % Value Growth 2018-2023
Table 68 NBO Company Shares of Fragrances: % Value 2019-2023
Table 69 LBN Brand Shares of Fragrances: % Value 2020-2023
Table 70 LBN Brand Shares of Premium Men's Fragrances: % Value 2020-2023
Table 71 LBN Brand Shares of Premium Women's Fragrances: % Value 2020-2023
Table 72 Forecast Sales of Fragrances by Category: Value 2023-2028
Table 73 Forecast Sales of Fragrances by Category: % Value Growth 2023-2028
HAIR CARE IN ALGERIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Hair care shows modestly improved performance in volume and value growth terms
Consumers favour more affordable brands as purchasing power falls
Domestic producer Laboratoires Venus Sapeco maintains overall lead
PROSPECTS AND OPPORTUNITIES
Overall demand set to remain buoyant
Maturity and inflationary pressures expected to temper volume growth
Interest in products with stronger health and sustainability credentials likely to rise
CATEGORY DATA
Table 74 Sales of Hair Care by Category: Value 2018-2023
Table 75 Sales of Hair Care by Category: % Value Growth 2018-2023
Table 76 Sales of Hair Care by Premium vs Mass: % Value 2018-2023
Table 77 NBO Company Shares of Hair Care: % Value 2019-2023
Table 78 LBN Brand Shares of Hair Care: % Value 2020-2023
Table 79 NBO Company Shares of Salon Professional Hair Care: % Value 2019-2023
Table 80 LBN Brand Shares of Salon Professional Hair Care: % Value 2020-2023
Table 81 LBN Brand Shares of Premium Hair Care: % Value 2020-2023
Table 82 Forecast Sales of Hair Care by Category: Value 2023-2028
Table 83 Forecast Sales of Hair Care by Category: % Value Growth 2023-2028
Table 84 Forecast Sales of Hair Care by Premium vs Mass: % Value 2023-2028
MEN'S GROOMING IN ALGERIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Rising image-consciousness among Algerian men continues to boost sales
Growing preference for facial hair subdues demand in men's shaving
Procter & Gamble remains clear leader as import restrictions stimulate illicit trade
PROSPECTS AND OPPORTUNITIES
Interest in mens grooming products set to continue rising steadily
Cost-of-living squeeze and informal sales will hamper growth potential
Mens razors and blades and deodorants will remain the most widely used products
CATEGORY DATA
Table 85 Sales of Mens Grooming by Category: Value 2018-2023
Table 86 Sales of Mens Grooming by Category: % Value Growth 2018-2023
Table 87 Sales of Men's Razors and Blades by Type: % Value Breakdown 2020-2023
Table 88 Sales of Men's Skin Care by Type: % Value Breakdown 2020-2023
Table 89 NBO Company Shares of Mens Grooming: % Value 2019-2023
Table 90 LBN Brand Shares of Mens Grooming: % Value 2020-2023
Table 91 LBN Brand Shares of Men's Razors and Blades: % Value 2020-2023
Table 92 Forecast Sales of Mens Grooming by Category: Value 2023-2028
Table 93 Forecast Sales of Mens Grooming by Category: % Value Growth 2023-2028
ORAL CARE IN ALGERIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Impact of cost-of-living crisis mitigated by rising health- and image-consciousness
Dental floss posts fastest growth in volume and current value sales
Colgate-Palmolive maintains overall lead in multinational-dominated field
PROSPECTS AND OPPORTUNITIES
Oral care retains solid prospects for further growth in Algeria
Economic challenges will remain a drag on demand for some time
Interest in products with added-value benefits set to rise
CATEGORY DATA
Table 94 Sales of Oral Care by Category: Value 2018-2023
Table 95 Sales of Oral Care by Category: % Value Growth 2018-2023
Table 96 Sales of Toothbrushes by Category: Value 2018-2023
Table 97 Sales of Toothbrushes by Category: % Value Growth 2018-2023
Table 98 Sales of Toothpaste by Type: % Value Breakdown 2019-2023
Table 99 NBO Company Shares of Oral Care: % Value 2019-2023
Table 100 LBN Brand Shares of Oral Care: % Value 2020-2023
Table 101 Forecast Sales of Oral Care by Category: Value 2023-2028
Table 102 Forecast Sales of Oral Care by Category: % Value Growth 2023-2028
Table 103 Forecast Sales of Toothbrushes by Category: Value 2023-2028
Table 104 Forecast Sales of Toothbrushes by Category: % Value Growth 2023-2028
SKIN CARE IN ALGERIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Demand remains reasonably robust despite weakened purchasing power
Consumer increasingly favour products offering multiple benefits
Domestic players gain ground but multinationals continue to dominate
PROSPECTS AND OPPORTUNITIES
Skin care expected to expand steadily in volume and value terms
Category will remain highly exposed to inflationary pressures and import barriers
More natural and versatile products will continue to gain popularity
CATEGORY DATA
Table 105 Sales of Skin Care by Category: Value 2018-2023
Table 106 Sales of Skin Care by Category: % Value Growth 2018-2023
Table 107 NBO Company Shares of Skin Care: % Value 2019-2023
Table 108 LBN Brand Shares of Skin Care: % Value 2020-2023
Table 109 LBN Brand Shares of Premium Skin Care: % Value 2020-2023
Table 110 Forecast Sales of Skin Care by Category: Value 2023-2028
Table 111 Forecast Sales of Skin Care by Category: % Value Growth 2023-2028
SUN CARE IN ALGERIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Rising awareness of harmful effects of UV rays continues to buoy demand
Algerians show growing preference for products with higher levels of SPF
Laboratoires Venus Sapeco retains sizeable overall lead
PROSPECTS AND OPPORTUNITIES
Sun care will continue to benefit from rising health awareness among Algerians
Price hikes and reduced purchasing power will depress volume growth prospects
Baby and child-specific sun care projected to be the strongest performer
CATEGORY DATA
Table 112 Sales of Sun Care by Category: Value 2018-2023
Table 113 Sales of Sun Care by Category: % Value Growth 2018-2023
Table 114 Sales of Sun Care by Premium vs Mass: % Value 2018-2023
Table 115 NBO Company Shares of Sun Care: % Value 2019-2023
Table 116 LBN Brand Shares of Sun Care: % Value 2020-2023
Table 117 LBN Brand Shares of Premium Adult Sun Care: % Value 2020-2023
Table 118 Forecast Sales of Sun Care by Category: Value 2023-2028
Table 119 Forecast Sales of Sun Care by Category: % Value Growth 2023-2028
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