Please Wait.....
Report
Banking As A Service (BAAS) - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
Market Report I 2025-04-28 I 160 Pages I Mordor Intelligence
The Banking As A Service Market size is estimated at USD 6.74 billion in 2025, and is expected to reach USD 21.90 billion by 2030, at a CAGR of 26.6% during the forecast period (2025-2030).
Banking as a Service Market (BaaS) enables various industries to develop new propositions with relevant financial services embedded into the customer experience. As a result, it became one of the most important strategic agendas for various businesses beyond banking. Currently, BaaS offerings are primarily focused on retail banking. Point-of-sale (PoS) financing is another area showing an exceptional growth rate with BaaS offerings. According to Finastra, BaaS will become more prevalent in small business lending, with BaaS revenue expected to grow 30% annually.
BaaS application provides endless opportunities, paving the route toward truly embedded finance. BaaS is transforming the financial services ecosystem. According to the Finatsra Survey of 50 senior executives, 85% of senior executives are already implementing BaaS solutions or planning to do so within the next 12-18 months. BaaS, founded on open banking frameworks, flourished in the wake of the COVID-19 outbreak. To enable the delivery of financial services at the point of consumer demand, it offers whole banking procedures (deposits, loans, and payments) as a service from specialized cloud-based API platforms. These platforms leverage the secure and regulated infrastructure of a licensed bank.
Banking as a Service (BaaS) Market Trends
Large Enterprises are Fueling the BaaS Market by Generating Majority Revenue
Large enterprises can access the best prices and features in a number of banks, enabling them to optimize their balance sheets and reduce costs as they scale up by using BaaS providers with large banking networks. A provider of BaaS capable of supporting global embedded finance solutions and expanding in the context of growing deposits is needed for large businesses with a global customer base. Partnerships with BaaS providers enable enterprises to offer a broad range of financial services. It includes payments, loans, and savings quickly and effectively while not having to install or keep the necessary infrastructure. It can attract and retain customers as well as create new sources of revenue. The addition of banking services to enterprise software platforms reduces time, power, and resources for customers, as well as improves customer satisfaction and loyalty. By improving access to a wider range of bank partners, global reach, diverse financing options and services, and enhanced customer experience, BaaS providers are able to help large enterprises. In order to enhance customer experience, companies in different sectors are looking at embedded financial solutions.
Asian Countries are Expected to Grow at the Fastest Rate
The growth of the banking as a service market in the Asia-Pacific is driven by growing urbanization and business demand for cloud computing. It is expected that the expansion of Asia-Pacific will be stimulated by a variety of initiatives undertaken around the world in support of BaaS. Indeed, in July 2022, Finastra announced that they would offer HSBC's foreign exchange (FX) to medium-sized banks of the Asia-Pacific region via their FusionFabric.cloud platform under a BaaS experience. The FX BaaS will allow participating banks to process higher FX volumes and differentiate themselves with various currency offerings while maintaining their customer relationships.
The first phase of the rollout will provide both indicative and executable FX rates to regional mid-tier banks via a plug-in to Finastra's treasury trading system, Fusion Kondor. This solution allegedly incurs both low maintenance and ownership costs, backed by liquidity and risk management capabilities. The ability to integrate foreign exchange directly into corporate treasury systems, as well as competitive pricing and liquidity in a single arrangement, will contribute to reducing friction between regional banks and their customers while demonstrating the use case of BaaS for real impact.
The collaboration between the two entities will seek to take advantage of the best elements of modern API-driven connectivity with licensed institutions' secure, regulated infrastructure. Integrating HSBC FX services with mid-tier banks will allow participating banks to deliver a wide range of currencies to their customers through branch networks and other retail channels without requiring any additional technology integration.
Banking as a Service (BaaS) Industry Overview
The Banking-as-a-Services market is moderately fragmented. Many companies compete for small market shares in the Banking-as-a-Service market. Businesses focus on diversifying their product offerings through product innovation to fulfill the growing demand. Moreover, with technological advancement and product innovation, domestic and international companies are increasing their market presence by securing new contracts and tapping new markets. In addition, the expansion of the Banking-as-a-Service (BaaS) industry is positively impacted by advancements in fund transaction services across the US and several emerging countries. For Instance, in October 2023, the financial technology behemoth FIS, which provides core banking, payment acceptance, and other services to banks and retailers worldwide, acquired BaaS provider Bond for an undisclosed amount. Following is a list of players that are operating in the market: Solaris SE, BNKBL Ltd, Treezor, Matchmove Pay Pte Ltd, Currency Cloud, etc.
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS AND INSIGHTS
4.1 Market Overview
4.2 Market Drivers
4.2.1 Growing Implementation of Open Banking
4.2.2 Digital Transformation in Financial Industry
4.3 Market Restraints
4.3.1 High-Risk Exposure for Baas Service Provider
4.3.2 Evolving and Complex Regulatory Landscape
4.4 Market Opportunities
4.4.1 The Development of Robust Application Programming Interface Ecosystems
4.4.2 BaaS Providers Can Offer White-Label Solutions
4.5 Industry Attractiveness - Porter's Five Forces Analysis
4.5.1 Bargaining Power of Suppliers
4.5.2 Bargaining Power of Buyers
4.5.3 Threat of New Entrants
4.5.4 Threat of Substitutes
4.5.5 Intensity of Competitive Rivalry
4.6 Value Chain Analysis For Banking-as-a-service Market
4.7 Insights on the Impact of Technology and Innovation In Banking as a Service Market
4.8 Insights on the Performance of Banking as a Service Providers Globally
4.9 Insights Into Regulatory Landscape Impacting the Market
4.10 Insights Into Consumer Behavior and Recent trends in the Market
4.11 Impact of COVID-19 on the Market
5 MARKET SEGMENTATION
5.1 By Enterprise
5.1.1 Large Enterprise
5.1.2 Small and Medium Enterprise
5.2 By End Users
5.2.1 Banks
5.2.2 Fintech Corporations
5.2.3 Other End Users
5.3 By Region
5.3.1 North America
5.3.1.1 United States
5.3.1.2 Canada
5.3.2 Europe
5.3.3 Asia-Pacific
5.3.4 Latin America
5.3.5 Middle East & Africa
6 COMPETITIVE LANDSCAPE
6.1 Market Concetration Overview
6.2 Company Profiles
6.2.1 Solaris SE
6.2.2 BNKBL Ltd.
6.2.3 Treezor
6.2.4 Matchmove Pay Pte Ltd
6.2.5 Currency Cloud
6.2.6 Clear Bank
6.2.7 Green Dot Corporation
6.2.8 Square Inc
6.2.9 Treasury Prime
6.2.10 Starling Bank
6.2.11 NymCard*
7 MARKET FUTURE TRENDS
8 DISCLAIMER AND ABOUT US
- Not Sure / Need Reassuring
- Confirm Content
-
Content is provided by our partners and every effort is made to make Market Report details as clear as possible. If you are not sure the exact content you require is included in this study you can Contact us to double check. To do this you can:
Use the ‘? ASK A QUESTION’ below the license / prices and to the right of this box. This will come directly to our team who will work on dealing with your request as soon as possible.
Write to directly on support@scotts-international.com with details. Please include as much information as possible including the name of report or link so our staff will be able to work on you request.
Telephone us directly on 0048 603 394 346 and an experienced member of team will be on hand to answer.
-
- Sample Pages
-
With the vast majority of our partners we can obtain Sample Pages to support your decision. This is something we can arrange without revealing your personal details.
It is important to note that we will not be able to provide you the exact data or statistics such as Market Size and Forecasts. Sample pages usually confirm the layout or the Categories included in Charts and Graphs, excluding specific data.
To ask for Sample Pages by contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Check for Alternatives
-
Whilst we try to make our online platform as easy to use as possible there is always the possibility that a better alternative has not been found in your search.
To avoid this possibility Contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346 and a Senior Team Member can review your requirements and send a list of possibilities with opinions and recommendations.
-
- Confirm Content
- Prices / Formats / Delivery
- Prices
-
All prices are set by our partners and should be exactly the same as those listed on their own websites. We work on a Revenue share basis ensuring that you never pay more than what is offered elsewhere.
Should you find the price cheaper on another platform we recommend you to Contact us as we should be able to match this price. You can Contact us though through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Discounts
-
As we work in close partnership with our Partners from time to time we can secure discounts and assist with negotiations, this is part of our personalised service to you.
Discounts can sometimes be arranged for speedily placed orders; multiple report purchases or Higher License purchases.
To check if a Discount is possible please Contact our experienced team through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Available Currencies
-
Most Market Reports on our platform are listed in USD or EURO based on the wishes of our Partners. To avoid currency fluctuations and potential price differentiations we do not offer the possibility to change the currency online.
Should you wish to pay in a different currency to that advertised online we do accept payments in USD, EURO, GBP and PLN. The price will be calculated based on the relevant exchange rate taken from our National Bank.
To pay in a different above currency to that advertised online please Contact our team and a quotation will be sent within a couple of hours with payment details.
-
- Licenses
-
License options vary from Partner to Partner as is usually based on the number of Users that will benefitting from the report. It is very important that License ordered is not breached as this could have potential negative consequences for you individually or your employer.
If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.
-
- Global Site License
-
The Global Site License is the most comprehensive license available. By selecting this license, the Market Report can be shared with other ‘Allowed Users’ and any other member of staff from the same organisation regardless of geographic location.
It is important to note that this may exclude Parent Companies or Subsidiaries.
If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.
-
- Formats
-
The most common format is PDF, however in certain circumstances data may be present in Excel format or Online, especially in the case of Database or Directories. In addition, for certain higher license options a CD may also be provided.
If you have questions or need clarification about the specific formats we recommend you to Contact us and a detailed explanation will be provided.
-
- Delivery
-
Delivery is fulfilled by our partners directly. Once an order has been placed we inform the partner by sharing the delivery email details given in the order process.
Delivery is usually made within 24 hours of an order being placed, however it may take longer should your order be placed prior to the weekend or if otherwise specified on the Market Report details page. Additionally, if details have been not fully completed in the Order process a delay in delivery is possible.
If a delay in delivery is expected you will be informed about it immediately.
-
- Shipping Charges
-
As most Market Reports are delivered in PDF format we almost never have to add additional Shipping Charges. If, however you are ordering a Higher License service or a specific delivery format (e.g. CD version) charges may apply.
If you are concerned about additional Shipping Charges we recommend you to Contact us to double check.
-
- Prices
- Ordering
- By Credit Card
-
We work in Partnership with PayU to ensure payments are made securely in a fast and effortless way. PayU is the e-payments division of Naspers.
Naspers operates in over 133 International Markets and ranks 3rd Globally in terms of the number of e-commerce customers served.
For more information on PayU please visit: https://www.payu.pl/en/about-us
-
- By Money Transfer
-
If you require an invoice prior to payment, this is possible. To ensure a speedy delivery of the Market Report we require all relevant company details and you agree to maximum payment terms of 30 days from receipt of order.
With our regular clients deliver of the Market Report can be made prior to receiving payment, however in some circumstances we may ask for payment to be received before arranging for the Market Report to be delivered.
-
- By Credit Card
- Security
- Website security
-
We have specifically partnered with leading International companies to protect your privacy by using different technologies and processes to ensure security.
Everything submitted to Scotts International is encrypted via SSL (Secure Socket Layer) and all personal information provided to Scotts International is stored on computer systems with limited access in controlled environments.
-
- Credit Card Security
-
We partner with PayU (https://www.payu.pl/en/about-us) to ensure all credit card payments are made securely in a fast and effortless way.
PayU offers 250+ various payment channels and eWallet services across 4 continents allowing buyers to pay electronically, whether on a computer or a mobile device.
-
- Website security