Please Wait.....
Report
Bangladesh Shampoo - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts 2019 - 2029
Market Report I 2024-02-17 I 90 Pages I Mordor Intelligence
The Bangladesh Shampoo Market size is estimated at USD 146.45 million in 2024, and is expected to reach USD 261.82 million by 2029, growing at a CAGR of 12.32% during the forecast period (2024-2029).
Key Highlights
-The Bangladesh shampoo market is one of the most dynamic markets in South Asia, owing to the rising demand for hair care products among Bangladeshi consumers. Both domestic and foreign brands dominate it and offer a wide variety of products to meet the needs of consumers. Local brands are known for their affordability, while international brands are renowned for their quality and luxuriousness. With the country's growing use of hair care products, the demand for quality and affordable shampoo is expected to continue to rise in the coming years.
-With increasing awareness about the harmful effects of synthetic chemicals on hair and the environment, consumers are now seeking natural and herbal alternatives for their hair care needs. The pollution levels have soared high, and thus, consumers are seeking herbal shampoos formulated using natural ingredients. This growing demand for natural and herbal shampoos has increased the number of brands offering such products.
-Factors such as increasing product innovations, other special-purpose shampoos, and increasing customer concern about their appearance are expected to drive the market. Furthermore, the market for shampoos is expected to grow due to the launch of value-added shampoos, specifically 2-in-1 shampoos that offer additional benefits like anti-hair fall and anti-dandruff properties. This indicates that consumers are looking for more than just basic cleansing properties in their shampoo products and are willing to pay for these additional benefits. As a result, manufacturers are responding to this demand by introducing new and innovative products that cater to the needs of consumers, which is expected to drive overall market growth.
Bangladesh Shampoo Market Trends
Increasing Demand for Herbal and Medicated Shampoo
- Herbal shampoos formulated using natural ingredients have gained massive acceptance among all groups of customers in the country. This is majorly due to the increasing awareness about the harmful effect of chemically formulated shampoos and educating customers about the benefit of herbal products through social media and other sources.
- Herbal shampoos are especially beneficial for people with sensitive skin and scalp issues. They contain no harsh chemicals or additives such as parabens, dyes, and silicones that could irritate the scalp or cause further damage. As a result, the players in the market are using natural ingredients such as coconut milk, coconut oil, aloe vera, and onion to formulate herbal shampoos as per changing consumer behavior.
- For instance, Marico Bangladesh Limited offers Parachute Naturale shampoo with three exciting variants: nourishing care, damage repair, and anti-hair fall. Conversely, medicated shampoos are formulated to help treat scalp conditions such as dandruff and psoriasis.
- While demand for herbal shampoo is increasing in rural and urban markets, urban consumers are more extravagant. This is due to the growing awareness of the potential benefits of using herbal and medicated shampoos over conventional shampoos. Additionally, due to the popularity of plant-based ingredients used in herbal personal care & cosmetics products, this category witnessed significant growth. This trend is anticipated to contribute significantly to the market growth over the forecast period.
Increased Penetration of E-Commerce Platform
- Bangladesh's total population was 167.1 million in January 2022. According to the Bangladesh Telecommunication Regulatory Commission (BTRC), the total number of Internet subscribers was 117.3 million in May 2021. With increased access to e-commerce in Bangladesh, the sales of shampoo through online stores are expected to rise, thereby benefitting the market. In addition, the availability of a broader range of products and the convenience of shopping online is also strengthening e-commerce sales.
- E-commerce players are launching international brands to cater to the rising demand for shampoos and attract potential customers, especially millennials. With the growth of e-commerce, consumers are increasingly looking for convenience and a wider variety of products. By offering international brands, e-commerce players can provide consumers access to products that may not be available locally.
- Moreover, brands are launching their own e-commerce website to offer a seamless experience in language, easy-to-operate applications, interactive sessions, and multiple product offerings that can appeal to the wider consumer base.
- Furthermore, according to the Bangladesh Telecommunication Regulatory Commission (BTRC), in 2021, there were over 2,000 e-commerce sites and more than 50,000 e-commerce pages on Facebook. Facebook remains a popular method for advertising and selling personal care products, including shampoos. Hence, the increasing availability of Internet services has significantly improved the availability of web-based and online stores for the sales of shampoos and other products through e-commerce platforms. This has led to the emergence of many new entrants in the market over the years, as it has become easier for businesses to set up an online presence and reach a wider customer base.
Bangladesh Shampoo Industry Overview
Square Toiletries Limited, Kohinoor Chemical Company, Unilever, and Proctor & Gamble are major key players in the toiletries industry in Bangladesh. The introduction of shampoo sachets was a smart strategy adopted by these manufacturers to target the rural population of Bangladesh, which makes up around 62% of the country's population.
Shampoo sachets are a cost-effective alternative to traditional shampoo bottles, making them more affordable for lower-income customers. This economic leverage provided by sachets played a crucial role in the high sales of toiletries in the country.
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
5.1 Product Type
5.1.1 Regular Shampoo
5.1.2 Natural Shampoo
5.2 Distribution Channel
5.2.1 Supermarket/Hypermarkets
5.2.2 Convenience Stores
5.2.3 Online Retail Stores
5.2.4 Other Distribution Channels
6 COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Unilever
6.3.2 Square Toiletries Ltd
6.3.3 Johnson and Johnson
6.3.4 The Procter and Gamble Company
6.3.5 Keya Group
6.3.6 Kohinoor Chemical Company
6.3.7 The Loreal group
6.3.8 Marico Bangladesh
6.3.9 Herbal Essences
6.3.10 The Body Shop
6.3.11 Hamdard Laboratories(WAQF) Bangladesh
7 MARKET OPPORTUNITIES AND FUTURE TRENDS
8 DISCLAIMER
- Not Sure / Need Reassuring
- Confirm Content
-
Content is provided by our partners and every effort is made to make Market Report details as clear as possible. If you are not sure the exact content you require is included in this study you can Contact us to double check. To do this you can:
Use the ‘? ASK A QUESTION’ below the license / prices and to the right of this box. This will come directly to our team who will work on dealing with your request as soon as possible.
Write to directly on support@scotts-international.com with details. Please include as much information as possible including the name of report or link so our staff will be able to work on you request.
Telephone us directly on 0048 603 394 346 and an experienced member of team will be on hand to answer.
-
- Sample Pages
-
With the vast majority of our partners we can obtain Sample Pages to support your decision. This is something we can arrange without revealing your personal details.
It is important to note that we will not be able to provide you the exact data or statistics such as Market Size and Forecasts. Sample pages usually confirm the layout or the Categories included in Charts and Graphs, excluding specific data.
To ask for Sample Pages by contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Check for Alternatives
-
Whilst we try to make our online platform as easy to use as possible there is always the possibility that a better alternative has not been found in your search.
To avoid this possibility Contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346 and a Senior Team Member can review your requirements and send a list of possibilities with opinions and recommendations.
-
- Confirm Content
- Prices / Formats / Delivery
- Prices
-
All prices are set by our partners and should be exactly the same as those listed on their own websites. We work on a Revenue share basis ensuring that you never pay more than what is offered elsewhere.
Should you find the price cheaper on another platform we recommend you to Contact us as we should be able to match this price. You can Contact us though through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Discounts
-
As we work in close partnership with our Partners from time to time we can secure discounts and assist with negotiations, this is part of our personalised service to you.
Discounts can sometimes be arranged for speedily placed orders; multiple report purchases or Higher License purchases.
To check if a Discount is possible please Contact our experienced team through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Available Currencies
-
Most Market Reports on our platform are listed in USD or EURO based on the wishes of our Partners. To avoid currency fluctuations and potential price differentiations we do not offer the possibility to change the currency online.
Should you wish to pay in a different currency to that advertised online we do accept payments in USD, EURO, GBP and PLN. The price will be calculated based on the relevant exchange rate taken from our National Bank.
To pay in a different above currency to that advertised online please Contact our team and a quotation will be sent within a couple of hours with payment details.
-
- Licenses
-
License options vary from Partner to Partner as is usually based on the number of Users that will benefitting from the report. It is very important that License ordered is not breached as this could have potential negative consequences for you individually or your employer.
If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.
-
- Global Site License
-
The Global Site License is the most comprehensive license available. By selecting this license, the Market Report can be shared with other ‘Allowed Users’ and any other member of staff from the same organisation regardless of geographic location.
It is important to note that this may exclude Parent Companies or Subsidiaries.
If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.
-
- Formats
-
The most common format is PDF, however in certain circumstances data may be present in Excel format or Online, especially in the case of Database or Directories. In addition, for certain higher license options a CD may also be provided.
If you have questions or need clarification about the specific formats we recommend you to Contact us and a detailed explanation will be provided.
-
- Delivery
-
Delivery is fulfilled by our partners directly. Once an order has been placed we inform the partner by sharing the delivery email details given in the order process.
Delivery is usually made within 24 hours of an order being placed, however it may take longer should your order be placed prior to the weekend or if otherwise specified on the Market Report details page. Additionally, if details have been not fully completed in the Order process a delay in delivery is possible.
If a delay in delivery is expected you will be informed about it immediately.
-
- Shipping Charges
-
As most Market Reports are delivered in PDF format we almost never have to add additional Shipping Charges. If, however you are ordering a Higher License service or a specific delivery format (e.g. CD version) charges may apply.
If you are concerned about additional Shipping Charges we recommend you to Contact us to double check.
-
- Prices
- Ordering
- By Credit Card
-
We work in Partnership with PayU to ensure payments are made securely in a fast and effortless way. PayU is the e-payments division of Naspers.
Naspers operates in over 133 International Markets and ranks 3rd Globally in terms of the number of e-commerce customers served.
For more information on PayU please visit: https://www.payu.pl/en/about-us
-
- By Money Transfer
-
If you require an invoice prior to payment, this is possible. To ensure a speedy delivery of the Market Report we require all relevant company details and you agree to maximum payment terms of 30 days from receipt of order.
With our regular clients deliver of the Market Report can be made prior to receiving payment, however in some circumstances we may ask for payment to be received before arranging for the Market Report to be delivered.
-
- By Credit Card
- Security
- Website security
-
We have specifically partnered with leading International companies to protect your privacy by using different technologies and processes to ensure security.
Everything submitted to Scotts International is encrypted via SSL (Secure Socket Layer) and all personal information provided to Scotts International is stored on computer systems with limited access in controlled environments.
-
- Credit Card Security
-
We partner with PayU (https://www.payu.pl/en/about-us) to ensure all credit card payments are made securely in a fast and effortless way.
PayU offers 250+ various payment channels and eWallet services across 4 continents allowing buyers to pay electronically, whether on a computer or a mobile device.
-
- Website security