Automotive Ahss Market - Growth, Trends, Covid-19 Impact, and Forecasts (2023 - 2028)
Market Report I 2023-01-23 I 70 Pages I Mordor Intelligence
The Global Automotive AHSS (advanced high-strength steel) Market was valued at USD 18.68 Billion in 2021 and is expected to grow to USD 32.9 Billion by 2027, registering a CAGR of about 9.9% in terms of revenue during the forecast period (2022-2027).
The automotive industry was already struggling before the outbreak of COVID-19. The outbreak led to lockdowns and shutdowns of vehicle and vehicle component manufacturing facilities, dealerships, and showrooms, which eventually resulted in less demand and decreased production. However, with life returning to normalcy, vehicle production is gaining pace which is likely to help the automotive AHSS market grow during the forecast period.
Advanced high-strength steels (AHSS) help to enhance vehicle safety, efficiency, emissions, manufacturability, durability, and quality at a low cost, which is likely to increase the demand for AHSS. According to the Steel Market Development Institute (SMDI), in the future, new grades of steel are bound to play significant roles in vehicles. Advanced high-strength steel (AHSS) significantly outperforms the competing materials, for current and future automotive applications.
According to the Steel Market Development Institute (SMDI), in the future, new grades of steel are bound to play significant roles in vehicles. Advanced high-strength steel (AHSS) significantly outperforms the competing materials, for current and future automotive applications.
Steel makes up around 70 % of an average automobile's weight. Compared to standard steel, AHSS enables to reduce vehicle weight by 23-35% which is around 165 to 250 kg, for a regular passenger car, saving 3 - 4.5 tons of greenhouse gases over the vehicle's total life cycle. This saving in emissions is much more substantial than the CO2 emitted during the complete production of steel needed in a car.
Automotive AHSS Market Trends
Growing demand for Electric Vehicles
Electric mobility is swiftly growing globally, owing to which, the goods transportation companies are also converting their existing fleets into electric propulsion-based vehicles. OEM is redefining their roadmap for electric vehicles. For instance,?
Daimler announced a new investment plan worth EUR 70 billion or USD 85 billion for 2021 through 2025 for bringing 30 electric vehicles to the market, including 20 all-electric battery vehicles.
Due to the high cost of aluminum as compared to steel the price of electric vehicle is becoming higher . Therefore, advanced high-strength steels (AHSS) are being used as alternatives due to their stiffness, strength, and ability to absorb energy in the event of a crash. As AHSS has such a high strength, the thickness of the parts can be reduced, helping to bring down the weight. Major vehicle manufacturer use AHSS over conventional steel, which reduces the weight by 25 - 39%., such reduction in vehicle weight help to enhance the vehicle fuel efficiency. For instance,
In October 2021, Mercedes-Benz has officially commenced series production of the Mercedes-Benz eActros, its first battery-electric truck, proposed for heavy-duty distribution. The vehicle used advanced high strength steel (AHSS) had lower the vehicle weight by 25%.
Ford Motors launched Ford Mustang Mach-E consist of an electric all-wheel drive (eAWD). The vehicle provides an excellent occupant and storage space. The application of AHSS, which represents more than 50 percent of this body's structural weight, allows for optimal strength-to-weight that delivers outstanding safety ratings with an exciting driving dynamic.
Governments globally have been proactive in enacting policies to encourage the adoption of electric vehicles. China, India, France, and the United Kingdom have announced plans to completely phase out the petrol and diesel vehicles industry before 2040.? By 2040, nearly 54% of the new car sales and 33% of the global car fleets are expected to be electric. Out of it, more than 50% will be battery-electric. ?
Europe is Expected to Dominate the Market
Europe is projected to dominate automotive advanced high strength steel market during the forecast period. Within Europe, Germany is one of the prominent markets for AHSS in automobiles. The country is the largest steel producer in the EU28, with an annual production of approximately 40.07 million metric ton of crude steel in 2021. Germany is one of the fastest-growing European countries, even in the electric vehicles market.
According to IEA, in 2021, Germany registered nearly 681 thousand units of electric vehicle (EV) sales (including battery electric vehicles (BEVs) and plug-in-hybrid vehicles (PHEVs)). Future applications of advanced high-strength steel in these electric vehicles are also anticipated to propel the market.
Additionally, due to existence of major companies like ThyssenKrupp AG, this region is expected to rise towards high growth, high value segments in coming years. Additionally, Asia-Pacific will remain an extremely attractive market over the forecast period due to the rising automotive production along with green field investments around the region.
Carmakers such as Daimler, Volkswagen, Fiat-Chrysler Research Centre, Volvo, Opel, and Toyota are working together to produce more efficient vehicles. Their goal is to reduce energy consumption by 10% and global warming potential (GWP) by 6% by reducing the vehicle's weight by 31 to 33% while maintaining the cost. These developments are expected to help the market grow.
Followed to Europe, Asia-Pacific also dominate the significant market share in terms of revenue during the forecast peirod. An enactment of stringeent regulations regarding vehicle fuel efficiency and vehicle safety across the globe is likely to boos the market.
Automotive AHSS Market Competitor Analysis
The major companies in the automotive Advanced High-Strength Steel (AHSS) market include ArcelorMittal SA, ThyssenKrupp AG, SSAB AB, Kobe Steel Ltd, Tata Steel, and Cleveland-Cliffs Inc. Most of the steel companies are now investing heavily in advanced high-strength steel (AHSS). For instance,
In November 2021, SSAB and automotive safety supplier Autoliv have collaborated to research and develop fossil-free steel components for automotive safety products, such as airbags and seatbelts.
In September 2021, SSAB and Mercedes-Benz are launched a partnership to introduce fossil-free steel into vehicle production.
ArcelorMittal SA is developing a third-generation, advanced high-strength steel, known as HF1050; HF stands for highly formable. Its versatility factor comes with weight savings, ranging between 10% and 20%, in vehicle parts.
Additional Benefits:
The market estimate (ME) sheet in Excel format
3 months of analyst support
1 INTRODUCTION
1.1 Study Assumptions
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Industry Attractiveness - Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
5.1 Application Type
5.1.1 Structural Assembly and Closures
5.1.2 Bumpers
5.1.3 Suspension
5.1.4 Other Application Types
5.2 Vehicle Type
5.2.1 Passenger Cars
5.2.2 Commercial Vehicles
5.3 Geography
5.3.1 North America
5.3.1.1 United States
5.3.1.2 Canada
5.3.1.3 Rest of North America
5.3.2 Europe
5.3.2.1 Germany
5.3.2.2 United Kingdom
5.3.2.3 France
5.3.2.4 Rest of Europe
5.3.3 Asia-Pacific
5.3.3.1 China
5.3.3.2 Japan
5.3.3.3 India
5.3.3.4 South Korea
5.3.3.5 Rest of Asia-Pacific
5.3.4 Rest of the World
5.3.4.1 South America
5.3.4.2 Middle-East
6 COMPETITIVE LANDSCAPE
6.1 Vendor Market Share
6.2 Company Profiles*
6.2.1 Cleveland-Cliffs Inc.
6.2.2 ThyssenKrupp AG
6.2.3 POSCO
6.2.4 Tata Steel Limited
6.2.5 SSAB AB
6.2.6 United States Steel Corporation
6.2.7 Kobe Steel Ltd
6.2.8 Baoshan Iron & Steel Co. Ltd
7 MARKET OPPORTUNITIES AND FUTURE TRENDS
Content is provided by our partners and every effort is made to make Market Report details as clear as possible. If you are not sure the exact content you require is included in this study you can Contact us to double check. To do this you can:
Use the ‘? ASK A QUESTION’ below the license / prices and to the right of this box. This will come directly to our team who will work on dealing with your request as soon as possible.
Write to directly on support@scotts-international.com with details. Please include as much information as possible including the name of report or link so our staff will be able to work on you request.
Telephone us directly on 0048 603 394 346 and an experienced member of team will be on hand to answer.
With the vast majority of our partners we can obtain Sample Pages to support your decision. This is something we can arrange without revealing your personal details.
It is important to note that we will not be able to provide you the exact data or statistics such as Market Size and Forecasts. Sample pages usually confirm the layout or the Categories included in Charts and Graphs, excluding specific data.
To ask for Sample Pages by contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
Whilst we try to make our online platform as easy to use as possible there is always the possibility that a better alternative has not been found in your search.
To avoid this possibility Contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346 and a Senior Team Member can review your requirements and send a list of possibilities with opinions and recommendations.
All prices are set by our partners and should be exactly the same as those listed on their own websites. We work on a Revenue share basis ensuring that you never pay more than what is offered elsewhere.
Should you find the price cheaper on another platform we recommend you to Contact us as we should be able to match this price. You can Contact us though through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
As we work in close partnership with our Partners from time to time we can secure discounts and assist with negotiations, this is part of our personalised service to you.
Discounts can sometimes be arranged for speedily placed orders; multiple report purchases or Higher License purchases.
To check if a Discount is possible please Contact our experienced team through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
Most Market Reports on our platform are listed in USD or EURO based on the wishes of our Partners. To avoid currency fluctuations and potential price differentiations we do not offer the possibility to change the currency online.
Should you wish to pay in a different currency to that advertised online we do accept payments in USD, EURO, GBP and PLN. The price will be calculated based on the relevant exchange rate taken from our National Bank.
To pay in a different above currency to that advertised online please Contact our team and a quotation will be sent within a couple of hours with payment details.
License options vary from Partner to Partner as is usually based on the number of Users that will benefitting from the report. It is very important that License ordered is not breached as this could have potential negative consequences for you individually or your employer.
If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.
The Global Site License is the most comprehensive license available. By selecting this license, the Market Report can be shared with other ‘Allowed Users’ and any other member of staff from the same organisation regardless of geographic location.
It is important to note that this may exclude Parent Companies or Subsidiaries.
If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.
The most common format is PDF, however in certain circumstances data may be present in Excel format or Online, especially in the case of Database or Directories. In addition, for certain higher license options a CD may also be provided.
If you have questions or need clarification about the specific formats we recommend you to Contact us and a detailed explanation will be provided.
Delivery is fulfilled by our partners directly. Once an order has been placed we inform the partner by sharing the delivery email details given in the order process.
Delivery is usually made within 24 hours of an order being placed, however it may take longer should your order be placed prior to the weekend or if otherwise specified on the Market Report details page. Additionally, if details have been not fully completed in the Order process a delay in delivery is possible.
If a delay in delivery is expected you will be informed about it immediately.
As most Market Reports are delivered in PDF format we almost never have to add additional Shipping Charges. If, however you are ordering a Higher License service or a specific delivery format (e.g. CD version) charges may apply.
If you are concerned about additional Shipping Charges we recommend you to Contact us to double check.
We work in Partnership with PayU to ensure payments are made securely in a fast and effortless way. PayU is the e-payments division of Naspers.
Naspers operates in over 133 International Markets and ranks 3rd Globally in terms of the number of e-commerce customers served.
For more information on PayU please visit: https://www.payu.pl/en/about-us
If you require an invoice prior to payment, this is possible. To ensure a speedy delivery of the Market Report we require all relevant company details and you agree to maximum payment terms of 30 days from receipt of order.
With our regular clients deliver of the Market Report can be made prior to receiving payment, however in some circumstances we may ask for payment to be received before arranging for the Market Report to be delivered.
We have specifically partnered with leading International companies to protect your privacy by using different technologies and processes to ensure security.
Everything submitted to Scotts International is encrypted via SSL (Secure Socket Layer) and all personal information provided to Scotts International is stored on computer systems with limited access in controlled environments.
We partner with PayU (https://www.payu.pl/en/about-us) to ensure all credit card payments are made securely in a fast and effortless way.
PayU offers 250+ various payment channels and eWallet services across 4 continents allowing buyers to pay electronically, whether on a computer or a mobile device.