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Report
Austria Tractor Market - Industry Analysis & Forecast 2023-2028
Market Report I 2023-06-28 I 138 Pages I Arizton Advisory & Intelligence
The Austria tractor market is expected to grow at a CAGR of 4.10% from 2022-2028.
MARKET TRENDS & DRIVERS
Increasing Potential for Electric Tractors
There is certainly increasing potential for electric tractors in Austria, as the country has been actively promoting the adoption of electric vehicles in recent years. The government has set a goal of achieving 100% renewable electricity by 2030, and part of this effort is offering various incentives and subsidies for the purchase of electric vehicles. The Austria tractor market has around eighty electric vehicle startups, like Kreisel Electric and Fronius International. In December 2021, John Deere signed an agreement with Kreisel Electric, a battery technology provided and based in Austria.
Growth in Agricultural Productivity & Exports
Austria has been experiencing significant agricultural productivity and export growth in recent years. The growth has been driven by a combination of factors, including adopting new technologies and farming practices, investment in research and development, and increased demand for high-quality food products domestically and internationally. One of Austria's main drivers of agricultural productivity has been adopting sustainable and environmentally friendly farming practices. This includes using organic farming methods, which have become increasingly popular recently.
INDUSTRY RESTRAINTS
Rising Demand for Used & Rental Tractors
One of the reasons for the rising demand for used and rented tractors in Austria is that it has become increasingly difficult for many farmers to afford to buy new tractors as their price has risen in recent years. As a result, many people are switching to used tractors as a more cost-effective choice. Used tractors are frequently more affordable than new ones and can still be highly reliable and productive for agricultural tasks. Such factors are projected to hamper the growth of the Austria tractor market.
SEGMENTATION INSIGHTS
INSIGHTS BY HORSEPOWER
Tractors in the power range of 50 HP-100 HP are likely to be the largest contributors to the Austria tractor market growth. Some factors that favor the sales of tractors in the 50 HP-100 HP range are as follows: versatility, presence of hard soil in Austria, and increase in purchasing power of farmers due to better minimum support price (MSP) and crop realization. Stakeholders in food production, including public and private bodies and farmers, focus on closing the yield gap and substantial increments in the amount of food produced as the global challenge regarding food shortage mirrors in the country. Tractors will play a pivotal role in operating all new-age, technologically advanced equipment to fulfill the increased farm output needs.
Segmentation by Horsepower
- Less Than 50 HP
- 50 HP-100 HP
- Above 100 HP
INSIGHTS BY DRIVE TYPE
The Austria tractor market is categorized into the following segments based on the drive type of tractors 2-wheel drive and 4-wheel drive. The industry is dominated by mid-range HP 2WD tractors, as 2WD tractors are the most preferred tractors by farmers in the country. The low relative cost of ownership and numerous features and haulage power make 2WD tractors more popular among farmers. Popular brands, including John Deere, CNH Industrial, and AGCO, are the preferred choices for 2WD tractors among farmers in the country.
Segmentation by Wheel Drive
- 2-Wheel-Drive
- 4-Wheel-Drive
REGIONAL ANALYSIS
The Lower Austria region held the most substantial Austria tractor market share in 2022. The Lower Austria region leads the nation in adopting and penetrating farm mechanization practices. The major regions in the Lower Austria region are Waldviertel, Mostviertel, Industrieviertel, and Weinviertel. In Lower Austria, Waldviertel is a high-potential industry for new tractors and advanced agricultural tools. Further, with a focus on premium goods and environmentally friendly farming methods, Lower Austria's agricultural sector is diverse and productive overall. The area contributes significantly to Austria's agricultural production due to its rich soil, pleasant temperature, and market accessibility.
Segmentation by Geography
- Lower Austria
- Styria
- Carinthia
- Burgenland
- Others
COMPETITIVE LANDSCAPE
CNH, AGCO, and John Deere dominated the Austria tractor market. These players focus on innovations to compete in the industry. They invest in developing advanced agriculture tractor technology for precision farming and machine automation. Further, the industry has many established players that provide their products in open fields, vineyards, and others.
Key Company Profiles
- John Deere
- Kubota
- AGCO
- CNH Industrial
- Steyr Traktoren
Other Prominent Vendors
- Arbos
- CLAAS
- Iseki
- SDF
- Yanmar
KEY QUESTIONS ANSWERED:
1. What are the expected units sold in the Austria tractor market by 2028?
2. What is the growth rate of the Austria tractor market?
3. How big is the Austria tractor market?
4. Which region holds the largest Austria tractor market share?
5. Who are the key companies in the Austria tractor market?
1 RESEARCH METHODOLOGY
2 RESEARCH OBJECTIVES
3 RESEARCH PROCESS
4 SCOPE & COVERAGE
4.1 MARKET DEFINITION
4.1.1 INCLUSIONS
4.1.2 EXCLUSIONS
4.1.3 MARKET ESTIMATION CAVEATS
4.2 BASE YEAR
4.3 SCOPE OF THE STUDY
5 REPORT ASSUMPTIONS & CAVEATS
5.1 KEY CAVEATS
5.2 CURRENCY CONVERSION
5.3 MARKET DERIVATION
6 PREMIUM INSIGHTS
7 MARKET AT A GLANCE
8 INTRODUCTION
8.1 OVERVIEW
8.2 VALUE CHAIN ANALYSIS
8.2.1 OVERVIEW
8.2.2 RAW MATERIAL & COMPONENT SUPPLIERS
8.2.3 MANUFACTURERS
8.2.4 DEALERS/DISTRIBUTORS
8.2.5 RETAILERS
8.2.6 END-USERS
8.3 COMMON AGRICULTURAL POLICY & EU AGRICULTURAL EXPENDITURE
8.4 TECHNOLOGICAL ADVANCES
9 MARKET LANDSCAPE
9.1 MARKET OVERVIEW
9.1.1 LABOR SHORTAGES IN AGRICULTURE SECTOR
9.2 MARKET SIZE & FORECAST
10 HORSEPOWER
10.1 MARKET SNAPSHOT & GROWTH ENGINE
10.2 MARKET OVERVIEW
10.3 LESS THAN 50 HP
10.3.1 MARKET OVERVIEW
10.3.2 MARKET SIZE & FORECAST
10.3.3 LESS THAN 50 HP AGRICULTURE TRACTOR MARKET BY REGION
10.4 50-100 HP
10.4.1 MARKET OVERVIEW
10.4.2 MARKET SIZE & FORECAST
10.4.3 50 HP-100 HP TRACTOR MARKET BY REGION
10.5 ABOVE 100 HP
10.5.1 MARKET OVERVIEW
10.5.2 MARKET SIZE & FORECAST
10.5.3 ABOVE 100 HP AGRICULTURE TRACTOR MARKET BY REGION
11 DRIVE TYPE
11.1 MARKET SNAPSHOT & GROWTH ENGINE
11.2 MARKET OVERVIEW
11.2.1 MARKET SIZE & FORECAST
11.2.2 MARKET OVERVIEW
11.2.3 MARKET SIZE & FORECAST
11.2.4 2-WHEEL DRIVE AGRICULTURE TRACTOR MARKET BY REGION
11.3 4-WHEEL DRIVE
11.3.1 MARKET OVERVIEW
11.3.2 MARKET SIZE & FORECAST
11.3.3 4-WHEEL DRIVE AGRICULTURE TRACTOR MARKET BY REGION
12 REGION
12.1 MARKET SNAPSHOT & GROWTH ENGINE
12.2 MARKET OVERVIEW
12.3 LOWER AUSTRIA
12.3.1 MARKET OVERVIEW
12.3.2 MARKET SIZE & FORECAST
12.3.3 LOWER AUSTRIA REGION AGRICULTURE TRACTOR MARKET BY HORSEPOWER
12.3.4 LOWER AUSTRIA REGION AGRICULTURE TRACTOR MARKET BY DRIVE TYPE
12.4 STYRIA
12.4.1 MARKET OVERVIEW
12.4.2 MARKET SIZE & FORECAST
12.4.3 STYRIA REGION AGRICULTURE TRACTOR MARKET BY HP
12.4.4 STYRIA REGION AGRICULTURE TRACTOR MARKET BY DRIVE TYPE
12.5 CARINTHIA
12.5.1 MARKET OVERVIEW
12.5.2 MARKET SIZE & FORECAST
12.5.3 CARINTHIA REGION AGRICULTURE TRACTOR MARKET BY HP
12.5.4 CARINTHIA REGION AGRICULTURE TRACTOR MARKET BY DRIVE TYPE
12.6 BURGENLAND
12.6.1 MARKET OVERVIEW
12.6.2 MARKET SIZE & FORECAST
12.6.3 BURGENLAND REGION AGRICULTURE TRACTOR MARKET BY HP
12.6.4 BURGENLAND REGION AGRICULTURE TRACTOR MARKET BY DRIVE TYPE
12.7 OTHERS
12.7.1 MARKET OVERVIEW
12.7.2 MARKET SIZE & FORECAST
12.7.3 OTHER REGION AGRICULTURE TRACTOR MARKET BY HP
12.7.4 OTHER REGION AGRICULTURE TRACTOR MARKET BY DRIVE TYPE
13 MARKET OPPORTUNITIES & TRENDS
13.1 DEVELOPMENT OF SMART AND COMPUTERIZED TRACTORS
13.2 INCREASING POTENTIAL FOR ELECTRIC TRACTORS
13.3 USE OF ALTERNATIVE FUEL-BASED TRACTORS
13.4 TECHNOLOGICAL ADVANCES IN TRACTORS
14 MARKET GROWTH ENABLERS
14.1 FISCAL SUPPORT TO FARMERS THROUGH LOANS & SUBSIDIES
14.2 REDUCING WORKFORCE BOOSTING FARM MECHANIZATION
14.3 GROWTH IN AGRICULTURAL PRODUCTIVITY & EXPORTS
14.4 SOCIO-DEMOGRAPHIC CHANGES IN AUSTRIA
15 MARKET RESTRAINTS
15.1 CLIMATE CHANGE ADVERSELY IMPACTS AGRICULTURAL ACTIVITIES
15.2 RISING DEMAND FOR USED & RENTAL TRACTORS
15.3 FARMERS UNAWARE OF LATEST INNOVATIONS IN AGRICULTURE EQUIPMENT
15.4 FIVE FORCES ANALYSIS
15.4.1 THREAT OF NEW ENTRANTS
15.4.2 BARGAINING POWER OF SUPPLIERS
15.4.3 BARGAINING POWER OF BUYERS
15.4.4 THREAT OF SUBSTITUTES
15.4.5 COMPETITIVE RIVALRY
16 COMPETITION LANDSCAPE
16.1.1 RECENT DEVELOPMENTS BY TOP PLAYERS
16.1.2 BRAND LOYALTY
16.1.3 SALES & EXPORTS
17 KEY COMPANY PROFILES
17.1 JOHN DEERE
17.1.1 BUSINESS OVERVIEW
17.1.2 JOHN DEERE IN THE AGRICULTURAL TRACTOR MARKET
17.1.3 PRODUCT OFFERINGS
17.1.4 KEY STRATEGIES
17.1.5 KEY STRENGTHS
17.1.6 KEY OPPORTUNITIES
17.2 KUBOTA
17.2.1 BUSINESS OVERVIEW
17.2.2 KUBOTA IN THE AGRICULTURAL TRACTOR MARKET
17.2.1 PRODUCT OFFERINGS
17.2.2 KEY STRATEGIES
17.2.3 KEY STRENGTHS
17.2.4 KEY OPPORTUNITIES
17.3 AGCO
17.3.1 BUSINESS OVERVIEW
17.3.2 AGCO IN THE AGRICULTURAL TRACTOR MARKET
17.3.3 PRODUCT OFFERINGS
17.3.4 KEY STRATEGIES
17.3.5 KEY STRENGTHS
17.3.6 KEY OPPORTUNITIES
17.4 CNH INDUSTRIAL
17.4.1 BUSINESS OVERVIEW
17.4.2 CNH INDUSTRIAL IN THE AGRICULTURAL TRACTOR MARKET
17.4.3 PRODUCT OFFERING
17.4.4 KEY STRATEGIES
17.4.5 KEY STRENGTHS
17.4.6 KEY OPPORTUNITIES
17.5 STEYR TRAKTOREN
17.5.1 BUSINESS OVERVIEW
17.5.2 PRODUCT OFFERINGS
17.5.3 KEY STRATEGIES
17.5.4 KEY STRENGTHS
17.5.5 KEY OPPORTUNITIES
18 OTHER PROMINENT VENDORS
18.1 ARBOS GROUP
18.1.1 BUSINESS OVERVIEW
18.1.2 PRODUCT OFFERINGS
18.2 CLAAS GROUP
18.2.1 BUSINESS OVERVIEW
18.2.2 PRODUCT OFFERINGS
18.3 ISEKI
18.3.1 BUSINESS OVERVIEW
18.3.2 PRODUCT OFFERINGS
18.4 SDF
18.4.1 BUSINESS OVERVIEW
18.4.2 PRODUCT OFFERINGS
18.5 YANMAR
18.5.1 BUSINESS OVERVIEW
18.5.2 PRODUCT OFFERINGS
19 REPORT SUMMARY
19.1 KEY TAKEAWAYS
19.2 STRATEGIC RECOMMENDATIONS
20 QUANTITATIVE SUMMARY
20.1 HORSEPOWER
20.2 DRIVE TYPE
20.3 REGION
21 APPENDIX
21.1 ABBREVIATIONS
LIST OF EXHIBITS
EXHIBIT 1 SEGMENTATION OF AUSTRIA AGRICULTURE TRACTOR MARKET
EXHIBIT 2 MARKET SIZE CALCULATION APPROACH (2022)
EXHIBIT 3 AUSTRIA AGRICULTURE TRACTOR MARKET: HIGHLIGHTS
EXHIBIT 4 HORSEPOWER SEGMENTATION OVERVIEW (2022)
EXHIBIT 5 WHEEL DRIVE SEGMENTATION OVERVIEW (2022-2028)
EXHIBIT 6 MAJOR VENDORS: OVERVIEW
EXHIBIT 7 TECHNOLOGICAL DEVELOPMENTS IN TRACTORS
EXHIBIT 8 INCREMENTAL GROWTH BY HORSEPOWER (2022 & 2028)
EXHIBIT 9 AUSTRIA AGRICULTURE TRACTOR MARKET BY HP 2022 & 2028 (% SHARE)
EXHIBIT 10 LESS THAN 50 HP AGRICULTURE TRACTOR MARKET BY VOLUME 2020-2028 (UNITS)
EXHIBIT 11 LESS THAN 50 HP AGRICULTURE TRACTOR MARKET BY REGION 2020-2028 (% SHARE)
EXHIBIT 12 50 HP-100 HP AGRICULTURE TRACTOR MARKET BY VOLUME 2020-2028 (UNITS)
EXHIBIT 13 50 HP-100 HP AGRICULTURE TRACTOR MARKET BY REGION 2020-2028 (% SHARE)
EXHIBIT 14 ABOVE 100 HP AGRICULTURE TRACTOR MARKET BY VOLUME 2020-2028 (UNITS)
EXHIBIT 15 ABOVE 100 HP AGRICULTURE TRACTOR MARKET BY REGION 2020-2028 (% SHARE)
EXHIBIT 16 INCREMENTAL GROWTH BY DRIVE TYPE (2022& 2028)
EXHIBIT 17 AUSTRIA AGRICULTURE TRACTOR MARKET BY DRIVE TYPE 2022 (% SHARE)
EXHIBIT 18 AUSTRIA AGRICULTURE TRACTOR MARKET BY DRIVE TYPE 2020-2028(VOLUME % SHARE)
EXHIBIT 19 2-WHEEL DRIVE AGRICULTURE TRACTOR MARKET 2020-2028 (UNITS)
EXHIBIT 20 2-WHEEL DRIVE AGRICULTURE TRACTOR MARKET BY REGION 2020-2028 (% SHARE)
EXHIBIT 21 4-WHEEL DRIVE AGRICULTURE TRACTOR MARKET 2020-2028 (UNITS)
EXHIBIT 22 4-WHEEL DRIVE AGRICULTURE TRACTOR MARKET BY REGION 2020-2028 (% SHARE)
EXHIBIT 23 4-WHEEL DRIVE AGRICULTURE TRACTOR MARKET BY REGION 2020-2028 (UNITS)
EXHIBIT 24 INCREMENTAL GROWTH BY REGION (2022 & 2028)
EXHIBIT 25 AUSTRIA AGRICULTURE TRACTOR MARKET BY REGION 2020-2028 (% SHARE)
EXHIBIT 26 LOWER AUSTRIA REGION AGRICULTURE TRACTOR MARKET 2020-2028 (UNITS)
EXHIBIT 27 STYRIA REGION AGRICULTURE TRACTOR MARKET 2020-2028 (UNITS)
EXHIBIT 28 CARINTHIA REGION AGRICULTURE TRACTOR MARKET 2022-2028 (UNITS)
EXHIBIT 29 BURGENLAND REGION AGRICULTURE TRACTOR MARKET BY VOLUME 2020-2028 (UNITS)
EXHIBIT 30 OTHER REGION AGRICULTURE TRACTOR MARKET BY VOLUME 2020-2028 (UNITS)
EXHIBIT 31 IMPACT OF DEVELOPMENT OF SMART AND COMPUTERIZED TRACTORS
EXHIBIT 32 IMPACT OF INCREASING POTENTIAL FOR ELECTRIC TRACTORS
EXHIBIT 33 IMPACT OF USE OF ALTERNATIVE FUEL-BASED TRACTORS
EXHIBIT 34 IMPACT OF TECHNOLOGICAL ADVANCES IN TRACTORS
EXHIBIT 35 IMPACT OF FISCAL SUPPORT TO FARMERS THROUGH LOANS & SUBSIDIES
EXHIBIT 36 IMPACT OF REDUCING WORKFORCE BOOSTING FARM MECHANIZATION
EXHIBIT 37 IMPACT OF GROWTH ON AGRICULTURAL PRODUCTIVITY & EXPORTS
EXHIBIT 38 IMPACT OF SOCIO-DEMOGRAPHIC CHANGES IN AUSTRIA
EXHIBIT 39 IMPACT OF CLIMATE CHANGE ADVERSELY IMPACTS AGRICULTURAL ACTIVITIES
EXHIBIT 40 IMPACT OF RISING DEMAND FOR USED & RENTAL TRACTORS.
EXHIBIT 41 IMPACT OF FARMERS UNAWARE OF LATEST INNOVATIONS IN AGRICULTURE EQUIPMENT
EXHIBIT 42 FIVE FORCES ANALYSIS (2022)
EXHIBIT 43 TOTAL SHARE BY SEGMENTS 2022 (%)
EXHIBIT 44 LOWER AUSTRIA AGRICULTURE TRACTOR MARKET BY HORSEPOWER 2022-2028 (UNITS)
LIST OF TABLES
TABLE 1 KEY CAVEATS
TABLE 2 CURRENCY CONVERSION (2016?2022)
TABLE 3 LESS THAN 50 HP AGRICULTURE TRACTOR MARKET BY REGION 2019-2028 (UNITS)
TABLE 4 50 HP-100 HP AGRICULTURE TRACTOR MARKET BY REGION 2020-2028 (UNITS)
TABLE 5 ABOVE 100 HP AGRICULTURE TRACTOR MARKET BY REGION 2019-2028 (UNITS)
TABLE 6 2-WHEEL DRIVE AGRICULTURE TRACTOR MARKET BY REGION 2020-2028 (UNITS)
TABLE 7 LOWER AUSTRIA REGION AGRICULTURE TRACTOR MARKET BY HORSEPOWER 2020-2028 (UNITS)
TABLE 8 LOWER AUSTRIA REGION AGRICULTURE TRACTOR MARKET BY DRIVE TYPE 2019-2028 (UNITS)
TABLE 9 STYRIA REGION AGRICULTURE TRACTOR MARKET BY HP 2020-2028 (UNITS)
TABLE 10 STYRIA REGION AGRICULTURE TRACTOR MARKET BY DRIVE TYPE 2019-2028 (UNITS)
TABLE 11 CARINTHIA REGION AGRICULTURE TRACTOR MARKET BY HP 2020-2028 (UNITS)
TABLE 12 CARINTHIA REGION AGRICULTURE TRACTOR MARKET BY DRIVE TYPE 2020-2028 (UNITS)
TABLE 13 BURGENLAND REGION AGRICULTURE TRACTOR MARKET BY HP 2020-2028 (UNITS)
TABLE 14 BURGENLAND REGION AGRICULTURE TRACTOR MARKET BY DRIVE TYPE 2020-2028 (UNITS)
TABLE 15 OTHER REGION AGRICULTURE TRACTOR MARKET BY HP 2020-2028 (UNITS)
TABLE 16 OTHER REGION AGRICULTURE TRACTOR MARKET BY DRIVE TYPE 2020-2028 (UNITS)
TABLE 17 JOHN DEERE: MAJOR PRODUCT OFFERINGS
TABLE 18 KUBOTA: MAJOR PRODUCT OFFERINGS
TABLE 19 AGCO: MAJOR PRODUCT OFFERINGS
TABLE 20 CNH INDUSTRIAL: MAJOR PRODUCT OFFERINGS
TABLE 21 STEYR TRAKTOREN: MAJOR PRODUCT OFFERINGS
TABLE 22 ARBOS GROUP: MAJOR PRODUCT OFFERINGS
TABLE 23 CLAAS GROUP: MAJOR PRODUCT OFFERINGS
TABLE 24 ISEKI: MAJOR PRODUCT OFFERINGS
TABLE 25 SDF: MAJOR PRODUCT OFFERINGS
TABLE 26 YANMAR: MAJOR PRODUCT OFFERINGS
TABLE 27 AUSTRIA AGRICULTURE TRACTOR MARKET BY HORSEPOWER 2022-2028 (UNITS)
TABLE 28 LESS THAN 50 HP AGRICULTURE TRACTOR MARKET BY REGION 2022-2028 (UNITS)
TABLE 29 50 HP-100 HP AGRICULTURE TRACTOR MARKET BY REGION 2022-2028 (UNITS)
TABLE 30 ABOVE 100 HP AGRICULTURE TRACTOR MARKET BY REGION 2022-2028 (UNITS)
TABLE 31 AUSTRIA AGRICULTURE TRACTOR MARKET BY DRIVE TYPE 2022-2028 (UNITS)
TABLE 32 2-WHEEL DRIVE AGRICULTURE TRACTOR MARKET BY REGION 2022-2028 (UNITS)
TABLE 33 4-WHEEL DRIVE AGRICULTURE TRACTOR MARKET BY REGION 2022-2028 (UNITS)
TABLE 34 AUSTRIA AGRICULTURE TRACTOR MARKET BY REGION 2022-2028 (UNITS)
TABLE 35 LOWER AUSTRIA TRACTOR MARKET BY DRIVE TYPE 2022-2028 (UNITS)
TABLE 36 STYRIA AGRICULTURE TRACTOR MARKET BY HORSEPOWER 2022-2028 (UNITS)
TABLE 37 STYRIA AGRICULTURE TRACTOR MARKET BY DRIVE TYPE 2022-2028 (UNITS)
TABLE 38 CARINTHIA AGRICULTURE TRACTOR MARKET BY HORSEPOWER 2022-2028 (UNITS)
TABLE 39 CARINTHIA AGRICULTURE TRACTOR MARKET BY DRIVE TYPE 2022-2028 (UNITS)
TABLE 40 BURGENLAND AGRICULTURE TRACTOR MARKET BY HORSEPOWER 2022-2028 (UNITS)
TABLE 41 BURGENLAND AGRICULTURE TRACTOR MARKET BY DRIVE TYPE 2022-2028 (UNITS)
TABLE 42 OTHER AGRICULTURE TRACTOR MARKET BY HORSEPOWER 2022-2028 (UNITS)
TABLE 43 OTHER AGRICULTURE TRACTOR MARKET BY DRIVE TYPE 2022-2028 (UNITS)
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