Report

  1. Home
  2. Discounted reports

Australia Wine Market Forecast 2023-2030

Market Report I 2023-09-15 I 114 Pages I Inkwood Research
Discounted by 20% to 2024-05-30

KEY FINDINGS
The Australia wine market is set to grow with a CAGR of 8.63% in terms of revenue and 2.37% in terms of volume during the forecast period, 2023 to 2030. The market's growth is credited to the shift in the country's wine-consuming population as well as the expansion of wine sales through e-commerce.
MARKET INSIGHTS
Australia boasts a rich and diverse wine landscape, encompassing over 100 grape varieties and spanning 65 distinct wine regions. With a total expanse of around 160,000 hectares, the prominent wine-producing states are New South Wales, South Australia, and Victoria. Notably, Cabernet Sauvignon and Shiraz, thriving in warmer climates, are prominent in New South Wales and South Australia, while Pinot Noir is a standout in Victoria. Recent years have also witnessed a trend of producers opting for Sauvignon Blanc, Cabernet Sauvignon, and Pinot Noir, resulting in a shift from the once-dominant Shiraz and Chardonnay plantings.
A pivotal catalyst propelling the Australia wine market forward is the evolving demographic of wine consumers within the country. The surge in wine consumption is being attributed to individuals below the legal drinking age (LDA) and the millennial generation. In this regard, the millennials are spearheading the growth of wine sales through e-commerce platforms. This digital realm, particularly the direct-from-producer channel, thrives on narratives that foster personal connections with customers, promoting the sale of unique offerings in contrast to traditional retail avenues. Such factors, in turn, are set to augment the market growth in Australia during the forecast period.
COMPETITIVE INSIGHTS
Some of the top players operating in the market are Barbadillo Group, Accolade Wines Ltd, Brown Brothers, etc.
Our report offerings include:
- Explore key findings of the overall market
- Strategic breakdown of market dynamics (Drivers, Restraints, Opportunities, Challenges)
- Market forecasts for a minimum of 9 years, along with 3 years of historical data for all segments, sub-segments, and regions
- Market Segmentation caters to a thorough assessment of key segments with their market estimations
- Geographical Analysis: Assessments of the mentioned regions and country-level segments with their market share
- Key analytics: Porter's Five Forces Analysis, Vendor Landscape, Opportunity Matrix, Key Buying Criteria, etc.
- The competitive landscape is the theoretical explanation of the key companies based on factors, market share, etc.
- Company profiling: A detailed company overview, product/services offered, SCOT analysis, and recent strategic developments

TABLE OF CONTENTS
1. RESEARCH SCOPE & METHODOLOGY
1.1. STUDY OBJECTIVES
1.2. METHODOLOGY
1.3. ASSUMPTIONS & LIMITATIONS
2. EXECUTIVE SUMMARY
2.1. MARKET SIZE & ESTIMATES
2.2. COUNTRY SNAPSHOT
2.3. COUNTRY ANALYSIS
2.4. SCOPE OF STUDY
2.5. CRISIS SCENARIO ANALYSIS
2.5.1. IMPACT OF COVID-19 ON WINE MARKET
3. MARKET DYNAMICS
3.1. KEY GROWTH ENABLERS
3.1.1. HIGH POPULARITY & DEMAND FOR ORGANIC WINE
3.1.2. INCREASING ADOPTION OF E-COMMERCE FOR WINE SALES
3.1.3. HEALTH BENEFITS ASSOCIATED WITH WINE CONSUMPTION
3.2. KEY CHALLENGES
3.2.1. DECREASE IN AUSTRALIAN WINE EXPORTS
3.2.2. CLIMATIC CHANGES IMPACTING WINE PRODUCTION
4. KEY ANALYTICS
4.1. KEY MARKET TRENDS
4.2. PEST ANALYSIS
4.3. PORTER'S FIVE FORCES ANALYSIS
4.3.1. BUYERS POWER
4.3.2. SUPPLIERS POWER
4.3.3. SUBSTITUTION
4.3.4. NEW ENTRANTS
4.3.5. INDUSTRY RIVALRY
4.4. OPPORTUNITY MATRIX
4.5. VALUE CHAIN ANALYSIS
4.6. KEY BUYING CRITERIA
4.7. MARKET SHARE ANALYSIS, IN 2021 & 2022 (IN %)
4.8. BRAND SHARE ANALYSIS, IN 2021 & 2022 (IN %)
5. MARKET BY PRODUCT (IN TERMS OF REVENUE: $ MILLION & IN TERMS OF VOLUME: MILLION LITERS)
5.1. FORTIFIED WINE AND VERMOUTH
5.1.1. PORT
5.1.2. SHERRY
5.1.3. VERMOUTH
5.1.4. OTHER FORTIFIED WINE
5.2. NON-GRAPE WINE
5.2.1. APPLE WINE
5.2.2. OTHER NON-GRAPE WINE
5.3. SPARKLING WINE
5.3.1. CHAMPAGNE
5.3.2. OTHER SPARKLING WINE
5.4. STILL LIGHT GRAPE WINE
5.4.1. STILL RED WINE
5.4.2. STILL ROSE WINE
5.4.3. STILL WHITE WINE
6. MARKET BY TRADE (IN TERMS OF REVENUE: $ MILLION & IN TERMS OF VOLUME: MILLION LITERS)
6.1. OFF-TRADE
6.2. ON-TRADE
7. MARKET BY PRICE RANGE - SPARKLING WINE
8. MARKET BY PRICE RANGE - STILL RED WINE
9. MARKET BY PRICE RANGE - STILL ROSE WINE
10. MARKET BY PRICE RANGE - STILL WHITE WINE
11. COMPETITIVE LANDSCAPE
11.1. KEY STRATEGIC DEVELOPMENTS
11.1.1. ACQUISITIONS
11.1.2. PRODUCT LAUNCHES & DEVELOPMENTS
11.1.3. PARTNERSHIPS
11.1.4. BUSINESS EXPANSIONS
11.2. COMPANY PROFILES
11.2.1. ACCOLADE WINES LTD
11.2.2. BARBADILLO GROUP
11.2.3. BROWN BROTHERS
11.2.4. CAMPARI AUSTRALIA PTY LTD
11.2.5. DE BORTOLI WINES PTY LTD


LIST OF TABLES
TABLE 1: AUSTRALIA - COUNTRY SNAPSHOT
TABLE 2: AUSTRALIA WINE MARKET, BY PRODUCT, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)
TABLE 3: AUSTRALIA WINE MARKET, BY PRODUCT, FORECAST YEARS, 2023-2030 (IN $ MILLION)
TABLE 4: AUSTRALIA WINE MARKET, BY PRODUCT, HISTORICAL YEARS, 2018-2022 (MILLION LITERS)
TABLE 5: AUSTRALIA WINE MARKET, BY PRODUCT, FORECAST YEARS, 2023-2030 (MILLION LITERS)
TABLE 6: AUSTRALIA WINE MARKET, BY FORTIFIED WINE AND VERMOUTH, HISTORICAL YEARS, 2018-2022 (MILLION LITERS)
TABLE 7: AUSTRALIA WINE MARKET, BY FORTIFIED WINE AND VERMOUTH, FORECAST YEARS, 2023-2030 (MILLION LITERS)
TABLE 8: AUSTRALIA WINE MARKET, BY FORTIFIED WINE AND VERMOUTH, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)
TABLE 9: AUSTRALIA WINE MARKET, BY FORTIFIED WINE AND VERMOUTH, FORECAST YEARS, 2023-2030 (IN $ MILLION)
TABLE 10: AUSTRALIA WINE MARKET, BY NON-GRAPE WINE, HISTORICAL YEARS, 2018-2022 (MILLION LITERS)
TABLE 11: AUSTRALIA WINE MARKET, BY NON-GRAPE WINE, FORECAST YEARS, 2023-2030 (MILLION LITERS)
TABLE 12: AUSTRALIA WINE MARKET, BY NON-GRAPE WINE, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)
TABLE 13: AUSTRALIA WINE MARKET, BY NON-GRAPE WINE, FORECAST YEARS, 2023-2030 (IN $ MILLION)
TABLE 14: AUSTRALIA WINE MARKET, BY SPARKLING WINE, HISTORICAL YEARS, 2018-2022 (MILLION LITERS)
TABLE 15: AUSTRALIA WINE MARKET, BY SPARKLING WINE, FORECAST YEARS, 2023-2030 (MILLION LITERS)
TABLE 16: AUSTRALIA WINE MARKET, BY SPARKLING WINE, HISTORICAL YEARS 2018-2022 (IN $ MILLION)
TABLE 17: AUSTRALIA WINE MARKET, BY SPARKLING WINE, FORECAST YEARS 2023-2030 (IN $ MILLION)
TABLE 18: AUSTRALIA WINE MARKET, BY STILL LIGHT GRAPE WINE, HISTORICAL YEARS, 2018-2022 (MILLION LITERS)
TABLE 19: AUSTRALIA WINE MARKET, BY STILL LIGHT GRAPE WINE, FORECAST YEARS, 2023-2030 (MILLION LITERS)
TABLE 20: AUSTRALIA WINE MARKET, BY STILL LIGHT GRAPE WINE, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)
TABLE 21: AUSTRALIA WINE MARKET, BY STILL LIGHT GRAPE WINE, FORECAST YEARS, 2023-2030 (IN $ MILLION)
TABLE 22: AUSTRALIA WINE MARKET, BY TRADE, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)
TABLE 23: AUSTRALIA WINE MARKET, BY TRADE, FORECAST YEARS, 2023-2030 (IN $ MILLION)
TABLE 24: AUSTRALIA WINE MARKET, BY TRADE, HISTORICAL YEARS, 2018-2022 (IN MILLION LITERS)
TABLE 25: AUSTRALIA WINE MARKET, BY TRADE, FORECAST YEARS, 2023-2030 (IN MILLION LITERS)
TABLE 26: AUSTRALIA WINE MARKET, BY PRICE RANGE - SPARKLING WINE, HISTORICAL YEARS, 2018-2022 (IN %)
TABLE 27: AUSTRALIA WINE MARKET, BY PRICE RANGE - SPARKLING WINE, FORECAST YEARS, 2023-2030 (IN %)
TABLE 28: AUSTRALIA WINE MARKET, BY PRICE RANGE - STILL RED WINE, HISTORICAL YEARS, 2018-2022 (IN %)
TABLE 29: AUSTRALIA WINE MARKET, BY PRICE RANGE - STILL RED WINE, FORECAST YEARS, 2023-2030 (IN %)
TABLE 30: AUSTRALIA WINE MARKET, BY PRICE RANGE - STILL ROSE WINE, HISTORICAL YEARS, 2018-2022 (IN %)
TABLE 31: AUSTRALIA WINE MARKET, BY PRICE RANGE - STILL ROSE WINE, FORECAST YEARS, 2023-2030 (IN %)
TABLE 32: AUSTRALIA WINE MARKET, BY PRICE RANGE - STILL WHITE WINE, HISTORICAL YEARS, 2018-2022 (IN %)
TABLE 33: AUSTRALIA WINE MARKET, BY PRICE RANGE - STILL WHITE WINE, FORECAST YEARS, 2023-2030 (IN %)
TABLE 34: LIST OF ACQUISITIONS
TABLE 35: LIST OF PRODUCT LAUNCHES & DEVELOPMENTS
TABLE 36: LIST OF PARTNERSHIPS
TABLE 37: LIST OF BUSINESS EXPANSIONS


LIST OF FIGURES
FIGURE 1: KEY MARKET TRENDS
FIGURE 2: PORTER'S FIVE FORCES ANALYSIS
FIGURE 3: OPPORTUNITY MATRIX
FIGURE 4: VALUE CHAIN ANALYSIS
FIGURE 5: KEY BUYING CRITERIA
FIGURE 6: MARKET SHARE OF STILL LIGHT GRAPE WINE, IN 2021 & 2022 (IN %)
FIGURE 7: MARKET SHARE OF FORTIFIED WINE AND VERMOUTH, IN 2021 & 2022 (IN %)
FIGURE 8: MARKET SHARE OF NON-GRAPE WINE, IN 2021 & 2022 (IN %)
FIGURE 9: MARKET SHARE OF CHAMPAGNE, IN 2021 & 2022 (IN %)
FIGURE 10: BRAND SHARE OF STILL LIGHT GRAPE WINE, IN 2021 & 2022 (IN %)
FIGURE 11: BRAND SHARE OF CHAMPAGNE, IN 2021 & 2022 (IN %)
FIGURE 12: BRAND SHARE OF FORTIFIED WINE AND VERMOUTH, IN 2021 & 2022 (IN %)
FIGURE 13: BRAND SHARE OF NON-GRAPE WINE, IN 2021 & 2022 (IN %)
FIGURE 14: AUSTRALIA WINE MARKET, GROWTH POTENTIAL, BY PRODUCT, IN 2022
FIGURE 15: AUSTRALIA WINE MARKET, BY FORTIFIED WINE AND VERMOUTH, 2023-2030 (IN $ MILLION)
FIGURE 16: AUSTRALIA WINE MARKET, GROWTH POTENTIAL, BY FORTIFIED WINE AND VERMOUTH, IN 2022
FIGURE 17: AUSTRALIA WINE MARKET, BY PORT, 2023-2030 (IN $ MILLION)
FIGURE 18: AUSTRALIA WINE MARKET, BY SHERRY, 2023-2030 (IN $ MILLION)
FIGURE 19: AUSTRALIA WINE MARKET, BY VERMOUTH, 2023-2030 (IN $ MILLION)
FIGURE 20: AUSTRALIA WINE MARKET, BY OTHER FORTIFIED WINE, 2023-2030 (IN $ MILLION)
FIGURE 21: AUSTRALIA WINE MARKET, BY NON-GRAPE WINE, 2023-2030 (IN $ MILLION)
FIGURE 22: AUSTRALIA WINE MARKET, GROWTH POTENTIAL, BY NON-GRAPE WINE, IN 2022
FIGURE 23: AUSTRALIA WINE MARKET, BY APPLE WINE, 2023-2030 (IN $ MILLION)
FIGURE 24: AUSTRALIA WINE MARKET, BY OTHER NON-GRAPE WINE, 2023-2030 (IN $ MILLION)
FIGURE 25: AUSTRALIA WINE MARKET, BY SPARKLING WINE, 2023-2030 (IN $ MILLION)
FIGURE 26: AUSTRALIA WINE MARKET, GROWTH POTENTIAL, BY SPARKLING WINE, IN 2022
FIGURE 27: AUSTRALIA WINE MARKET, BY CHAMPAGNE, 2023-2030 (IN $ MILLION)
FIGURE 28: AUSTRALIA WINE MARKET, BY OTHER SPARKLING WINE, 2023-2030 (IN $ MILLION)
FIGURE 29: AUSTRALIA WINE MARKET, BY STILL LIGHT GRAPE WINE, 2023-2030 (IN $ MILLION)
FIGURE 30: AUSTRALIA WINE MARKET, GROWTH POTENTIAL, BY STILL LIGHT GRAPE WINE, IN 2022
FIGURE 31: AUSTRALIA WINE MARKET, BY STILL RED WINE, 2023-2030 (IN $ MILLION)
FIGURE 32: AUSTRALIA WINE MARKET, BY STILL ROSE WINE, 2023-2030 (IN $ MILLION)
FIGURE 33: AUSTRALIA WINE MARKET, BY STILL WHITE WINE, 2023-2030 (IN $ MILLION)
FIGURE 34: AUSTRALIA WINE MARKET, GROWTH POTENTIAL, BY TRADE, IN 2022
FIGURE 35: AUSTRALIA WINE MARKET, BY OFF-TRADE, 2023-2030 (IN $ MILLION)
FIGURE 36: AUSTRALIA WINE MARKET, BY ON-TRADE, 2023-2030 (IN $ MILLION)

  • Not Sure / Need Reassuring
    • Confirm Content

      • Content is provided by our partners and every effort is made to make Market Report details as clear as possible. If you are not sure the exact content you require is included in this study you can Contact us to double check. To do this you can:

        Use the ‘? ASK A QUESTION’ below the license / prices and to the right of this box. This will come directly to our team who will work on dealing with your request as soon as possible.

        Write to directly on support@scotts-international.com with details. Please include as much information as possible including the name of report or link so our staff will be able to work on you request.

        Telephone us directly on 0048 603 394 346 and an experienced member of team will be on hand to answer.

    • Sample Pages

      • With the vast majority of our partners we can obtain Sample Pages to support your decision. This is something we can arrange without revealing your personal details.

        It is important to note that we will not be able to provide you the exact data or statistics such as Market Size and Forecasts. Sample pages usually confirm the layout or the Categories included in Charts and Graphs, excluding specific data.

        To ask for Sample Pages by contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.

    • Check for Alternatives

      • Whilst we try to make our online platform as easy to use as possible there is always the possibility that a better alternative has not been found in your search.

        To avoid this possibility Contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346 and a Senior Team Member can review your requirements and send a list of possibilities with opinions and recommendations.

  • Prices / Formats / Delivery
    • Prices

      • All prices are set by our partners and should be exactly the same as those listed on their own websites. We work on a Revenue share basis ensuring that you never pay more than what is offered elsewhere.

        Should you find the price cheaper on another platform we recommend you to Contact us as we should be able to match this price. You can Contact us though through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.

    • Discounts

      • As we work in close partnership with our Partners from time to time we can secure discounts and assist with negotiations, this is part of our personalised service to you.

        Discounts can sometimes be arranged for speedily placed orders; multiple report purchases or Higher License purchases.

        To check if a Discount is possible please Contact our experienced team through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.

    • Available Currencies

      • Most Market Reports on our platform are listed in USD or EURO based on the wishes of our Partners. To avoid currency fluctuations and potential price differentiations we do not offer the possibility to change the currency online.

        Should you wish to pay in a different currency to that advertised online we do accept payments in USD, EURO, GBP and PLN. The price will be calculated based on the relevant exchange rate taken from our National Bank.

        To pay in a different above currency to that advertised online please Contact our team and a quotation will be sent within a couple of hours with payment details.

    • Licenses

      • License options vary from Partner to Partner as is usually based on the number of Users that will benefitting from the report. It is very important that License ordered is not breached as this could have potential negative consequences for you individually or your employer.

        If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.

    • Global Site License

      • The Global Site License is the most comprehensive license available. By selecting this license, the Market Report can be shared with other ‘Allowed Users’ and any other member of staff from the same organisation regardless of geographic location.

        It is important to note that this may exclude Parent Companies or Subsidiaries.

        If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.

    • Formats

      • The most common format is PDF, however in certain circumstances data may be present in Excel format or Online, especially in the case of Database or Directories. In addition, for certain higher license options a CD may also be provided.

        If you have questions or need clarification about the specific formats we recommend you to Contact us and a detailed explanation will be provided.

    • Delivery

      • Delivery is fulfilled by our partners directly. Once an order has been placed we inform the partner by sharing the delivery email details given in the order process.

        Delivery is usually made within 24 hours of an order being placed, however it may take longer should your order be placed prior to the weekend or if otherwise specified on the Market Report details page. Additionally, if details have been not fully completed in the Order process a delay in delivery is possible.

        If a delay in delivery is expected you will be informed about it immediately.

    • Shipping Charges

      • As most Market Reports are delivered in PDF format we almost never have to add additional Shipping Charges. If, however you are ordering a Higher License service or a specific delivery format (e.g. CD version) charges may apply.

        If you are concerned about additional Shipping Charges we recommend you to Contact us to double check.

  • Ordering
    • By Credit Card

      • We work in Partnership with PayU to ensure payments are made securely in a fast and effortless way. PayU is the e-payments division of Naspers.

        Naspers operates in over 133 International Markets and ranks 3rd Globally in terms of the number of e-commerce customers served.

        For more information on PayU please visit: https://www.payu.pl/en/about-us

    • By Money Transfer

      • If you require an invoice prior to payment, this is possible. To ensure a speedy delivery of the Market Report we require all relevant company details and you agree to maximum payment terms of 30 days from receipt of order.

        With our regular clients deliver of the Market Report can be made prior to receiving payment, however in some circumstances we may ask for payment to be received before arranging for the Market Report to be delivered.

  • Security
    • Website security

      • We have specifically partnered with leading International companies to protect your privacy by using different technologies and processes to ensure security.

        Everything submitted to Scotts International is encrypted via SSL (Secure Socket Layer) and all personal information provided to Scotts International is stored on computer systems with limited access in controlled environments.

    • Credit Card Security

      • We partner with PayU (https://www.payu.pl/en/about-us) to ensure all credit card payments are made securely in a fast and effortless way.

        PayU offers 250+ various payment channels and eWallet services across 4 continents allowing buyers to pay electronically, whether on a computer or a mobile device.

PLEASE SELECT LICENSE