Report

Australia Skin Care Products Market Analysis

The Australia skin care products market was valued at USD 3.90 billion in 2025 and estimated to grow from USD 4.09 billion in 2026 to reach USD 5.19 billion by 2031, at a CAGR of 4.88% during the forecast period (2026-2031). This growth reflects a dynamic market driven by increasing consumer awareness about skincare, a preference for natural and organic ingredients, and the rising influence of wellness trends in the Australia skin care products market.. Strict yet innovation-friendly regulations from the Australian Industrial Chemicals Introduction Scheme (AICIS) and the Therapeutic Goods Administration (TGA) are supporting the demand for premium skincare products. By product type, facial care continues to dominate the market, while body care products are gaining popularity. In terms of category, mass-market products maintain their scale, but premium products are growing at a faster pace due to their perceived quality and effectiveness. Natural and organic products are increasingly challenging synthetic options as consumers prioritize clean and sustainable formulations. Adults remain the primary users of skincare products, but there is a growing opportunity to target younger demographics across the Australia skin care products market. Distribution channels are evolving, with physical stores offering expert advice and online platforms providing convenience and accessibility. The market is moderately fragmented, with multinational companies like L'Oreal, Unilever, and Estee Lauder leveraging their global research and development capabilities and significant advertising budgets to maintain a competitive edge in the Australia skin care products industry.

Australia Skin Care Products Market Trends and Insights



Growing consumer demand for anti-aging products

Australia's anti-aging skin care market is growing due to several factors, including an aging population with higher disposable incomes, constant exposure to strong Ultraviolet radiation, and increasing demand for effective, multifunctional skincare products. The Australian Bureau of Statistics (2024) reports that individuals aged 55 and older represent 26% of the population in capital cities and are more prevalent in regional areas. This highlights a significant group with unique skincare requirements shaping the Australia skin care products industry. The combination of these demographic trends and environmental challenges is driving the need for advanced anti-aging products and sunscreens with broad-spectrum protection. For example, in March 2024, Medipledge, a premium skincare brand designed by dermatology and beauty experts, was introduced in Australia. The brand offers clinically tested formulas aimed at restoring the skin barrier, reflecting the growing popularity of cosmeceutical and medically focused skincare solutions in the Australia skin care products industry.

Increasing awareness about skin health concerns

Awareness about skin-related issues is growing rapidly in Australia, significantly influencing the skin care market. Eczema, also known as atopic dermatitis, is one of the most common allergy-related skin conditions in the country. The Australasian Society of Clinical Immunology and Allergy (ASCIA, July 2025) highlights that eczema is closely linked to overall immune health. Eczema Support Australia (2023) reports that nearly 3 million Australians are affected by this condition, which can have a severe and widespread impact on their quality of life. Efforts such as public health campaigns and increased access to digital education are helping to raise awareness about eczema and other sensitive skin conditions. This growing awareness is driving demand for skincare products that are dermatologist-tested, hypoallergenic, and specifically designed to address these issues. As a result, managing eczema and sensitive skin has become a key factor contributing to the growth of the Australian skin care products market.

Increase in the availability of counterfeit products

The increasing presence of counterfeit skincare products is a growing concern in Australia. These fake products, often sold online with packaging that closely mimics genuine brands, have led to safety warnings from the Therapeutic Goods Administration (TGA) after incidents like chemical burns were reported. To combat this issue, skincare brands are implementing solutions such as serialisation codes, QR-based verification apps, and tools that allow consumers to directly authenticate products. Despite these efforts, it remains challenging to control the entry of counterfeit goods into the country, as border enforcement and product seizures are not always effective. To tackle this problem further, brands and regulatory bodies are focusing on educating consumers. Campaigns stress the importance of buying from authorised retailers and checking product authenticity to avoid potential health risks. This dual approach of technological measures and consumer awareness aims to protect both customers and brand reputations Australia skin care products market.

Other drivers and restraints analyzed in the detailed report include:

Rising preference for multifunctional facial care productsConsumers' preference for organic and natural productsGrowing preference for at-home skin treatment solutions

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

In 2025, facial care remained the largest segment in the Australian skin care products market, contributing 73.02% of the total market share. This highlights the strong consumer focus on face-specific skincare routines, which involve higher spending compared to other body care products. Items like moisturizers, serums, and cleansers are essential parts of daily skincare regimens. The growing awareness of skin health and demand for products with multiple benefits are driving this trend. The preference for dermatologist-tested and clinically proven solutions has further strengthened the dominance of facial care. Brands are innovating by introducing products that combine hydration, sun protection, and corrective properties, catering to consumers who value both convenience and effectiveness within the Australia skin care products market.

The body care segment, while smaller, is expected to grow steadily with a projected CAGR of 5.33% through 2031. This growth is fueled by increasing consumer interest in addressing issues like uneven skin tone, rough texture, and overall skin health. Products such as body lotions enriched with natural ingredients and active compounds are gaining popularity. Consumers are becoming more aware of the importance of sun protection, moisturization, and sensitivity care for the entire body. Retailers are expanding their offerings to include natural and multifunctional body care products, while professional and at-home treatments are complementing traditional routines. This indicates a shift where consumers are investing more in comprehensive skincare focusing on full-body wellness and appearance supporting growth in the Australia skin care products market.

In 2025, mass-priced skin care products made up 65.21% of the Australian market, largely due to their affordability and easy availability in supermarkets, pharmacies, and online stores. These products cater to budget-conscious consumers by offering essential benefits like hydration, sun protection, and basic anti-aging care. Retailers play a significant role in promoting this category through discounts, bundle deals, and prominent shelf placement, ensuring these products remain a staple in daily skincare routines across the Australia skin care products market. The combination of affordability, convenience, and widespread distribution has solidified the dominance of mass-priced skincare in the market.

On the other hand, premium skincare products are expected to grow significantly, with a projected CAGR of 6.55% through 2031. This growth is driven by consumers seeking high-quality, innovative solutions that deliver visible results reshaping the Australia skin care products industry. Premium brands are attracting attention with advanced features like AI-based skin analysis, personalized product recommendations, and luxurious in-store experiences such as skin consultations. These products often include clinically proven formulations and exclusive ingredients, appealing to consumers willing to invest in their skincare. As more people prioritize tailored and effective skincare solutions, the premium segment is set to become a key driver of Australia skin care products market growth in the coming years.

The Australia Skin Care Products Market Report is Segmented by Product Type (Facial Care Products, Body Care Products, and More), Category (Mass and Premium), Nature (Natural/Organic and Synthetic/Conventional), End User (Kids and Adults), and Distribution Channel (Supermarkets/Hypermarkets, Health and Beauty Stores, and More). The Market Forecasts are Provided in Terms of Value (USD).

List of Companies Covered in this Report:

L'Oreal SA KORA Organics Procter & Gamble Company Unilever PLC Estee Lauder Companies Inc. Kenvue Inc. Beiersdorf AG Shiseido Company Limited L'Occitane Group Clarins Group The Clorox Company Kao Corporation Pola Orbis Holdings Inc (Jurlique) NuCare Australia Pty Ltd Botani Skincare Sasy n Savy BWX Ltd (Sukin) AUS Cosmetics MooGoo AU Galderma S.A.

Additional Benefits:

The market estimate (ME) sheet in Excel format
3 months of analyst support