Please Wait.....
Report
Australia Nail Care Market By Category (Nail Polish (Liquid Polish, Gel Polish, Top and Base Coat, Others), Nail Polish Removers, Nail Extensions, Nail Accessories, Others), By End Use (Professional, Individual), By Distribution Channel (Online, Offline), By Region, Competition Forecast & Opportunities, 2020-2030F
Market Report I 2025-04-25 I 82 Pages I TechSci Research
Market Overview
The Australia Nail Care Market was valued at USD 584.63 Million in 2024 and is projected to reach USD 800.58 Million by 2030, growing at a CAGR of 5.43% during the forecast period. The market continues to expand due to heightened consumer interest in personal grooming, particularly among younger female demographics. Popularity of trends such as marble effects, animal prints, and pastel tones is supporting product innovation and engagement. Additionally, the rising number of nail salons and broader access to professional-grade services have further contributed to market growth. The increase in demand for both aesthetic and wellness-oriented nail care solutions reflects a cultural shift toward self-care and individual expression, reinforcing the sector's long-term momentum.
Key Market Drivers
Rising Demand for Premium and Eco-Friendly Products
Consumer awareness regarding product safety and environmental impact is driving demand for high-quality and eco-friendly nail care products in Australia. Shoppers are increasingly drawn to clean-label offerings that exclude harsh chemicals like formaldehyde, toluene, and dibutyl phthalate (DBP). As a result, brands are focusing on "clean beauty" formulations that are vegan, cruelty-free, and derived from sustainable sources. Premium products that combine long-wear performance with non-toxic ingredients are gaining traction. For example, Australian brand Sienna produces nail polishes using plant-based materials like sugarcane and cotton, free from benzophenone and nanoparticles. Manufactured using green energy and eco-conscious packaging, Sienna reflects a broader shift in consumer preferences toward ethical and health-conscious beauty solutions.
Key Market Challenges
Competition and Market Saturation
The Australia Nail Care Market is characterized by intense competition and brand saturation, with numerous domestic and international players vying for attention. The rise of affordable salon services and direct-to-consumer models, alongside at-home nail care kits, has fragmented the market. Large multinational brands with strong marketing capabilities dominate retail shelves and digital channels, making it challenging for smaller businesses to build visibility and customer loyalty. Price-based competition can erode margins, especially for independent or niche brands. To remain competitive, companies must continually innovate, focus on product differentiation, and invest in strategic marketing to attract and retain their customer base.
Key Market Trends
Growing Demand for Non-Toxic and Eco-Friendly Products
The shift toward sustainable and health-conscious beauty is shaping the Australian nail care industry. Consumers are increasingly opting for non-toxic nail polishes and removers that exclude harmful substances such as DBP, toluene, and formaldehyde. As awareness of clean beauty grows, demand has risen for "5-free," "7-free," or "10-free" formulations that align with wellness-focused lifestyles. Products labeled vegan and cruelty-free are also becoming standard expectations. Additionally, brands are enhancing sustainability through biodegradable packaging and recyclable containers. These efforts reflect broader market movements toward ethical sourcing, ingredient transparency, and environmentally responsible manufacturing, as both established and emerging brands strive to meet the evolving expectations of conscious consumers.
Key Market Players
- L'Oreal S.A.
- Coty, Inc.
- Estee Lauder Companies Inc
- Unilever PLC
- LVMH Moet Hennessy - Louis Vuitton
- Chanel S.A. corporation
- Planet Nails
- Revlon, Inc.
- Wella International
- Get Blys Pty Limited
Report Scope:
In this report, the Australia Nail Care Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
- Australia Nail Care Market, By Category:
o Nail Polish (Liquid Polish, Gel Polish, Top and Base Coat, Others)
o Nail Polish Removers
o Nail Extensions
o Nail Accessories
o Others
- Australia Nail Care Market, By End Use:
o Professional
o Individual
- Australia Nail Care Market, By Distribution Channel:
o Online
o Offline
- Australia Nail Care Market, By Region:
o New South Wales
o Victoria
o Queensland
o South Australia
o Western Australia
o Tasmania
o Northern Territory
Competitive Landscape
Company Profiles: Detailed analysis of the major companies presents in the Australia Nail Care Market.
Available Customizations:
Australia Nail Care Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Company Information
- Detailed analysis and profiling of additional market players (up to five).
1. Introduction
1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered
2. Research Methodology
2.1. Methodology Landscape
2.2. Objective of the Study
2.3. Baseline Methodology
2.4. Formulation of the Scope
2.5. Assumptions and Limitations
2.6. Sources of Research
2.7. Approach for the Market Study
2.8. Methodology Followed for Calculation of Market Size & Market Shares
2.9. Forecasting Methodology
3. Executive Summary
3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions
3.5. Overview of Market Drivers, Challenges, and Trends
4. Voice of Customer
4.1. Brand Awareness
4.2. Factor Influencing Availing Decision
5. Australia Nail Care Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Category (Nail Polish (Liquid Polish, Gel Polish, Top and Base Coat, Others), Nail Polish Removers, Nail Extensions, Nail Accessories, Others)
5.2.2. By End Use (Professional, Individual)
5.2.3. By Distribution Channel (Online, Offline)
5.2.4. By Region
5.2.5. By Company (2024)
5.3. Market Map
6. Australia Nail Polish Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By End Use
6.2.2. By Distribution Channel
7. Australia Nail Polish Removers Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By End Use
7.2.2. By Distribution Channel
8. Australia Nail Extensions Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By End Use
8.2.2. By Distribution Channel
9. Australia Nail Accessories Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By End Use
9.2.2. By Distribution Channel
10. Market Dynamics
10.1. Drivers
10.2. Challenges
11. Market Trends & Developments
11.1. Merger & Acquisition (If Any)
11.2. Product Launches (If Any)
11.3. Recent Developments
12. Porters Five Forces Analysis
12.1. Competition in the Industry
12.2. Potential of New Entrants
12.3. Power of Suppliers
12.4. Power of Customers
12.5. Threat of Substitute Products
13. Australia Economic Profile
14. Policy & Regulatory Landscape
15. Competitive Landscape
15.1. Company Profiles
15.1.1. L'Oreal S.A.
15.1.1.1. Business Overview
15.1.1.2. Company Snapshot
15.1.1.3. Products & Services
15.1.1.4. Financials (As Per Availability)
15.1.1.5. Key Market Focus & Geographical Presence
15.1.1.6. Recent Developments
15.1.1.7. Key Management Personnel
15.1.2. Coty, Inc.
15.1.3. Estee Lauder Companies Inc
15.1.4. Unilever PLC
15.1.5. LVMH Moet Hennessy - Louis Vuitton
15.1.6. Chanel S.A. corporation
15.1.7. Planet Nails
15.1.8. Revlon, Inc.
15.1.9. Wella International
15.1.10. Get Blys Pty Limited
16. Strategic Recommendations
17. About Us & Disclaimer
- Not Sure / Need Reassuring
- Confirm Content
-
Content is provided by our partners and every effort is made to make Market Report details as clear as possible. If you are not sure the exact content you require is included in this study you can Contact us to double check. To do this you can:
Use the ‘? ASK A QUESTION’ below the license / prices and to the right of this box. This will come directly to our team who will work on dealing with your request as soon as possible.
Write to directly on support@scotts-international.com with details. Please include as much information as possible including the name of report or link so our staff will be able to work on you request.
Telephone us directly on 0048 603 394 346 and an experienced member of team will be on hand to answer.
-
- Sample Pages
-
With the vast majority of our partners we can obtain Sample Pages to support your decision. This is something we can arrange without revealing your personal details.
It is important to note that we will not be able to provide you the exact data or statistics such as Market Size and Forecasts. Sample pages usually confirm the layout or the Categories included in Charts and Graphs, excluding specific data.
To ask for Sample Pages by contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Check for Alternatives
-
Whilst we try to make our online platform as easy to use as possible there is always the possibility that a better alternative has not been found in your search.
To avoid this possibility Contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346 and a Senior Team Member can review your requirements and send a list of possibilities with opinions and recommendations.
-
- Confirm Content
- Prices / Formats / Delivery
- Prices
-
All prices are set by our partners and should be exactly the same as those listed on their own websites. We work on a Revenue share basis ensuring that you never pay more than what is offered elsewhere.
Should you find the price cheaper on another platform we recommend you to Contact us as we should be able to match this price. You can Contact us though through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Discounts
-
As we work in close partnership with our Partners from time to time we can secure discounts and assist with negotiations, this is part of our personalised service to you.
Discounts can sometimes be arranged for speedily placed orders; multiple report purchases or Higher License purchases.
To check if a Discount is possible please Contact our experienced team through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Available Currencies
-
Most Market Reports on our platform are listed in USD or EURO based on the wishes of our Partners. To avoid currency fluctuations and potential price differentiations we do not offer the possibility to change the currency online.
Should you wish to pay in a different currency to that advertised online we do accept payments in USD, EURO, GBP and PLN. The price will be calculated based on the relevant exchange rate taken from our National Bank.
To pay in a different above currency to that advertised online please Contact our team and a quotation will be sent within a couple of hours with payment details.
-
- Licenses
-
License options vary from Partner to Partner as is usually based on the number of Users that will benefitting from the report. It is very important that License ordered is not breached as this could have potential negative consequences for you individually or your employer.
If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.
-
- Global Site License
-
The Global Site License is the most comprehensive license available. By selecting this license, the Market Report can be shared with other ‘Allowed Users’ and any other member of staff from the same organisation regardless of geographic location.
It is important to note that this may exclude Parent Companies or Subsidiaries.
If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.
-
- Formats
-
The most common format is PDF, however in certain circumstances data may be present in Excel format or Online, especially in the case of Database or Directories. In addition, for certain higher license options a CD may also be provided.
If you have questions or need clarification about the specific formats we recommend you to Contact us and a detailed explanation will be provided.
-
- Delivery
-
Delivery is fulfilled by our partners directly. Once an order has been placed we inform the partner by sharing the delivery email details given in the order process.
Delivery is usually made within 24 hours of an order being placed, however it may take longer should your order be placed prior to the weekend or if otherwise specified on the Market Report details page. Additionally, if details have been not fully completed in the Order process a delay in delivery is possible.
If a delay in delivery is expected you will be informed about it immediately.
-
- Shipping Charges
-
As most Market Reports are delivered in PDF format we almost never have to add additional Shipping Charges. If, however you are ordering a Higher License service or a specific delivery format (e.g. CD version) charges may apply.
If you are concerned about additional Shipping Charges we recommend you to Contact us to double check.
-
- Prices
- Ordering
- By Credit Card
-
We work in Partnership with PayU to ensure payments are made securely in a fast and effortless way. PayU is the e-payments division of Naspers.
Naspers operates in over 133 International Markets and ranks 3rd Globally in terms of the number of e-commerce customers served.
For more information on PayU please visit: https://www.payu.pl/en/about-us
-
- By Money Transfer
-
If you require an invoice prior to payment, this is possible. To ensure a speedy delivery of the Market Report we require all relevant company details and you agree to maximum payment terms of 30 days from receipt of order.
With our regular clients deliver of the Market Report can be made prior to receiving payment, however in some circumstances we may ask for payment to be received before arranging for the Market Report to be delivered.
-
- By Credit Card
- Security
- Website security
-
We have specifically partnered with leading International companies to protect your privacy by using different technologies and processes to ensure security.
Everything submitted to Scotts International is encrypted via SSL (Secure Socket Layer) and all personal information provided to Scotts International is stored on computer systems with limited access in controlled environments.
-
- Credit Card Security
-
We partner with PayU (https://www.payu.pl/en/about-us) to ensure all credit card payments are made securely in a fast and effortless way.
PayU offers 250+ various payment channels and eWallet services across 4 continents allowing buyers to pay electronically, whether on a computer or a mobile device.
-
- Website security