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Report
Australia Mattress Market, By Type (Innerspring, Memory Foam, Latex, Others), By End Use (Residential, Commercial), By Distribution Channel (Offline, Online), By Region, Competition, Forecast & Opportunities, 2020-2030F
Market Report I 2025-05-23 I 81 Pages I TechSci Research
Market Overview
The Australia Mattress Market reached a valuation of USD 208.19 million in 2024 and is projected to grow to USD 270.63 million by 2030, registering a CAGR of 4.53% during the forecast period. The market is witnessing dynamic growth driven by increased consumer emphasis on sleep health, technological innovations, and evolving purchasing preferences. Heightened awareness around the benefits of quality sleep has fueled demand for ergonomically designed mattresses with features such as orthopedic support, temperature regulation, and hypoallergenic properties. Additionally, the expansion of e-commerce and direct-to-consumer channels has reshaped how Australians shop for mattresses. With over 5.6 million households shopping online monthly as per the 2023 Australia Post eCommerce Industry report, new market entrants have ample opportunities to scale, further propelling market growth.
Key Market Drivers
Rising Consumer Awareness About Sleep Health
An increasing focus on sleep as a critical component of overall health and wellness is a major driving force in the Australian mattress market. As public health initiatives and scientific research underscore the consequences of inadequate sleep on physical and mental well-being, more Australians are prioritizing better rest. This shift has led to rising demand for mattresses that enhance comfort and provide orthopedic benefits, helping to improve sleep posture and alleviate issues like back pain and sleep apnea. Consumers are also drawn to features that foster deeper, uninterrupted rest, contributing to holistic health and daily performance.
Key Market Challenges
Intense Competition and Market Saturation
The Australian mattress sector faces substantial challenges from a saturated marketplace dominated by numerous local and global brands. With traditional manufacturers, emerging direct-to-consumer startups, and major retail chains competing across a wide price and product spectrum, distinguishing offerings has become increasingly difficult. Heavy investments in advertising and innovation result in a continuous influx of new mattress models featuring technologies like memory foam and hybrid materials. However, this abundance of choices contributes to market congestion, making customer acquisition and retention more complex and reducing overall brand loyalty.
Key Market Trends
Increasing Demand for Memory Foam and Hybrid Mattresses
The Australian mattress market is witnessing a clear shift toward memory foam and hybrid mattress technologies. These alternatives to traditional innerspring models are favored for their superior support, pressure relief, and motion isolation-features particularly appealing to consumers experiencing back or joint pain. Memory foam adapts to the sleeper's body, enhancing spinal alignment, while hybrid models offer the combined benefits of foam layers and spring systems, appealing to a wider range of comfort preferences. This trend is accelerating the transition to modern mattress solutions.
Key Market Players
- Australian Comfort Group
- Dyer Holdings Pty. Ltd. - Sealy of Australia
- Joyce Corporation Ltd
- AH Beard Holdings Pty Ltd.
- Wonderest Ltd.
- Koala Sleep Pty. Ltd.
- Sleeping Duck Mattress
- Ecosa Mattress
- Tontine Pty. Ltd.
- Tempur Australia Pty Ltd.
Report Scope:
In this report, the Australia Mattress Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
- Australia Mattress Market, By Type:
o Innerspring
o Memory Foam
o Latex
o Others
- Australia Mattress Market, By End Use:
o Residential
o Commercial
- Australia Mattress Market, By Distribution Channel:
o Offline
o Online
- Australia Mattress Market, By Region:
o Australia Capital Territory & New South Wales
o Northern Territory & Southern Australia
o Western Australia
o Queensland
o Victoria & Tasmania
Competitive Landscape
Company Profiles: Detailed analysis of the major companies presents in the Australia Mattress Market.
Available Customizations:
Australia Mattress Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Company Information
- Detailed analysis and profiling of additional market players (up to five).
1. Introduction
1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered
2. Research Methodology
2.1. Methodology Landscape
2.2. Objective of the Study
2.3. Baseline Methodology
2.4. Formulation of the Scope
2.5. Assumptions and Limitations
2.6. Sources of Research
2.7. Approach for the Market Study
2.8. Methodology Followed for Calculation of Market Size & Market Shares
2.9. Forecasting Methodology
3. Executive Summary
3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions
3.5. Overview of Market Drivers, Challenges, and Trends
4. Voice of Customer Analysis
4.1. Brand Awareness
4.2. Factor Influencing Purchase Decision
5. Australia Mattress Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Type (Innerspring, Memory Foam, Latex, Others)
5.2.2. By End Use (Residential, Commercial)
5.2.3. By Distribution Channel (Offline, Online)
5.2.4. By Regional
5.2.5. By Company (2024)
5.3. Market Map
6. Australia Innerspring Mattress Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By End Use
6.2.2. By Distribution Channel
7. Australia Memory Foam Mattress Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By End Use
7.2.2. By Distribution Channel
8. Australia Latex Mattress Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By End Use
8.2.2. By Distribution Channel
9. Market Dynamics
9.1. Drivers
9.2. Challenges
10. Market Trends & Developments
10.1. Merger & Acquisition (If Any)
10.2. Product Launches (If Any)
10.3. Recent Developments
11. Australia Economic Profile
12. Competitive Landscape
12.1. Company Profiles
12.1.1. Australian Comfort Group
12.1.1.1. Business Overview
12.1.1.2. Company Snapshot
12.1.1.3. Products & Services
12.1.1.4. Financials (As Per Availability)
12.1.1.5. Key Market Focus & Geographical Presence
12.1.1.6. Recent Developments
12.1.1.7. Key Management Personnel
12.1.2. Dyer Holdings Pty. Ltd. (Sealy of Australia)
12.1.3. Joyce Corporation Ltd
12.1.4. AH Beard Holdings Pty Ltd.
12.1.5. Wonderest Ltd.
12.1.6. Koala Sleep Pty. Ltd.
12.1.7. Sleeping Duck Mattress
12.1.8. Ecosa Mattress
12.1.9. Tontine Pty. Ltd.
12.1.10. Tempur Australia Pty Ltd.
13. Strategic Recommendations
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