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Report
Australia Hair Care Market Report and Forecast 2024-2032
Market Report I 2024-03-27 I 102 Pages I EMR Inc.
Australia Hair Care Market Report and Forecast 2024-2032
Market Outlook
According to the report by Expert Market Research (EMR), the Australia hair care market size reached a value of USD 982 million in 2023. Aided by heightened consumer awareness and an increasing emphasis on personal grooming and hair health, the market is projected to further grow at a CAGR of 3.60% between 2024 and 2032 to reach a value of USD 1390 million by 2032.
Hair care refers to the hygiene and cosmetology practices associated with the care and maintenance of human scalp hair, facial hair, pubic hair, and other body hair. This encompasses a wide range of activities and products designed to clean, condition, treat, protect, style, and enhance the appearance and health of hair. Hair care routines and the products used can vary greatly depending on an individual's hair type, concerns, and personal preferences.
Increasing awareness of the importance of scalp health is driving the Australia hair care market growth. Products such as scalp scrubs, serums, and oils are gaining traction, as consumers recognise the scalp's role in overall hair health. Another significant driver of the market is the growing consumer inclination towards natural and organic products. This shift is underpinned by a broader awareness of health and environmental issues associated with synthetic additives. Australian consumers are progressively seeking out hair care solutions that are free from sulphates, parabens, silicones, and artificial fragrances, favouring products infused with natural ingredients like tea tree oil, argan oil, and aloe vera.
The Australia hair care market is witnessing rapid technological advancements and product innovation. Brands are leveraging scientific research to develop advanced formulations that address specific hair concerns such as damage repair, scalp health, and hair thinning.
The male grooming segment is expanding significantly in the market. Australian men are becoming increasingly conscious of hair care and styling, driving demand for products specifically formulated for men, including shampoos, conditioners, styling gels, and hair loss treatments. As per the Australia hair care market analysis, this demographic shift is prompting brands to diversify their product lines and marketing strategies to cater to the male audience.
The demand for customised and personalised hair care products is on the rise. Consumers are seeking solutions tailored to their specific hair types, conditions, and goals. Advances in technology enable brands to offer personalised online consultations, leveraging algorithms and data analytics to recommend products or create bespoke formulas, which further boosts the Australia hair care market share. This trend extends beyond shampoos and conditioners to include personalised styling products and hair treatments, enhancing consumer engagement and satisfaction.
Sustainability and ethical manufacturing practices are becoming paramount in consumer decision-making processes. Australian consumers are advocating for eco-friendly packaging, cruelty-free testing, and sustainably sourced ingredients. Hair care brands are responding by adopting green initiatives, such as using recyclable materials, minimising water usage in production, and ensuring supply chain transparency.
As per the Australia hair care market outlook, the urban centres of Sydney, Melbourne, and Brisbane are the hotspots for hair care product consumption, attributed to higher disposable incomes, diverse demographic profiles, and the concentration of retail outlets. However, there is growing market penetration in rural areas and smaller cities, facilitated by e-commerce platforms that provide wider product accessibility.
The future of the market looks promising, with continued growth anticipated across various product segments. As consumer preferences evolve towards more personalised, natural, and sustainable hair care solutions, the market will likely see a surge in innovative product offerings and eco-conscious brands. The integration of technology in personalisation and the emphasis on ethical practices are set to fuel the Australia hair care market expansion.
Market Segmentation
The market can be divided based on type, distribution channel, and region.
Market Breakup by Type
- Shampoo
- Conditioner
- Hair Colorant
- Hair Styling Products
- Others
Market Breakup by Distribution Channel
- Hypermarkets/Supermarkets
- Convenience Stores
- Speciality Stores
- Online
- Others
Market Breakup by Region
- New South Wales
- Victoria
- Queensland
- Others
Competitive Landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the Australia hair care market. Some of the major players explored in the report by Expert Market Research are as follows:
- Unilever plc
- Procter & Gamble Co.
- Henkel AG & Co KGaA
- L'Oreal SA
- Kao Corporation
- De Lorenzo
- Natural Australian Kulture Pty Limited
- Costralia Pty Ltd
- Natures Organics Pty Ltd.
- Evo Labs Pty Ltd.
- My Skincare Manufacturer Pty Ltd
- Others
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*We at Expert Market Research always strive to provide you with the latest information. The numbers in the article are only indicative and may be different from the actual report.
1 Preface
2 Report Coverage - Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Asia Pacific Hair Care Market Overview
8.1 Key Industry Highlights
8.2 Asia Pacific Hair Care Historical Market (2018-2023)
8.3 Asia Pacific Hair Care Market Forecast (2024-2032)
9 Australia Hair Care Market Overview
9.1 Key Industry Highlights
9.2 Australia Hair Care Historical Market (2018-2023)
9.3 Australia Hair Care Market Forecast (2024-2032)
10 Australia Hair Care Market by Type
10.1 Shampoo
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Conditioner
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Hair Colorant
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Hair Styling Products
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Australia Hair Care Market by Distribution Channel
11.1 Hypermarkets/Supermarkets
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Convenience Stores
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 Speciality Stores
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 Online
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Others
12 Australia Hair Care Market by Region
12.1 New South Wales
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Victoria
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Queensland
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Market Dynamics
13.1 SWOT Analysis
13.1.1 Strengths
13.1.2 Weaknesses
13.1.3 Opportunities
13.1.4 Threats
13.2 Porter's Five Forces Analysis
13.2.1 Supplier's Power
13.2.2 Buyer's Power
13.2.3 Threat of New Entrants
13.2.4 Degree of Rivalry
13.2.5 Threat of Substitutes
13.3 Key Indicators for Demand
13.4 Key Indicators for Price
14 Trade Data Analysis (HS Code - 3305)
14.1 Major Exporting Countries
14.1.1 By Value
14.1.2 By Volume
14.2 Major Importing Countries
14.2.1 By Value
14.2.2 By Volume
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 Unilever plc
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 Procter & Gamble Co.
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Henkel AG & Co KGaA
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 L'Oreal SA
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 Kao Corporation
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 De Lorenzo
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 Natural Australian Kulture Pty Limited
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 Costralia Pty Ltd
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 Natures Organics Pty Ltd.
15.2.9.1 Company Overview
15.2.9.2 Product Portfolio
15.2.9.3 Demographic Reach and Achievements
15.2.9.4 Certifications
15.2.10 Evo Labs Pty Ltd.
15.2.10.1 Company Overview
15.2.10.2 Product Portfolio
15.2.10.3 Demographic Reach and Achievements
15.2.10.4 Certifications
15.2.11 My Skincare Manufacturer Pty Ltd
15.2.11.1 Company Overview
15.2.11.2 Product Portfolio
15.2.11.3 Demographic Reach and Achievements
15.2.11.4 Certifications
15.2.12 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Asia Pacific Hair Care Market: Key Industry Highlights, 2018 and 2032
2. Australia Hair Care Market: Key Industry Highlights, 2018 and 2032
3. Australia Hair Care Historical Market: Breakup by Type (USD Million), 2018-2023
4. Australia Hair Care Market Forecast: Breakup by Type (USD Million), 2024-2032
5. Australia Hair Care Historical Market: Breakup by Distribution Channel (USD Million), 2018-2023
6. Australia Hair Care Market Forecast: Breakup by Distribution Channel (USD Million), 2024-2032
7. Australia Hair Care Historical Market: Breakup by Region (USD Million), 2018-2023
8. Australia Hair Care Market Forecast: Breakup by Region (USD Million), 2024-2032
9. Major Exporting Countries by Value
10. Major Importing Countries by Value
11. Major Exporting Countries by Volume
12. Major Importing Countries by Volume
13. Australia Hair Care Market Structure
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