Report

1 INTRODUCTION 21
1.1 STUDY OBJECTIVES 21
1.2 MARKET DEFINITION 21
1.3 STUDY SCOPE 22
1.3.1 MARKETS COVERED AND REGIONAL SCOPE 22
1.3.2 INCLUSIONS AND EXCLUSIONS 23
1.3.3 YEARS CONSIDERED 23
1.4 CURRENCY CONSIDERED 24
1.5 UNIT CONSIDERED 24
1.6 LIMITATIONS 24
1.7 STAKEHOLDERS 24
2 RESEARCH METHODOLOGY 25
2.1 RESEARCH DATA 25
2.1.1 SECONDARY DATA 26
2.1.1.1 Key data from secondary sources 26
2.1.1.2 Key secondary sources 26
2.1.2 PRIMARY DATA 27
2.1.2.1 Key data from primary sources 27
2.1.2.2 Key participants in primary processes across
AR navigation value chain 28
2.1.2.3 Breakdown of primary interviews 28
2.1.2.4 Key industry insights 28
2.2 MARKET SIZE ESTIMATION 29
2.2.1 BOTTOM-UP APPROACH 32
2.2.1.1 Approach to derive market size using bottom-up analysis 32
2.2.2 TOP-DOWN APPROACH 33
2.2.2.1 Approach to derive market size using top-down analysis 33
2.3 MARKET SHARE ESTIMATION 34
2.4 DATA TRIANGULATION 34
2.5 RISK ASSESSMENT 35
2.6 RESEARCH ASSUMPTIONS AND LIMITATIONS 36
2.6.1 ASSUMPTIONS 36
2.6.2 LIMITATIONS 37
3 EXECUTIVE SUMMARY 38
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4 PREMIUM INSIGHTS 43
4.1 ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN AR NAVIGATION MARKET 43
4.2 AR NAVIGATION MARKET, BY OFFERING 43
4.3 AR NAVIGATION MARKET, BY APPLICATION 44
4.4 AR NAVIGATION MARKET, BY END-USE INDUSTRY 44
4.5 AR NAVIGATION MARKET BY REGION 45
5 MARKET OVERVIEW 46
5.1 INTRODUCTION 46
5.2 AR NAVIGATION MARKET DYNAMICS 46
5.2.1 DRIVERS 47
5.2.1.1 Integration of AR in automotive systems 47
5.2.1.2 Development of AR headsets and glasses for hands-free navigation experience 47
5.2.1.3 Complex navigation in indoor locations 47
5.2.1.4 Incorporation with AI algorithms for accurate location tracking and real-time data updates 48
5.2.2 RESTRAINTS 49
5.2.2.1 High dependence on GPS and device sensors for accuracy 49
5.2.2.2 Obstacles in seamless transition between indoor and outdoor
AR navigation 49
5.2.3 OPPORTUNITIES 50
5.2.3.1 Integration of 5G technology with augmented reality navigation 50
5.2.3.2 Augmented reality surgical navigation 50
5.2.4 CHALLENGES 51
5.2.4.1 Limited familiarity and user acceptance 51
5.2.4.2 Protection against data breaches, system manipulation,
and cloud vulnerabilities 51
5.3 VALUE CHAIN ANALYSIS 51
5.3.1 RESEARCH & DEVELOPMENT ENGINEERS 52
5.3.2 COMPONENT SUPPLIERS 52
5.3.3 SYSTEM INTEGRATORS 52
5.3.4 MARKETING AND SALES TEAMS 53
5.3.5 END USERS 53
5.4 TRENDS/DISRUPTIONS IMPACTING CUSTOMER BUSINESS 53
5.5 ECOSYSTEM ANALYSIS 54
5.6 INVESTMENT AND FUNDING SCENARIO 55
5.7 TECHNOLOGY ANALYSIS 56
5.7.1 KEY TECHNOLOGIES 56
5.7.1.1 Global positioning system 56
5.7.1.2 Simultaneous localization and mapping 56
5.7.1.3 Bluetooth beacons 56
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5.7.2 COMPLEMENTARY TECHNOLOGIES 56
5.7.2.1 Cloud computing 56
5.7.2.2 Internet of things 57
5.7.2.3 3D mapping 57
5.7.2.4 Digital twin 57
5.7.3 ADJACENT TECHNOLOGIES 57
5.7.3.1 Marker-based tracking 57
5.7.3.2 Real-time data processing 57
5.8 PATENT ANALYSIS 58
5.9 TRADE ANALYSIS 60
5.9.1 IMPORT SCENARIO (HS CODE 9014) 61
5.9.2 EXPORT SCENARIO (HS CODE 9014) 62
5.10 PORTER'S FIVE FORCES ANALYSIS 62
5.10.1 INTENSITY OF COMPETITIVE RIVALRY 64
5.10.2 BARGAINING POWER OF SUPPLIERS 64
5.10.3 BARGAINING POWER OF BUYERS 64
5.10.4 THREAT OF SUBSTITUTES 64
5.10.5 THREAT OF NEW ENTRANTS 64
5.11 KEY STAKEHOLDERS AND BUYING CRITERIA 65
5.11.1 KEY STAKEHOLDERS IN BUYING PROCESS 65
5.11.2 BUYING CRITERIA 65
5.12 PRICING ANALYSIS 66
5.12.1 AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY AR HMD 66
5.12.2 AVERAGE SELLING PRICE TREND OF AR HMDS, BY REGION 67
5.13 CASE STUDY ANALYSIS 68
5.13.1 TREEDIS ENHANCES NAVIGATION AT UNIVERSITY OF NATIONAL
AND WORLD ECONOMY WITH AR WAYFINDING 68
5.13.2 ARWAY CORP. EXPANDS PRESENCE IN SAUDI ARABIA AND
OMAN WITH NEW AR NAVIGATION DEALS 68
5.13.3 TELSTRA, GOOGLE, AND ACCENTURE UNVEIL 5G-POWERED
AR WAYFINDING AT MARVEL STADIUM 68
5.14 TARIFF AND REGULATORY LANDSCAPE 69
5.14.1 TARIFF DATA 69
5.14.2 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 69
5.15 KEY CONFERENCES AND EVENTS, 2024-2025 70
5.16 IMPACT OF GEN AI/AI ON AR NAVIGATION MARKET 71
5.16.1 INTRODUCTION 71
5.16.2 CASE STUDIES 72
5.16.2.1 Genesys International launches India's first AI-powered navigation map for automotive and mobility 72
5.16.2.2 Phiar Technologies and Qualcomm collaborate to enhance in-
vehicle infotainment with advanced AR HUD navigation 73
5.16.3 ADJACENT ECOSYSTEM WORKING ON GEN AI 73
6 AR NAVIGATION MARKET, BY OFFERING 74
6.1 INTRODUCTION 75
6.2 DEVICES 76
6.2.1 HMD 78
6.2.1.1 Offer real-time navigation instructions to
improve situational awareness 78
6.2.2 HUD 79
6.2.2.1 Enhanced safety of drivers to fuel segment growth 79
6.3 SOFTWARE 80
6.3.1 MAPPING & LOCALIZATION SOFTWARE 82
6.3.1.1 Growing interest in AR applications across various sectors to
drive segment 82
6.3.2 NAVIGATION APPS 83
6.3.2.1 Increasing urbanization to drive demand for advanced
AR navigation apps 83
6.3.3 AR SDKS 83
6.3.3.1 Adoption of AR across smartphones, tablets, and AR glasses to
boost segment 83
6.3.4 AR CLOUD 84
6.3.4.1 Enhanced data integration and real-time updates for improved user experience - key drivers 84
6.3.5 OTHERS 84
7 AR NAVIGATION MARKET, BY TYPE 85
7.1 INTRODUCTION 86
7.2 INDOOR NAVIGATION 87
7.3 OUTDOOR NAVIGATION 87
8 AR NAVIGATION MARKET, BY APPLICATION 89
8.1 INTRODUCTION 90
8.2 REAL-TIME LOCATION DATA MANAGEMENT 91
8.2.1 NEED FOR ACCURATE, REAL-TIME LOCATION TRACKING TO DRIVE DEMAND 91
8.3 ROUTING & NAVIGATION 92
8.3.1 RISING DEMAND FOR NAVIGATION IN COMPLEX INDOOR ENVIRONMENTS TO BOOST SEGMENT 92
8.4 ASSET TRACKING 92
8.4.1 STREAMLINED ASSET MANAGEMENT AND ENHANCED
OVERALL OPERATIONAL EFFICIENCY TO BOOST SEGMENT 92
8.5 REVERSE GEOCODING 93
8.5.1 HIGH DEMAND FOR ACCURATE LOCATION-BASED SERVICES TO
FUEL GROWTH 93
8.6 OTHER APPLICATIONS 93
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9 AR NAVIGATION MARKET, BY END-USE INDUSTRY 94
9.1 INTRODUCTION 95
9.2 AUTOMOTIVE 96
9.2.1 ENHANCED DRIVING EXPERIENCE TO BOOST DEMAND 96
9.3 CONSUMER 99
9.3.1 ENHANCED EXPERIENCE WITH AR NAVIGATION IN DAILY LIFE TO
BOST SEGMENT 99
9.4 RETAIL & SHOPPING MALLS 102
9.4.1 IMPROVED NAVIGATION AND SHOPPING EXPERIENCE WITH
ADVANCED MAPPING - KEY DRIVER 102
9.5 AIRPORTS & TRANSPORTATION 105
9.5.1 STREAMLINED TRAVEL EXPERIENCE TO DRIVE MARKET 105
9.6 HEALTHCARE 108
9.6.1 ENHANCED HOSPITAL NAVIGATION AND MEDICAL PROCEDURES -
KEY DRIVERS 108
9.7 GOVERNMENT 111
9.7.1 INCREASED EFFICIENCY IN EMERGENCY RESPONSE AND
MILITARY OPERATIONS TO DRIVE SEGMENT 111
9.8 OTHER END-USE INDUSTRIES 114
9.8.1 TRANSFORMATIVE IMPACT ACROSS SECTORS TO BOOST MARKET 114
10 AR NAVIGATION MARKET, BY REGION 118
10.1 INTRODUCTION 119
10.2 NORTH AMERICA 120
10.2.1 MACROECONOMIC OUTLOOK FOR NORTH AMERICA 120
10.2.2 US 123
10.2.2.1 Rapid and continuous adoption of latest technology to drive market 123
10.2.3 CANADA 123
10.2.3.1 Technological growth and strategic moves by players to drive market 123
10.2.4 MEXICO 123
10.2.4.1 Rising adoption in urban and tourism sectors to boost market 123
10.3 EUROPE 124
10.3.1 MACROECONOMIC OUTLOOK FOR EUROPE 124
10.3.2 GERMANY 127
10.3.2.1 Advanced technological infrastructure to boost market 127
10.3.3 UK 127
10.3.3.1 Rising adoption in airports and retail to fuel growth 127
10.3.4 FRANCE 127
10.3.4.1 Enhanced tourism and urban mobility through AR navigation to
drive market 127
10.3.5 REST OF EUROPE 128
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10.4 ASIA PACIFIC 128
10.4.1 MACROECONOMIC OUTLOOK FOR ASIA PACIFIC 128
10.4.2 CHINA 131
10.4.2.1 Innovations in smart city initiatives and infrastructure development to drive market 131
10.4.3 JAPAN 131
10.4.3.1 Market driven by advanced technology and strategic partnerships 131
10.4.4 INDIA 132
10.4.4.1 Rising adoption driven by urbanization 132
10.4.5 SOUTH KOREA 132
10.4.5.1 Enhanced precise location tracking with 3D spatial maps - key driver 132
10.4.6 REST OF ASIA PACIFIC 132
10.5 ROW 133
10.5.1 MACROECONOMIC OUTLOOK FOR ROW 133
10.5.2 SOUTH AMERICA 135
10.5.2.1 Offers emerging opportunities for AR navigation market 135
10.5.3 AFRICA 135
10.5.3.1 Advanced solutions despite urbanization challenges - key driver 135
10.5.4 MIDDLE EAST 135
10.5.4.1 Innovative developments for enhanced user experience to
drive market 135
10.5.4.2 GCC countries 136
10.5.4.3 Rest of Middle East 136
11 COMPETITIVE LANDSCAPE 137
11.1 OVERVIEW 137
11.2 KEY PLAYER STRATEGIES/RIGHT TO WIN, 2021-2024 137
11.3 MARKET SHARE ANALYSIS, 2023 139
11.4 REVENUE ANALYSIS, 2021-2023 141
11.5 COMPANY VALUATION AND FINANCIAL METRICS 141
11.6 COMPANY EVALUATION MATRIX: KEY PLAYERS, 2023 142
11.6.1 STARS 142
11.6.2 EMERGING LEADERS 142
11.6.3 PERVASIVE PLAYERS 143
11.6.4 PARTICIPANTS 143
11.6.5 COMPANY FOOTPRINT: KEY PLAYERS, 2023 144
11.6.5.1 Company footprint 144
11.6.5.2 Offering footprint 145
11.6.5.3 Type footprint 146
11.6.5.4 Application footprint 147
11.6.5.5 End-use industry footprint 148
11.6.5.6 Region footprint 149
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11.7 COMPANY EVALUATION MATRIX: STARTUPS/SMES, 2023 150
11.7.1 PROGRESSIVE COMPANIES 150
11.7.2 RESPONSIVE COMPANIES 150
11.7.3 DYNAMIC COMPANIES 150
11.7.4 STARTING BLOCKS 150
11.7.5 COMPETITIVE BENCHMARKING: STARTUPS/SMES, 2023 152
11.7.5.1 Detailed list of startups/SMEs 152
11.7.5.2 Competitive benchmarking of startups/SMEs 153
11.8 BRAND/PRODUCT COMPARISON 154
11.9 COMPETITIVE SCENARIO AND TRENDS 154
11.9.1 PRODUCT LAUNCHES 154
11.9.2 DEALS 155
11.9.3 OTHER DEVELOPMENTS 156
12 COMPANY PROFILES 157
12.1 INTRODUCTION 157
12.2 KEY PLAYERS 157
12.2.1 GOOGLE LLC 157
12.2.1.1 Business overview 157
12.2.1.2 Products/Solutions/Services offered 159
12.2.1.3 Recent developments 159
12.2.1.3.1 Deals 159
12.2.1.4 MnM view 160
12.2.1.4.1 Key strengths 160
12.2.1.4.2 Strategic choices 160
12.2.1.4.3 Weaknesses and competitive threats 160
12.2.2 APPLE INC. 161
12.2.2.1 Business overview 161
12.2.2.2 Products/Solutions/Services offered 162
12.2.2.3 Recent developments 163
12.2.2.3.1 Product Launches 163
12.2.2.3.2 Other developments 163
12.2.2.4 MnM view 163
12.2.2.4.1 Key Strengths 163
12.2.2.4.2 Strategic choices 164
12.2.2.4.3 Weaknesses and competitive threats 164
12.2.3 FURUNO ELECTRIC CO., LTD. 165
12.2.3.1 Business overview 165
12.2.3.2 Products/Services/Solutions offered 166
12.2.3.3 Recent developments 167
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12.2.3.4 MnM view 167
12.2.3.4.1 Key Strengths 167
12.2.3.4.2 Strategic choices 167
12.2.3.4.3 Weaknesses and competitive threats 167
12.2.4 MICROSOFT 168
12.2.4.1 Business overview 168
12.2.4.2 Products/Services/Solutions offered 169
12.2.4.3 Recent developments 170
12.2.4.3.1 Deals 170
12.2.4.4 MnM view 170
12.2.4.4.1 Key strengths 170
12.2.4.4.2 Strategic choices 170
12.2.4.4.3 Weaknesses and competitive threats 170
12.2.5 WISER MARINE TECHNOLOGIES LTD. 171
12.2.5.1 Business overview 171
12.2.5.2 Products/Services/Solutions Offered 171
12.2.5.3 Recent developments 171
12.2.5.4 MnM view 171
12.2.5.4.1 Key Strengths 171
12.2.5.4.2 Strategic choices 172
12.2.5.4.3 Weaknesses and competitive threats 172
12.2.6 ARWAY CORP. 173
12.2.6.1 Business overview 173
12.2.6.2 Products/Solutions/Services offered 174
12.2.6.3 Recent developments 174
12.2.6.3.1 Deals 174
12.2.6.4 MnM view 175
12.2.6.4.1 Key strengths 175
12.2.6.4.2 Strategic choices 175
12.2.6.4.3 Weaknesses and competitive threats 175
12.2.7 MAPBOX 176
12.2.7.1 Business overview 176
12.2.7.2 Products/Solutions/Services offered 176
12.2.7.3 Recent developments 176
12.2.8 TREEDIS 177
12.2.8.1 Business overview 177
12.2.8.2 Products/Solutions/Services offered 177
12.2.8.3 Recent developments 177
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12.2.9 WAYRAY AG 178
12.2.9.1 Business overview 178
12.2.9.2 Products/Solutions/Services offered 178
12.2.9.3 Recent developments 178
12.2.9.3.1 Product Launches 178
12.2.10 VIEWAR GMBH 179
12.2.10.1 Business overview 179
12.2.10.2 Products/Solutions/Services offered 179
12.2.10.3 Recent developments 179
12.3 OTHER PLAYERS 180
12.3.1 NEUSOFT CORPORATION 180
12.3.2 ARTISENSE GMBH (KUDAN GERMANY GMBH) 181
12.3.3 INDOORATLAS 181
12.3.4 HYPER 182
12.3.5 SITUM TECHNOLOGIES 182
12.3.6 INSIDER NAVIGATION INC. 183
12.3.7 WEMAP SAS 183
12.3.8 RESONAI INC. 184
12.3.9 ORIIENT NEW MEDIA LTD. 184
12.3.10 NAVIGINE 185
12.3.11 22MILES 185
12.3.12 SYGIC 186
12.3.13 VEO 186
12.3.14 HERE 187
12.3.15 ESRI 187
13 APPENDIX 188
13.1 INSIGHTS FROM INDUSTRY EXPERTS 188
13.2 DISCUSSION GUIDE 188
13.3 KNOWLEDGESTORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL 192
13.4 CUSTOMIZATION OPTIONS 194
13.5 RELATED REPORTS 194
13.6 AUTHOR DETAILS 195

TABLE 1 RISK FACTOR ANALYSIS 35
TABLE 2 ROLE OF COMPANIES IN AR NAVIGATION ECOSYSTEM 54
TABLE 3 AR NAVIGATION MARKET: MAJOR PATENTS, 2023-2024 59
TABLE 4 IMPACT ANALYSIS OF PORTER'S FIVE FORCES 63
TABLE 5 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR
TOP THREE END-USE INDUSTRIES (%) 65
TABLE 6 KEY BUYING CRITERIA FOR TOP THREE END-USE INDUSTRIES 66
TABLE 7 AVERAGE SELLING PRICE TREND OF AR HMDS OFFERED BY KEY PLAYERS 67
TABLE 8 AVERAGE SELLING PRICE TREND OF AR HMDS, BY REGION, 2020-2023 (USD) 67
TABLE 9 MFN TARIFF FOR HS CODE 9030-COMPLIANT PRODUCTS EXPORTED BY US, 2023 69
TABLE 10 NORTH AMERICA: REGULATORY BODIES, GOVERNMENT AGENCIES,
AND OTHER ORGANIZATIONS 69
TABLE 11 EUROPE: REGULATORY BODIES, GOVERNMENT AGENCIES,
AND OTHER ORGANIZATIONS 70
TABLE 12 ASIA PACIFIC: REGULATORY BODIES, GOVERNMENT AGENCIES,
AND OTHER ORGANIZATIONS 70
TABLE 13 KEY CONFERENCES AND EVENTS, 2024-2025 70
TABLE 14 REVOLUTIONIZED NAVIGATION WITH AI AND AR TO ENHANCE
DRIVING SAFETY AND EXPERIENCE 72
TABLE 15 TRANSFORMING AUTOMOTIVE NAVIGATION WITH SPATIAL AI AND AR TECHNOLOGY 73
TABLE 16 AR NAVIGATION MARKET, BY OFFERING, 2020-2023 (USD MILLION) 75
TABLE 17 AR NAVIGATION MARKET, BY OFFERING, 2024-2029 (USD MILLION) 75
TABLE 18 AR NAVIGATION DEVICES MARKET, BY TYPE, 2020-2023 (USD MILLION) 76
TABLE 19 AR NAVIGATION DEVICES MARKET, BY TYPE, 2024-2029 (USD MILLION) 76
TABLE 20 AR NAVIGATION DEVICES MARKET, BY TYPE, 2020-2023 (THOUSAND UNITS) 76
TABLE 21 AR NAVIGATION DEVICES MARKET, BY TYPE, 2024-2029 (THOUSAND UNITS) 76
TABLE 22 AR NAVIGATION DEVICES MARKET, BY END-USE INDUSTRY,
2020-2023 (USD MILLION) 77
TABLE 23 AR NAVIGATION DEVICES MARKET, BY END-USE INDUSTRY,
2024-2029 (USD MILLION) 77
TABLE 24 AR NAVIGATION DEVICES MARKET, BY REGION, 2020-2023 (USD MILLION) 77
TABLE 25 AR NAVIGATION DEVICES MARKET, BY REGION, 2024-2029 (USD MILLION) 78
TABLE 26 HMD: AR NAVIGATION MARKET, BY END-USE INDUSTRY,
2020-2023 (USD MILLION) 79
TABLE 27 HMD: AR NAVIGATION MARKET, BY END-USE INDUSTRY,
2024-2029 (USD MILLION) 79
TABLE 28 HUD: AR NAVIGATION MARKET, BY END-USE INDUSTRY,
2020-2023 (USD MILLION) 80
TABLE 29 HUD: AR NAVIGATION MARKET, BY END-USE INDUSTRY,
2024-2029 (USD MILLION) 80
TABLE 30 AR NAVIGATION SOFTWARE MARKET, BY TYPE, 2020-2023 (USD MILLION) 80
TABLE 31 AR NAVIGATION SOFTWARE MARKET, BY TYPE, 2024-2029 (USD MILLION) 81
TABLE 32 AR NAVIGATION SOFTWARE MARKET, BY END-USE INDUSTRY,
2020-2023 (USD MILLION) 81
TABLE 33 AR NAVIGATION SOFTWARE MARKET, BY END-USE INDUSTRY,
2024-2029 (USD MILLION) 81
TABLE 34 AR NAVIGATION SOFTWARE MARKET, BY REGION, 2020-2023 (USD MILLION) 82
TABLE 35 AR NAVIGATION SOFTWARE MARKET, BY REGION, 2024-2029 (USD MILLION) 82
TABLE 36 AR NAVIGATION MARKET, BY TYPE, 2020-2023 (USD MILLION) 86
TABLE 37 AR NAVIGATION MARKET, BY TYPE, 2024-2029 (USD MILLION) 86
TABLE 38 AR NAVIGATION MARKET, BY APPLICATION, 2020-2023 (USD MILLION) 90
TABLE 39 AR NAVIGATION MARKET, BY APPLICATION, 2024-2029 (USD MILLION) 91
TABLE 40 AR NAVIGATION MARKET, BY END-USE INDUSTRY, 2020-2023 (USD MILLION) 95
TABLE 41 AR NAVIGATION MARKET, BY END-USE INDUSTRY, 2024-2029 (USD MILLION) 96
TABLE 42 AUTOMOTIVE: AR NAVIGATION MARKET, BY OFFERING, 2020-2023 (USD MILLION) 96
TABLE 43 AUTOMOTIVE: AR NAVIGATION MARKET, BY OFFERING, 2024-2029 (USD MILLION) 97
TABLE 44 AUTOMOTIVE: AR NAVIGATION MARKET, BY DEVICE TYPE,
2020-2023 (USD MILLION) 97
TABLE 45 AUTOMOTIVE: AR NAVIGATION MARKET, BY DEVICE TYPE,
2024-2029 (USD MILLION) 97
TABLE 46 AUTOMOTIVE: AR NAVIGATION MARKET, BY REGION, 2020-2023 (USD MILLION) 97
TABLE 47 AUTOMOTIVE: AR NAVIGATION MARKET, BY REGION, 2024-2029 (USD MILLION) 98
TABLE 48 AUTOMOTIVE: AR NAVIGATION DEVICES MARKET, BY REGION,
2020-2023 (USD MILLION) 98
TABLE 49 AUTOMOTIVE: AR NAVIGATION DEVICES MARKET, BY REGION,
2024-2029 (USD MILLION) 98
TABLE 50 AUTOMOTIVE: AR NAVIGATION SOFTWARE MARKET, BY REGION,
2020-2023 (USD MILLION) 98
TABLE 51 AUTOMOTIVE: AR NAVIGATION SOFTWARE MARKET, BY REGION,
2024-2029 (USD MILLION) 99
TABLE 52 CONSUMER: AR NAVIGATION MARKET, BY OFFERING, 2020-2023 (USD MILLION) 99
TABLE 53 CONSUMER: AR NAVIGATION MARKET, BY OFFERING, 2024-2029 (USD MILLION) 100
TABLE 54 CONSUMER: AR NAVIGATION MARKET, BY DEVICE TYPE,
2020-2023 (USD MILLION) 100
TABLE 55 CONSUMER: AR NAVIGATION MARKET, BY DEVICE TYPE,
2024-2029 (USD MILLION) 100
TABLE 56 CONSUMER: AR NAVIGATION MARKET, BY REGION, 2020-2023 (USD MILLION) 100
TABLE 57 CONSUMER: AR NAVIGATION MARKET, BY REGION, 2024-2029 (USD MILLION) 100
TABLE 58 CONSUMER: AR NAVIGATION DEVICES MARKET, BY REGION,
2020-2023 (USD MILLION) 101
TABLE 59 CONSUMER: AR NAVIGATION DEVICES MARKET, BY REGION,
2024-2029 (USD MILLION) 101
TABLE 60 CONSUMER: AR NAVIGATION SOFTWARE MARKET, BY REGION,
2020-2023 (USD MILLION) 101
TABLE 61 CONSUMER: AR NAVIGATION SOFTWARE MARKET, BY REGION,
2024-2029 (USD MILLION) 101
TABLE 62 RETAIL & SHOPPING MALLS: AR NAVIGATION MARKET, BY OFFERING,
2020-2023 (USD MILLION) 102
TABLE 63 RETAIL & SHOPPING MALLS: AR NAVIGATION MARKET, BY OFFERING,
2024-2029 (USD MILLION) 102
TABLE 64 RETAIL & SHOPPING MALLS: AR NAVIGATION MARKET, BY DEVICE TYPE,
2020-2023 (USD MILLION) 102
TABLE 65 RETAIL & SHOPPING MALLS: AR NAVIGATION MARKET, BY DEVICE TYPE,
2024-2029 (USD MILLION) 103
TABLE 66 RETAIL & SHOPPING MALLS: AR NAVIGATION MARKET, BY REGION,
2020-2023 (USD MILLION) 103
TABLE 67 RETAIL & SHOPPING MALLS: AR NAVIGATION MARKET, BY REGION,
2024-2029 (USD MILLION) 103
TABLE 68 RETAIL & SHOPPING MALLS: AR NAVIGATION DEVICES MARKET, BY REGION, 2020-2023 (USD MILLION) 103
TABLE 69 RETAIL & SHOPPING MALLS: AR NAVIGATION DEVICES MARKET, BY REGION, 2024-2029 (USD MILLION) 104
TABLE 70 RETAIL & SHOPPING MALLS: AR NAVIGATION SOFTWARE MARKET, BY REGION, 2020-2023 (USD MILLION) 104
TABLE 71 RETAIL & SHOPPING MALLS: AR NAVIGATION SOFTWARE MARKET, BY REGION, 2024-2029 (USD MILLION) 104
TABLE 72 AIRPORTS & TRANSPORTATION: AR NAVIGATION MARKET, BY OFFERING,
2020-2023 (USD MILLION) 105
TABLE 73 AIRPORTS & TRANSPORTATION: AR NAVIGATION MARKET, BY OFFERING,
2024-2029 (USD MILLION) 105
TABLE 74 AIRPORTS & TRANSPORTATION: AR NAVIGATION MARKET, BY DEVICE TYPE,
2020-2023 (USD MILLION) 106
TABLE 75 AIRPORTS & TRANSPORTATION: AR NAVIGATION MARKET, BY DEVICE TYPE,
2024-2029 (USD MILLION) 106
TABLE 76 AIRPORTS & TRANSPORTATION: AR NAVIGATION MARKET, BY REGION,
2020-2023 (USD MILLION) 106
TABLE 77 AIRPORTS & TRANSPORTATION: AR NAVIGATION MARKET, BY REGION,
2024-2029 (USD MILLION) 106
TABLE 78 AIRPORTS & TRANSPORTATION: AR NAVIGATION DEVICES MARKET, BY REGION, 2020-2023 (USD MILLION) 107
TABLE 79 AIRPORTS & TRANSPORTATION: AR NAVIGATION DEVICES MARKET, BY REGION, 2024-2029 (USD MILLION) 107
TABLE 80 AIRPORTS & TRANSPORTATION: AR NAVIGATION SOFTWARE MARKET, BY REGION, 2020-2023 (USD MILLION) 107
TABLE 81 AIRPORTS & TRANSPORTATION: AR NAVIGATION SOFTWARE MARKET, BY REGION, 2024-2029 (USD MILLION) 108
TABLE 82 HEALTHCARE: AR NAVIGATION MARKET, BY OFFERING,
2020-2023 (USD MILLION) 108
TABLE 83 HEALTHCARE: AR NAVIGATION MARKET, BY OFFERING,
2024-2029 (USD MILLION) 109
TABLE 84 HEALTHCARE: AR NAVIGATION MARKET, BY DEVICE TYPE,
2020-2023 (USD MILLION) 109
TABLE 85 HEALTHCARE: AR NAVIGATION MARKET, BY DEVICE TYPE,
2024-2029 (USD MILLION) 109
TABLE 86 HEALTHCARE: AR NAVIGATION MARKET, BY REGION, 2020-2023 (USD MILLION) 109
TABLE 87 HEALTHCARE: AR NAVIGATION MARKET, BY REGION, 2024-2029 (USD MILLION) 109
TABLE 88 HEALTHCARE: AR NAVIGATION DEVICES MARKET, BY REGION,
2020-2023 (USD MILLION) 110
TABLE 89 HEALTHCARE: AR NAVIGATION DEVICES MARKET, BY REGION,
2024-2029 (USD MILLION) 110
TABLE 90 HEALTHCARE: AR NAVIGATION SOFTWARE MARKET, BY REGION,
2020-2023 (USD MILLION) 110
TABLE 91 HEALTHCARE: AR NAVIGATION SOFTWARE MARKET, BY REGION,
2024-2029 (USD MILLION) 111
TABLE 92 GOVERNMENT: AR NAVIGATION MARKET, BY OFFERING,
2020-2023 (USD MILLION) 111
TABLE 93 GOVERNMENT: AR NAVIGATION MARKET, BY OFFERING,
2024-2029 (USD MILLION) 112
TABLE 94 GOVERNMENT: AR NAVIGATION MARKET, BY DEVICE TYPE,
2020-2023 (USD MILLION) 112
TABLE 95 GOVERNMENT: AR NAVIGATION MARKET, BY DEVICE TYPE,
2024-2029 (USD MILLION) 112
TABLE 96 GOVERNMENT: AR NAVIGATION MARKET, BY REGION, 2020-2023 (USD MILLION) 112
TABLE 97 GOVERNMENT: AR NAVIGATION MARKET, BY REGION, 2024-2029 (USD MILLION) 112
TABLE 98 GOVERNMENT: AR NAVIGATION DEVICES MARKET, BY REGION,
2020-2023 (USD MILLION) 113
TABLE 99 GOVERNMENT: AR NAVIGATION DEVICES MARKET, BY REGION,
2024-2029 (USD MILLION) 113
TABLE 100 GOVERNMENT: AR NAVIGATION SOFTWARE MARKET, BY REGION,
2020-2023 (USD MILLION) 113
TABLE 101 GOVERNMENT: AR NAVIGATION SOFTWARE MARKET, BY REGION,
2024-2029 (USD MILLION) 114
TABLE 102 OTHER END-USE INDUSTRIES: AR NAVIGATION MARKET, BY OFFERING,
2020-2023 (USD MILLION) 115
TABLE 103 OTHER END-USE INDUSTRIES: AR NAVIGATION MARKET, BY OFFERING,
2024-2029 (USD MILLION) 115
TABLE 104 OTHER END-USE INDUSTRIES: AR NAVIGATION MARKET, BY DEVICE TYPE,
2020-2023 (USD MILLION) 115
TABLE 105 OTHER END-USE INDUSTRIES: AR NAVIGATION MARKET, BY DEVICE TYPE,
2024-2029 (USD MILLION) 115
TABLE 106 OTHER END-USE INDUSTRIES: AR NAVIGATION MARKET, BY REGION,
2020-2023 (USD MILLION) 116
TABLE 107 OTHER END-USE INDUSTRIES: AR NAVIGATION MARKET, BY REGION,
2024-2029 (USD MILLION) 116
TABLE 108 OTHER END-USE INDUSTRIES: AR NAVIGATION DEVICES MARKET, BY REGION, 2020-2023 (USD MILLION) 116
TABLE 109 OTHER END-USE INDUSTRIES: AR NAVIGATION DEVICES MARKET, BY REGION, 2024-2029 (USD MILLION) 117
TABLE 110 OTHER END-USE INDUSTRIES: AR NAVIGATION SOFTWARE MARKET, BY REGION, 2020-2023 (USD MILLION) 117
TABLE 111 OTHER END-USE INDUSTRIES: AR NAVIGATION SOFTWARE MARKET, BY REGION, 2024-2029 (USD MILLION) 117
TABLE 112 AR NAVIGATION MARKET, BY REGION, 2020-2023 (USD MILLION) 119
TABLE 113 AR NAVIGATION MARKET, BY REGION, 2024-2029 (USD MILLION) 120
TABLE 114 NORTH AMERICA: AR NAVIGATION MARKET, BY COUNTRY,
2020-2023 (USD MILLION) 121
TABLE 115 NORTH AMERICA: AR NAVIGATION MARKET, BY COUNTRY,
2024-2029 (USD MILLION) 122
TABLE 116 NORTH AMERICA: AR NAVIGATION MARKET, BY END-USE INDUSTRY,
2020-2023 (USD MILLION) 122
TABLE 117 NORTH AMERICA: AR NAVIGATION MARKET, BY END-USE INDUSTRY,
2024-2029 (USD MILLION) 122
TABLE 118 EUROPE: AR NAVIGATION MARKET, BY COUNTRY, 2020-2023 (USD MILLION) 125
TABLE 119 EUROPE: AR NAVIGATION MARKET, BY COUNTRY, 2024-2029 (USD MILLION) 126
TABLE 120 EUROPE: AR NAVIGATION MARKET, BY END-USE INDUSTRY,
2020-2023 (USD MILLION) 126
TABLE 121 EUROPE: AR NAVIGATION MARKET, BY END-USE INDUSTRY,
2024-2029 (USD MILLION) 126
TABLE 122 ASIA PACIFIC: AR NAVIGATION MARKET, BY COUNTRY, 2020-2023 (USD MILLION) 130
TABLE 123 ASIA PACIFIC: AR NAVIGATION MARKET, BY COUNTRY, 2024-2029 (USD MILLION) 130
TABLE 124 ASIA PACIFIC: AR NAVIGATION MARKET, BY END-USE INDUSTRY,
2020-2023 (USD MILLION) 130
TABLE 125 ASIA PACIFIC: AR NAVIGATION MARKET, BY END-USE INDUSTRY,
2024-2029 (USD MILLION) 131
TABLE 126 ROW: AR NAVIGATION MARKET, BY REGION, 2020-2023 (USD MILLION) 134
TABLE 127 ROW: AR NAVIGATION MARKET, BY REGION, 2024-2029 (USD MILLION) 134
TABLE 128 ROW: AR NAVIGATION MARKET, BY END-USE INDUSTRY,
2020-2023 (USD MILLION) 134
TABLE 129 ROW: AR NAVIGATION MARKET, BY END-USE INDUSTRY,
2024-2029 (USD MILLION) 135
TABLE 130 MIDDLE EAST & AFRICA: AR NAVIGATION MARKET, BY COUNTRY,
2020-2023 (USD MILLION) 136
TABLE 131 MIDDLE EAST & AFRICA: AR NAVIGATION MARKET, BY COUNTRY,
2024-2029 (USD MILLION) 136
TABLE 132 AR NAVIGATION MARKET: KEY PLAYER STRATEGIES/RIGHT TO WIN,
MAY 2021- MAY 2024 137
TABLE 133 AR NAVIGATION MARKET: DEGREE OF COMPETITION 139
TABLE 134 AR NAVIGATION MARKET: OFFERING FOOTPRINT 145
TABLE 135 AR NAVIGATION MARKET: TYPE FOOTPRINT 146
TABLE 136 AR NAVIGATION MARKET: APPLICATION FOOTPRINT 147
TABLE 137 AR NAVIGATION MARKET: END-USE INDUSTRY FOOTPRINT 148
TABLE 138 AR NAVIGATION MARKET: REGION FOOTPRINT 149
TABLE 139 AR NAVIGATION MARKET: KEY STARTUPS/SMES 152
TABLE 140 AR NAVIGATION MARKET: COMPETITIVE BENCHMARKING OF STARTUPS/SMES 153
TABLE 141 AR NAVIGATION MARKET: PRODUCT LAUNCHES, MAY 2021-MAY 2024 155
TABLE 142 AR NAVIGATION MARKET: DEALS, MAY 2021-MAY 2024 155
TABLE 143 AR NAVIGATION MARKET: OTHER DEVELOPMENTS, MAY 2021-MAY 2024 156
TABLE 144 GOOGLE LLC: COMPANY OVERVIEW 158
TABLE 145 GOOGLE LLC: PRODUCTS/SOLUTIONS/SERVICES OFFERED 159
TABLE 146 GOOGLE: DEALS 159
TABLE 147 APPLE INC.: COMPANY OVERVIEW 161
TABLE 148 APPLE INC.: PRODUCTS/SOLUTIONS/SERVICES OFFERED 162
TABLE 149 APPLE INC.: PRODUCT LAUNCHES 163
TABLE 150 APPLE INC.: OTHER DEVELOPMENTS 163
TABLE 151 FURUNO ELECTRIC CO., LTD.: COMPANY OVERVIEW 165
TABLE 152 FURUNO ELECTRIC CO., LTD.: PRODUCTS/SERVICES/SOLUTIONS OFFERED 166
TABLE 153 MICROSOFT: COMPANY OVERVIEW 168
TABLE 154 MICROSOFT: PRODUCTS/SERVICES/SOLUTIONS OFFERED 169
TABLE 155 MICROSOFT: DEALS 170
TABLE 156 WISER MARINE TECHNOLOGIES LTD.: COMPANY OVERVIEW 171
TABLE 157 WISER MARINE TECHNOLOGIES LTD.: PRODUCTS/SERVICES/SOLUTIONS OFFERED 171
TABLE 158 ARWAY CORP.: COMPANY OVERVIEW 173
TABLE 159 ARWAY CORP.: PRODUCTS/SOLUTIONS/SERVICES OFFERED 174
TABLE 160 ARWAY CORP.: DEALS 174
TABLE 161 MAPBOX: COMPANY OVERVIEW 176
TABLE 162 MAPBOX: PRODUCTS/SOLUTIONS/SERVICES OFFERED 176
TABLE 163 TREEDIS: COMPANY OVERVIEW 177
TABLE 164 TREEDIS: PRODUCTS/SOLUTIONS/SERVICES OFFERED 177
TABLE 165 WAYRAY AG: COMPANY OVERVIEW 178
TABLE 166 WAYRAY AG: PRODUCTS/SOLUTIONS/SERVICES OFFERED 178
TABLE 167 WAYRAY AG: PRODUCT LAUNCHES 178
TABLE 168 VIEWAR GMBH: COMPANY OVERVIEW 179
TABLE 169 VIEWAR GMBH: PRODUCTS/SOLUTIONS/SERVICES OFFERED 179
TABLE 170 NEUSOFT CORPORATION: BUSINESS OVERVIEW 180
TABLE 171 ARTISENSE GMBH (KUDAN GERMANY GMBH): BUSINESS OVERVIEW 181
TABLE 172 INDOORATLAS: BUSINESS OVERVIEW 181
TABLE 173 HYPER: BUSINESS OVERVIEW 182
TABLE 174 SITUM TECHNOLOGIES: BUSINESS OVERVIEW 182
TABLE 175 INSIDER NAVIGATION INC.: BUSINESS OVERVIEW 183
TABLE 176 WEMAP SAS: BUSINESS OVERVIEW 183
TABLE 177 RESONAI INC.: BUSINESS OVERVIEW 184
TABLE 178 ORIIENT NEW MEDIA LTD.: BUSINESS OVERVIEW 184
TABLE 179 NAVIGINE: BUSINESS OVERVIEW 185
TABLE 180 22MILES: BUSINESS OVERVIEW 185
TABLE 181 SYGIC: BUSINESS OVERVIEW 186
TABLE 182 VEO: BUSINESS OVERVIEW 186
TABLE 183 HERE: BUSINESS OVERVIEW 187
TABLE 184 ESRI: BUSINESS OVERVIEW 187

FIGURE 1 AR NAVIGATION MARKET SEGMENTATION & REGIONAL SCOPE 22
FIGURE 2 AR NAVIGATION MARKET: RESEARCH DESIGN 25
FIGURE 3 SECONDARY AND PRIMARY RESEARCH 29
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY-APPROACH 1 (SUPPLY SIDE): REVENUE GENERATED BY KEY PLAYERS IN AR NAVIGATION MARKET 30
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY-APPROACH 2 (SUPPLY SIDE): ILLUSTRATION OF REVENUE ESTIMATION OF KEY PLAYERS IN
AR NAVIGATION MARKET 31
FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY-APPROACH 3 (DEMAND SIDE):
AR NAVIGATION MARKET BASED ON REGION 32
FIGURE 7 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 33
FIGURE 8 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 34
FIGURE 9 DATA TRIANGULATION 35
FIGURE 10 AR NAVIGATION MARKET SIZE, 2020-2029 (USD MILLION) 39
FIGURE 11 AR NAVIGATION SOFTWARE TO GROW AT HIGHER CAGR
DURING FORECAST PERIOD 39
FIGURE 12 OUTDOOR AR NAVIGATION TO DOMINATE MARKET DURING FORECAST PERIOD 40
FIGURE 13 ROUTING & NAVIGATION APPLICATIONS TO GROW FASTEST FROM 2024 TO 2029 40
FIGURE 14 AUTOMOTIVE SEGMENT TO DOMINATE DURING FORECAST PERIOD 41
FIGURE 15 ASIA PACIFIC TO EXHIBIT HIGHEST CAGR IN AR NAVIGATION MARKET
FROM 2024 TO 2029 42
FIGURE 16 RAPIDLY GROWING AUTOMOTIVE SECTOR TO PROVIDE LUCRATIVE OPPORTUNITIES FOR PLAYERS IN AR NAVIGATION MARKET 43
FIGURE 17 AR NAVIGATION SOFTWARE OFFERINGS TO ACCOUNT FOR
LARGEST SHARE BY 2029 43
FIGURE 18 ROUTING & NAVIGATION APPLICATIONS TO DOMINATE MARKET
FROM 2024 TO 2029 44
FIGURE 19 AUTOMOTIVE END-USE INDUSTRY HOLDS LARGEST MARKET SHARE IN 2024 44
FIGURE 20 NORTH AMERICA HELD DOMINANT SHARE IN AR NAVIGATION MARKET IN 2023 45
FIGURE 21 AR NAVIGATION MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES,
AND CHALLENGES 46
FIGURE 22 AR NAVIGATION MARKET DRIVERS: IMPACT ANALYSIS 48
FIGURE 23 AR NAVIGATION MARKET RESTRAINTS: IMPACT ANALYSIS 49
FIGURE 24 AR NAVIGATION MARKET OPPORTUNITIES: IMPACT ANALYSIS 50
FIGURE 25 AR NAVIGATION MARKET CHALLENGES: IMPACT ANALYSIS 51
FIGURE 26 AR NAVIGATION VALUE CHAIN ANALYSIS 52
FIGURE 27 TRENDS AND DISRUPTIONS IMPACTING CUSTOMER BUSINESS 53
FIGURE 28 KEY PLAYERS IN AR NAVIGATION MARKET 54
FIGURE 29 INVESTMENT AND FUNDING SCENARIO FOR STARTUPS, 2017-2023 55
FIGURE 30 PATENTS APPLIED AND GRANTED, 2014-2023 58
FIGURE 31 IMPORT DATA FOR HS CODE 9014-COMPLIANT PRODUCTS, BY COUNTRY,
2019-2023 61
FIGURE 32 EXPORT DATA FOR HS CODE 9014-COMPLIANT PRODUCTS, BY COUNTRY,
2019-2023 (USD MILLION) 62
FIGURE 33 AR NAVIGATION MARKET: PORTER'S FIVE FORCES ANALYSIS 63
FIGURE 34 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS, BY END-USE INDUSTRY 65
FIGURE 35 KEY BUYING CRITERIA, BY END-USE INDUSTRY 65
FIGURE 36 AVERAGE SELLING PRICE TREND OF AR HMDS PROVIDED BY KEY PLAYERS 66
FIGURE 37 AVERAGE SELLING PRICE TREND OF AR HMDS, BY REGION 67
FIGURE 38 IMPACT OF AI ON AR NAVIGATION INDUSTRY 71
FIGURE 39 AR NAVIGATION SOFTWARE TO HOLD LARGER MARKET SHARE
DURING FORECAST PERIOD 75
FIGURE 40 OUTDOOR NAVIGATION SEGMENT TO DOMINATE MARKET
DURING FORECAST PERIOD (USD MILLION) 86
FIGURE 41 ROUTING & NAVIGATION APPLICATIONS TO ACCOUNT FOR
DOMINANT MARKET SHARE DURING FORECAST PERIOD 90
FIGURE 42 AUTOMOTIVE SEGMENT TO DOMINATE MARKET DURING
FORECAST PERIOD (USD MILLION) 95
FIGURE 43 AR NAVIGATION MARKET SEGMENTATION, BY REGION 119
FIGURE 44 ASIA PACIFIC TO RECORD HIGHEST CAGR IN AR NAVIGATION MARKET
BETWEEN 2024 AND 2029 119
FIGURE 45 NORTH AMERICA: AR NAVIGATION MARKET SNAPSHOT 121
FIGURE 46 EUROPE: AR NAVIGATION MARKET SNAPSHOT 125
FIGURE 47 ASIA PACIFIC: AR NAVIGATION MARKET SNAPSHOT 129
FIGURE 48 SOUTH AMERICA TO DOMINATE ROW AR NAVIGATION MARKET
THROUGHOUT FORECAST PERIOD 133
FIGURE 49 AR NAVIGATION MARKET SHARE ANALYSIS, 2023 139
FIGURE 50 AR NAVIGATION MARKET: REVENUE ANALYSIS OF KEY PLAYERS,
2021-2023 (USD MILLION) 141
FIGURE 51 AR NAVIGATION MARKET: COMPANY VALUATION, 2024 (USD BILLION) 141
FIGURE 52 AR NAVIGATION MARKET: FINANCIAL METRICS, 2024 (USD BILLION) 142
FIGURE 53 AR NAVIGATION MARKET: COMPANY EVALUATION MATRIX (KEY PLAYERS), 2023 143
FIGURE 54 AR NAVIGATION MARKET: COMPANY FOOTPRINT 144
FIGURE 55 AR NAVIGATION MARKET: COMPANY EVALUATION MATRIX
(STARTUPS/SMES), 2023 151
FIGURE 56 AR NAVIGATION MARKET: BRAND/PRODUCT COMPARISON 154
FIGURE 57 GOOGLE LLC: COMPANY SNAPSHOT 158
FIGURE 58 APPLE INC.: COMPANY SNAPSHOT 162
FIGURE 59 FURUNO ELECTRIC CO., LTD.: COMPANY SNAPSHOT 166
FIGURE 60 MICROSOFT: COMPANY SNAPSHOT 169
FIGURE 61 ARWAY CORP.: COMPANY SNAPSHOT 173