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Report
Augmented Analytics Market Size, Share, Trends and Forecast by Component, Deployment Mode, Organization Size, Industry Vertical, and Region, 2025-2033
Market Report I 2025-04-01 I 142 Pages I IMARC Group
The global augmented analytics market size was valued at USD 15.5 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 80.4 Billion by 2033, exhibiting a CAGR of 19.87% during 2025-2033. North America currently dominates the market, holding a significant market share of over 42% in 2024, driven by advanced AI adoption, strong digital infrastructure, and major industry players accelerating growth in augmented analytics solutions.
Augmented analytics refers to the integration of enabling technologies, such as machine learning (ML) and artificial intelligence (AI), to assist with data preparation and insight generation and explanation. It helps understand the way people explore and analyze data in analytics and business intelligence (BI) platforms. It also supports expert and citizen data scientists by automating different aspects of data science, ML, and AI model development, management, and deployment. Nowadays, business users and executives are relying on augmented analytics to obtain value from their datasets quickly without the requirement of deep technical skills or expertise in working with the data.
Augmented Analytics Market Trends:
Due to the global expansion of businesses, organizations are focusing on adopting advanced technologies to digitally transform their processes. As this leads to the generation of modern data, which is complex and difficult to understand and interpret, there is a rise in the demand for augmented analytics to easily find relevant data and quickly uncover insights. Moreover, marketing and communications agencies are using the analytics to explore the effectiveness of ad campaigns and discover variables hidden in the data. Additionally, travel and hospitality organizations rely on augmented analytics for finding the optimal, personalized offers to upsell or cross-sell customers. This, in confluence with growth in the hospitality sector driven by the efforts undertaken by governments of numerous countries to promote travel and tourism in their countries, is contributing to the growth of the market. Besides this, augmented analytics is gaining traction in areas like patient care, training, operations, and drug research of the healthcare industry. Furthermore, the increasing focus on enhancing staff coordination for improving patient care quality is anticipated to drive the market.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each segment of the global augmented analytics market, along with forecast at the global, regional, and country levels from 2025-2033. The market has been categorized based on component, deployment mode, organization size, and industry vertical.
Breakup by Component:
- Software
- Services
Breakup by Deployment Mode:
- On-premises
- Cloud-based
Breakup by Organization Size:
- Small and Medium-sized Enterprises (SMEs)
- Large Enterprises
Breakup by Industry Vertical:
- BFSI
- Retail
- Healthcare and Life Sciences
- Telecom and IT
- Manufacturing
- Government
- Transportation and Logistics
- Others
Breakup by Region:
- North America
- United States
- Canada
- Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
- Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Russia
- Others
- Latin America
- Brazil
- Mexico
- Others
- Middle East and Africa
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players being Domo Inc., International Business Machines Corporation, Microsoft Corporation, Oracle Corporation, QlikTech International AB, Salesforce Inc., SAP SE, Sisense Inc., ThoughtSpot Inc., TIBCO Software Inc. and Yellowfin International Pty Ltd (Idera Inc.).
Key Questions Answered in This Report
1.How big is the augmented analytics market?
2.What is the future outlook of the augmented analytics market?
3.What are the key factors driving the augmented analytics market?
4.Which region accounts for the largest augmented analytics market share?
5.Which are the leading companies in the global augmented analytics market?
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Augmented Analytics Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Component
6.1 Software
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Services
6.2.1 Market Trends
6.2.2 Market Forecast
7 Market Breakup by Deployment Mode
7.1 On-premises
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Cloud-based
7.2.1 Market Trends
7.2.2 Market Forecast
8 Market Breakup by Organization Size
8.1 Small and Medium-sized Enterprises (SMEs)
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Large Enterprises
8.2.1 Market Trends
8.2.2 Market Forecast
9 Market Breakup by Industry Vertical
9.1 BFSI
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Retail
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 Healthcare and Life Sciences
9.3.1 Market Trends
9.3.2 Market Forecast
9.4 Telecom and IT
9.4.1 Market Trends
9.4.2 Market Forecast
9.5 Manufacturing
9.5.1 Market Trends
9.5.2 Market Forecast
9.6 Government
9.6.1 Market Trends
9.6.2 Market Forecast
9.7 Transportation and Logistics
9.7.1 Market Trends
9.7.2 Market Forecast
9.8 Others
9.8.1 Market Trends
9.8.2 Market Forecast
10 Market Breakup by Region
10.1 North America
10.1.1 United States
10.1.1.1 Market Trends
10.1.1.2 Market Forecast
10.1.2 Canada
10.1.2.1 Market Trends
10.1.2.2 Market Forecast
10.2 Asia-Pacific
10.2.1 China
10.2.1.1 Market Trends
10.2.1.2 Market Forecast
10.2.2 Japan
10.2.2.1 Market Trends
10.2.2.2 Market Forecast
10.2.3 India
10.2.3.1 Market Trends
10.2.3.2 Market Forecast
10.2.4 South Korea
10.2.4.1 Market Trends
10.2.4.2 Market Forecast
10.2.5 Australia
10.2.5.1 Market Trends
10.2.5.2 Market Forecast
10.2.6 Indonesia
10.2.6.1 Market Trends
10.2.6.2 Market Forecast
10.2.7 Others
10.2.7.1 Market Trends
10.2.7.2 Market Forecast
10.3 Europe
10.3.1 Germany
10.3.1.1 Market Trends
10.3.1.2 Market Forecast
10.3.2 France
10.3.2.1 Market Trends
10.3.2.2 Market Forecast
10.3.3 United Kingdom
10.3.3.1 Market Trends
10.3.3.2 Market Forecast
10.3.4 Italy
10.3.4.1 Market Trends
10.3.4.2 Market Forecast
10.3.5 Spain
10.3.5.1 Market Trends
10.3.5.2 Market Forecast
10.3.6 Russia
10.3.6.1 Market Trends
10.3.6.2 Market Forecast
10.3.7 Others
10.3.7.1 Market Trends
10.3.7.2 Market Forecast
10.4 Latin America
10.4.1 Brazil
10.4.1.1 Market Trends
10.4.1.2 Market Forecast
10.4.2 Mexico
10.4.2.1 Market Trends
10.4.2.2 Market Forecast
10.4.3 Others
10.4.3.1 Market Trends
10.4.3.2 Market Forecast
10.5 Middle East and Africa
10.5.1 Market Trends
10.5.2 Market Breakup by Country
10.5.3 Market Forecast
11 SWOT Analysis
11.1 Overview
11.2 Strengths
11.3 Weaknesses
11.4 Opportunities
11.5 Threats
12 Value Chain Analysis
13 Porters Five Forces Analysis
13.1 Overview
13.2 Bargaining Power of Buyers
13.3 Bargaining Power of Suppliers
13.4 Degree of Competition
13.5 Threat of New Entrants
13.6 Threat of Substitutes
14 Price Analysis
15 Competitive Landscape
15.1 Market Structure
15.2 Key Players
15.3 Profiles of Key Players
15.3.1 Domo Inc.
15.3.1.1 Company Overview
15.3.1.2 Product Portfolio
15.3.1.3 Financials
15.3.2 International Business Machines Corporation
15.3.2.1 Company Overview
15.3.2.2 Product Portfolio
15.3.2.3 Financials
15.3.2.4 SWOT Analysis
15.3.3 Microsoft Corporation
15.3.3.1 Company Overview
15.3.3.2 Product Portfolio
15.3.3.3 Financials
15.3.3.4 SWOT Analysis
15.3.4 Oracle Corporation
15.3.4.1 Company Overview
15.3.4.2 Product Portfolio
15.3.4.3 Financials
15.3.4.4 SWOT Analysis
15.3.5 QlikTech International AB
15.3.5.1 Company Overview
15.3.5.2 Product Portfolio
15.3.6 Salesforce Inc.
15.3.6.1 Company Overview
15.3.6.2 Product Portfolio
15.3.6.3 Financials
15.3.6.4 SWOT Analysis
15.3.7 SAP SE
15.3.7.1 Company Overview
15.3.7.2 Product Portfolio
15.3.7.3 Financials
15.3.7.4 SWOT Analysis
15.3.8 Sisense Inc.
15.3.8.1 Company Overview
15.3.8.2 Product Portfolio
15.3.9 ThoughtSpot Inc.
15.3.9.1 Company Overview
15.3.9.2 Product Portfolio
15.3.10 TIBCO Software Inc.
15.3.10.1 Company Overview
15.3.10.2 Product Portfolio
15.3.11 Yellowfin International Pty Ltd (Idera Inc.)
15.3.11.1 Company Overview
15.3.11.2 Product Portfolio
Figure 1: Global: Augmented Analytics Market: Major Drivers and Challenges
Figure 2: Global: Augmented Analytics Market: Sales Value (in Billion USD), 2019-2024
Figure 3: Global: Augmented Analytics Market Forecast: Sales Value (in Billion USD), 2025-2033
Figure 4: Global: Augmented Analytics Market: Breakup by Component (in %), 2024
Figure 5: Global: Augmented Analytics Market: Breakup by Deployment Mode (in %), 2024
Figure 6: Global: Augmented Analytics Market: Breakup by Organization Size (in %), 2024
Figure 7: Global: Augmented Analytics Market: Breakup by Industry Vertical (in %), 2024
Figure 8: Global: Augmented Analytics Market: Breakup by Region (in %), 2024
Figure 9: Global: Augmented Analytics (Software) Market: Sales Value (in Million USD), 2019 & 2024
Figure 10: Global: Augmented Analytics (Software) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 11: Global: Augmented Analytics (Services) Market: Sales Value (in Million USD), 2019 & 2024
Figure 12: Global: Augmented Analytics (Services) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 13: Global: Augmented Analytics (On-premises) Market: Sales Value (in Million USD), 2019 & 2024
Figure 14: Global: Augmented Analytics (On-premises) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 15: Global: Augmented Analytics (Cloud-based) Market: Sales Value (in Million USD), 2019 & 2024
Figure 16: Global: Augmented Analytics (Cloud-based) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 17: Global: Augmented Analytics (Small and Medium-sized Enterprises (SMEs)) Market: Sales Value (in Million USD), 2019 & 2024
Figure 18: Global: Augmented Analytics (Small and Medium-sized Enterprises (SMEs)) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 19: Global: Augmented Analytics (Large Enterprises) Market: Sales Value (in Million USD), 2019 & 2024
Figure 20: Global: Augmented Analytics (Large Enterprises) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 21: Global: Augmented Analytics (BFSI) Market: Sales Value (in Million USD), 2019 & 2024
Figure 22: Global: Augmented Analytics (BFSI) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 23: Global: Augmented Analytics (Retail) Market: Sales Value (in Million USD), 2019 & 2024
Figure 24: Global: Augmented Analytics (Retail) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 25: Global: Augmented Analytics (Healthcare and Life Sciences) Market: Sales Value (in Million USD), 2019 & 2024
Figure 26: Global: Augmented Analytics (Healthcare and Life Sciences) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 27: Global: Augmented Analytics (Telecom and IT) Market: Sales Value (in Million USD), 2019 & 2024
Figure 28: Global: Augmented Analytics (Telecom and IT) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 29: Global: Augmented Analytics (Manufacturing) Market: Sales Value (in Million USD), 2019 & 2024
Figure 30: Global: Augmented Analytics (Manufacturing) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 31: Global: Augmented Analytics (Government) Market: Sales Value (in Million USD), 2019 & 2024
Figure 32: Global: Augmented Analytics (Government) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 33: Global: Augmented Analytics (Transportation and Logistics) Market: Sales Value (in Million USD), 2019 & 2024
Figure 34: Global: Augmented Analytics (Transportation and Logistics) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 35: Global: Augmented Analytics (Other Industry Verticals) Market: Sales Value (in Million USD), 2019 & 2024
Figure 36: Global: Augmented Analytics (Other Industry Verticals) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 37: North America: Augmented Analytics Market: Sales Value (in Million USD), 2019 & 2024
Figure 38: North America: Augmented Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 39: United States: Augmented Analytics Market: Sales Value (in Million USD), 2019 & 2024
Figure 40: United States: Augmented Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 41: Canada: Augmented Analytics Market: Sales Value (in Million USD), 2019 & 2024
Figure 42: Canada: Augmented Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 43: Asia-Pacific: Augmented Analytics Market: Sales Value (in Million USD), 2019 & 2024
Figure 44: Asia-Pacific: Augmented Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 45: China: Augmented Analytics Market: Sales Value (in Million USD), 2019 & 2024
Figure 46: China: Augmented Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 47: Japan: Augmented Analytics Market: Sales Value (in Million USD), 2019 & 2024
Figure 48: Japan: Augmented Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 49: India: Augmented Analytics Market: Sales Value (in Million USD), 2019 & 2024
Figure 50: India: Augmented Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 51: South Korea: Augmented Analytics Market: Sales Value (in Million USD), 2019 & 2024
Figure 52: South Korea: Augmented Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 53: Australia: Augmented Analytics Market: Sales Value (in Million USD), 2019 & 2024
Figure 54: Australia: Augmented Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 55: Indonesia: Augmented Analytics Market: Sales Value (in Million USD), 2019 & 2024
Figure 56: Indonesia: Augmented Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 57: Others: Augmented Analytics Market: Sales Value (in Million USD), 2019 & 2024
Figure 58: Others: Augmented Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 59: Europe: Augmented Analytics Market: Sales Value (in Million USD), 2019 & 2024
Figure 60: Europe: Augmented Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 61: Germany: Augmented Analytics Market: Sales Value (in Million USD), 2019 & 2024
Figure 62: Germany: Augmented Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 63: France: Augmented Analytics Market: Sales Value (in Million USD), 2019 & 2024
Figure 64: France: Augmented Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 65: United Kingdom: Augmented Analytics Market: Sales Value (in Million USD), 2019 & 2024
Figure 66: United Kingdom: Augmented Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 67: Italy: Augmented Analytics Market: Sales Value (in Million USD), 2019 & 2024
Figure 68: Italy: Augmented Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 69: Spain: Augmented Analytics Market: Sales Value (in Million USD), 2019 & 2024
Figure 70: Spain: Augmented Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 71: Russia: Augmented Analytics Market: Sales Value (in Million USD), 2019 & 2024
Figure 72: Russia: Augmented Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 73: Others: Augmented Analytics Market: Sales Value (in Million USD), 2019 & 2024
Figure 74: Others: Augmented Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 75: Latin America: Augmented Analytics Market: Sales Value (in Million USD), 2019 & 2024
Figure 76: Latin America: Augmented Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 77: Brazil: Augmented Analytics Market: Sales Value (in Million USD), 2019 & 2024
Figure 78: Brazil: Augmented Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 79: Mexico: Augmented Analytics Market: Sales Value (in Million USD), 2019 & 2024
Figure 80: Mexico: Augmented Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 81: Others: Augmented Analytics Market: Sales Value (in Million USD), 2019 & 2024
Figure 82: Others: Augmented Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 83: Middle East and Africa: Augmented Analytics Market: Sales Value (in Million USD), 2019 & 2024
Figure 84: Middle East and Africa: Augmented Analytics Market: Breakup by Country (in %), 2024
Figure 85: Middle East and Africa: Augmented Analytics Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 86: Global: Augmented Analytics Industry: SWOT Analysis
Figure 87: Global: Augmented Analytics Industry: Value Chain Analysis
Figure 88: Global: Augmented Analytics Industry: Porter's Five Forces Analysis
Table 1: Global: Augmented Analytics Market: Key Industry Highlights, 2024 and 2033
Table 2: Global: Augmented Analytics Market Forecast: Breakup by Component (in Million USD), 2025-2033
Table 3: Global: Augmented Analytics Market Forecast: Breakup by Deployment Mode (in Million USD), 2025-2033
Table 4: Global: Augmented Analytics Market Forecast: Breakup by Organization Size (in Million USD), 2025-2033
Table 5: Global: Augmented Analytics Market Forecast: Breakup by Industry Vertical (in Million USD), 2025-2033
Table 6: Global: Augmented Analytics Market Forecast: Breakup by Region (in Million USD), 2025-2033
Table 7: Global: Augmented Analytics Market: Competitive Structure
Table 8: Global: Augmented Analytics Market: Key Players
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