Please Wait.....
Report
Asia-Pacific Shampoo Market - Growth, Trends, and Forecasts (2023 - 2028)
Market Report I 2023-01-23 I 110 Pages I Mordor Intelligence
The Asia-Pacific Shampoo Market is expected to register a CAGR of 4.23% during the forecasted period
Key Highlights
Consumers these days are more aware of their hair because of environmental conditions and changing eating habits. Consumer attraction toward foreign hair care products like shampoo is driving the market. Dry hair, dandruff, and grey hair are common hair problems among people. Furthermore, the use of chemical products, constant heat treatments on hair, and excessive usage of hair colors are also contributing to hair damage in the region.
Furthermore, premature hair aging and hair loss in many countries is the reason that the market for shampoos with quick results is growing in the region. In June 2022, Varese, an Indonesian beauty care brand, launched the Sexpecrum shampoo 2-in-1 conditioner. The product works as a shampoo and conditioner and also treats hair.
The penetration rate of supermarkets, hypermarkets, and convenience stores provides a platform for shampoo manufacturers to reach customers with a huge range through their innovative product portfolio. The growing adoption of online shopping among customers through e-commerce sites like Amazon, Walmart, Flipkart, and many more are increasing the sale of shampoos through online stores.
Hence, it expects to gain prominence in the market during the forecast period. Over the medium term, the market is expected to grow owing to consumer awareness, product innovations, and demand for organic products.
APAC Shampoo Market Trends
Growing Demand for Organic and Natural Hair Care Products
Shampoo is the most innovative category of the overall haircare market. Herbal formulas, such as the use of herbs and flowers in shampoo that have potent effects, are in high demand. Besides, natural ingredients and essential oil in shampoo have performed well in Asia-Pacific.
In countries like India, China, and Japan, the use of ayurvedic and natural ingredients in various products like shampoos and other haircare products is increased. Consumer awareness about using herbal and natural shampoos is increased as harmful effects of chemical-rich shampoos have been observed in the past few years.
Herbal shampoos include natural plant and herb extracts in a powdered or crude form that provide a variety of positive effects on the hair and scalp without causing any adverse effects. This factor boosts the demand for herbal shampoo in the region. Moreover, the growing personal care industry is expected to boost the market in the Asia-Pacific region. In countries like India, Japan, and China, ayurvedic shampoos are in demand due to different hair types. For instance, in May 2022, Medimix, a brand for AVA Group, launched new total care shampoo enriched with natural ingredients suitable for all hair types in India.
India is the Fastest Growing Country in Shampoo Market
The Indian shampoo market is projected to record the fastest growth rates in the Asia-Pacific region. Changing consumer dynamics, coupled with increasing product awareness, has been identified as the major driver of the market. These changes are due to the high millennial population, migration toward cities, and rising women's employment. This migration to cities has directly impacted the market of traditional hair care products.
Meanwhile, the existing population of the cities is the reason for the increase in sales from specialty stores, e-commerce websites, and particularly salons. Additionally, the attraction of consumers toward hair styling products and the frequent use of heat treatments is causing hair damage. Furthermore, demand for vegan and plant-based products is also increasing owing to their benefits. Therefore, market players are launching products with plant-based ingredients in them.
For instance, in May 2021, Beacon Bio Life Sciences Private Limited's "Atulya" brand unveiled its new Veg Keratin and Wheat Protein range of products, which includes hair shampoo, conditioner, hair oil, and hair mask. Atulya introduced a hair care product range made with Veg Keratin, a vegetable alternative to animal keratin.
APAC Shampoo Market Competitor Analysis
The Asia-Pacific shampoo market is highly competitive, with multinational brands occupying a major chunk of the market. However, domestic brands are increasingly growing their presence in botanical and natural product categories. Acquisition and new product innovation in shampoos focus on active ingredients, which is the main strategy players adopt. Some of the major players in the market studied are Procter & Gamble Co., L'Oreal S.A., Himalaya Global Holdings Ltd., Kao Corporation, and Unilever PLC, among others. Due to growing hair problems like hair loss, grey hair, and dandruff problems, the market players have been launching products with innovative technologies. For instance, in June 2022, Absolutely Ayur, a brand of Super Cluster pi, launched New Natural Black Hair Color Shampoo made with Ayurvedic ingredients and modern science. The product claims to color hair in less than 10 minutes.
Additional Benefits:
The market estimate (ME) sheet in Excel format
3 months of analyst support
1 INTRODUCTION
1.1 Study Assumptions and Market Definitions
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Degree of Competition
5 MARKET SEGMENTATION
5.1 Product Type
5.1.1 2-in-1 Shampoos
5.1.2 Anti-Dandruff Sampoos
5.1.3 Kids Shampoos
5.1.4 Medicated Shampoos
5.1.5 Standard Shampoos
5.1.6 Other Shampoos
5.2 Distribution Channel
5.2.1 Supermarkets/Hypermarkets
5.2.2 Speciality Stores
5.2.3 Online Retail Stores
5.2.4 Pharmacies/Drugstore
5.2.5 Other Distribution Channels
5.3 Geography
5.3.1 China
5.3.2 Japan
5.3.3 India
5.3.4 Australia
5.3.5 Rest of Asia-Pacific
6 COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Procter & Gamble Company
6.3.2 L'Oreal S.A.
6.3.3 Johnson & Johnson Services, Inc.
6.3.4 Unilever PLC
6.3.5 Dabur India Limited
6.3.6 Kao Corporation
6.3.7 Himalaya Global Holdings Ltd.
6.3.8 Henkel AG & Co. KGaA
6.3.9 Estee Lauder Companies Inc.
6.3.10 Shiseido Company, Limited
6.3.11 Natura & Co
6.3.12 Honasa Consumer Pvt. Ltd
7 MARKET OPPORTUNITIES AND FUTURE TRENDS
- Not Sure / Need Reassuring
- Confirm Content
-
Content is provided by our partners and every effort is made to make Market Report details as clear as possible. If you are not sure the exact content you require is included in this study you can Contact us to double check. To do this you can:
Use the ‘? ASK A QUESTION’ below the license / prices and to the right of this box. This will come directly to our team who will work on dealing with your request as soon as possible.
Write to directly on support@scotts-international.com with details. Please include as much information as possible including the name of report or link so our staff will be able to work on you request.
Telephone us directly on 0048 603 394 346 and an experienced member of team will be on hand to answer.
-
- Sample Pages
-
With the vast majority of our partners we can obtain Sample Pages to support your decision. This is something we can arrange without revealing your personal details.
It is important to note that we will not be able to provide you the exact data or statistics such as Market Size and Forecasts. Sample pages usually confirm the layout or the Categories included in Charts and Graphs, excluding specific data.
To ask for Sample Pages by contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Check for Alternatives
-
Whilst we try to make our online platform as easy to use as possible there is always the possibility that a better alternative has not been found in your search.
To avoid this possibility Contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346 and a Senior Team Member can review your requirements and send a list of possibilities with opinions and recommendations.
-
- Confirm Content
- Prices / Formats / Delivery
- Prices
-
All prices are set by our partners and should be exactly the same as those listed on their own websites. We work on a Revenue share basis ensuring that you never pay more than what is offered elsewhere.
Should you find the price cheaper on another platform we recommend you to Contact us as we should be able to match this price. You can Contact us though through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Discounts
-
As we work in close partnership with our Partners from time to time we can secure discounts and assist with negotiations, this is part of our personalised service to you.
Discounts can sometimes be arranged for speedily placed orders; multiple report purchases or Higher License purchases.
To check if a Discount is possible please Contact our experienced team through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Available Currencies
-
Most Market Reports on our platform are listed in USD or EURO based on the wishes of our Partners. To avoid currency fluctuations and potential price differentiations we do not offer the possibility to change the currency online.
Should you wish to pay in a different currency to that advertised online we do accept payments in USD, EURO, GBP and PLN. The price will be calculated based on the relevant exchange rate taken from our National Bank.
To pay in a different above currency to that advertised online please Contact our team and a quotation will be sent within a couple of hours with payment details.
-
- Licenses
-
License options vary from Partner to Partner as is usually based on the number of Users that will benefitting from the report. It is very important that License ordered is not breached as this could have potential negative consequences for you individually or your employer.
If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.
-
- Global Site License
-
The Global Site License is the most comprehensive license available. By selecting this license, the Market Report can be shared with other ‘Allowed Users’ and any other member of staff from the same organisation regardless of geographic location.
It is important to note that this may exclude Parent Companies or Subsidiaries.
If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.
-
- Formats
-
The most common format is PDF, however in certain circumstances data may be present in Excel format or Online, especially in the case of Database or Directories. In addition, for certain higher license options a CD may also be provided.
If you have questions or need clarification about the specific formats we recommend you to Contact us and a detailed explanation will be provided.
-
- Delivery
-
Delivery is fulfilled by our partners directly. Once an order has been placed we inform the partner by sharing the delivery email details given in the order process.
Delivery is usually made within 24 hours of an order being placed, however it may take longer should your order be placed prior to the weekend or if otherwise specified on the Market Report details page. Additionally, if details have been not fully completed in the Order process a delay in delivery is possible.
If a delay in delivery is expected you will be informed about it immediately.
-
- Shipping Charges
-
As most Market Reports are delivered in PDF format we almost never have to add additional Shipping Charges. If, however you are ordering a Higher License service or a specific delivery format (e.g. CD version) charges may apply.
If you are concerned about additional Shipping Charges we recommend you to Contact us to double check.
-
- Prices
- Ordering
- By Credit Card
-
We work in Partnership with PayU to ensure payments are made securely in a fast and effortless way. PayU is the e-payments division of Naspers.
Naspers operates in over 133 International Markets and ranks 3rd Globally in terms of the number of e-commerce customers served.
For more information on PayU please visit: https://www.payu.pl/en/about-us
-
- By Money Transfer
-
If you require an invoice prior to payment, this is possible. To ensure a speedy delivery of the Market Report we require all relevant company details and you agree to maximum payment terms of 30 days from receipt of order.
With our regular clients deliver of the Market Report can be made prior to receiving payment, however in some circumstances we may ask for payment to be received before arranging for the Market Report to be delivered.
-
- By Credit Card
- Security
- Website security
-
We have specifically partnered with leading International companies to protect your privacy by using different technologies and processes to ensure security.
Everything submitted to Scotts International is encrypted via SSL (Secure Socket Layer) and all personal information provided to Scotts International is stored on computer systems with limited access in controlled environments.
-
- Credit Card Security
-
We partner with PayU (https://www.payu.pl/en/about-us) to ensure all credit card payments are made securely in a fast and effortless way.
PayU offers 250+ various payment channels and eWallet services across 4 continents allowing buyers to pay electronically, whether on a computer or a mobile device.
-
- Website security