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Asia Pacific RTD Cocktails Market Forecast to 2030 - Regional Analysis - by Base Type (Malt Based, Tequila Based, Vodka Based, Whiskey Based, and Others), Packaging Type (Bottles, Cans, and Others), and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others)
Market Report I 2023-12-04 I 67 Pages I The Insight Partners
The Asia Pacific RTD cocktails market was valued at US$ 5,498.07 million in 2022 and is expected to reach US$ 20,616.63 million by 2030; it is estimated to grow at a CAGR of 18.0% from 2022 to 2030.
Strong Preference for RTD Alcoholic Beverages Among Consumers fuel the Asia Pacific RTD Cocktails Market
The consumption of high-quality RTD cocktails is increasing worldwide, which is currently one of the biggest trends in the alcoholic beverage industry. The convenience offered by RTD alcoholic beverages, such as RTD cocktails, allows consumers to save time and effort associated with ingredient shopping, mixing, and preparing drinks. Due to hectic work schedules, consumers prefer to be efficient with their time rather than spending it on tedious tasks. Thus, they are more likely to spend their money on convenience, which dives into the popularity of RTD beverages such as cocktails and hard seltzers. Moreover, the consumers worldwide gravitated toward RTDs as a convenient way to enjoy their favorite cocktail at home during the pandemic. Adult consumers strongly want greater access to spirit-based RTDs in the marketplace, including at restaurants and bars, grocery and convenience stores, and entertainment venues such as concerts and sporting events. Thus, a surging preference for RTD alcoholic beverages among consumers is driving the RTD cocktail market across the Asia Pacific. RTD cocktails featuring whiskey, vodka, gin, rum, and tequila have gained popularity in recent years. These beverages used as a base beverage in RTD cocktails, are catered to consumer's requirement who appreciate rich, complex flavors of these spirits and enjoy classic cocktails like 'Old Fashioned'. Consumers who enjoy the distinct taste and agave notes of tequila increasingly prefer tequila based RTD cocktails. Rum-based RTD cocktails, such as margaritas or pina coladas, have a tropical appeal and are often associated with summer and beach settings. Vodka-based RTD cocktails are quite popular due to vodka's versatility and neutral flavor profile. Gin-based RTD cocktails, particularly those with classic flavors like gin martinis, are favored by consumers who enjoy the distinct botanical notes and refreshing qualities of gin. Hence, the availability of a wide variety of base ingredients in the global marketplace and diverse consumer preferences for RTD cocktails are fueling the RTD cocktails market growth across the Asia Pacific.
Asia Pacific RTD Cocktails Market Overview
Consumers in Asia Pacific are increasingly seeking premium and high-quality RTD cocktails with unique flavors and ingredients, leading to the emergence of craft and artisanal offerings in the market. Through new product launches, the market players are fulfilling the requirements of new flavors in RTD cocktails. For instance, October 2022, Radico Khaitan launched RTD cocktails range under the 'Magic Moments' vodka category. These RTD cocktails' category of 'Magic Moments Vodka Cocktails' contain a vodka base with 4.8% alcohol and are being sold in cans.
The trend of healthier lifestyles has influenced the RTD cocktail market. Manufacturers are introducing low-calorie, low-sugar, and natural ingredients-based options to cater to health-conscious consumers. Eco-friendly packaging and sustainable sourcing of ingredients have become important trends in the RTD cocktails market in Asia Pacific. Consumers are increasingly showing a preference for brands that prioritize sustainability and environmental responsibility. RTD cocktails offer convenient and hassle-free options to enjoy cocktails without the need for extensive preparation or bartending skills. Hence, the convenience offered by the RTD cocktails drives the RTD cocktails market in the region. Growing urbanization and changing lifestyle patterns have led to an increased demand for on-the-go and ready-to-consume products, including RTD cocktails. As disposable income continues to rise in countries of Asia Pacific, such as China, India, Australia, and Vietnam, consumers are willing to spend more on premium and indulgent products, including RTD cocktails. Moreover, manufacturers' effective marketing campaigns and promotional strategies have played a significant role in creating awareness and driving the demand for RTD cocktails in Asia Pacific.
Asia Pacific RTD Cocktails Market Revenue and Forecast to 2030 (US$ Million)
Asia Pacific RTD Cocktails Market Segmentation
The Asia Pacific RTD cocktails market is segmented based on base type, packaging type, distribution channel, and country. Based on base type, the Asia Pacific RTD cocktails market is segmented into malt based, tequila based, vodka based, whiskey based, and others. The malt based segment held the largest market share in 2022.
Based on packaging type, the Asia Pacific RTD cocktails market is segmented into bottles, cans, and others. The cans segment held the largest market share in 2022.
Based on distribution channel, the Asia Pacific RTD cocktails market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment held the largest market share in 2022.
Based on country, the Asia Pacific RTD cocktails market is segmented into Australia, China, India, Japan, South Korea, and the Rest of Asia Pacific. The Rest of Asia Pacific dominated the Asia Pacific RTD cocktails market share in 2022.
Bacardi Limited, Beam Suntory Inc, Constellation Brands Inc, and New Holland Brewing Co LLC are some of the leading players operating in the Asia Pacific RTD cocktails market.
TABLE OF CONTENTS
1. Introduction
1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. Asia Pacific RTD Cocktails Market Landscape
4.1 Overview
4.2 Porter's Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers
4.2.3 Threat of New Entrants
4.2.4 Competitive Rivalry
4.2.5 Threat of Substitutes
4.3 Ecosystem Analysis
4.3.1 Raw Material Suppliers
4.3.2 Manufacturers
4.3.3 Distribution Channel:
5. Asia Pacific RTD Cocktails Market - Key Industry Dynamics
5.1 Market Drivers
5.1.1 Strong Preference for RTD Alcoholic Beverages Among Consumers
5.1.2 Strategic Development Initiatives by Manufacturers
5.2 Market Restraints
5.2.1 Complex and Diverse Regulations
5.3 Market Opportunities
5.3.1 Consumer Inclination Towards Innovative Flavors
5.4 Future Trends
5.4.1 Influence of social media and Celebrities
5.5 Impact of Drivers and Restraints:
6. RTD Cocktails Market - Asia Pacific Market Analysis
6.1 RTD Cocktails Market Revenue (US$ Million), 2020 - 2030
6.2 Asia Pacific RTD Cocktails Market Forecast and Analysis
7. Asia Pacific RTD Cocktails Market Analysis - Base Type
7.1 Malt Based
7.1.1 Overview
7.1.2 Malt Based Market Volume, Revenue and Forecast to 2030 (US$ Million)
7.2 Tequila Based
7.2.1 Overview
7.2.2 Tequila Based Market Volume, Revenue and Forecast to 2030 (US$ Million)
7.3 Vodka Based
7.3.1 Overview
7.3.2 Vodka Based Market Volume, Revenue and Forecast to 2030 (US$ Million)
7.4 Whiskey Based
7.4.1 Overview
7.4.2 Whiskey Based Market Volume, Revenue and Forecast to 2030 (US$ Million)
7.5 Others
7.5.1 Overview
7.5.2 Others Market Volume, Revenue and Forecast to 2030 (US$ Million)
8. Asia Pacific RTD Cocktails Market Analysis - Packaging Type
8.1 Bottles
8.1.1 Overview
8.1.2 Bottles Market Value, Revenue and Forecast to 2030 (US$ Million)
8.2 Cans
8.2.1 Overview
8.2.2 Cans Market Value, Revenue and Forecast to 2030 (US$ Million)
8.3 Others
8.3.1 Overview
8.3.2 Others Market Value, Revenue and Forecast to 2030 (US$ Million)
9. Asia Pacific RTD Cocktails Market Analysis - Distribution Channel
9.1 Supermarkets & Hypermarkets
9.1.1 Overview
9.1.2 Supermarkets & Hypermarkets Market Value, Revenue, and Forecast to 2030 (US$ Million)
9.2 Specialty Stores
9.2.1 Overview
9.2.2 Specialty Stores Market Value, Revenue, and Forecast to 2030 (US$ Million)
9.3 Online Retail
9.3.1 Overview
9.3.2 Online Retail Market Value, Revenue, and Forecast to 2030 (US$ Million)
9.4 Others
9.4.1 Overview
9.4.2 Others Market Value, Revenue, and Forecast to 2030 (US$ Million)
10. Asia Pacific RTD Cocktails Market - Country Analysis
10.1 Asia Pacific RTD Cocktails Market
10.1.1 Overview
10.1.2 Asia Pacific RTD Cocktails Market Breakdown by Country
10.1.2.1 RTD cocktails market Breakdown by Country
10.1.2.2 Australia RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Million)
10.1.2.2.1 Australia RTD Cocktails Market Breakdown by Base Type
10.1.2.2.2 Australia RTD Cocktails Market Breakdown by Packaging Type
10.1.2.2.3 Australia RTD Cocktails Market Breakdown by Distribution Channel
10.1.2.3 China RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Million)
10.1.2.3.1 China RTD Cocktails Market Breakdown by Base Type
10.1.2.3.2 China RTD Cocktails Market Breakdown by Packaging Type
10.1.2.3.3 China RTD Cocktails Market Breakdown by Distribution Channel
10.1.2.4 India RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Million)
10.1.2.4.1 India RTD Cocktails Market Breakdown by Base Type
10.1.2.4.2 India RTD Cocktails Market Breakdown by Packaging Type
10.1.2.4.3 India RTD Cocktails Market Breakdown by Distribution Channel
10.1.2.5 Japan RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Million)
10.1.2.5.1 Japan RTD Cocktails Market Breakdown by Base Type
10.1.2.5.2 Japan RTD Cocktails Market Breakdown by Packaging Type
10.1.2.5.3 Japan RTD Cocktails Market Breakdown by Distribution Channel
10.1.2.6 South Korea RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Million)
10.1.2.6.1 South Korea RTD Cocktails Market Breakdown by Base Type
10.1.2.6.2 South Korea RTD Cocktails Market Breakdown by Packaging Type
10.1.2.6.3 South Korea RTD Cocktails Market Breakdown by Distribution Channel
10.1.2.7 Rest of Asia Pacific RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Million)
10.1.2.7.1 Rest of Asia Pacific RTD Cocktails Market Breakdown by Base Type
10.1.2.7.2 Rest of Asia Pacific RTD Cocktails Market Breakdown by Packaging Type
10.1.2.7.3 Rest of Asia Pacific RTD Cocktails Market Breakdown by Distribution Channel
11. Competitive Landscape
11.1 Heat Map Analysis by Key Players
11.2 Company Positioning & Concentration
12. RTD Cocktails Market Industry Landscape
12.1 Overview
12.2 Merger and Acquisitions
12.3 Expansion
12.4 Product Launch
13. Company Profiles
13.1 Bacardi Limited
13.1.1 Key Facts
13.1.2 Business Description
13.1.3 Products and Services
13.1.4 Financial Overview
13.1.5 SWOT Analysis
13.1.6 Key Developments
13.2 Beam Suntory Inc
13.2.1 Key Facts
13.2.2 Business Description
13.2.3 Products and Services
13.2.4 Financial Overview
13.2.5 SWOT Analysis
13.2.6 Key Developments
13.3 Constellation Brands Inc
13.3.1 Key Facts
13.3.2 Business Description
13.3.3 Products and Services
13.3.4 Financial Overview
13.3.5 SWOT Analysis
13.3.6 Key Developments
13.4 New Holland Brewing Co LLC
13.4.1 Key Facts
13.4.2 Business Description
13.4.3 Products and Services
13.4.4 Financial Overview
13.4.5 SWOT Analysis
13.4.6 Key Developments
14. Appendix
LIST OF TABLES
Table 1. Asia Pacific RTD Cocktails Market Segmentation
Table 2. Asia Pacific RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Million)
Table 3. Australia RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Million) - Base Type
Table 4. Australia RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Million) - Packaging Type
Table 5. Australia RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Million) - Distribution Channel
Table 6. China RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Million) - Base Type
Table 7. China RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Million) - Packaging Type
Table 8. China RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Million) - Distribution Channel
Table 9. India RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Million) - Base Type
Table 10. India RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Million) - Packaging Type
Table 11. India RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Million) - Distribution Channel
Table 12. Japan RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Million) - Base Type
Table 13. Japan RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Million) - Packaging Type
Table 14. Japan RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Million) - Distribution Channel
Table 15. South Korea RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Million) - Base Type
Table 16. South Korea RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Million) - Packaging Type
Table 17. South Korea RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Million) - Distribution Channel
Table 18. Rest of Asia Pacific RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Million) - Base Type
Table 19. Rest of Asia Pacific RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Million) - Packaging Type
Table 20. Rest of Asia Pacific RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Million) - Distribution Channel
Table 21. Company Positioning & Concentration
LIST OF FIGURES
Figure 1. Asia Pacific RTD Cocktails Market Segmentation, By Country
Figure 2. Porter's Five Forces Analysis
Figure 3. Ecosystem: Asia Pacific RTD Cocktails Market
Figure 4. Asia Pacific RTD Cocktails Market - Key Industry Dynamics
Figure 5. Impact Analysis of Drivers and Restraints
Figure 6. Asia Pacific RTD Cocktails Market Revenue (US$ Million), 2020 - 2030
Figure 7. Asia Pacific RTD Cocktails Market Share (%) - Base Type, 2022 and 2030
Figure 8. Malt Based Market Revenue and Forecasts To 2030 (US$ Million)
Figure 9. Tequila Based Market Revenue and Forecasts To 2030 (US$ Million)
Figure 10. Vodka Based Market Revenue and Forecasts To 2030 (US$ Million)
Figure 11. Whiskey Based Market Revenue and Forecasts To 2030 (US$ Million)
Figure 12. Others Market Revenue and Forecasts To 2030 (US$ Million)
Figure 13. Asia Pacific RTD Cocktails Market Share (%) - Packaging Type, 2022 and 2030
Figure 14. Bottles Market Revenue and Forecasts To 2030 (US$ Million)
Figure 15. Cans Market Revenue and Forecasts To 2030 (US$ Million)
Figure 16. Others Based Market Revenue and Forecasts To 2030 (US$ Million)
Figure 17. Asia Pacific RTD Cocktails Market Share (%) - Distribution Channel, 2022 and 2030
Figure 18. Supermarkets & Hypermarkets Market Revenue and Forecasts To 2030 (US$ Million)
Figure 19. Specialty Stores Market Revenue and Forecasts To 2030 (US$ Million)
Figure 20. Online Retail Market Revenue and Forecasts To 2030 (US$ Million)
Figure 21. Others Market Revenue and Forecasts To 2030 (US$ Million)
Figure 22. Asia Pacific RTD Cocktails Market, by Key Country - Revenue (2022) (US$ Million)
Figure 23. Asia Pacific RTD Cocktails Market Breakdown By Key Countries, 2022 And 2030 (%)
Figure 24. Australia RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Million)
Figure 25. China RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Million)
Figure 26. India RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Million)
Figure 27. Japan RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Million)
Figure 28. South Korea RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Million)
Figure 29. Rest of Asia Pacific RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Million)
Figure 30. Heat Map Analysis By Key Players
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