Please Wait.....
Report
Asia-Pacific Home Appliances - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2026 - 2031)
Market Report I 2026-02-09 I 140 Pages I Mordor Intelligence
Asia-Pacific Home Appliances Market Analysis
The Asia-Pacific home appliances market is expected to grow from USD 256.45 billion in 2025 to USD 267.03 billion in 2026 and is forecast to reach USD 326.64 billion by 2031 at 4.12% CAGR over 2026-2031. Demand growth rests on steady urban migration, larger disposable incomes, and an expanding smart-home ecosystem that lifts penetration of connected refrigerators, air conditioners, and washers. China anchors regional supply through cost-efficient clusters, while India supplies new consumption momentum that balances maturing volumes in Japan and South Korea. Government incentives for high-efficiency models, stronger e-commerce infrastructure, and the appeal of multifunctional designs add further lift. Competitive intensity has sharpened; Chinese brands hold commanding shares in small robotic categories, driving Korean and Japanese leaders to differentiate through artificial-intelligence features. At the same time, raw-material swings and cross-border price wars keep pressure on margins and force ongoing cost management.
Asia-Pacific Home Appliances Market Trends and Insights
Rising Disposable Incomes in Emerging Asia-Pacific Economies
Income growth in emerging Asia-Pacific markets creates a consumption upgrade cycle that extends beyond basic appliance penetration to premium feature adoption. India's appliances industry expects 10-15% growth in 2025 driven by premiumisation, with room air conditioners growing 30% in 2024 as rising incomes enable energy-efficient inverter models. This trend reflects a structural shift where middle-class expansion in tier-2 and tier-3 cities generates demand for branded appliances with advanced features, moving beyond the price-sensitive segments that dominated earlier growth phases. The income elasticity effect is particularly pronounced in categories like refrigerators and washing machines, where consumers upgrade to larger capacities and smart connectivity features as household purchasing power increases.
Rapid Urbanization & New-Housing Growth
Urban population growth across developing Asia creates concentrated appliance demand that outpaces rural market development, with city clusters accounting for most absolute increases in household formation. The Asian Development Bank projects urban population rising from 1.84 billion in 2017 to reach 64% urbanization by 2050, with large cities and urban corridors generating agglomeration economies that support higher appliance adoption rates. New housing construction in urban areas drives initial appliance purchases, while apartment-style living increases demand for space-efficient, built-in models that integrate with modern kitchen designs. This urbanization pattern creates geographic concentration of demand that enables efficient distribution networks and after-sales service coverage, supporting market expansion in previously underserved regions.
Raw-material Price Volatility
Commodity cost fluctuations create margin pressure that forces manufacturers to implement price increases or absorb reduced profitability, both of which constrain market growth. Indian appliance manufacturers faced 70% increases in metals and plastics costs during 2024, prompting industry-wide price hikes of 5-10% across air conditioners, refrigerators, and washing machines. This cost inflation particularly affects steel-intensive products like refrigerators and washing machines, where material costs represent 60-70% of manufacturing expenses. Supply chain disruptions and geopolitical tensions exacerbate volatility, forcing manufacturers to maintain higher inventory buffers and implement more frequent pricing adjustments that can dampen consumer demand in price-sensitive segments.
Other drivers and restraints analyzed in the detailed report include:
E-commerce Expansion & Last-mile ReachAIoT-enabled Smart-home EcosystemsCross-border E-commerce Price Wars
For complete list of drivers and restraints, kindly check the Table Of Contents.
Segment Analysis
Asia-Pacific home appliances market size for refrigerators stood as the largest slice at 24.92% in 2025. Strong household stock combined with longer replacement intervals secures a stable demand floor, while innovations in compressor efficiency and AI food management keep the category relevant. Conversely, air fryers record a 5.86% CAGR through 2031, demonstrating how small appliances can shift cooking behavior toward healthier, low-oil meal preparation. Robotic vacuum cleaners, multi-cookers, and countertop ovens follow similar momentum, aided by gift purchases and impulse e-commerce deals.
Air conditioners, washing machines, and dishwashers remain value pillars because each unit carries a higher average selling price and requires installation services. Brands inject AI diagnostics and inverter drives to refresh these categories without fundamentally altering core functions. In contrast, vacuum cleaners face cannibalization by robo-variants that tie into smart-home hubs. The clear divide between mature large appliances and fast-growing small appliances calls for portfolio strategies that balance high-value steady segments with nimble growth niches.
The Asia-Pacific Home Appliances Market Report is Segmented by Product Type (Major Home Appliances, Small Home Appliances), Distribution Channel (Multi-Brand Stores, Exclusive Brand Outlets, Online, Other Distribution Channels), and Geography (India, China, Japan, Australia, South Korea, South East Asia, Rest of Asia-Pacific). The Market Forecasts are Provided in Terms of Value (USD).
List of Companies Covered in this Report:
Haier Smart Home Co., Ltd. Samsung Electronics Co., Ltd. LG Electronics Inc. Panasonic Corporation Midea Group Co., Ltd. Hisense Home Appliances Group Co., Ltd. Whirlpool Corporation Electrolux AB Toshiba Lifestyle Products & Services Corporation Hitachi Global Life Solutions, Inc. Sharp Corporation BSH Hausgerate GmbH Godrej Appliances IFB Industries Ltd. TTK Prestige Ltd. Bajaj Electricals Ltd. Dyson Ltd. Xiaomi Corporation Koninklijke Philips N.V. Robert Bosch GmbH Arcelik A.S. (Beko) Havells India Ltd. Groupe SEB
Additional Benefits:
The market estimate (ME) sheet in Excel format
3 months of analyst support
1 Introduction
1.1 Study Assumptions & Market Definition
1.2 Scope of the Study
2 Research Methodology
3 Executive Summary
4 Market Landscape
4.1 Market Overview
4.2 Market Drivers
4.2.1 Rising Disposable Incomes In Emerging Asia-Pacific Economies
4.2.2 Rapid Urbanisation & New?Housing Growth
4.2.3 E-Commerce Expansion & Last-Mile Reach
4.2.4 Energy-Efficiency Subsidy Programmes
4.2.5 AIOT-Enabled Smart-Home Ecosystems
4.2.6 Compact-Living Demand For Multifunctional Units
4.3 Market Restraints
4.3.1 Raw-Material Price Volatility
4.3.2 Saturation In Mature Asia-Pacific Countries
4.3.3 Cross-Border E-Commerce Price Wars
4.3.4 Stringent E-Waste Compliance Costs
4.4 Industry Value Chain Analysis
4.5 Porter's Five Forces
4.5.1 Threat of New Entrants
4.5.2 Bargaining Power of Suppliers
4.5.3 Bargaining Power of Buyers
4.5.4 Threat of Substitutes
4.5.5 Competitive Rivalry
4.6 Insights into the Latest Trends and Innovations in the Market
4.7 Insights on Recent Developments (New Product Launches, Strategic Initiatives, Investments, Partnerships, JVs, Expansion, M&As, etc.) in the Market
5 Market Size & Growth Forecasts (Value in USD)
5.1 By Product Type
5.1.1 Major Home Appliances
5.1.1.1 Refrigerators
5.1.1.2 Freezers
5.1.1.3 Washing Machines
5.1.1.4 Dishwashers
5.1.1.5 Ovens (Incl. Combi & Microwave)
5.1.1.6 Air Conditioners
5.1.1.7 Other Major Home Appliances
5.1.2 Small Home Appliances
5.1.2.1 Coffee Makers
5.1.2.2 Food Processors
5.1.2.3 Grills & Roasters
5.1.2.4 Electric Kettles
5.1.2.5 Juicers & Blenders
5.1.2.6 Air Fryers
5.1.2.7 Vacuum Cleaners
5.1.2.8 Electric Rice Cookers
5.1.2.9 Toasters
5.1.2.10 Countertop Ovens
5.1.2.11 Other Small Home Appliances
5.2 By Distribution Channel
5.2.1 Multi-Brand Stores
5.2.2 Exclusive Brand Outlets
5.2.3 Online
5.2.4 Other Distribution Channels
5.3 By Geography
5.3.1 India
5.3.2 China
5.3.3 Japan
5.3.4 Australia
5.3.5 South Korea
5.3.6 South East Asia (Singapore, Malaysia, Thailand, Indonesia, Vietnam, and Philippines)
5.3.7 Rest of Asia-Pacific
6 Competitive Landscape
6.1 Market Concentration
6.2 Strategic Moves
6.3 Market Share Analysis
6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products & Services, and Recent Developments)
6.4.1 Haier Smart Home Co., Ltd.
6.4.2 Samsung Electronics Co., Ltd.
6.4.3 LG Electronics Inc.
6.4.4 Panasonic Corporation
6.4.5 Midea Group Co., Ltd.
6.4.6 Hisense Home Appliances Group Co., Ltd.
6.4.7 Whirlpool Corporation
6.4.8 Electrolux AB
6.4.9 Toshiba Lifestyle Products & Services Corporation
6.4.10 Hitachi Global Life Solutions, Inc.
6.4.11 Sharp Corporation
6.4.12 BSH Hausgerate GmbH
6.4.13 Godrej Appliances
6.4.14 IFB Industries Ltd.
6.4.15 TTK Prestige Ltd.
6.4.16 Bajaj Electricals Ltd.
6.4.17 Dyson Ltd.
6.4.18 Xiaomi Corporation
6.4.19 Koninklijke Philips N.V.
6.4.20 Robert Bosch GmbH
6.4.21 Arcelik A.S. (Beko)
6.4.22 Havells India Ltd.
6.4.23 Groupe SEB
7 Market Opportunities & Future Outlook
7.1 Rising Smart and Connected Appliance Adoption
7.2 Energy-Efficient Solutions Driving Market Growth
- Not Sure / Need Reassuring
- Confirm Content
-
Content is provided by our partners and every effort is made to make Market Report details as clear as possible. If you are not sure the exact content you require is included in this study you can Contact us to double check. To do this you can:
Use the ‘? ASK A QUESTION’ below the license / prices and to the right of this box. This will come directly to our team who will work on dealing with your request as soon as possible.
Write to directly on support@scotts-international.com with details. Please include as much information as possible including the name of report or link so our staff will be able to work on you request.
Telephone us directly on 0048 603 394 346 and an experienced member of team will be on hand to answer.
-
- Sample Pages
-
With the vast majority of our partners we can obtain Sample Pages to support your decision. This is something we can arrange without revealing your personal details.
It is important to note that we will not be able to provide you the exact data or statistics such as Market Size and Forecasts. Sample pages usually confirm the layout or the Categories included in Charts and Graphs, excluding specific data.
To ask for Sample Pages by contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Check for Alternatives
-
Whilst we try to make our online platform as easy to use as possible there is always the possibility that a better alternative has not been found in your search.
To avoid this possibility Contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346 and a Senior Team Member can review your requirements and send a list of possibilities with opinions and recommendations.
-
- Confirm Content
- Prices / Formats / Delivery
- Prices
-
All prices are set by our partners and should be exactly the same as those listed on their own websites. We work on a Revenue share basis ensuring that you never pay more than what is offered elsewhere.
Should you find the price cheaper on another platform we recommend you to Contact us as we should be able to match this price. You can Contact us though through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Discounts
-
As we work in close partnership with our Partners from time to time we can secure discounts and assist with negotiations, this is part of our personalised service to you.
Discounts can sometimes be arranged for speedily placed orders; multiple report purchases or Higher License purchases.
To check if a Discount is possible please Contact our experienced team through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Available Currencies
-
Most Market Reports on our platform are listed in USD or EURO based on the wishes of our Partners. To avoid currency fluctuations and potential price differentiations we do not offer the possibility to change the currency online.
Should you wish to pay in a different currency to that advertised online we do accept payments in USD, EURO, GBP and PLN. The price will be calculated based on the relevant exchange rate taken from our National Bank.
To pay in a different above currency to that advertised online please Contact our team and a quotation will be sent within a couple of hours with payment details.
-
- Licenses
-
License options vary from Partner to Partner as is usually based on the number of Users that will benefitting from the report. It is very important that License ordered is not breached as this could have potential negative consequences for you individually or your employer.
If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.
-
- Global Site License
-
The Global Site License is the most comprehensive license available. By selecting this license, the Market Report can be shared with other ‘Allowed Users’ and any other member of staff from the same organisation regardless of geographic location.
It is important to note that this may exclude Parent Companies or Subsidiaries.
If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.
-
- Formats
-
The most common format is PDF, however in certain circumstances data may be present in Excel format or Online, especially in the case of Database or Directories. In addition, for certain higher license options a CD may also be provided.
If you have questions or need clarification about the specific formats we recommend you to Contact us and a detailed explanation will be provided.
-
- Delivery
-
Delivery is fulfilled by our partners directly. Once an order has been placed we inform the partner by sharing the delivery email details given in the order process.
Delivery is usually made within 24 hours of an order being placed, however it may take longer should your order be placed prior to the weekend or if otherwise specified on the Market Report details page. Additionally, if details have been not fully completed in the Order process a delay in delivery is possible.
If a delay in delivery is expected you will be informed about it immediately.
-
- Shipping Charges
-
As most Market Reports are delivered in PDF format we almost never have to add additional Shipping Charges. If, however you are ordering a Higher License service or a specific delivery format (e.g. CD version) charges may apply.
If you are concerned about additional Shipping Charges we recommend you to Contact us to double check.
-
- Prices
- Ordering
- By Credit Card
-
We work in Partnership with PayU to ensure payments are made securely in a fast and effortless way. PayU is the e-payments division of Naspers.
Naspers operates in over 133 International Markets and ranks 3rd Globally in terms of the number of e-commerce customers served.
For more information on PayU please visit: https://www.payu.pl/en/about-us
-
- By Money Transfer
-
If you require an invoice prior to payment, this is possible. To ensure a speedy delivery of the Market Report we require all relevant company details and you agree to maximum payment terms of 30 days from receipt of order.
With our regular clients deliver of the Market Report can be made prior to receiving payment, however in some circumstances we may ask for payment to be received before arranging for the Market Report to be delivered.
-
- By Credit Card
- Security
- Website security
-
We have specifically partnered with leading International companies to protect your privacy by using different technologies and processes to ensure security.
Everything submitted to Scotts International is encrypted via SSL (Secure Socket Layer) and all personal information provided to Scotts International is stored on computer systems with limited access in controlled environments.
-
- Credit Card Security
-
We partner with PayU (https://www.payu.pl/en/about-us) to ensure all credit card payments are made securely in a fast and effortless way.
PayU offers 250+ various payment channels and eWallet services across 4 continents allowing buyers to pay electronically, whether on a computer or a mobile device.
-
- Website security