Asia Pacific Digital-Out-of-Home (DOOH) - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2026 - 2031)
Market Report I 2026-02-09 I 120 Pages I Mordor Intelligence
Asia Pacific Digital-Out-of-Home (DOOH) Market Analysis
The Asia Pacific Digital-Out-of-Home (DOOH) market is expected to grow from USD 21.64 billion in 2025 to USD 23.94 billion in 2026 and is forecast to reach USD 39.71 billion by 2031 at 10.65% CAGR over 2026-2031. Accelerated urbanization, expanding 5G connectivity, and falling LED hardware prices are simultaneously pushing media owners to digitize roadside, transit, and indoor networks, creating richer creative canvases and more accountable measurement. China alone captures 51.2% of worldwide spend in 2025, demonstrating how regional performance hinges on a single, high-scale advertising economy. At the same time, India is posting double-digit growth as metro, airport, and highway projects unlock premium inventory and programmatic-ready. Advertisers are rapidly shifting budgets toward audience-verified locations because location data delivers brand-safe alternatives to cookie-dependent digital channels. Programmatic spend rose 45.6% at JCDecaux in 2024, underscoring how automated buying is maturing across the region.
Asia Pacific Digital-Out-of-Home (DOOH) Market Trends and Insights
Rapid Urban Rail Expansion Opening Premium Inventory
Large-scale metro, airport, and bus-rapid-transit projects are unlocking enclosed environments with superior dwell times and contextual data feeds. India's Times OOH secured exclusive rights for Mumbai Metro Line 3, covering 20,000 m and 27 stations, evidencing the size of fresh inventory entering the Asia Pacific Digital-Out-of-Home (DOOH) market. Hong Kong's MTR expanded digital portrait units and is piloting scent marketing in immersive zones. Controlled lighting and security inside stations allow fine-pitch LED, 3D, and interactive wayfinding screens, enabling brands to run sequential messaging throughout a rider's trip. With many Asian cities still mid-build on transit corridors, supply growth is likely to outpace roadside conversions over the next decade.
Programmatic DOOH Integration with Retail Media Networks
Retailers are pairing point-of-sale data with on-premise screens to close attribution loops and prove incremental sales lift. JD Mall's joint solution with Hanshow links electronic shelf labels and overhead boards so product prices, QR codes, and creative refresh simultaneously. GroupM and Moving Walls automate this workflow in Indonesia, Malaysia, and the Philippines, letting CPG brands buy impressions tied to first-party audience segments. For the Asia Pacific Digital-Out-of-Home (DOOH) market, the retail-media collision creates incremental CPMs, aids footfall attribution, and drives multi-format budgets into in-store networks once confined to merchandising budgets.
Fragmented Media Ownership Inflating Buying Complexity
Japan alone hosts roughly 1,000 DOOH media owners, forcing marketers to negotiate multiple contracts and reconcile measurement gaps before pan-regional flights ever go live. India faces similar hurdles, prompting 61% of local owners to support consortium bids for metro projects to win national campaigns. The friction depresses programmatic adoption, raises insertion-order error risk, and prolongs settlement cycles, dampening the Asia Pacific Digital-Out-of-Home (DOOH) market's speed-to-budget advantage over online display.
Other drivers and restraints analyzed in the detailed report include:
5G Roll-out Enabling High-Bandwidth CreativeLED Cost Decline Accelerating Digital ConversionData-Privacy Regulations Limiting Mobile Retargeting
For complete list of drivers and restraints, kindly check the Table Of Contents.
Segment Analysis
Indoor screens contribute a growing slice of the Asia Pacific Digital-Out-of-Home (DOOH) market, expanding at an 10.92% CAGR, while outdoor assets still accounted for 62.05% revenue in 2025. Indoor venues avoid weather-related downtime and deliver richer dwell times; Raffles City Singapore integrated tutorial mirrors, mobile POS, and diagnostic kiosks into a 111,000 sq ft facelift that boosted measurable interactions for beauty and tech brands. Shoppers linger longer in air-conditioned malls across Southeast Asia, helping advertisers test gamified activations that connect loyalty IDs to screen engagements.
Outdoor formats dominate inventory numbers for the Asia Pacific Digital-Out-of-Home (DOOH) market, yet municipal safety crackdowns after India's Ghatkopar hoarding collapse are lengthening permit cycles and elevating maintenance expenses. Even so, roadside LED towers provide unmatched reach for automobile, telecom, and fintech launches, preserving their budget share.
Billboards held 45.39% of 2025 revenue, consolidating legacy spend and broad sightlines across arterial roads. Meanwhile, programmatic transit inventory is surging at 11.9% CAGR to 2031 on the back of rail expansion and anonymous passenger analytics. Hit Co. and Vistar Media opened the Shibuya "Synchro 7" network seven synchronised screens to global DSPs, a signpost for high-volume auction mechanics migrating to Asia's most crowded intersections.
Street furniture, place-based, and airport media benefit from smart-city projects that embed IoT sensors; however, elongated procurement cycles and government tendering keep their growth moderate. Transit screens, by contrast, provide precise foot-traffic patterns, enabling brands to retarget riders with mobile promotions, adding a performance layer to what was once a broadcast medium.
The Asia Pacific Digital-Out-Of-Home (DOOH) Market Report is Segmented by Location (Indoor, Outdoor), Format Type (Billboard, Transit, Street Furniture and More), Application (Dynamic Advertising, Real-Time Information and More), End User (Retail and E-Commerce, Automotive and More), Ownership Model (Media Owner Networks, Venue-Based Private Networks) and Country. The Market Forecasts are Provided in Terms of Value (USD).
List of Companies Covered in this Report:
JCDecaux SE Focus Media Information Technology Co. Ltd. Clear Channel Outdoor Holdings Inc. oOh!media Limited Outfront Media Inc. Times Innovative Media Limited Plan B Media Public Company Limited Asiaray Media Group Limited Shanghai Airports Advertisement Co. Ltd. Balintimes Media Group Co. Ltd. Hivestack Inc. Vistar Media Inc. Daktronics Inc. Broadsign International LLC Ayuda Media Systems Inc. QMS Media Limited AdOnMo Private Limited Laqshya Media Group MediaCorp Pte Ltd.
Additional Benefits:
The market estimate (ME) sheet in Excel format
3 months of analyst support
1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET LANDSCAPE
4.1 Market Overview
4.2 Industry Value Chain Analysis
4.3 Impact of Macroeconomic Factors
4.4 Porter's Five Forces Analysis
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of New Entrants
4.4.4 Threat of Substitutes
4.4.5 Intensity of Competitive Rivalry
4.5 Regulatory Landscape
4.6 Technological Outlook
5 MARKET DYNAMICS
5.1 Market Drivers
5.1.1 5G roll-out enabling high-bandwidth creative
5.1.2 Rapid urban rail expansion opening premium inventory
5.1.3 Programmatic DOOH integration with retail media networks
5.1.4 LED cost decline accelerating digital conversion
5.1.5 Brand-safety shift from cookies to location-verified DOOH
5.1.6 Carbon-efficient screens appealing to ESG-driven advertisers
5.2 Market Restraints
5.2.1 Fragmented media ownership inflating buying complexity
5.2.2 Power-price volatility raising operating costs
5.2.3 Data-privacy regulations limiting mobile retargeting
5.2.4 Shortage of DOOH-skilled creatives in emerging markets
6 MARKET SIZE AND GROWTH FORECASTS (VALUE)
6.1 By Location
6.1.1 Indoor
6.1.2 Outdoor
6.2 By Format Type
6.2.1 Billboard
6.2.2 Transit
6.2.3 Street Furniture
6.2.4 Place-Based Media
6.3 By Application
6.3.1 Dynamic Advertising
6.3.2 Real-Time Information and Way-finding
6.3.3 Interactive / Experiential
6.3.4 Other Applications
6.4 By End User
6.4.1 Retail and E-commerce
6.4.2 Automotive
6.4.3 Financial Services
6.4.4 Healthcare and Pharmaceuticals
6.4.5 Government and Public Sector
6.4.6 Entertainment and Media
6.4.7 Other End Users
6.5 By Ownership Model
6.5.1 Media Owner Networks
6.5.2 Venue-Based Private Networks
6.6 By Country
6.6.1 China
6.6.2 Japan
6.6.3 India
6.6.4 South Korea
6.6.5 Australia
6.6.6 Singapore
6.6.7 Thailand
6.6.8 Hong Kong
6.6.9 Rest of Asia Pacific
7 COMPETITIVE LANDSCAPE
7.1 Market Concentration
7.2 Strategic Moves
7.3 Market Share Analysis
7.4 Company Profiles (includes Global level overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, and Recent Developments)
7.4.1 JCDecaux SE
7.4.2 Focus Media Information Technology Co. Ltd.
7.4.3 Clear Channel Outdoor Holdings Inc.
7.4.4 oOh!media Limited
7.4.5 Outfront Media Inc.
7.4.6 Times Innovative Media Limited
7.4.7 Plan B Media Public Company Limited
7.4.8 Asiaray Media Group Limited
7.4.9 Shanghai Airports Advertisement Co. Ltd.
7.4.10 Balintimes Media Group Co. Ltd.
7.4.11 Hivestack Inc.
7.4.12 Vistar Media Inc.
7.4.13 Daktronics Inc.
7.4.14 Broadsign International LLC
7.4.15 Ayuda Media Systems Inc.
7.4.16 QMS Media Limited
7.4.17 AdOnMo Private Limited
7.4.18 Laqshya Media Group
7.4.19 MediaCorp Pte Ltd.
8 MARKET OPPORTUNITIES AND FUTURE OUTLOOK
8.1 White-Space and Unmet-Need Assessment
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