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Argentina Social Commerce Market Intelligence and Future Growth Dynamics - 50+ KPIs on Social Commerce Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics - 2025 Update
Market Report I 2025-04-30 I 70 Pages I PayNxt360
According to PayNXT360, social commerce market in Argentina is expected to grow by 29.8% on annual basis to reach US$3,110.6 million in 2025.
The social commerce market in the country experienced robust growth during 2021-2024, achieving a CAGR of 43.9%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 17.6% during 2025-2030. By the end of 2030, the social commerce sector is projected to expand from its 2024 value of USD 2,397.3 million to approximately USD 6,991.8 million.
This report provides a detailed data-centric analysis of the social commerce sector in Argentina, covering market opportunities and risks across a range of retail categories. With over 50+ KPIs at the country level, this report provides a comprehensive understanding of social commerce market dynamics, market size and forecast, and market share statistics.
It breaks down market opportunities in the social commerce sector by type of domestic vs cross-border, type of social platform, type of payment method, business model, end-use consumer segment, and type of city. In addition, it provides a snapshot of consumer behaviour and retail spending dynamics. KPIs in both value and volume terms help in getting an in-depth understanding of end market dynamics.
PayNXT360's research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities.
Key Insights
Argentina's social commerce market is evolving rapidly, with influencer marketing, SME adoption, and live shopping emerging as key trends over the past 12 months. Shifts in consumer behavior, technological innovation, and the increased role of mobile-first platforms drive these trends. Over the next 2-4 years, these trends are expected to intensify, offering significant opportunities for businesses that can leverage social platforms effectively to engage consumers.
Rise of Influencer-Led Social Commerce
- Influencer-driven product marketing on platforms such as Instagram, TikTok, and YouTube has surged in Argentina over the last year. Many influencers collaborate with brands to offer exclusive promotions, driving direct purchases through social platforms.
- The increased credibility of influencers with niche audiences is pushing more brands to invest in influencer partnerships. The popularity of short-form video content, particularly on TikTok, has boosted product discovery and engagement in younger demographics.
- This trend will likely grow as influencer networks become more sophisticated. We can expect stronger integration between influencer content and in-platform purchasing features.
Expansion of Small Businesses on Social Media Platforms
- Many small and medium enterprises (SMEs) use platforms such as WhatsApp Business, Instagram Shops, and Facebook Marketplace to engage directly with customers and make sales.
- The ease of setting up a digital storefront and rising costs in traditional e-commerce platforms encourage SMEs to embrace social media commerce. Personalized interactions and real-time communication via messaging apps have enhanced customer experiences.
- As more SMEs adopt social commerce strategies, competition will intensify. Social media platforms are expected to introduce additional business-friendly features, including AI-driven customer support and inventory management solutions.
Increased Adoption of Live Shopping Events
- Live shopping events have gained traction in Argentina, especially during product launches and seasonal promotions. Brands organize real-time product demonstrations and flash sales via Instagram Live and Facebook Live.
- Consumers are increasingly looking for interactive and authentic shopping experiences. Promoted by influencers or brand ambassadors, live shopping events provide immediacy and a sense of urgency that encourages impulse purchases.
- This trend is likely to intensify as consumers seek more immersive shopping experiences. Brands must invest in high-quality live-streaming technologies and exclusive product releases to maximize engagement.
Growth in Mobile-First Social Commerce
- Mobile commerce now dominates online shopping behavior in Argentina, with users relying on social apps to browse and purchase products directly.
- The rise in smartphone penetration and improved 4G/5G networks have made mobile shopping more accessible. Apps like TikTok and Instagram have integrated native shopping features, simplifying the customer journey from product discovery to checkout.
- This trend will likely grow continuously as mobile-first consumers demand faster, more intuitive shopping interfaces. Platforms will innovate with augmented reality (AR) features and advanced payment integrations to enhance mobile commerce experiences.
Growing Use of Social Commerce for Product Reviews and Recommendations
- Argentine consumers increasingly rely on social media for product reviews and recommendations before purchasing. Peer reviews and testimonials on Instagram Stories and WhatsApp groups significantly influence purchasing behavior.
- Consumers' distrust of traditional advertising has led them to seek more authentic peer feedback. Social platforms encourage this trend by highlighting user-generated content, including product ratings and unboxing videos.
- Expect a deeper integration of review and recommendation systems into social platforms. Businesses may incentivize customers to share authentic experiences through loyalty programs and review-based promotions.
Adoption of Chatbots and AI-Driven Customer Support
- Many businesses in Argentina now use chatbots and AI tools on platforms such as WhatsApp and Facebook Messenger to handle customer inquiries and streamline sales processes.
- This trend has been driven by the need for 24/7 customer support and quicker response times. AI-driven solutions offer cost-effective ways to provide real-time assistance, reducing cart abandonment rates and improving customer satisfaction.
- AI and chatbot adoption is expected to increase, with enhanced capabilities such as multilingual support, personalized recommendations, and conversational commerce features becoming standard offerings.
Competitive Landscape of Social Commerce in Argentina
Over the next 2-4 years, established players like MercadoLibre are expected to deepen their investments in AI and machine learning technologies to enhance user experience and operational efficiency. Regulatory changes under the "Ley Bases" will likely foster increased market competition, allowing new domestic and international players to enter the social commerce landscape. This expansion will lead to broader consumer offerings and business models.
The integration of cutting-edge technologies, such as AI-driven customer support and personalized shopping experiences, will become more prevalent, boosting competitiveness in the sector. Businesses prioritizing innovation and regulatory compliance will likely thrive in this evolving environment. The continued digital transformation of Argentina's social commerce market will redefine how consumers interact with brands and shop online.
Current State of Social Commerce
- Argentina's social commerce sector is experiencing significant growth, driven by increased internet penetration and smartphone usage. The market is characterized by a blend of established e-commerce platforms and emerging players leveraging social media channels to reach consumers.
Key Players and New Entrants
- MercadoLibre: As the dominant e-commerce platform in Latin America, MercadoLibre has expanded its services to include social commerce features, integrating social media interactions with its marketplace. The company has also ventured into fintech through Mercado Pago, enhancing payment solutions for online transactions.
- Carrefour Argentina: A significant player in the e-commerce space, Carrefour has been enhancing its online presence and exploring social commerce avenues to engage with consumers directly through social media platforms.
- Adidas: The global sportswear brand has a notable e-commerce presence in Argentina and utilizes social media channels for marketing and direct sales, contributing to the social commerce ecosystem.
- Fravega and Musimundo: These local retailers have strengthened their online platforms and are increasingly incorporating social media strategies to drive sales and customer engagement.
Recent Partnerships, Mergers, and Acquisitions
- MercadoLibre has been expanding its fintech services, including offering loans to sellers and integrating advanced technologies such as artificial intelligence to enhance its platform's capabilities.
- MercadoLibre filed a complaint against MODO, a digital wallet backed by local banks, alleging anti-competitive practices. This highlights the competitive tensions in Argentina's fintech and social commerce sectors.
Regulatory Changes
- In June 2024, the Argentine Congress passed Law No. 27,742, known as the "Ley Bases," aiming to deregulate various sectors, including trade and services. This law simplifies procedures, reduces bureaucratic obstacles, and promotes entrepreneurial freedom, potentially benefiting social commerce activities.
- In early 2025, new regulations were introduced concerning the display of prices for goods and services offered to consumers. These changes aim to enhance transparency and consumer protection in e-commerce and social commerce.
Outlook
- Established players like MercadoLibre are expected to keep expanding their services and integrating more sophisticated technologies, such as artificial intelligence and machine learning, to improve user experience and operational efficiency.
- The deregulation efforts under the "Ley Bases" will likely lower entry barriers, encouraging new domestic and international players to enter the social commerce market. This may result in heightened competition and a wider variety of consumer options.
-Adopting innovative technologies, including AI-driven customer support and personalized shopping experiences, is expected to become more prevalent, enhancing the competitiveness of platforms operating in the social commerce space.
1. About this Report
1.1. Summary
1.2. Methodology
1.3. Social Commerce Definitions
1.4. Disclaimer
2. Argentina Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators
2.1. Argentina Ecommerce - Gross Merchandise Value Trend Analysis, 2021-2030
2.2. Argentina Ecommerce - Average Value Per Transaction Trend Analysis, 2021-2030
2.3. Argentina Ecommerce - Transaction Volume Trend Analysis, 2021-2030
3. Argentina Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators
3.1. Argentina Social Commerce - Gross Merchandise Value Trend Analysis, 2021-2030
3.2. Argentina Social Commerce - Average Value Per Transaction Trend Analysis, 2021-2030
3.3. Argentina Social Commerce - Transaction Volume Trend Analysis, 2021-2030
3.4. Argentina Social Commerce Market Share Analysis by Key Players, 2024
4. Argentina Social Commerce Industry Market Size and Forecast by Location
4.1. Argentina Social Commerce Market Share by Location (%), 2024
4.2. Argentina Social Commerce by Cross Border - Gross Merchandise Value Trend Analysis, 2021-2030
4.3. Argentina Social Commerce by Domestic - Gross Merchandise Value Trend Analysis, 2021-2030
5. Argentina Social Commerce Industry Market Size and Forecast by Product Categories
5.1. Argentina Social Commerce Market Share by Product Categories (%), 2024
5.2. Argentina Social Commerce Clothing & Footwear - Gross Merchandise Value Trend Analysis, 2021-2030
5.3. Argentina Social Commerce Beauty and Personal Care - Gross Merchandise Value Trend Analysis, 2021-2030
5.4. Argentina Social Commerce Food & Grocery - Gross Merchandise Value Trend Analysis, 2021-2030
5.5. Argentina Social Commerce Appliances and Electronics - Gross Merchandise Value Trend Analysis, 2021-2030
5.6. Argentina Social Commerce Home Improvement - Gross Merchandise Value Trend Analysis, 2021-2030
5.7. Argentina Social Commerce Travel - Gross Merchandise Value Trend Analysis, 2021-2030
5.8. Argentina Social Commerce Accommodation - Gross Merchandise Value Trend Analysis, 2021-2030
6. Argentina Social Commerce Industry Market Size and Forecast by End Use Consumer Segment
6.1. Argentina Social Commerce Market Share by End Use Segment (%), 2024
6.2. Argentina Social Commerce B2C Segment - Gross Merchandise Value Trend Analysis, 2021-2030
6.3. Argentina Social Commerce B2B Segment - Gross Merchandise Value Trend Analysis, 2021-2030
6.4. Argentina Social Commerce C2C Segment - Gross Merchandise Value Trend Analysis, 2021-2030
7. Argentina Social Commerce Industry Market Size and Forecast by End Use Device
7.1. Argentina Social Commerce Market Share by End Use Device (%), 2024
7.2. Argentina Social Commerce by Mobile - Gross Merchandise Value Trend Analysis, 2021-2030
7.3. Argentina Social Commerce by Desktop - Gross Merchandise Value Trend Analysis, 2021-2030
8. Argentina Social Commerce Industry Market Size and Forecast by Cities
8.1. Argentina Social Commerce Market Share by Cities (%), 2024
8.2. Argentina Social Commerce by Tier-1 Cities - Gross Merchandise Value Trend Analysis, 2021-2030
8.3. Argentina Social Commerce by Tier-2 Cities - Gross Merchandise Value Trend Analysis, 2021-2030
8.4. Argentina Social Commerce by Tier-3 Cities - Gross Merchandise Value Trend Analysis, 2021-2030
9. Argentina Social Commerce Industry Market Size and Forecast by Payment Method
9.1. Argentina Social Commerce Market Share by Payment Method (%), 2024
9.2. Argentina Social Commerce Payment by Credit Card - Gross Merchandise Value Trend Analysis, 2021-2030
9.3. Argentina Social Commerce Payment by Debit Card - Gross Merchandise Value Trend Analysis, 2021-2030
9.4. Argentina Social Commerce Payment by Bank Transfer - Gross Merchandise Value Trend Analysis, 2021-2030
9.5. Argentina Social Commerce Payment by Prepaid Card - Gross Merchandise Value Trend Analysis, 2021-2030
9.6. Argentina Social Commerce Payment by Digital & Mobile Wallet - Gross Merchandise Value Trend Analysis, 2021-2030
9.7. Argentina Social Commerce Payment by Other Digital Payment - Gross Merchandise Value Trend Analysis, 2021-2030
9.8. Argentina Social Commerce Payment by Cash - Gross Merchandise Value Trend Analysis, 2021-2030
10. Argentina Social Commerce Industry Market Size and Forecast by Platforms
10.1. Argentina Social Commerce Market Share by Platforms Method (%), 2024
10.2. Argentina Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) - Gross Merchandise Value Trend Analysis, 2021-2030
10.3. Argentina Social Commerce Platforms by Social Network-Led Commerce - Gross Merchandise Value Trend Analysis, 2021-2030
10.4. Argentina Social Commerce Platforms by Social Reselling - Gross Merchandise Value Trend Analysis, 2021-2030
10.5. Argentina Social Commerce Platforms by Group Buying - Gross Merchandise Value Trend Analysis, 2021-2030
10.6. Argentina Social Commerce Platforms by Product Review Platforms - Gross Merchandise Value Trend Analysis, 2021-2030
11. Argentina Social Commerce Industry Market Size and Forecast by Contents
11.1. Argentina Social Commerce Market Share by Contents (%), 2024
11.2. Argentina Social Commerce Contents by Live Streamers - Gross Merchandise Value Trend Analysis, 2021-2030
11.3. Argentina Social Commerce Contents by Gaming Streamers - Gross Merchandise Value Trend Analysis, 2021-2030
11.4. Argentina Social Commerce Contents by Reels - Gross Merchandise Value Trend Analysis, 2021-2030
11.5. Argentina Social Commerce Contents by Influencers - Gross Merchandise Value Trend Analysis, 2021-2030
11.6. Argentina Social Commerce Contents by Stories - Gross Merchandise Value Trend Analysis, 2021-2030
12. Argentina Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour
12.1. Argentina Social Commerce Spend Share by Age Group, 2024
12.2. Argentina Social Commerce by Age Group - Gen Z (15-27) - Gross Merchandise Value Trend Analysis, 2021-2030
12.3. Argentina Social Commerce by Age Group - Millennials (28-44) - Gross Merchandise Value Trend Analysis, 2021-2030
12.4. Argentina Social Commerce by Age Group - Gen X (45 - 60) - Gross Merchandise Value Trend Analysis, 2021-2030
12.5. Argentina Social Commerce by Age Group - Baby Boomers (60+) - Gross Merchandise Value Trend Analysis, 2021-2030
12.6. Argentina Social Commerce Share by Income Level, 2024
12.7. Argentina Social Commerce Share by Gender, 2024
13. Further Reading
13.1. About PayNXT360
13.2. Related Research
Table 1: Argentina Ecommerce - Gross Merchandise Value (US$ Million), 2021-2030
Table 2: Argentina Ecommerce - Average Value Per Transaction Trend Analysis (US$), 2021-2030
Table 3: Argentina Ecommerce - Transaction Volume (Million), 2021-2030
Table 4: Argentina Social Commerce - Gross Merchandise Value (US$ Million), 2021-2030
Table 5: Argentina Social Commerce - Average Value Per Transaction Trend Analysis (US$), 2021-2030
Table 6: Argentina Social Commerce - Transaction Volume (Million), 2021-2030
Table 7: Argentina Social Commerce by Cross Border - Gross Merchandise Value (US$ Million), 2021-2030
Table 8: Argentina Social Commerce by Domestic - Gross Merchandise Value (US$ Million), 2021-2030
Table 9: Argentina Social Commerce Clothing & Footwear - Gross Merchandise Value (US$ Million), 2021-2030
Table 10: Argentina Social Commerce Beauty and Personal Care - Gross Merchandise Value (US$ Million), 2021-2030
Table 11: Argentina Social Commerce Food & Grocery - Gross Merchandise Value (US$ Million), 2021-2030
Table 12: Argentina Social Commerce Appliances and Electronics - Gross Merchandise Value (US$ Million), 2021-2030
Table 13: Argentina Social Commerce Home Improvement - Gross Merchandise Value (US$ Million), 2021-2030
Table 14: Argentina Social Commerce Travel - Gross Merchandise Value (US$ Million), 2021-2030
Table 15: Argentina Social Commerce Accommodation - Gross Merchandise Value (US$ Million), 2021-2030
Table 16: Argentina Social Commerce B2C Segment - Gross Merchandise Value (US$ Million), 2021-2030
Table 17: Argentina Social Commerce B2B Segment - Gross Merchandise Value (US$ Million), 2021-2030
Table 18: Argentina Social Commerce C2C Segment - Gross Merchandise Value (US$ Million), 2021-2030
Table 19: Argentina Social Commerce by Mobile - Gross Merchandise Value (US$ Million), 2021-2030
Table 20: Argentina Social Commerce by Desktop - Gross Merchandise Value (US$ Million), 2021-2030
Table 21: Argentina Social Commerce by Tier-1 Cities - Gross Merchandise Value (US$ Million), 2021-2030
Table 22: Argentina Social Commerce by Tier-2 Cities - Gross Merchandise Value (US$ Million), 2021-2030
Table 23: Argentina Social Commerce by Tier-3 Cities - Gross Merchandise Value (US$ Million), 2021-2030
Table 24: Argentina Social Commerce Payment by Credit Card - Gross Merchandise Value (US$ Million), 2021-2030
Table 25: Argentina Social Commerce Payment by Debit Card - Gross Merchandise Value (US$ Million), 2021-2030
Table 26: Argentina Social Commerce Payment by Bank Transfer - Gross Merchandise Value (US$ Million), 2021-2030
Table 27: Argentina Social Commerce Payment by Prepaid Card - Gross Merchandise Value (US$ Million), 2021-2030
Table 28: Argentina Social Commerce Payment by Digital & Mobile Wallet - Gross Merchandise Value (US$ Million), 2021-2030
Table 29: Argentina Social Commerce Payment by Other Digital Payment - Gross Merchandise Value (US$ Million), 2021-2030
Table 30: Argentina Social Commerce Payment by Cash - Gross Merchandise Value (US$ Million), 2021-2030
Table 31: Argentina Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) - Gross Merchandise Value (US$ Million), 2021-2030
Table 32: Argentina Social Commerce Platforms by Social Network-Led Commerce - Gross Merchandise Value (US$ Million), 2021-2030
Table 33: Argentina Social Commerce Platforms by Social Reselling - Gross Merchandise Value (US$ Million), 2021-2030
Table 34: Argentina Social Commerce Platforms by Group Buying - Gross Merchandise Value (US$ Million), 2021-2030
Table 35: Argentina Social Commerce Platforms by Product Review Platforms - Gross Merchandise Value (US$ Million), 2021-2030
Table 36: Argentina Social Commerce Contents by Live Streamers - Gross Merchandise Value (US$ Million), 2021-2030
Table 37: Argentina Social Commerce Contents by Gaming Streamers - Gross Merchandise Value (US$ Million), 2021-2030
Table 38: Argentina Social Commerce Contents by Reels - Gross Merchandise Value (US$ Million), 2021-2030
Table 39: Argentina Social Commerce Contents by Influencers - Gross Merchandise Value (US$ Million), 2021-2030
Table 40: Argentina Social Commerce Contents by Stories - Gross Merchandise Value (US$ Million), 2021-2030
Table 41: Argentina Social Commerce by Age Group - Gen Z (15-27) - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Table 42: Argentina Social Commerce by Age Group - Millennials (28-44) - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Table 43: Argentina Social Commerce by Age Group - Gen X (45 - 60) - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Table 44: Argentina Social Commerce by Age Group - Baby Boomers (60+) - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 1: PayNXT360's Methodology Framework
Figure 2: Argentina Ecommerce - Gross Merchandise Value (US$ Million), 2021-2030
Figure 3: Argentina Ecommerce - Average Value Per Transaction Trend Analysis (US$), 2021-2030
Figure 4: Argentina Ecommerce - Transaction Volume (Million), 2021-2030
Figure 5: Argentina Social Commerce - Gross Merchandise Value (US$ Million), 2021-2030
Figure 6: Argentina Social Commerce - Average Value Per Transaction Trend Analysis (US$), 2021-2030
Figure 7: Argentina Social Commerce - Transaction Volume (Million), 2021-2030
Figure 8: Argentina Social Commerce - Market Share Analysis by Key Players (%), 2024
Figure 9: Argentina Social Commerce Market Share by Location (%), 2024
Figure 10: Argentina Social Commerce by Cross-border - Gross Merchandise Value (US$ Million), 2021-2030
Figure 11: Argentina Social Commerce by Domestic - Gross Merchandise Value (US$ Million), 2021-2030
Figure 12: Argentina Social Commerce Market Share by Product Categories (%), 2024
Figure 13: Argentina Social Commerce Clothing & Footwear - Gross Merchandise Value (US$ Million), 2021-2030
Figure 14: Argentina Social Commerce Beauty and Personal Care - Gross Merchandise Value (US$ Million), 2021-2030
Figure 15: Argentina Social Commerce Food & Grocery - Gross Merchandise Value (US$ Million), 2021-2030
Figure 16: Argentina Social Commerce Appliances and Electronics - Gross Merchandise Value (US$ Million), 2021-2030
Figure 17: Argentina Social Commerce Home Improvement - Gross Merchandise Value (US$ Million), 2021-2030
Figure 18: Argentina Social Commerce Travel - Gross Merchandise Value (US$ Million), 2021-2030
Figure 19: Argentina Social Commerce Accommodation - Gross Merchandise Value (US$ Million), 2021-2030
Figure 20: Argentina Social Commerce Market Share by End Use Segment (%), 2024
Figure 21: Argentina Social Commerce B2C Segment - Gross Merchandise Value (US$ Million), 2021-2030
Figure 22: Argentina Social Commerce B2B Segment - Gross Merchandise Value (US$ Million), 2021-2030
Figure 23: Argentina Social Commerce C2C Segment - Gross Merchandise Value (US$ Million), 2021-2030
Figure 24: Argentina Social Commerce Market Share by End Use Device (%), 2024
Figure 25: Argentina Social Commerce by Mobile - Gross Merchandise Value (US$ Million), 2021-2030
Figure 26: Argentina Social Commerce by Desktop - Gross Merchandise Value (US$ Million), 2021-2030
Figure 27: Argentina Social Commerce Market Share by Cities (%), 2024
Figure 28: Argentina Social Commerce by Tier-1 Cities - Gross Merchandise Value (US$ Million), 2021-2030
Figure 29: Argentina Social Commerce by Tier-2 Cities - Gross Merchandise Value (US$ Million), 2021-2030
Figure 30: Argentina Social Commerce by Tier-3 Cities - Gross Merchandise Value (US$ Million), 2021-2030
Figure 31: Argentina Social Commerce Market Share by Payment Method (%), 2024
Figure 32: Argentina Social Commerce Payment by Credit Card - Gross Merchandise Value (US$ Million), 2021-2030
Figure 33: Argentina Social Commerce Payment by Debit Card - Gross Merchandise Value (US$ Million), 2021-2030
Figure 34: Argentina Social Commerce Payment by Bank Transfer - Gross Merchandise Value (US$ Million), 2021-2030
Figure 35: Argentina Social Commerce Payment by Prepaid Card - Gross Merchandise Value (US$ Million), 2021-2030
Figure 36: Argentina Social Commerce Payment by Digital & Mobile Wallet - Gross Merchandise Value (US$ Million), 2021-2030
Figure 37: Argentina Social Commerce Payment by Other Digital Payment - Gross Merchandise Value (US$ Million), 2021-2030
Figure 38: Argentina Social Commerce Payment by Cash - Gross Merchandise Value (US$ Million), 2021-2030
Figure 39: Argentina Social Commerce Market Share by Platforms Method (%), 2024
Figure 40: Argentina Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) - Gross Merchandise Value (US$ Million), 2021-2030
Figure 41: Argentina Social Commerce Platforms by Social Network-Led Commerce - Gross Merchandise Value (US$ Million), 2021-2030
Figure 42: Argentina Social Commerce Platforms by Social Reselling - Gross Merchandise Value (US$ Million), 2021-2030
Figure 43: Argentina Social Commerce Platforms by Group Buying - Gross Merchandise Value (US$ Million), 2021-2030
Figure 44: Argentina Social Commerce Platforms by Product Review Platforms - Gross Merchandise Value (US$ Million), 2021-2030
Figure 45: Argentina Social Commerce Market Share by Contents (%), 2024
Figure 46: Argentina Social Commerce Contents by Live Streamers - Gross Merchandise Value (US$ Million), 2021-2030
Figure 47: Argentina Social Commerce Contents by Gaming Streamers - Gross Merchandise Value (US$ Million), 2021-2030
Figure 48: Argentina Social Commerce Contents by Reels - Gross Merchandise Value (US$ Million), 2021-2030
Figure 49: Argentina Social Commerce Contents by Influencers - Gross Merchandise Value (US$ Million), 2021-2030
Figure 50: Argentina Social Commerce Contents by Stories - Gross Merchandise Value (US$ Million), 2021-2030
Figure 51: Argentina Social Commerce Share by Age Group (%), 2024
Figure 52: Argentina Social Commerce by Age Group - Gen Z (15-27) - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 53: Argentina Social Commerce by Age Group - Millennials (28-44) - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 54: Argentina Social Commerce by Age Group - Gen X (45 - 60) - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 55: Argentina Social Commerce by Age Group - Baby Boomers (60+) - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 56: Argentina Social Commerce Share by Income Level (%), 2024
Figure 57: Argentina Social Commerce Share by Gender (%), 2024
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