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Report
Apparel and Footwear in Turkey
Market Direction I 2023-11-30 I 86 Pages I Euromonitor
Economic instability and high inflation continued to restrain retail volume sales of apparel and footwear in Turkey at the end of the review period. The Turkish economy is taking longer to recover than many the economies of some other countries. This is due to unstable economic conditions and two big earthquakes that have affected an estimated one fifth of the population. With prices increasing and GDP taking time to recover, Turkish consumers have shown a more cautious attitude towards consumpt...
Euromonitor International's Apparel and Footwear in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Apparel, Footwear, Sportswear.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Apparel and Footwear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Apparel and Footwear in Turkey
Euromonitor International
February 2024
List Of Contents And Tables
APPAREL AND FOOTWEAR IN TURKEY
EXECUTIVE SUMMARY
Apparel and footwear in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
MARKET DATA
Table 1 Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 2 Sales of Apparel and Footwear by Category: Value 2018-2023
Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Apparel and Footwear: % Value 2019-2023
Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2020-2023
Table 7 Distribution of Apparel and Footwear by Format: % Value 2018-2023
Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2023
Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2023-2028
Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2023-2028
Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2023-2028
Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
WOMENSWEAR IN TURKEY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Tourist shopping benefits womenswear
Collaborations continue to gain popularity and reach
Rise of "quiet luxury" in womenswear
PROSPECTS AND OPPORTUNITIES
Focus on quality over quantity
Premium lines to fit with affordable luxury and sustainable trends
The use of AI is expected to grow in womenswear
CATEGORY DATA
Table 105 Sales of Womenswear by Category: Volume 2018-2023
Table 106 Sales of Womenswear by Category: Value 2018-2023
Table 107 Sales of Womenswear by Category: % Volume Growth 2018-2023
Table 108 Sales of Womenswear by Category: % Value Growth 2018-2023
Table 109 NBO Company Shares of Womenswear: % Value 2019-2023
Table 110 LBN Brand Shares of Womenswear: % Value 2020-2023
Table 111 NBO Company Shares of Women's Nightwear: % Value 2019-2023
Table 112 LBN Brand Shares of Women's Nightwear: % Value 2020-2023
Table 113 NBO Company Shares of Women's Outerwear: % Value 2019-2023
Table 114 LBN Brand Shares of Women's Outerwear: % Value 2020-2023
Table 115 NBO Company Shares of Women's Swimwear: % Value 2019-2023
Table 116 LBN Brand Shares of Women's Swimwear: % Value 2020-2023
Table 117 NBO Company Shares of Women's Underwear: % Value 2019-2023
Table 118 LBN Brand Shares of Women's Underwear: % Value 2020-2023
Table 119 Forecast Sales of Womenswear by Category: Volume 2023-2028
Table 120 Forecast Sales of Womenswear by Category: Value 2023-2028
Table 121 Forecast Sales of Womenswear by Category: % Volume Growth 2023-2028
Table 122 Forecast Sales of Womenswear by Category: % Value Growth 2023-2028
MENSWEAR IN TURKEY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Greater price-sensitivity sees slower growth in menswear compared with womenswear
Athleisure trend continues to inform menswear purchases
Technological and sustainable products support retail value growth
PROSPECTS AND OPPORTUNITIES
Positive but slower growth for menswear
Athleisure trend is set to prove robust
Technology focus is here to stay
CATEGORY DATA
Table 13 Sales of Menswear by Category: Volume 2018-2023
Table 14 Sales of Menswear by Category: Value 2018-2023
Table 15 Sales of Menswear by Category: % Volume Growth 2018-2023
Table 16 Sales of Menswear by Category: % Value Growth 2018-2023
Table 17 NBO Company Shares of Menswear: % Value 2019-2023
Table 18 LBN Brand Shares of Menswear: % Value 2020-2023
Table 19 NBO Company Shares of Men's Nightwear: % Value 2019-2023
Table 20 LBN Brand Shares of Men's Nightwear: % Value 2020-2023
Table 21 NBO Company Shares of Men's Outerwear: % Value 2019-2023
Table 22 LBN Brand Shares of Men's Outerwear: % Value 2020-2023
Table 23 NBO Company Shares of Men's Swimwear: % Value 2019-2023
Table 24 LBN Brand Shares of Men's Swimwear: % Value 2020-2023
Table 25 NBO Company Shares of Men's Underwear: % Value 2019-2023
Table 26 LBN Brand Shares of Men's Underwear: % Value 2020-2023
Table 27 Forecast Sales of Menswear by Category: Volume 2023-2028
Table 28 Forecast Sales of Menswear by Category: Value 2023-2028
Table 29 Forecast Sales of Menswear by Category: % Volume Growth 2023-2028
Table 30 Forecast Sales of Menswear by Category: % Value Growth 2023-2028
CHILDRENSWEAR IN TURKEY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Focus on teenagers continues
Combination collections and sustainable wear merge adult and children's trends
Colour plays an important role in engaging children
PROSPECTS AND OPPORTUNITIES
Price competition is expected to increase
Online sales and organic garments to continue to gain traction
Fast-fashion brands and licensed products to gain momentum
CATEGORY DATA
Table 31 Sales of Childrenswear by Category: Volume 2018-2023
Table 32 Sales of Childrenswear by Category: Value 2018-2023
Table 33 Sales of Childrenswear by Category: % Volume Growth 2018-2023
Table 34 Sales of Childrenswear by Category: % Value Growth 2018-2023
Table 35 NBO Company Shares of Childrenswear: % Value 2019-2023
Table 36 LBN Brand Shares of Childrenswear: % Value 2020-2023
Table 37 Forecast Sales of Childrenswear by Category: Volume 2023-2028
Table 38 Forecast Sales of Childrenswear by Category: Value 2023-2028
Table 39 Forecast Sales of Childrenswear by Category: % Volume Growth 2023-2028
Table 40 Forecast Sales of Childrenswear by Category: % Value Growth 2023-2028
SPORTSWEAR IN TURKEY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Collaborations continue to gain currency
Camperlab enters Turkey for the first time
Wearable art in sneakers
PROSPECTS AND OPPORTUNITIES
The trend towards casualisation in the workplace is set to continue
Brands to be increasingly aligned with social messaging
Adding new functions to improve the offer
CATEGORY DATA
Table 41 Sales of Sportswear by Category: Value 2018-2023
Table 42 Sales of Sportswear by Category: % Value Growth 2018-2023
Table 43 NBO Company Shares of Sportswear: % Value 2019-2023
Table 44 LBN Brand Shares of Sportswear: % Value 2020-2023
Table 45 Distribution of Sportswear by Format: % Value 2018-2023
Table 46 Forecast Sales of Sportswear by Category: Value 2023-2028
Table 47 Forecast Sales of Sportswear by Category: % Value Growth 2023-2028
JEANS IN TURKEY
KEY DATA FINDINGS
2023 DEVELOPMENTS
New trends in jeans
Big name sustainable collections to the fore
Back to the traditional with a modern twist
PROSPECTS AND OPPORTUNITIES
Men's and women's jeans are set to continue to perform well in the forecast period
More focus on ecological responsibilities
More relaxed and voluminous models to continue to gain attention
CATEGORY DATA
Table 48 Sales of Jeans by Category: Volume 2018-2023
Table 49 Sales of Jeans by Category: Value 2018-2023
Table 50 Sales of Jeans by Category: % Volume Growth 2018-2023
Table 51 Sales of Jeans by Category: % Value Growth 2018-2023
Table 52 Sales of Men's Jeans by Category: Volume 2018-2023
Table 53 Sales of Men's Jeans by Category: Value 2018-2023
Table 54 Sales of Men's Jeans by Category: % Volume Growth 2018-2023
Table 55 Sales of Men's Jeans by Category: % Value Growth 2018-2023
Table 56 Sales of Women's Jeans by Category: Volume 2018-2023
Table 57 Sales of Women's Jeans by Category: Value 2018-2023
Table 58 Sales of Women's Jeans by Category: % Volume Growth 2018-2023
Table 59 Sales of Women's Jeans by Category: % Value Growth 2018-2023
Table 60 NBO Company Shares of Jeans: % Value 2019-2023
Table 61 LBN Brand Shares of Jeans: % Value 2020-2023
Table 62 Forecast Sales of Jeans by Category: Volume 2023-2028
Table 63 Forecast Sales of Jeans by Category: Value 2023-2028
Table 64 Forecast Sales of Jeans by Category: % Volume Growth 2023-2028
Table 65 Forecast Sales of Jeans by Category: % Value Growth 2023-2028
Table 66 Forecast Sales of Men's Jeans by Category: Volume 2023-2028
Table 67 Forecast Sales of Men's Jeans by Category: Value 2023-2028
Table 68 Forecast Sales of Men's Jeans by Category: % Volume Growth 2023-2028
Table 69 Forecast Sales of Men's Jeans by Category: % Value Growth 2023-2028
Table 70 Forecast Sales of Women's Jeans by Category: Volume 2023-2028
Table 71 Forecast Sales of Women's Jeans by Category: Value 2023-2028
Table 72 Forecast Sales of Women's Jeans by Category: % Volume Growth 2023-2028
Table 73 Forecast Sales of Women's Jeans by Category: % Value Growth 2023-2028
HOSIERY IN TURKEY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Hosiery continues its recovery from the pandemic slump
High average unit price boosts retail current value growth
More focus on eco-orientated production and selections
PROSPECTS AND OPPORTUNITIES
Brighter outlook for non-sheer hosiery
Changing lifestyles and dress codes to limit sheer hosiery usage
Penti to lead e-commerce foray in hosiery
CATEGORY DATA
Table 74 Sales of Hosiery by Category: Volume 2018-2023
Table 75 Sales of Hosiery by Category: Value 2018-2023
Table 76 Sales of Hosiery by Category: % Volume Growth 2018-2023
Table 77 Sales of Hosiery by Category: % Value Growth 2018-2023
Table 78 NBO Company Shares of Hosiery: % Value 2019-2023
Table 79 LBN Brand Shares of Hosiery: % Value 2020-2023
Table 80 Forecast Sales of Hosiery by Category: Volume 2023-2028
Table 81 Forecast Sales of Hosiery by Category: Value 2023-2028
Table 82 Forecast Sales of Hosiery by Category: % Volume Growth 2023-2028
Table 83 Forecast Sales of Hosiery by Category: % Value Growth 2023-2028
APPAREL ACCESSORIES IN TURKEY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Apparel accessories continue to gain from the resumption of outdoor lifestyles
Expansion of the offer of apparel accessories, especially scarves
Domestic players leverage knowledge of local market
PROSPECTS AND OPPORTUNITIES
Divergence in demand rates
Apparel accessories fit well with e-commerce
Lower prices to underpin a preference for local brands and products
CATEGORY DATA
Table 84 Sales of Apparel Accessories by Category: Volume 2018-2023
Table 85 Sales of Apparel Accessories by Category: Value 2018-2023
Table 86 Sales of Apparel Accessories by Category: % Volume Growth 2018-2023
Table 87 Sales of Apparel Accessories by Category: % Value Growth 2018-2023
Table 88 NBO Company Shares of Apparel Accessories: % Value 2019-2023
Table 89 LBN Brand Shares of Apparel Accessories: % Value 2020-2023
Table 90 Forecast Sales of Apparel Accessories by Category: Volume 2023-2028
Table 91 Forecast Sales of Apparel Accessories by Category: Value 2023-2028
Table 92 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2023-2028
Table 93 Forecast Sales of Apparel Accessories by Category: % Value Growth 2023-2028
FOOTWEAR IN TURKEY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Greater focus on health and wellness and sustainability continue to shape footwear
Camperlab is in Turkey for the first time
Wearable art in footwear
PROSPECTS AND OPPORTUNITIES
Apparel specialist retailers to continue to concentrate on matching footwear and apparel collections
Physical and fashion merge to add dynamism to children's footwear
Sneakers enjoys highly versatile wear appeal
CATEGORY DATA
Table 94 Sales of Footwear by Category: Volume 2018-2023
Table 95 Sales of Footwear by Category: Value 2018-2023
Table 96 Sales of Footwear by Category: % Volume Growth 2018-2023
Table 97 Sales of Footwear by Category: % Value Growth 2018-2023
Table 98 NBO Company Shares of Footwear: % Value 2019-2023
Table 99 LBN Brand Shares of Footwear: % Value 2020-2023
Table 100 Distribution of Footwear by Format: % Value 2018-2023
Table 101 Forecast Sales of Footwear by Category: Volume 2023-2028
Table 102 Forecast Sales of Footwear by Category: Value 2023-2028
Table 103 Forecast Sales of Footwear by Category: % Volume Growth 2023-2028
Table 104 Forecast Sales of Footwear by Category: % Value Growth 2023-2028
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