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Report
Apparel and Footwear in Nigeria
Market Direction I 2023-01-12 I 72 Pages I Euromonitor
The weak economy in 2022 hampered retail volume growth in all apparel and footwear categories creating another year of deep decline for an industry still struggling to recover from the COVID-19 pandemic. In particular, high inflation severely limited consumer purchasing power, whilst the continuing depreciation of the local currency led to substantial price increases on all apparel and footwear products. Whereas 2021 had seen apparel and footwear begin to recover from the COVID-19 pandemic, the...
Euromonitor International's Apparel and Footwear in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Apparel, Footwear, Sportswear.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Apparel and Footwear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Apparel and Footwear in Nigeria
Euromonitor International
January 2023
List Of Contents And Tables
APPAREL AND FOOTWEAR IN NIGERIA
EXECUTIVE SUMMARY
Apparel and footwear in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
MARKET DATA
Table 1 Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 2 Sales of Apparel and Footwear by Category: Value 2017-2022
Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Apparel and Footwear: % Value 2018-2022
Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2019-2022
Table 7 Distribution of Apparel and Footwear by Format: % Value 2017-2022
Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2022
Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2022-2027
Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2022-2027
Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2022-2027
Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
WOMENSWEAR IN NIGERIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Rising prices puts womenswear under pressure as affordability becomes a bigger issue
The casual clothing trend continues
Social commerce and e-commerce are growing offer personalisation
PROSPECTS AND OPPORTUNITIES
Economic recovery and expansion of the competitive landscape will spur growth in womenswear
Branded ethnic wear is expected to boost womenswear
Rising employment to boost demand for womenswear
CATEGORY DATA
Table 13 Sales of Womenswear by Category: Volume 2017-2022
Table 14 Sales of Womenswear by Category: Value 2017-2022
Table 15 Sales of Womenswear by Category: % Volume Growth 2017-2022
Table 16 Sales of Womenswear by Category: % Value Growth 2017-2022
Table 17 NBO Company Shares of Womenswear: % Value 2018-2022
Table 18 LBN Brand Shares of Womenswear: % Value 2019-2022
Table 19 NBO Company Shares of Women's Nightwear: % Value 2018-2022
Table 20 LBN Brand Shares of Women's Nightwear: % Value 2019-2022
Table 21 NBO Company Shares of Women's Outerwear: % Value 2018-2022
Table 22 LBN Brand Shares of Women's Outerwear: % Value 2019-2022
Table 23 NBO Company Shares of Women's Swimwear: % Value 2018-2022
Table 24 LBN Brand Shares of Women's Swimwear: % Value 2019-2022
Table 25 NBO Company Shares of Women's Underwear: % Value 2018-2022
Table 26 LBN Brand Shares of Women's Underwear: % Value 2019-2022
Table 27 Forecast Sales of Womenswear by Category: Volume 2022-2027
Table 28 Forecast Sales of Womenswear by Category: Value 2022-2027
Table 29 Forecast Sales of Womenswear by Category: % Volume Growth 2022-2027
Table 30 Forecast Sales of Womenswear by Category: % Value Growth 2022-2027
MENSWEAR IN NIGERIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Weak economy dampens demand for menswear apparel
As men focus on essentials, formal wear performs well
Premium categories perform well as Charles Tyrwhitt enters Nigeria
PROSPECTS AND OPPORTUNITIES
Economic recovery to drive revival in menswear volume sales
Social media and retail development to boost demand for menswear apparel
Various menswear categories to perform well underpinned by rising employment and a wider range of affordable brands
CATEGORY DATA
Table 31 Sales of Menswear by Category: Volume 2017-2022
Table 32 Sales of Menswear by Category: Value 2017-2022
Table 33 Sales of Menswear by Category: % Volume Growth 2017-2022
Table 34 Sales of Menswear by Category: % Value Growth 2017-2022
Table 35 NBO Company Shares of Menswear: % Value 2018-2022
Table 36 LBN Brand Shares of Menswear: % Value 2019-2022
Table 37 LBN Brand Shares of Men's Outerwear: % Value 2019-2022
Table 38 Forecast Sales of Menswear by Category: Volume 2022-2027
Table 39 Forecast Sales of Menswear by Category: Value 2022-2027
Table 40 Forecast Sales of Menswear by Category: % Volume Growth 2022-2027
Table 41 Forecast Sales of Menswear by Category: % Value Growth 2022-2027
CHILDRENSWEAR IN NIGERIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Childrenswear negatively impacted by poor economy in 2022
Baby and toddler wear performs best
Competitive landscape becomes more fragmented
PROSPECTS AND OPPORTUNITIES
Economic recovery to boost volume growth
Growing baby and child population to drive demand
Baby and toddler wear to perform well
CATEGORY DATA
Table 42 Sales of Childrenswear by Category: Volume 2017-2022
Table 43 Sales of Childrenswear by Category: Value 2017-2022
Table 44 Sales of Childrenswear by Category: % Volume Growth 2017-2022
Table 45 Sales of Childrenswear by Category: % Value Growth 2017-2022
Table 46 NBO Company Shares of Childrenswear: % Value 2018-2022
Table 47 LBN Brand Shares of Childrenswear: % Value 2019-2022
Table 48 Forecast Sales of Childrenswear by Category: Volume 2022-2027
Table 49 Forecast Sales of Childrenswear by Category: Value 2022-2027
Table 50 Forecast Sales of Childrenswear by Category: % Volume Growth 2022-2027
Table 51 Forecast Sales of Childrenswear by Category: % Value Growth 2022-2027
SPORTSWEAR IN NIGERIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sportswear sees weak performance due to poor economic conditions in 2022
Sports-inspired apparel and footwear performing best
Informal sales negatively impact formal retailing channels
PROSPECTS AND OPPORTUNITIES
Economic recovery to drive growth in sportswear
Growing interest in casual wear to boost sportswear
Participation in sports activities set to boost sales
CATEGORY DATA
Table 52 Sales of Sportswear by Category: Value 2017-2022
Table 53 Sales of Sportswear by Category: % Value Growth 2017-2022
Table 54 NBO Company Shares of Sportswear: % Value 2018-2022
Table 55 LBN Brand Shares of Sportswear: % Value 2019-2022
Table 56 Distribution of Sportswear by Format: % Value 2017-2022
Table 57 Forecast Sales of Sportswear by Category: Value 2022-2027
Table 58 Forecast Sales of Sportswear by Category: % Value Growth 2022-2027
JEANS IN NIGERIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Weak performance in jeans as consumer confidence plunges
Premium and super-premium jeans witness strong performance from high income consumer base
Availability of second-hand products impacts economy jeans retailers struggle
PROSPECTS AND OPPORTUNITIES
Economic recovery to boost growth
Growth in the urban population expected to drive demand
Women's jeans to continue outperforming men's jeans
CATEGORY DATA
Table 59 Sales of Jeans by Category: Volume 2017-2022
Table 60 Sales of Jeans by Category: Value 2017-2022
Table 61 Sales of Jeans by Category: % Volume Growth 2017-2022
Table 62 Sales of Jeans by Category: % Value Growth 2017-2022
Table 63 Sales of Men's Jeans by Category: Volume 2017-2022
Table 64 Sales of Men's Jeans by Category: Value 2017-2022
Table 65 Sales of Men's Jeans by Category: % Volume Growth 2017-2022
Table 66 Sales of Men's Jeans by Category: % Value Growth 2017-2022
Table 67 Sales of Women's Jeans by Category: Volume 2017-2022
Table 68 Sales of Women's Jeans by Category: Value 2017-2022
Table 69 Sales of Women's Jeans by Category: % Volume Growth 2017-2022
Table 70 Sales of Women's Jeans by Category: % Value Growth 2017-2022
Table 71 NBO Company Shares of Jeans: % Value 2018-2022
Table 72 LBN Brand Shares of Jeans: % Value 2019-2022
Table 73 Forecast Sales of Jeans by Category: Volume 2022-2027
Table 74 Forecast Sales of Jeans by Category: Value 2022-2027
Table 75 Forecast Sales of Jeans by Category: % Volume Growth 2022-2027
Table 76 Forecast Sales of Jeans by Category: % Value Growth 2022-2027
Table 77 Forecast Sales of Men's Jeans by Category: Volume 2022-2027
Table 78 Forecast Sales of Men's Jeans by Category: Value 2022-2027
Table 79 Forecast Sales of Men's Jeans by Category: % Volume Growth 2022-2027
Table 80 Forecast Sales of Men's Jeans by Category: % Value Growth 2022-2027
Table 81 Forecast Sales of Women's Jeans by Category: Volume 2022-2027
Table 82 Forecast Sales of Women's Jeans by Category: Value 2022-2027
Table 83 Forecast Sales of Women's Jeans by Category: % Volume Growth 2022-2027
Table 84 Forecast Sales of Women's Jeans by Category: % Value Growth 2022-2027
HOSIERY IN NIGERIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Poor economic conditions lead to weak performance in 2022
Rising unemployment impacts hosiery sales performance
Fragmented competitive landscape impacted by new retail chains
PROSPECTS AND OPPORTUNITIES
Economic recovery to boost growth over the forecast period
Growth in modern apparel retail chains to boost demand
Rise in sports and exercise activities to boost need for hosiery
CATEGORY DATA
Table 85 Sales of Hosiery by Category: Volume 2017-2022
Table 86 Sales of Hosiery by Category: Value 2017-2022
Table 87 Sales of Hosiery by Category: % Volume Growth 2017-2022
Table 88 Sales of Hosiery by Category: % Value Growth 2017-2022
Table 89 NBO Company Shares of Hosiery: % Value 2018-2022
Table 90 LBN Brand Shares of Hosiery: % Value 2019-2022
Table 91 Forecast Sales of Hosiery by Category: Volume 2022-2027
Table 92 Forecast Sales of Hosiery by Category: Value 2022-2027
Table 93 Forecast Sales of Hosiery by Category: % Volume Growth 2022-2027
Table 94 Forecast Sales of Hosiery by Category: % Value Growth 2022-2027
APPAREL ACCESSORIES IN NIGERIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Poor economic conditions weaken performance in 2022
Face masks usage is declining fast
Competitive landscape remains quite fragmented
PROSPECTS AND OPPORTUNITIES
Economic recovery to boost growth
Rising population of young females to drive other apparel accessories growth
Ties and belts to drive growth as professional employment increases
CATEGORY DATA
Table 95 Sales of Apparel Accessories by Category: Volume 2017-2022
Table 96 Sales of Apparel Accessories by Category: Value 2017-2022
Table 97 Sales of Apparel Accessories by Category: % Volume Growth 2017-2022
Table 98 Sales of Apparel Accessories by Category: % Value Growth 2017-2022
Table 99 Forecast Sales of Apparel Accessories by Category: Volume 2022-2027
Table 100 Forecast Sales of Apparel Accessories by Category: Value 2022-2027
Table 101 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2022-2027
Table 102 Forecast Sales of Apparel Accessories by Category: % Value Growth 2022-2027
FOOTWEAR IN NIGERIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
High inflation impacts on footwear performance in 2022
Consumers focus on essential and formal footwear
Rising competition in footwear although landscape remains fragmented
PROSPECTS AND OPPORTUNITIES
Economic recovery to boost footwear over the forecast period
Rising employment and population to boost demand
Growing competition from local brands expected
CATEGORY DATA
Table 103 Sales of Footwear by Category: Volume 2017-2022
Table 104 Sales of Footwear by Category: Value 2017-2022
Table 105 Sales of Footwear by Category: % Volume Growth 2017-2022
Table 106 Sales of Footwear by Category: % Value Growth 2017-2022
Table 107 NBO Company Shares of Footwear: % Value 2018-2022
Table 108 LBN Brand Shares of Footwear: % Value 2019-2022
Table 109 Distribution of Footwear by Format: % Value 2017-2022
Table 110 Forecast Sales of Footwear by Category: Volume 2022-2027
Table 111 Forecast Sales of Footwear by Category: Value 2022-2027
Table 112 Forecast Sales of Footwear by Category: % Volume Growth 2022-2027
Table 113 Forecast Sales of Footwear by Category: % Value Growth 2022-2027
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