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Report
Apparel and Footwear in Germany
Market Direction I 2023-01-16 I 93 Pages I Euromonitor
Apparel and footwear in Germany continued to recover in 2022, with positive performances by most categories. With a return to travel, local consumers looked to visit warmer climates and beach destinations, thereby driving up demand for men's and women's swimwear. Following home seclusion during the pandemic, demand for footwear also increased in Germany as an easing of restrictions resulted in greater mobility and the more frequent return to the workplace, socialising and participating in sports...
Euromonitor International's Apparel and Footwear in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Apparel, Footwear, Sportswear.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Apparel and Footwear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Apparel and Footwear in Germany
Euromonitor International
March 2023
List Of Contents And Tables
APPAREL AND FOOTWEAR IN GERMANY
EXECUTIVE SUMMARY
Apparel and footwear in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
MARKET DATA
Table 1 Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 2 Sales of Apparel and Footwear by Category: Value 2017-2022
Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Apparel and Footwear: % Value 2018-2022
Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2019-2022
Table 7 Distribution of Apparel and Footwear by Format: % Value 2017-2022
Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2022
Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2022-2027
Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2022-2027
Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2022-2027
Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
WOMENSWEAR IN GERMANY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Swimwear benefits from resumption of travel as restrictions ease
Greater return to normality supports store-based sales
H&M enjoys brand loyalty in highly fragmented competitive landscape
PROSPECTS AND OPPORTUNITIES
Consumers to focus on spending less as circular economy gains momentum as a form of sustainability
Development of e-commerce platforms is imperative as online sales continue to grow
Quality over quantity: Growing premiumisation creates opportunities for smaller players
CATEGORY DATA
Table 13 Sales of Womenswear by Category: Volume 2017-2022
Table 14 Sales of Womenswear by Category: Value 2017-2022
Table 15 Sales of Womenswear by Category: % Volume Growth 2017-2022
Table 16 Sales of Womenswear by Category: % Value Growth 2017-2022
Table 17 NBO Company Shares of Womenswear: % Value 2018-2022
Table 18 LBN Brand Shares of Womenswear: % Value 2019-2022
Table 19 NBO Company Shares of Women's Nightwear: % Value 2018-2022
Table 20 LBN Brand Shares of Women's Nightwear: % Value 2019-2022
Table 21 NBO Company Shares of Women's Outerwear: % Value 2018-2022
Table 22 LBN Brand Shares of Women's Outerwear: % Value 2019-2022
Table 23 NBO Company Shares of Women's Swimwear: % Value 2018-2022
Table 24 LBN Brand Shares of Women's Swimwear: % Value 2019-2022
Table 25 NBO Company Shares of Women's Underwear: % Value 2018-2022
Table 26 LBN Brand Shares of Women's Underwear: % Value 2019-2022
Table 27 Forecast Sales of Womenswear by Category: Volume 2022-2027
Table 28 Forecast Sales of Womenswear by Category: Value 2022-2027
Table 29 Forecast Sales of Womenswear by Category: % Volume Growth 2022-2027
Table 30 Forecast Sales of Womenswear by Category: % Value Growth 2022-2027
MENSWEAR IN GERMANY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Men's swimwear records most dynamic growth, driven by return to travel
Discount chains and private label gain ground in a category led by H&M
Menswear consumers make strong return to physical stores
PROSPECTS AND OPPORTUNITIES
Sports-inspired apparel and footwear likely to continue challenging office dress codes
Premium and super premium jeans set to record further growth momentum
Buy Now Pay Later trends boost e-commerce prospects
CATEGORY DATA
Table 31 Sales of Menswear by Category: Volume 2017-2022
Table 32 Sales of Menswear by Category: Value 2017-2022
Table 33 Sales of Menswear by Category: % Volume Growth 2017-2022
Table 34 Sales of Menswear by Category: % Value Growth 2017-2022
Table 35 NBO Company Shares of Menswear: % Value 2018-2022
Table 36 LBN Brand Shares of Menswear: % Value 2019-2022
Table 37 NBO Company Shares of Men's Nightwear: % Value 2018-2022
Table 38 LBN Brand Shares of Men's Nightwear: % Value 2019-2022
Table 39 NBO Company Shares of Men's Outerwear: % Value 2018-2022
Table 40 LBN Brand Shares of Men's Outerwear: % Value 2019-2022
Table 41 NBO Company Shares of Men's Swimwear: % Value 2018-2022
Table 42 LBN Brand Shares of Men's Swimwear: % Value 2019-2022
Table 43 NBO Company Shares of Men's Underwear: % Value 2018-2022
Table 44 LBN Brand Shares of Men's Underwear: % Value 2019-2022
Table 45 Forecast Sales of Menswear by Category: Volume 2022-2027
Table 46 Forecast Sales of Menswear by Category: Value 2022-2027
Table 47 Forecast Sales of Menswear by Category: % Volume Growth 2022-2027
Table 48 Forecast Sales of Menswear by Category: % Value Growth 2022-2027
CHILDRENSWEAR IN GERMANY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Decline in birth rates in 2022 impacts demand for childrenswear
C&A retains convincing leadership of childrenswear
Reopening of stores supports recovery of apparel and footwear specialists
PROSPECTS AND OPPORTUNITIES
Wider range of eco-friendly childrenswear set to emerge in the coming years
Circular economy is gaining in popularity among new parents
Retail e-commerce set to experience further growth over forecast period
CATEGORY DATA
Table 49 Sales of Childrenswear by Category: Volume 2017-2022
Table 50 Sales of Childrenswear by Category: Value 2017-2022
Table 51 Sales of Childrenswear by Category: % Volume Growth 2017-2022
Table 52 Sales of Childrenswear by Category: % Value Growth 2017-2022
Table 53 NBO Company Shares of Childrenswear: % Value 2018-2022
Table 54 LBN Brand Shares of Childrenswear: % Value 2019-2022
Table 55 Forecast Sales of Childrenswear by Category: Volume 2022-2027
Table 56 Forecast Sales of Childrenswear by Category: Value 2022-2027
Table 57 Forecast Sales of Childrenswear by Category: % Volume Growth 2022-2027
Table 58 Forecast Sales of Childrenswear by Category: % Value Growth 2022-2027
SPORTSWEAR IN GERMANY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Continued recovery in sportswear in 2022 despite year-end slowdown
adidas retains leadership of sportswear in Germany
Sportswear specialists recover in 2022 as stores reopen
PROSPECTS AND OPPORTUNITIES
Sales of sports-inspired apparel and footwear to be influenced by casualisation trend
Local consumers increasingly attracted to sustainable materials
Improving experience offered by brands' direct websites threatens online third party platforms
CATEGORY DATA
Table 105 Sales of Sportswear by Category: Value 2017-2022
Table 106 Sales of Sportswear by Category: % Value Growth 2017-2022
Table 107 NBO Company Shares of Sportswear: % Value 2018-2022
Table 108 LBN Brand Shares of Sportswear: % Value 2019-2022
Table 109 Distribution of Sportswear by Format: % Value 2017-2022
Table 110 Forecast Sales of Sportswear by Category: Value 2022-2027
Table 111 Forecast Sales of Sportswear by Category: % Value Growth 2022-2027
JEANS IN GERMANY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Premiumisation continues to drive value sales of jeans in Germany
H&M and C&A continue to lead fragmented competitive landscape with economy jeans for every style
Environmentally-friendly materials are key in increasingly competitive environment
PROSPECTS AND OPPORTUNITIES
Other materials offer attractive alternatives to traditional denim jeans
Second-hand market for jeans expected to continue expanding
Retail e-commerce set to benefit from AI developments
CATEGORY DATA
Table 59 Sales of Jeans by Category: Volume 2017-2022
Table 60 Sales of Jeans by Category: Value 2017-2022
Table 61 Sales of Jeans by Category: % Volume Growth 2017-2022
Table 62 Sales of Jeans by Category: % Value Growth 2017-2022
Table 63 Sales of Men's Jeans by Category: Volume 2017-2022
Table 64 Sales of Men's Jeans by Category: Value 2017-2022
Table 65 Sales of Men's Jeans by Category: % Volume Growth 2017-2022
Table 66 Sales of Men's Jeans by Category: % Value Growth 2017-2022
Table 67 Sales of Women's Jeans by Category: Volume 2017-2022
Table 68 Sales of Women's Jeans by Category: Value 2017-2022
Table 69 Sales of Women's Jeans by Category: % Volume Growth 2017-2022
Table 70 Sales of Women's Jeans by Category: % Value Growth 2017-2022
Table 71 NBO Company Shares of Jeans: % Value 2018-2022
Table 72 LBN Brand Shares of Jeans: % Value 2019-2022
Table 73 Forecast Sales of Jeans by Category: Volume 2022-2027
Table 74 Forecast Sales of Jeans by Category: Value 2022-2027
Table 75 Forecast Sales of Jeans by Category: % Volume Growth 2022-2027
Table 76 Forecast Sales of Jeans by Category: % Value Growth 2022-2027
Table 77 Forecast Sales of Men's Jeans by Category: Volume 2022-2027
Table 78 Forecast Sales of Men's Jeans by Category: Value 2022-2027
Table 79 Forecast Sales of Men's Jeans by Category: % Volume Growth 2022-2027
Table 80 Forecast Sales of Men's Jeans by Category: % Value Growth 2022-2027
Table 81 Forecast Sales of Women's Jeans by Category: Volume 2022-2027
Table 82 Forecast Sales of Women's Jeans by Category: Value 2022-2027
Table 83 Forecast Sales of Women's Jeans by Category: % Volume Growth 2022-2027
Table 84 Forecast Sales of Women's Jeans by Category: % Value Growth 2022-2027
HOSIERY IN GERMANY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sheer hosiery records substantial growth as pandemic restrictions ease
adidas maintains leadership of hosiery with its non-sheer offer
Online shopping remains strong in 2022 despite stores reopening
PROSPECTS AND OPPORTUNITIES
Shapewear brands to inspire further development of functional hosiery
Hosiery specialists diversify through premiumisation and statement styles
Hosiery prices expected to further increase over the forecast period
CATEGORY DATA
Table 85 Sales of Hosiery by Category: Volume 2017-2022
Table 86 Sales of Hosiery by Category: Value 2017-2022
Table 87 Sales of Hosiery by Category: % Volume Growth 2017-2022
Table 88 Sales of Hosiery by Category: % Value Growth 2017-2022
Table 89 NBO Company Shares of Hosiery: % Value 2018-2022
Table 90 LBN Brand Shares of Hosiery: % Value 2019-2022
Table 91 Forecast Sales of Hosiery by Category: Volume 2022-2027
Table 92 Forecast Sales of Hosiery by Category: Value 2022-2027
Table 93 Forecast Sales of Hosiery by Category: % Volume Growth 2022-2027
Table 94 Forecast Sales of Hosiery by Category: % Value Growth 2022-2027
APPAREL ACCESSORIES IN GERMANY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Demand for apparel accessories in 2022 reflects post-pandemic lifestyle changes
S Oliver Bernd Freier retains overall leadership of apparel accessories in 2022
The low return rate for apparel accessories drives e-commerce growth
PROSPECTS AND OPPORTUNITIES
Further growth expected for apparel accessories over the forecast period
Second-hand market of apparel accessories to be revived online
Prices expected to further increase over the forecast period
CATEGORY DATA
Table 95 Sales of Apparel Accessories by Category: Volume 2017-2022
Table 96 Sales of Apparel Accessories by Category: Value 2017-2022
Table 97 Sales of Apparel Accessories by Category: % Volume Growth 2017-2022
Table 98 Sales of Apparel Accessories by Category: % Value Growth 2017-2022
Table 99 NBO Company Shares of Apparel Accessories: % Value 2018-2022
Table 100 LBN Brand Shares of Apparel Accessories: % Value 2019-2022
Table 101 Forecast Sales of Apparel Accessories by Category: Volume 2022-2027
Table 102 Forecast Sales of Apparel Accessories by Category: Value 2022-2027
Table 103 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2022-2027
Table 104 Forecast Sales of Apparel Accessories by Category: % Value Growth 2022-2027
FOOTWEAR IN GERMANY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Demand for footwear in Germany continues to notably rise as restrictions ease
Deichmann retains leadership but continues to lose share to smaller players
Despite growth of online shopping, sales through footwear specialists rise in 2022
PROSPECTS AND OPPORTUNITIES
Recovery of footwear expected later into forecast period
Sustainability and ethical trade increasingly important for Germans
Online shopping experience expected to develop further
CATEGORY DATA
Table 112 Sales of Footwear by Category: Volume 2017-2022
Table 113 Sales of Footwear by Category: Value 2017-2022
Table 114 Sales of Footwear by Category: % Volume Growth 2017-2022
Table 115 Sales of Footwear by Category: % Value Growth 2017-2022
Table 116 NBO Company Shares of Footwear: % Value 2018-2022
Table 117 LBN Brand Shares of Footwear: % Value 2019-2022
Table 118 Distribution of Footwear by Format: % Value 2017-2022
Table 119 Forecast Sales of Footwear by Category: Volume 2022-2027
Table 120 Forecast Sales of Footwear by Category: Value 2022-2027
Table 121 Forecast Sales of Footwear by Category: % Volume Growth 2022-2027
Table 122 Forecast Sales of Footwear by Category: % Value Growth 2022-2027
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