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Report

Apparel and Footwear in Germany

Market Direction I 2022-05-23 I 92 Pages I Euromonitor

Apparel and footwear returned to positive growth in 2021 after an unprecedented decline that wiped out one fifth of the industry's entire value the previous year. Across the categories, growth rates have improved. While categories such as nightwear registered low growth in 2021 as a result of the lower declines of 2020, others such as men's and women's suits experienced opposing trends, with both recording impressive double-digit current value growth rates. Premium segments and sports-related it...

Euromonitor International's Apparel and Footwear in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Apparel and Footwear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Apparel and Footwear in Germany
Euromonitor International
May 2022

List Of Contents And Tables

APPAREL AND FOOTWEAR IN GERMANY
EXECUTIVE SUMMARY
Apparel and footwear in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
MARKET DATA
Table 1 Sales of Apparel and Footwear by Category: Volume 2016-2021
Table 2 Sales of Apparel and Footwear by Category: Value 2016-2021
Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2016-2021
Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2016-2021
Table 5 NBO Company Shares of Apparel and Footwear: % Value 2017-2021
Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2018-2021
Table 7 Distribution of Apparel and Footwear by Format: % Value 2016-2021
Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2021
Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2021-2026
Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2021-2026
Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2021-2026
Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
WOMENSWEAR IN GERMANY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Higher-end jeans show strong performance in 2021
H&M Hennes & Mauritz BV & Co KG retains leadership of highly fragmented competitive landscape
Resumption of physical purchases, despite slow pace
PROSPECTS AND OPPORTUNITIES
Shy summer may provide stronger prospects for growth
E-commerce's importance in womenswear likely to strengthen
Sustainability to become more prominent feature of womenswear
CATEGORY DATA
Table 13 Sales of Womenswear by Category: Volume 2016-2021
Table 14 Sales of Womenswear by Category: Value 2016-2021
Table 15 Sales of Womenswear by Category: % Volume Growth 2016-2021
Table 16 Sales of Womenswear by Category: % Value Growth 2016-2021
Table 17 NBO Company Shares of Womenswear: % Value 2017-2021
Table 18 LBN Brand Shares of Womenswear: % Value 2018-2021
Table 19 NBO Company Shares of Women's Nightwear: % Value 2017-2021
Table 20 LBN Brand Shares of Women's Nightwear: % Value 2018-2021
Table 21 NBO Company Shares of Women's Outerwear: % Value 2017-2021
Table 22 LBN Brand Shares of Women's Outerwear: % Value 2018-2021
Table 23 NBO Company Shares of Women's Swimwear: % Value 2017-2021
Table 24 LBN Brand Shares of Women's Swimwear: % Value 2018-2021
Table 25 NBO Company Shares of Women's Underwear: % Value 2017-2021
Table 26 LBN Brand Shares of Women's Underwear: % Value 2018-2021
Table 27 Forecast Sales of Womenswear by Category: Volume 2021-2026
Table 28 Forecast Sales of Womenswear by Category: Value 2021-2026
Table 29 Forecast Sales of Womenswear by Category: % Volume Growth 2021-2026
Table 30 Forecast Sales of Womenswear by Category: % Value Growth 2021-2026
MENSWEAR IN GERMANY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Formal wear continues to feel the impact of the pandemic
H&M Hennes & Mauritz retains slim lead of fragmented competitive landscape
Positive sales for store-based retailing in 2021
PROSPECTS AND OPPORTUNITIES
Higher value growth to be supported by consumers switching to premium ranges
Men's swimwear expected to be most dynamic performer
E-commerce offers further potential for development
CATEGORY DATA
Table 31 Sales of Menswear by Category: Volume 2016-2021
Table 32 Sales of Menswear by Category: Value 2016-2021
Table 33 Sales of Menswear by Category: % Volume Growth 2016-2021
Table 34 Sales of Menswear by Category: % Value Growth 2016-2021
Table 35 NBO Company Shares of Menswear: % Value 2017-2021
Table 36 LBN Brand Shares of Menswear: % Value 2018-2021
Table 37 NBO Company Shares of Men's Nightwear: % Value 2017-2021
Table 38 LBN Brand Shares of Men's Nightwear: % Value 2018-2021
Table 39 NBO Company Shares of Men's Outerwear: % Value 2017-2021
Table 40 LBN Brand Shares of Men's Outerwear: % Value 2018-2021
Table 41 NBO Company Shares of Men's Swimwear: % Value 2017-2021
Table 42 LBN Brand Shares of Men's Swimwear: % Value 2018-2021
Table 43 NBO Company Shares of Men's Underwear: % Value 2017-2021
Table 44 LBN Brand Shares of Men's Underwear: % Value 2018-2021
Table 45 Forecast Sales of Menswear by Category: Volume 2021-2026
Table 46 Forecast Sales of Menswear by Category: Value 2021-2026
Table 47 Forecast Sales of Menswear by Category: % Volume Growth 2021-2026
Table 48 Forecast Sales of Menswear by Category: % Value Growth 2021-2026
CHILDRENSWEAR IN GERMANY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Childrenswear records strong improvement in 2021
C&A retains convincing leadership of childrenswear
Apparel and footwear specialists display strong growth following reopening
PROSPECTS AND OPPORTUNITIES
Baby and toddler wear expected to grow at slower pace over forecast period
Price competition to increase as category becomes more transparent
Younger parents a boost for e-commerce penetration of childrenswear
CATEGORY DATA
Table 49 Sales of Childrenswear by Category: Volume 2016-2021
Table 50 Sales of Childrenswear by Category: Value 2016-2021
Table 51 Sales of Childrenswear by Category: % Volume Growth 2016-2021
Table 52 Sales of Childrenswear by Category: % Value Growth 2016-2021
Table 53 NBO Company Shares of Childrenswear: % Value 2017-2021
Table 54 LBN Brand Shares of Childrenswear: % Value 2018-2021
Table 55 Forecast Sales of Childrenswear by Category: Volume 2021-2026
Table 56 Forecast Sales of Childrenswear by Category: Value 2021-2026
Table 57 Forecast Sales of Childrenswear by Category: % Volume Growth 2021-2026
Table 58 Forecast Sales of Childrenswear by Category: % Value Growth 2021-2026
SPORTSWEAR IN GERMANY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sportswear's recovery close to pre-pandemic levels in 2021
Sports-inspired products continue to show strong upward trend
adidas remains leader in its home market
PROSPECTS AND OPPORTUNITIES
Renewed emphasis on health will support further growth of sportswear
Premiumisation expected to intensify as consumers increase expenditure
E-commerce to consolidate its strength in sportswear
CATEGORY DATA
Table 59 Sales of Sportswear by Category: Value 2016-2021
Table 60 Sales of Sportswear by Category: % Value Growth 2016-2021
Table 61 NBO Company Shares of Sportswear: % Value 2017-2021
Table 62 LBN Brand Shares of Sportswear: % Value 2018-2021
Table 63 Distribution of Sportswear by Format: % Value 2016-2021
Table 64 Forecast Sales of Sportswear by Category: Value 2021-2026
Table 65 Forecast Sales of Sportswear by Category: % Value Growth 2021-2026
JEANS IN GERMANY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Improving demand for jeans in 2021 due to greater mobility
H&M remains most popular brand of jeans in Germany
Super premium jeans outperforms other price segments
PROSPECTS AND OPPORTUNITIES
Premiumisation to remain a major trend over forecast period
Competition from other apparel categories set to increase
Potential for e-commerce to further penetrate jeans
CATEGORY DATA
Table 66 Sales of Jeans by Category: Volume 2016-2021
Table 67 Sales of Jeans by Category: Value 2016-2021
Table 68 Sales of Jeans by Category: % Volume Growth 2016-2021
Table 69 Sales of Jeans by Category: % Value Growth 2016-2021
Table 70 Sales of Men's Jeans by Category: Volume 2016-2021
Table 71 Sales of Men's Jeans by Category: Value 2016-2021
Table 72 Sales of Men's Jeans by Category: % Volume Growth 2016-2021
Table 73 Sales of Men's Jeans by Category: % Value Growth 2016-2021
Table 74 Sales of Women's Jeans by Category: Volume 2016-2021
Table 75 Sales of Women's Jeans by Category: Value 2016-2021
Table 76 Sales of Women's Jeans by Category: % Volume Growth 2016-2021
Table 77 Sales of Women's Jeans by Category: % Value Growth 2016-2021
Table 78 NBO Company Shares of Jeans: % Value 2017-2021
Table 79 LBN Brand Shares of Jeans: % Value 2018-2021
Table 80 Forecast Sales of Jeans by Category: Volume 2021-2026
Table 81 Forecast Sales of Jeans by Category: Value 2021-2026
Table 82 Forecast Sales of Jeans by Category: % Volume Growth 2021-2026
Table 83 Forecast Sales of Jeans by Category: % Value Growth 2021-2026
Table 84 Forecast Sales of Men's Jeans by Category: Volume 2021-2026
Table 85 Forecast Sales of Men's Jeans by Category: Value 2021-2026
Table 86 Forecast Sales of Men's Jeans by Category: % Volume Growth 2021-2026
Table 87 Forecast Sales of Men's Jeans by Category: % Value Growth 2021-2026
Table 88 Forecast Sales of Women's Jeans by Category: Volume 2021-2026
Table 89 Forecast Sales of Women's Jeans by Category: Value 2021-2026
Table 90 Forecast Sales of Women's Jeans by Category: % Volume Growth 2021-2026
Table 91 Forecast Sales of Women's Jeans by Category: % Value Growth 2021-2026
HOSIERY IN GERMANY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Improving demand for hosiery in 2021
adidas strengthens leadership due to non-sheer hosiery offer
Store-based retailing struggles continue
PROSPECTS AND OPPORTUNITIES
Full recovery in demand terms expected for hosiery over forecast period
Niche players to increase weight in the coming years
Sustainability will be at the core of hosiery's development
CATEGORY DATA
Table 92 Sales of Hosiery by Category: Volume 2016-2021
Table 93 Sales of Hosiery by Category: Value 2016-2021
Table 94 Sales of Hosiery by Category: % Volume Growth 2016-2021
Table 95 Sales of Hosiery by Category: % Value Growth 2016-2021
Table 96 NBO Company Shares of Hosiery: % Value 2017-2021
Table 97 LBN Brand Shares of Hosiery: % Value 2018-2021
Table 98 Forecast Sales of Hosiery by Category: Volume 2021-2026
Table 99 Forecast Sales of Hosiery by Category: Value 2021-2026
Table 100 Forecast Sales of Hosiery by Category: % Volume Growth 2021-2026
Table 101 Forecast Sales of Hosiery by Category: % Value Growth 2021-2026
APPAREL ACCESSORIES IN GERMANY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Apparel accessories registers declines in 2021 driven by drop in demand for fashion face masks
Local player S Oliver retains leadership of apparel accessories
Unit prices increase as a consequence of post-pandemic influences
PROSPECTS AND OPPORTUNITIES
More positive outlook for apparel accessories
E-commerce to continue its expansion with the favourable nature of accessories
Ties and formal accessories not expected to recover over forecast period
CATEGORY DATA
Table 102 Sales of Apparel Accessories by Category: Volume 2016-2021
Table 103 Sales of Apparel Accessories by Category: Value 2016-2021
Table 104 Sales of Apparel Accessories by Category: % Volume Growth 2016-2021
Table 105 Sales of Apparel Accessories by Category: % Value Growth 2016-2021
Table 106 NBO Company Shares of Apparel Accessories: % Value 2017-2021
Table 107 LBN Brand Shares of Apparel Accessories: % Value 2018-2021
Table 108 Forecast Sales of Apparel Accessories by Category: Volume 2021-2026
Table 109 Forecast Sales of Apparel Accessories by Category: Value 2021-2026
Table 110 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2021-2026
Table 111 Forecast Sales of Apparel Accessories by Category: % Value Growth 2021-2026
FOOTWEAR IN GERMANY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Demand for footwear improves in 2021
Local player Deichmann retains leadership of German footwear in 2021
Specialist channels also benefit from recovery
PROSPECTS AND OPPORTUNITIES
Demand for footwear set to fully recover by 2024
Performance and sports-inspired to leverage footwear's growth
E-commerce to resume share gain
CATEGORY DATA
Table 112 Sales of Footwear by Category: Volume 2016-2021
Table 113 Sales of Footwear by Category: Value 2016-2021
Table 114 Sales of Footwear by Category: % Volume Growth 2016-2021
Table 115 Sales of Footwear by Category: % Value Growth 2016-2021
Table 116 NBO Company Shares of Footwear: % Value 2017-2021
Table 117 LBN Brand Shares of Footwear: % Value 2018-2021
Table 118 Distribution of Footwear by Format: % Value 2016-2021
Table 119 Forecast Sales of Footwear by Category: Volume 2021-2026
Table 120 Forecast Sales of Footwear by Category: Value 2021-2026
Table 121 Forecast Sales of Footwear by Category: % Volume Growth 2021-2026
Table 122 Forecast Sales of Footwear by Category: % Value Growth 2021-2026

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