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Report
Apparel and Footwear in Colombia
Market Direction I 2023-11-06 I 83 Pages I Euromonitor
The fashion industry in Colombia represents 9.4% of the total industrial GDP and employs around 600,000 people. The industry continues to grow post-pandemic, recovering from supply problems, regaining consumers as trend followers resume activities. Brands are also continuously innovating, and seeing new designers emerge. However, 2022 closed with the highest level of inflation seen in 23 years at 13.1%, while the Colombian peso fell 20.9% compared to the US dollar. As a result, consumers continu...
Euromonitor International's Apparel and Footwear in Colombia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Apparel, Footwear, Sportswear.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Apparel and Footwear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Apparel and Footwear in Colombia
Euromonitor International
February 2024
List Of Contents And Tables
APPAREL AND FOOTWEAR IN COLOMBIA
EXECUTIVE SUMMARY
Apparel and footwear in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
MARKET DATA
Table 1 Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 2 Sales of Apparel and Footwear by Category: Value 2018-2023
Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Apparel and Footwear: % Value 2019-2023
Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2020-2023
Table 7 Distribution of Apparel and Footwear by Format: % Value 2018-2023
Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2023
Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2023-2028
Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2023-2028
Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2023-2028
Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
WOMENSWEAR IN COLOMBIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Enhancing sustainability in Colombian women's fashion choices becomes a priority
Remote working loses popularity pushing women to seek workwear for their return to office life
Price continues to be a deciding factor for women
PROSPECTS AND OPPORTUNITIES
Tourism continues to support industry growth over the forecast period
Women increasingly seek quality and classic wardrobe pieces over fast fashion
Price competition and promotions remain popular due to ongoing economic constraints
CATEGORY DATA
Table 105 Sales of Womenswear by Category: Volume 2018-2023
Table 106 Sales of Womenswear by Category: Value 2018-2023
Table 107 Sales of Womenswear by Category: % Volume Growth 2018-2023
Table 108 Sales of Womenswear by Category: % Value Growth 2018-2023
Table 109 NBO Company Shares of Womenswear: % Value 2019-2023
Table 110 LBN Brand Shares of Womenswear: % Value 2020-2023
Table 111 NBO Company Shares of Women's Nightwear: % Value 2019-2023
Table 112 LBN Brand Shares of Women's Nightwear: % Value 2020-2023
Table 113 NBO Company Shares of Women's Outerwear: % Value 2019-2023
Table 114 LBN Brand Shares of Women's Outerwear: % Value 2020-2023
Table 115 NBO Company Shares of Women's Swimwear: % Value 2019-2023
Table 116 LBN Brand Shares of Women's Swimwear: % Value 2020-2023
Table 117 NBO Company Shares of Women's Underwear: % Value 2019-2023
Table 118 LBN Brand Shares of Women's Underwear: % Value 2020-2023
Table 119 Forecast Sales of Womenswear by Category: Volume 2023-2028
Table 120 Forecast Sales of Womenswear by Category: Value 2023-2028
Table 121 Forecast Sales of Womenswear by Category: % Volume Growth 2023-2028
Table 122 Forecast Sales of Womenswear by Category: % Value Growth 2023-2028
MENSWEAR IN COLOMBIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Men focus on purchasing items that are seen in public
Androgynous look gains popularity leading women to purchase from the men's section
Linen becomes a popular material in menswear
PROSPECTS AND OPPORTUNITIES
Sustainable fashion continues influencing menswear
Consumers continue seeking comfort in menswear
Price-sensitive consumers balance necessity and affordability as they shop
CATEGORY DATA
Table 13 Sales of Menswear by Category: Volume 2018-2023
Table 14 Sales of Menswear by Category: Value 2018-2023
Table 15 Sales of Menswear by Category: % Volume Growth 2018-2023
Table 16 Sales of Menswear by Category: % Value Growth 2018-2023
Table 17 NBO Company Shares of Menswear: % Value 2019-2023
Table 18 LBN Brand Shares of Menswear: % Value 2020-2023
Table 19 NBO Company Shares of Men's Nightwear: % Value 2019-2023
Table 20 LBN Brand Shares of Men's Nightwear: % Value 2020-2023
Table 21 NBO Company Shares of Men's Outerwear: % Value 2019-2023
Table 22 LBN Brand Shares of Men's Outerwear: % Value 2020-2023
Table 23 NBO Company Shares of Men's Swimwear: % Value 2019-2023
Table 24 LBN Brand Shares of Men's Swimwear: % Value 2020-2023
Table 25 NBO Company Shares of Men's Underwear: % Value 2019-2023
Table 26 LBN Brand Shares of Men's Underwear: % Value 2020-2023
Table 27 Forecast Sales of Menswear by Category: Volume 2023-2028
Table 28 Forecast Sales of Menswear by Category: Value 2023-2028
Table 29 Forecast Sales of Menswear by Category: % Volume Growth 2023-2028
Table 30 Forecast Sales of Menswear by Category: % Value Growth 2023-2028
CHILDRENSWEAR IN COLOMBIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
As children grow quickly, parents focus less on quality and more on price
Comfort prioritised in childrenswear while trendy fashion in parental purchases becomes more influential
Hand-me-downs become more prevalent in times of economic downturn
PROSPECTS AND OPPORTUNITIES
More second-hand stores focus on childrenswear over the forecast period
Local brands remain important players in childrenswear
Gender-neutral and inclusive design in childrenswear increasingly characterise the category
CATEGORY DATA
Table 31 Sales of Childrenswear by Category: Volume 2018-2023
Table 32 Sales of Childrenswear by Category: Value 2018-2023
Table 33 Sales of Childrenswear by Category: % Volume Growth 2018-2023
Table 34 Sales of Childrenswear by Category: % Value Growth 2018-2023
Table 35 NBO Company Shares of Childrenswear: % Value 2019-2023
Table 36 LBN Brand Shares of Childrenswear: % Value 2020-2023
Table 37 Forecast Sales of Childrenswear by Category: Volume 2023-2028
Table 38 Forecast Sales of Childrenswear by Category: Value 2023-2028
Table 39 Forecast Sales of Childrenswear by Category: % Volume Growth 2023-2028
Table 40 Forecast Sales of Childrenswear by Category: % Value Growth 2023-2028
SPORTSWEAR IN COLOMBIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Sports enthusiasts seek deals on their preferred sportswear brands
Channel loyalty on the wane as consumers enjoy exploring a variety of channels
Social media plays a vital role in shaping sportswear choices
PROSPECTS AND OPPORTUNITIES
Sportswear continues to be used as everyday wear
Brand innovation remains a driving force for sales over the forecast period
Contraband continues to threaten sales of legitimate sportswear brands
CATEGORY DATA
Table 41 Sales of Sportswear by Category: Value 2018-2023
Table 42 Sales of Sportswear by Category: % Value Growth 2018-2023
Table 43 NBO Company Shares of Sportswear: % Value 2019-2023
Table 44 LBN Brand Shares of Sportswear: % Value 2020-2023
Table 45 Distribution of Sportswear by Format: % Value 2018-2023
Table 46 Forecast Sales of Sportswear by Category: Value 2023-2028
Table 47 Forecast Sales of Sportswear by Category: % Value Growth 2023-2028
JEANS IN COLOMBIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Colombian jeans are world renowned and a favourite souvenir among tourists
Colombia experiences a resurgence in vintage jeans trends
Post-pandemic consumers seek comfort, posing a challenge for jeans manufacturers
PROSPECTS AND OPPORTUNITIES
Anticipated rise of eco-friendly jeans brands over the forecast period
Promotions continue attracting price conscious consumers
When fit is important, consumers splurge on super premium jeans
CATEGORY DATA
Table 48 Sales of Jeans by Category: Volume 2018-2023
Table 49 Sales of Jeans by Category: Value 2018-2023
Table 50 Sales of Jeans by Category: % Volume Growth 2018-2023
Table 51 Sales of Jeans by Category: % Value Growth 2018-2023
Table 52 Sales of Men's Jeans by Category: Volume 2018-2023
Table 53 Sales of Men's Jeans by Category: Value 2018-2023
Table 54 Sales of Men's Jeans by Category: % Volume Growth 2018-2023
Table 55 Sales of Men's Jeans by Category: % Value Growth 2018-2023
Table 56 Sales of Women's Jeans by Category: Volume 2018-2023
Table 57 Sales of Women's Jeans by Category: Value 2018-2023
Table 58 Sales of Women's Jeans by Category: % Volume Growth 2018-2023
Table 59 Sales of Women's Jeans by Category: % Value Growth 2018-2023
Table 60 NBO Company Shares of Jeans: % Value 2019-2023
Table 61 LBN Brand Shares of Jeans: % Value 2020-2023
Table 62 Forecast Sales of Jeans by Category: Volume 2023-2028
Table 63 Forecast Sales of Jeans by Category: Value 2023-2028
Table 64 Forecast Sales of Jeans by Category: % Volume Growth 2023-2028
Table 65 Forecast Sales of Jeans by Category: % Value Growth 2023-2028
Table 66 Forecast Sales of Men's Jeans by Category: Volume 2023-2028
Table 67 Forecast Sales of Men's Jeans by Category: Value 2023-2028
Table 68 Forecast Sales of Men's Jeans by Category: % Volume Growth 2023-2028
Table 69 Forecast Sales of Men's Jeans by Category: % Value Growth 2023-2028
Table 70 Forecast Sales of Women's Jeans by Category: Volume 2023-2028
Table 71 Forecast Sales of Women's Jeans by Category: Value 2023-2028
Table 72 Forecast Sales of Women's Jeans by Category: % Volume Growth 2023-2028
Table 73 Forecast Sales of Women's Jeans by Category: % Value Growth 2023-2028
HOSIERY IN COLOMBIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Demand grows for patterned tights thanks to the latest fashion trend
Imports and contraband prove a threat to the sales of national players
Consumers wait for sales or shop in low-priced outlets when buying hosiery as it is not considered of primary importance
PROSPECTS AND OPPORTUNITIES
Local brand innovation continues to shape design
Durability is an important aspect in consumer buying decisions in hosiery
Athleisure trend continues to influence hosiery design
CATEGORY DATA
Table 74 Sales of Hosiery by Category: Volume 2018-2023
Table 75 Sales of Hosiery by Category: Value 2018-2023
Table 76 Sales of Hosiery by Category: % Volume Growth 2018-2023
Table 77 Sales of Hosiery by Category: % Value Growth 2018-2023
Table 78 NBO Company Shares of Hosiery: % Value 2019-2023
Table 79 LBN Brand Shares of Hosiery: % Value 2020-2023
Table 80 Forecast Sales of Hosiery by Category: Volume 2023-2028
Table 81 Forecast Sales of Hosiery by Category: Value 2023-2028
Table 82 Forecast Sales of Hosiery by Category: % Volume Growth 2023-2028
Table 83 Forecast Sales of Hosiery by Category: % Value Growth 2023-2028
APPAREL ACCESSORIES IN COLOMBIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Use of local materials is prominent in accessories
Fashionable caps become a growing trend to elevate style
Genderless accessories grow in popularity
PROSPECTS AND OPPORTUNITIES
Sustainability becomes common practice in the production of Colombian accessories over the forecast period
Consumers become more cognisant of necessity while price emerges as a vital consideration when purchasing accessories
Accessories play an enduring role as popular gift choices
CATEGORY DATA
Table 84 Sales of Apparel Accessories by Category: Volume 2018-2023
Table 85 Sales of Apparel Accessories by Category: Value 2018-2023
Table 86 Sales of Apparel Accessories by Category: % Volume Growth 2018-2023
Table 87 Sales of Apparel Accessories by Category: % Value Growth 2018-2023
Table 88 NBO Company Shares of Apparel Accessories: % Value 2019-2023
Table 89 LBN Brand Shares of Apparel Accessories: % Value 2020-2023
Table 90 Forecast Sales of Apparel Accessories by Category: Volume 2023-2028
Table 91 Forecast Sales of Apparel Accessories by Category: Value 2023-2028
Table 92 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2023-2028
Table 93 Forecast Sales of Apparel Accessories by Category: % Value Growth 2023-2028
FOOTWEAR IN COLOMBIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Sneakers remains a popular choice as consumers embrace global fashion trend
Quality matters to consumers when choosing footwear
Colombian consumers increased health awareness promotes growth of sports shoes
PROSPECTS AND OPPORTUNITIES
Consumer loyalty remains steadfast seeking savings within their preferred footwear brands
Brand innovation continues to drive sales creating differentiation in a highly competitive marketplace
Personalised and customised footwear options gather momentum
CATEGORY DATA
Table 94 Sales of Footwear by Category: Volume 2018-2023
Table 95 Sales of Footwear by Category: Value 2018-2023
Table 96 Sales of Footwear by Category: % Volume Growth 2018-2023
Table 97 Sales of Footwear by Category: % Value Growth 2018-2023
Table 98 NBO Company Shares of Footwear: % Value 2019-2023
Table 99 LBN Brand Shares of Footwear: % Value 2020-2023
Table 100 Distribution of Footwear by Format: % Value 2018-2023
Table 101 Forecast Sales of Footwear by Category: Volume 2023-2028
Table 102 Forecast Sales of Footwear by Category: Value 2023-2028
Table 103 Forecast Sales of Footwear by Category: % Volume Growth 2023-2028
Table 104 Forecast Sales of Footwear by Category: % Value Growth 2023-2028
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