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Report
Apparel and Footwear in Colombia
Market Direction I 2022-12-28 I 81 Pages I Euromonitor
The Colombian economy began to recover in the second half of 2021. GDP growth is expected to reach over 6% by the end of 2022, fuelled by fiscal stimulus in 2021, increased oil prices and a boost in apparel exports, which grew by 25.6% in the first quarter of 2022. Even though the economy showed notable signs of recovery, consumers experienced a significant price increase transversally across all industries with historic inflation (10.84%) and a high devaluation rate.
Euromonitor International's Apparel and Footwear in Colombia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Apparel, Footwear, Sportswear.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Apparel and Footwear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Apparel and Footwear in Colombia
Euromonitor International
December 2022
List Of Contents And Tables
APPAREL AND FOOTWEAR IN COLOMBIA
EXECUTIVE SUMMARY
Apparel and footwear in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
MARKET DATA
Table 1 Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 2 Sales of Apparel and Footwear by Category: Value 2017-2022
Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Apparel and Footwear: % Value 2018-2022
Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2019-2022
Table 7 Distribution of Apparel and Footwear by Format: % Value 2017-2022
Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2022
Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2022-2027
Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2022-2027
Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2022-2027
Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
WOMENSWEAR IN COLOMBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
The resumption in normal society boosts sales of womenswear although economic pressures act as a drag on recovery
Working from home trend heightens demand for comfortable leisurewear
Return to in-store shopping stimulates promotions via retail e-commerce
PROSPECTS AND OPPORTUNITIES
The forecast for the Colombian economy plays a significant role in the performance of womenswear
Employee training and skill development remain top priorities for businesses over the forecast period
Sustainability and circular economy continue to gain momentum
CATEGORY DATA
Table 13 Sales of Womenswear by Category: Volume 2017-2022
Table 14 Sales of Womenswear by Category: Value 2017-2022
Table 15 Sales of Womenswear by Category: % Volume Growth 2017-2022
Table 16 Sales of Womenswear by Category: % Value Growth 2017-2022
Table 17 NBO Company Shares of Womenswear: % Value 2018-2022
Table 18 LBN Brand Shares of Womenswear: % Value 2019-2022
Table 19 NBO Company Shares of Women's Nightwear: % Value 2018-2022
Table 20 LBN Brand Shares of Women's Nightwear: % Value 2019-2022
Table 21 NBO Company Shares of Women's Outerwear: % Value 2018-2022
Table 22 LBN Brand Shares of Women's Outerwear: % Value 2019-2022
Table 23 NBO Company Shares of Women's Swimwear: % Value 2018-2022
Table 24 LBN Brand Shares of Women's Swimwear: % Value 2019-2022
Table 25 NBO Company Shares of Women's Underwear: % Value 2018-2022
Table 26 LBN Brand Shares of Women's Underwear: % Value 2019-2022
Table 27 Forecast Sales of Womenswear by Category: Volume 2022-2027
Table 28 Forecast Sales of Womenswear by Category: Value 2022-2027
Table 29 Forecast Sales of Womenswear by Category: % Volume Growth 2022-2027
Table 30 Forecast Sales of Womenswear by Category: % Value Growth 2022-2027
MENSWEAR IN COLOMBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
While all menswear product categories achieve recovery, essential and comfortable menswear perform better in 2022
Sustainability credentials increasingly prevalent and important
Sportswear brands gain share as consumers appreciate more casual looks and are more strongly focused on their fitness
PROSPECTS AND OPPORTUNITIES
Lingering economic concerns limit rebound in menswear in 2022
Versatile business models continue to gain relevance due to price sensitivity
Sustainability and new technology are key to securing growth
CATEGORY DATA
Table 31 Sales of Menswear by Category: Volume 2017-2022
Table 32 Sales of Menswear by Category: Value 2017-2022
Table 33 Sales of Menswear by Category: % Volume Growth 2017-2022
Table 34 Sales of Menswear by Category: % Value Growth 2017-2022
Table 35 NBO Company Shares of Menswear: % Value 2018-2022
Table 36 LBN Brand Shares of Menswear: % Value 2019-2022
Table 37 NBO Company Shares of Men's Nightwear: % Value 2018-2022
Table 38 LBN Brand Shares of Men's Nightwear: % Value 2019-2022
Table 39 NBO Company Shares of Men's Outerwear: % Value 2018-2022
Table 40 LBN Brand Shares of Men's Outerwear: % Value 2019-2022
Table 41 NBO Company Shares of Men's Swimwear: % Value 2018-2022
Table 42 LBN Brand Shares of Men's Swimwear: % Value 2019-2022
Table 43 NBO Company Shares of Men's Underwear: % Value 2018-2022
Table 44 LBN Brand Shares of Men's Underwear: % Value 2019-2022
Table 45 Forecast Sales of Menswear by Category: Volume 2022-2027
Table 46 Forecast Sales of Menswear by Category: Value 2022-2027
Table 47 Forecast Sales of Menswear by Category: % Volume Growth 2022-2027
Table 48 Forecast Sales of Menswear by Category: % Value Growth 2022-2027
CHILDRENSWEAR IN COLOMBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
The reopening of schools supports a return to growth of childrenswear
Childrenswear, populated by local players, benefits from stable prices while department stores and private label challenge mainstream brands
Parents rely on retail e-commerce as a form of window shopping
PROSPECTS AND OPPORTUNITIES
Resale marketplaces grow in popularity over the forecast period
Competitive landscape remains significantly segmented
Childrenswear embraces inclusivity trend witnessed in adult categories
CATEGORY DATA
Table 49 Sales of Childrenswear by Category: Volume 2017-2022
Table 50 Sales of Childrenswear by Category: Value 2017-2022
Table 51 Sales of Childrenswear by Category: % Volume Growth 2017-2022
Table 52 Sales of Childrenswear by Category: % Value Growth 2017-2022
Table 53 NBO Company Shares of Childrenswear: % Value 2018-2022
Table 54 LBN Brand Shares of Childrenswear: % Value 2019-2022
Table 55 Forecast Sales of Childrenswear by Category: Volume 2022-2027
Table 56 Forecast Sales of Childrenswear by Category: Value 2022-2027
Table 57 Forecast Sales of Childrenswear by Category: % Volume Growth 2022-2027
Table 58 Forecast Sales of Childrenswear by Category: % Value Growth 2022-2027
SPORTSWEAR IN COLOMBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Demand for sportswear remains strong
Nike remains on top due to design, function and ethics
Despite challenges posed by the pandemic aftershock, sportswear attracts further investment
PROSPECTS AND OPPORTUNITIES
Retail e-commerce sees further growth in sportswear
Informal market and contraband continue to grow
New product development and innovation key to retaining consumer interest
CATEGORY DATA
Table 116 Sales of Sportswear by Category: Value 2017-2022
Table 117 Sales of Sportswear by Category: % Value Growth 2017-2022
Table 118 NBO Company Shares of Sportswear: % Value 2018-2022
Table 119 LBN Brand Shares of Sportswear: % Value 2019-2022
Table 120 Distribution of Sportswear by Format: % Value 2017-2022
Table 121 Forecast Sales of Sportswear by Category: Value 2022-2027
Table 122 Forecast Sales of Sportswear by Category: % Value Growth 2022-2027
JEANS IN COLOMBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Jeans sees strong growth due to its versatility in 2022
Both the industry's and consumer focus is increasingly on sustainability
Despite a variety of global headwinds, the denim sector continues to do well
PROSPECTS AND OPPORTUNITIES
New business models boost interest in the category
Sustainable positioning with accessible prices help brands stand out from the crowd
Support for local brands during the forecast period
CATEGORY DATA
Table 59 Sales of Jeans by Category: Volume 2017-2022
Table 60 Sales of Jeans by Category: Value 2017-2022
Table 61 Sales of Jeans by Category: % Volume Growth 2017-2022
Table 62 Sales of Jeans by Category: % Value Growth 2017-2022
Table 63 Sales of Men's Jeans by Category: Volume 2017-2022
Table 64 Sales of Men's Jeans by Category: Value 2017-2022
Table 65 Sales of Men's Jeans by Category: % Volume Growth 2017-2022
Table 66 Sales of Men's Jeans by Category: % Value Growth 2017-2022
Table 67 Sales of Women's Jeans by Category: Volume 2017-2022
Table 68 Sales of Women's Jeans by Category: Value 2017-2022
Table 69 Sales of Women's Jeans by Category: % Volume Growth 2017-2022
Table 70 Sales of Women's Jeans by Category: % Value Growth 2017-2022
Table 71 NBO Company Shares of Jeans: % Value 2018-2022
Table 72 LBN Brand Shares of Jeans: % Value 2019-2022
Table 73 Forecast Sales of Jeans by Category: Volume 2022-2027
Table 74 Forecast Sales of Jeans by Category: Value 2022-2027
Table 75 Forecast Sales of Jeans by Category: % Volume Growth 2022-2027
Table 76 Forecast Sales of Jeans by Category: % Value Growth 2022-2027
Table 77 Forecast Sales of Men's Jeans by Category: Volume 2022-2027
Table 78 Forecast Sales of Men's Jeans by Category: Value 2022-2027
Table 79 Forecast Sales of Men's Jeans by Category: % Volume Growth 2022-2027
Table 80 Forecast Sales of Men's Jeans by Category: % Value Growth 2022-2027
Table 81 Forecast Sales of Women's Jeans by Category: Volume 2022-2027
Table 82 Forecast Sales of Women's Jeans by Category: Value 2022-2027
Table 83 Forecast Sales of Women's Jeans by Category: % Volume Growth 2022-2027
Table 84 Forecast Sales of Women's Jeans by Category: % Value Growth 2022-2027
HOSIERY IN COLOMBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sheer hosiery sales fail to make a full recovery due to lost wearing occasions as casual styles increasingly characterise fashion
Bright colours and prints epitomise the hosiery category in 2022
Industry players look for new ways to attract sales and extend their customer base
PROSPECTS AND OPPORTUNITIES
Informal retailing poses a threat to forecast period sales
Functional sheer hosiery benefits from further innovation
Non-sheer hosiery remains by far the largest category in hosiery over the forecast period
CATEGORY DATA
Table 85 Sales of Hosiery by Category: Volume 2017-2022
Table 86 Sales of Hosiery by Category: Value 2017-2022
Table 87 Sales of Hosiery by Category: % Volume Growth 2017-2022
Table 88 Sales of Hosiery by Category: % Value Growth 2017-2022
Table 89 NBO Company Shares of Hosiery: % Value 2018-2022
Table 90 LBN Brand Shares of Hosiery: % Value 2019-2022
Table 91 Forecast Sales of Hosiery by Category: Volume 2022-2027
Table 92 Forecast Sales of Hosiery by Category: Value 2022-2027
Table 93 Forecast Sales of Hosiery by Category: % Volume Growth 2022-2027
Table 94 Forecast Sales of Hosiery by Category: % Value Growth 2022-2027
APPAREL ACCESSORIES IN COLOMBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Younger generations and new fashion are more inclined towards comfort
The removal of face mask restrictions reduce demand for personal protection
Some accessories such as hats/caps influenced by the weather as the category overall remains niche and lacking in innovation
PROSPECTS AND OPPORTUNITIES
Out the box designs extend the usage of ties
More outdoor lifestyles stimulate sales of gloves and hats/caps
General inflation exerts pressure on unit prices
CATEGORY DATA
Table 95 Sales of Apparel Accessories by Category: Volume 2017-2022
Table 96 Sales of Apparel Accessories by Category: Value 2017-2022
Table 97 Sales of Apparel Accessories by Category: % Volume Growth 2017-2022
Table 98 Sales of Apparel Accessories by Category: % Value Growth 2017-2022
Table 99 NBO Company Shares of Apparel Accessories: % Value 2018-2022
Table 100 LBN Brand Shares of Apparel Accessories: % Value 2019-2022
Table 101 Forecast Sales of Apparel Accessories by Category: Volume 2022-2027
Table 102 Forecast Sales of Apparel Accessories by Category: Value 2022-2027
Table 103 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2022-2027
Table 104 Forecast Sales of Apparel Accessories by Category: % Value Growth 2022-2027
FOOTWEAR IN COLOMBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Strong growth for footwear as demand continues to be inspired by casual looks
Distribution strategies target both retail e-commerce and store-based channels
Start-ups seeking independence capitalise on the sneaker and casual trend with many also focusing on sustainability
PROSPECTS AND OPPORTUNITIES
Subdued economy continues limiting sales in 2023
Social engagement as a driver of brand awareness
Greater segmentation of the competitive landscape and store-based expansion for the forecast period
CATEGORY DATA
Table 105 Sales of Footwear by Category: Volume 2017-2022
Table 106 Sales of Footwear by Category: Value 2017-2022
Table 107 Sales of Footwear by Category: % Volume Growth 2017-2022
Table 108 Sales of Footwear by Category: % Value Growth 2017-2022
Table 109 NBO Company Shares of Footwear: % Value 2018-2022
Table 110 LBN Brand Shares of Footwear: % Value 2019-2022
Table 111 Distribution of Footwear by Format: % Value 2017-2022
Table 112 Forecast Sales of Footwear by Category: Volume 2022-2027
Table 113 Forecast Sales of Footwear by Category: Value 2022-2027
Table 114 Forecast Sales of Footwear by Category: % Volume Growth 2022-2027
Table 115 Forecast Sales of Footwear by Category: % Value Growth 2022-2027
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