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Report

APAC Instant Noodles Market - Industry Trends and Forecast to 2032

Market Report I 2023-12-01 I 248 Pages I Data Bridge Market Research

Asia-Pacific instant noodles market is expected to reach USD 67,225,652.56 thousand by 2031 from USD 43,534,811.25 thousand in 2023, growing at a CAGR of 5.6% in the forecast period of 2024 to 2031.

Market Segmentation
Asia-Pacific Instant Noodles Market, By Noodles Type (Fried Noodles and Non-fried Noodles), Type (Meat, Vegetable, and Seafood), Type of Seasonings (Spices, Soy Sauce, Vinegar, Cheese, Bean Paste, Citrus, and Others), Raw Material (Cereals & Grains, Legumes & Pulses and Others), Category (Conventional and Organic), Packaging (Cups, Bowls & Tubs, Pouches and Packets, Boxes, and Others), Packaging Size (Single Pack size, Dual Pack Size, and Multi Pack Size), Gluten Content (With Gluten and Gluten Free), Brand (Branded and Private Label), Price (Low Priced, Mid Priced, High Priced and Premium), Distribution Channel (Store Based Retailing and Non-Store Retailing), Countries (China, Indonesia, Vietnam, India, Japan, South Korea, Thailand, Philippines, Taiwan, Australia and New Zealand, Singapore, and the rest of Asia-Pacific) - Industry Trends and Forecast to 2031
Overview of Asia-Pacific Instant Noodles Market Dynamics
Drivers
- Increasing demand for convenient and ready-to-eat food products
- Substantial increase in consumption patterns of instant noodles
Restraints
- Growing awareness of health issues related to processed and instant foods
- Competition from healthier alternatives
Opportunities
- Rising focus on nutrition and health-consciousness
- Fluctuating raw material costs
- Stringent regulations related to food safety, labeling, and nutritional standards
Market Players

Some of the major market players operating in the Asia-Pacific instant noodles market are:
- Kellanova
- Nestle
- NISSIN FOODS HOLDINGS CO., LTD
- PT INDOFOOD SUKSES MAKMUR Tbk
- ITC Limited
- Unilever
- Ajinomoto Co., Inc.
- Yue Hwa Singapore
- CG Corp | Global

TABLE OF CONTENTS
1 INTRODUCTION 52
1.1 OBJECTIVES OF THE STUDY 52
1.2 MARKET DEFINITION 52
1.3 OVERVIEW OF ASIA PACIFIC INSTANT NOODLES MARKET 52
1.4 CURRENCY AND PRICING 54
1.5 LIMITATIONS 54
1.6 MARKETS COVERED 54
2 MARKET SEGMENTATION 58
2.1 MARKETS COVERED 58
2.2 GEOGRAPHICAL SCOPE 59
2.3 YEARS CONSIDERED FOR THE STUDY 60
2.4 DBMR TRIPOD DATA VALIDATION MODEL 60
2.5 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 64
2.6 DBMR MARKET POSITION GRID 65
2.7 MULTIVARIATE MODELLING 66
2.8 SECONDARY SOURCES 67
2.9 ASSUMPTIONS 67
3 EXECUTIVE SUMMARY 68
4 PREMIUM INSIGHTS 71
4.1 SUPPLY CHAIN ANALYSIS 72
4.1.1 RAW MATERIAL PROCUREMENT 72
4.1.2 MANUFACTURING AND PACKAGING 73
4.1.3 MARKETING AND DISTRIBUTION 73
4.1.4 END USERS 73
4.2 BRAND COMPETITIVE ANALYSIS 74
4.3 CONSUMER TYPE AND THEIR BUYING PERCEPTION 75
4.3.1 MILLENNIALS 75
4.3.2 GEN X 75
4.3.3 BABY BOOMERS 75
4.4 NEW PRODUCT LAUNCH STRATEGY 76
4.4.1 OVERVIEW 76
4.4.2 NUMBER OF NEW PRODUCT LAUNCHES 76
4.4.2.1 NEW PRODUCT LAUNCHES 76
4.4.2.2 NEW PACKAGING 77
4.4.2.3 RE-LAUNCHED/ NEW TECHNOLOGIES 77
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4.4.3 DIFFERENTIAL PRODUCT OFFERING 77
4.4.4 MEETING CONSUMER REQUIREMENT 78
4.4.5 PACKAGE DESIGNING 78
4.4.6 PRICING ANALYSIS 78
4.4.7 PRODUCT POSITIONING 78
4.4.8 CONCLUSION 79
4.5 PRIVATE LABEL VS BRAND LABEL ANALYSIS 80
4.6 PROMOTIONAL ACTIVITIES 81
4.7 SHOPPING BEHAVIOR AND DYNAMICS 82
4.7.1 RECOMMENDATIONS FROM FAMILY AND FRIENDS 82
4.7.2 RESEARCH 82
4.7.3 IMPULSIVE 82
4.7.4 ADVERTISEMENT 82
4.7.5 TELEVISION ADVERTISEMENT 82
4.7.5.1 ONLINE ADVERTISEMENT 83
4.7.5.2 OUTDOOR ADVERTISEMENT 83
4.8 CONSUMER DISPOSABLE INCOME DYNAMICS/SPEND DYNAMICS 84
4.8.1 OVERVIEW 84
4.8.2 SOCIAL FACTORS 85
4.8.3 PSYCHOLOGICAL FACTORS 85
4.8.4 PERSONAL FACTORS 85
4.8.5 ECONOMIC FACTORS 86
4.8.6 PRODUCT TRAITS 86
4.8.7 MARKET ATTRIBUTES 86
4.8.8 CONCLUSION 86
4.9 MANUFACTURING PROCESS OF INSTANT NOODLES 87
4.9.1 OVERVIEW 87
4.10 MANUFACTURING PROCESS 88
4.10.1 INGREDIENTS MIXING AND KNEADING 88
4.10.2 SHEETING AND STEAMING 88
4.10.3 CUTTING AND FOLDING 88
4.10.4 DEEP-FRYING 89
4.10.5 COOLING AND DRYING 89
4.10.6 SEASONING AND FLAVOURING 89
4.10.7 QUALITY CONTROL AND INSPECTION 89
4.10.8 PACKAGING 90
4.10.9 DISTRIBUTION 90
4.11 CONCLUSION 90
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5 REGULATION COVERAGE 91
6 MARKET OVERVIEW 93
6.1 DRIVERS 95
6.1.1 INCREASING DEMAND FOR CONVENIENT AND READY-TO-EAT FOOD PRODUCTS 95
6.1.2 SUBSTANTIAL INCREASE IN CONSUMPTION PATTERNS OF INSTANT NOODLES 96
6.1.3 ASIA PACIFICIZATION OF CULINARY TRADITIONS AND THE GROWING ACCEPTANCE OF DIVERSE CUISINES 97
6.2 RESTRAINTS 98
6.2.1 GROWING AWARENESS OF HEALTH ISSUES RELATED TO PROCESSED AND INSTANT FOODS 98
6.2.2 COMPETITION FROM HEALTHIER ALTERNATIVES 99
6.3 OPPORTUNITIES 100
6.3.1 INTRODUCTION OF INNOVATIVE FLAVORS AND PACKAGING 100
6.3.2 GROWTH IN THE E-COMMERCE SECTOR 100
6.3.3 RISING FOCUS ON NUTRITION AND HEALTH-CONSCIOUSNESS 101
6.4 CHALLENGES 102
6.4.1 FLUCTUATING RAW MATERIAL COSTS 102
6.4.2 STRINGENT REGULATIONS RELATED TO FOOD SAFETY, LABELING, AND NUTRITIONAL STANDARDS 103
7 ASIA PACIFIC INSTANT NOODLES MARKET, BY TYPE 105
7.1 OVERVIEW 106
7.2 FRIED NOODLES 107
7.3 NON-FRIED NOODLES 108
8 ASIA PACIFIC INSTANT NOODLES MARKET, BY TYPE 109
8.1 OVERVIEW 110
8.2 MEAT 111
8.2.1 MEAT, BY TYPE 111
8.3 VEGETABLE 112
8.4 SEAFOOD 112
8.4.1 SEAFOOD, BY TYPE 113
8.4.1.1 FINFISH, BY TYPE 113
8.4.1.2 CRUSTACEANS, BY TYPE 113
9 ASIA PACIFIC INSTANT NOODLES MARKET, BY TYPE OF SEASONINGS 114
9.1 OVERVIEW 115
9.2 SPICES 116
9.2.1 SPICES, BY TYPE 117
9.3 SOY SAUCE 117
9.4 VINEGAR 118
9.5 CHEESE 118
9.6 BEAN PASTE 119
9.7 CITRUS 119
9.8 OTHERS 120
10 ASIA PACIFIC INSTANT NOODLES MARKET, BY RAW MATERIAL 121
10.1 OVERVIEW 122
10.2 CEREALS & GRAINS 123
10.2.1 CEREALS & GRAINS, BY TYPE 124
10.3 LEGUMES & PULSES 124
10.4 OTHERS 125
11 ASIA PACIFIC INSTANT NOODLES MARKET, BY CATEGORY 126
11.1 OVERVIEW 127
11.2 CONVENTIONAL 128
11.3 ORGANIC 128
12 ASIA PACIFIC INSTANT NOODLES MARKET, BY PACKAGING 129
12.1 OVERVIEW 130
12.2 CUPS, BOWLS & TUBS 131
12.3 POUCHES AND PACKETS 132
12.4 BOXES 132
12.5 OTHERS 133
13 ASIA PACIFIC INSTANT NOODLES MARKET, BY PACKAGING SIZE 134
13.1 OVERVIEW 135
13.2 SINGLE PACK SIZE 136
13.3 DUAL PACK SIZE 137
13.4 MULTI PACK SIZE 137
14 ASIA PACIFIC INSTANT NOODLES MARKET, BY GLUTEN CONTENT 138
14.1 OVERVIEW 139
14.2 WITH GLUTEN 140
14.3 GLUTEN FREE 141
15 ASIA PACIFIC INSTANT NOODLES MARKET, BY BRAND 142
15.1 OVERVIEW 143
15.2 BRANDED 144
15.3 PRIVATE LABEL 144
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16 ASIA PACIFIC INSTANT NOODLES MARKET, BY PRICE 145
16.1 OVERVIEW 146
16.2 LOW PRICED 147
16.3 MID PRICED 148
16.4 HIGH PRICED 148
16.5 PREMIUM 149
17 ASIA PACIFIC INSTANT NOODLES MARKET, BY DISTRIBUTION CHANNEL 150
17.1 OVERVIEW 151
17.2 STORE-BASED RETAILING 152
17.2.1 STORE-BASED RETAILING, BY TYPE 153
17.3 NON-STORE RETAILING 153
17.3.1 NON-STORE RETAILING, BY TYPE 154
18 ASIA PACIFIC INSTANT NOODLES MARKET, BY REGION 155
18.1 ASIA-PACIFIC 158
18.1.1 CHINA 167
18.1.2 INDONESIA 172
18.1.3 VIETNAM 177
18.1.4 INDIA 182
18.1.5 JAPAN 186
18.1.6 SOUTH KOREA 190
18.1.7 THAILAND 195
18.1.8 PHILIPPINES 200
18.1.9 TAIWAN 205
18.1.10 AUSTRALIA AND NEW ZEALAND 209
18.1.11 SINGAPORE 214
18.1.12 REST OF ASIA-PACIFIC 219
19 ASIA PACIFIC INSTANT NOODLES MARKET: COMPANY LANDSCAPE 220
19.1 COMPANY SHARE ANALYSIS: ASIA PACIFIC 220
19.2 NEW PRODUCTION PLANT 221
20 SWOT ANALYSIS 222
21 COMPANY PROFILES 223
21.1 NESTLE 223
21.1.1 COMPANY SNAPSHOT 223
21.1.2 REVENUE ANALYSIS 223
21.1.3 COMPANY SHARE ANALYSIS 224
21.1.4 PRODUCT PORTFOLIO 224
21.1.5 RECENT DEVELOPMENTS 224
21.2 PT INDOFOOD SUKSES MAKMUR TBK 225
21.2.1 COMPANY SNAPSHOT 225
21.2.2 REVENUE ANALYSIS 225
21.2.3 COMPANY SHARE ANALYSIS 226
21.2.4 PRODUCT PORTFOLIO 226
21.2.5 RECENT DEVELOPMENTS 226
21.3 NISSIN FOODS HOLDINGS CO., LTD 227
21.3.1 COMPANY SNAPSHOT 227
21.3.2 REVENUE ANALYSIS 227
21.3.3 COMPANY SHARE ANALYSIS 228
21.3.4 PRODUCT PORTFOLIO 228
21.3.5 RECENT DEVELOPMENTS 229
21.4 UNILEVER 230
21.4.1 COMPANY SNAPSHOT 230
21.4.2 REVENUE ANALYSIS 230
21.4.3 COMPANY SHARE ANALYSIS 231
21.4.4 PRODUCT PORTFOLIO 231
21.4.5 RECENT DEVELOPMENTS 231
21.5 KELLANOVA 232
21.5.1 COMPANY SNAPSHOT 232
21.5.2 REVENUE ANALYSIS 232
21.5.3 COMPANY SHARE ANALYSIS 233
21.5.4 PRODUCT PORTFOLIO 233
21.5.5 RECENT DEVELOPMENTS 233
21.6 AJINOMOTO CO., INC 234
21.6.1 COMPANY SNAPSHOT 234
21.6.2 REVENUE ANALYSIS 234
21.6.3 PRODUCT PORTFOLIO 235
21.6.4 RECENT DEVELOPMENTS 235
21.7 CAMPBELL SOUP COMPANY 236
21.7.1 COMPANY SNAPSHOT 236
21.7.2 REVENUE ANALYSIS 236
21.7.3 PRODUCT PORTFOLIO 237
21.7.4 RECENT DEVELOPMENTS 237
21.8 CG CORP | ASIA PACIFIC 238
21.8.1 COMPANY SNAPSHOT 238
21.8.2 PRODUCT PORTFOLIO 238
21.8.3 RECENT DEVELOPMENTS 238
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21.9 ITC LIMITED 239
21.9.1 COMPANY SNAPSHOT 239
21.9.2 REVENUE ANALYSIS 239
21.9.3 PRODUCT PORTFOLIO 240
21.9.4 RECENT DEVELOPMENTS 240
21.10 PURITY 241
21.10.1 COMPANY SNAPSHOT 241
21.10.2 PRODUCT PORTFOLIO 241
21.10.3 RECENT DEVELOPMENTS 241
21.11 YUE HWA SINGAPORE 242
21.11.1 COMPANY SNAPSHOT 242
21.11.2 PRODUCT PORTFOLIO 242
21.11.3 RECENT DEVELOPMENTS 242
22 QUESTIONNAIRE 243
23 RELATED REPORTS 248

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