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Analytics as a Service (AaaS) Market Report by Type (Predictive, Prescriptive, Diagnostic, Descriptive), Component (Solutions, Services), Deployment Type (Private Cloud, Public Cloud, Hybrid Cloud), Enterprise Size (Small and Medium-sized Enterprises, Large Enterprises), Industry Vertical (BFSI, Retail, Government and Public Sector, IT and Telecommunication, Healthcare, Manufacturing, and Others), and Region 2025-2033
Market Report I 2025-04-01 I 146 Pages I IMARC Group
The global analytics as a service (AaaS) market size reached USD 28.2 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 143.8 Billion by 2033, exhibiting a growth rate (CAGR) of 19.9% during 2025-2033. The market is propelled by emerging organizational need to update their services by better understanding system operations, the widespread adoption of social media applications, rapid automation across several industry verticals, and the increasing utilization of predictive and historic data analysis by manufacturing facilities.
Analytics as a Service (AaaS) refers to a business solution that provides customized, subscription-based data analytics software and procedures through the cloud. It primarily integrates the differently sourced data and information into a centralized-managed platform, thereby reducing manual labor and enhancing operational efficiency. Depending on the type, AaaS is classified into predictive, prescriptive, diagnostic, and descriptive analytics types. As compared to other data analytic tools, AaaS offers its clients with an access to remote analytical tools for analyzing data either via self-service or third-party managed machine learning (ML) tools. In addition to this, this platform aids in analyzing consumer behavior and trends, collecting data, providing personalized access to centrally managed data groups, and offers advanced and interactive services. Consequently, it is widely adopted in the telecommunications and IT, retail, government, healthcare, and banking, financial services, and insurance (BFSI) industries.
Analytics as a Service (AaaS) Market Trends:
One of the key factors driving the global AaaS market growth is the emerging organizational need to update their services by better understanding system operations and customer behavior. In line with this, small- and medium-sized enterprises (SMEs) are widely adopting the technology to make data-driven decisions at lower costs, which is supporting the market growth. The demand for Aaas is also facilitated by the widespread adoption of social media applications, which has resulted in an increase in the volume of structured and unstructured data across platforms. Moreover, rapid automation across several industry verticals, along with the increasing utilization of predictive and historic data analysis by manufacturing facilities to avoid unexpected downtime, are acting as other growth-inducing factors. Apart from this, the increasing incorporation of the Internet of Things (IoT) and the proliferation of smartphones has enabled brands to simultaneously gather and store machine-generated data. This, in turn, is helping organizations in enhancing the performance of their internal assets, reducing operational costs, providing proactive customer support, and increasing the profit margin, thereby creating a positive outlook for the market.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2025-2033. Our report has categorized the market based on type, component, deployment type, enterprise size and industry vertical.
Breakup by Type:
- Predictive
- Prescriptive
- Diagnostic
- Descriptive
Breakup by Component:
- Solutions
- Services
Breakup by Deployment Type:
- Private Cloud
- Public Cloud
- Hybrid Cloud
Breakup by Enterprise Size:
- Small and Medium-sized Enterprises
- Large Enterprises
Breakup by Industry Vertical:
- BFSI
- Retail
- Government and Public Sector
- IT and Telecommunication
- Healthcare
- Manufacturing
- Others
Breakup by Region:
- North America
- United States
- Canada
- Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
- Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Russia
- Others
- Latin America
- Brazil
- Mexico
- Others
- Middle East and Africa
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players being Atos, Cloudera Inc., Google LLC (Alphabet Inc.), Hewlett Packard Enterprise Company, Infosys Limited, International Business Machines Corporation, Microsoft Corporation, Oracle Corporation, ScienceSoft USA Corporation, Sisense, Teradata Corporation and Tibco Software Inc.
Key Questions Answered in This Report
1.What was the size of the global analytics as a service (AaaS) market in 2024?
2.What is the expected growth rate of the global analytics as a service (AaaS) market during 2025-2033?
3.What are the key factors driving the global analytics as a service (AaaS) market?
4.What has been the impact of COVID-19 on the global analytics as a service (AaaS) market?
5.What is the breakup of the global analytics as a service (AaaS) market based on the type?
6.What is the breakup of the global analytics as a service (AaaS) market based on component?
7.What is the breakup of the global analytics as a service (AaaS) market based on the deployment type?
8.What is the breakup of the global analytics as a service (AaaS) market based on the industry vertical?
9.What are the key regions in the global analytics as a service (AaaS) market?
10.Who are the key players/companies in the global analytics as a service (AaaS) market?
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Analytics as a Service (AaaS) Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Type
6.1 Predictive
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Prescriptive
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Diagnostic
6.3.1 Market Trends
6.3.2 Market Forecast
6.4 Descriptive
6.4.1 Market Trends
6.4.2 Market Forecast
7 Market Breakup by Component
7.1 Solutions
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Services
7.2.1 Market Trends
7.2.2 Market Forecast
8 Market Breakup by Deployment Type
8.1 Private Cloud
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Public Cloud
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Hybrid Cloud
8.3.1 Market Trends
8.3.2 Market Forecast
9 Market Breakup by Enterprise Size
9.1 Small and Medium-sized Enterprises
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Large Enterprises
9.2.1 Market Trends
9.2.2 Market Forecast
10 Market Breakup by Industry Vertical
10.1 BFSI
10.1.1 Market Trends
10.1.2 Market Forecast
10.2 Retail
10.2.1 Market Trends
10.2.2 Market Forecast
10.3 Government and Public Sector
10.3.1 Market Trends
10.3.2 Market Forecast
10.4 IT and Telecommunication
10.4.1 Market Trends
10.4.2 Market Forecast
10.5 Healthcare
10.5.1 Market Trends
10.5.2 Market Forecast
10.6 Manufacturing
10.6.1 Market Trends
10.6.2 Market Forecast
10.7 Others
10.7.1 Market Trends
10.7.2 Market Forecast
11 Market Breakup by Region
11.1 North America
11.1.1 United States
11.1.1.1 Market Trends
11.1.1.2 Market Forecast
11.1.2 Canada
11.1.2.1 Market Trends
11.1.2.2 Market Forecast
11.2 Asia-Pacific
11.2.1 China
11.2.1.1 Market Trends
11.2.1.2 Market Forecast
11.2.2 Japan
11.2.2.1 Market Trends
11.2.2.2 Market Forecast
11.2.3 India
11.2.3.1 Market Trends
11.2.3.2 Market Forecast
11.2.4 South Korea
11.2.4.1 Market Trends
11.2.4.2 Market Forecast
11.2.5 Australia
11.2.5.1 Market Trends
11.2.5.2 Market Forecast
11.2.6 Indonesia
11.2.6.1 Market Trends
11.2.6.2 Market Forecast
11.2.7 Others
11.2.7.1 Market Trends
11.2.7.2 Market Forecast
11.3 Europe
11.3.1 Germany
11.3.1.1 Market Trends
11.3.1.2 Market Forecast
11.3.2 France
11.3.2.1 Market Trends
11.3.2.2 Market Forecast
11.3.3 United Kingdom
11.3.3.1 Market Trends
11.3.3.2 Market Forecast
11.3.4 Italy
11.3.4.1 Market Trends
11.3.4.2 Market Forecast
11.3.5 Spain
11.3.5.1 Market Trends
11.3.5.2 Market Forecast
11.3.6 Russia
11.3.6.1 Market Trends
11.3.6.2 Market Forecast
11.3.7 Others
11.3.7.1 Market Trends
11.3.7.2 Market Forecast
11.4 Latin America
11.4.1 Brazil
11.4.1.1 Market Trends
11.4.1.2 Market Forecast
11.4.2 Mexico
11.4.2.1 Market Trends
11.4.2.2 Market Forecast
11.4.3 Others
11.4.3.1 Market Trends
11.4.3.2 Market Forecast
11.5 Middle East and Africa
11.5.1 Market Trends
11.5.2 Market Breakup by Country
11.5.3 Market Forecast
12 SWOT Analysis
12.1 Overview
12.2 Strengths
12.3 Weaknesses
12.4 Opportunities
12.5 Threats
13 Value Chain Analysis
14 Porters Five Forces Analysis
14.1 Overview
14.2 Bargaining Power of Buyers
14.3 Bargaining Power of Suppliers
14.4 Degree of Competition
14.5 Threat of New Entrants
14.6 Threat of Substitutes
15 Price Analysis
16 Competitive Landscape
16.1 Market Structure
16.2 Key Players
16.3 Profiles of Key Players
16.3.1 Atos
16.3.1.1 Company Overview
16.3.1.2 Product Portfolio
16.3.1.3 Financials
16.3.1.4 SWOT Analysis
16.3.2 Cloudera Inc.
16.3.2.1 Company Overview
16.3.2.2 Product Portfolio
16.3.3 Google LLC (Alphabet Inc.)
16.3.3.1 Company Overview
16.3.3.2 Product Portfolio
16.3.3.3 SWOT Analysis
16.3.4 Hewlett Packard Enterprise Company
16.3.4.1 Company Overview
16.3.4.2 Product Portfolio
16.3.4.3 Financials
16.3.4.4 SWOT Analysis
16.3.5 Infosys Limited
16.3.5.1 Company Overview
16.3.5.2 Product Portfolio
16.3.5.3 Financials
16.3.5.4 SWOT Analysis
16.3.6 International Business Machines Corporation
16.3.6.1 Company Overview
16.3.6.2 Product Portfolio
16.3.6.3 Financials
16.3.6.4 SWOT Analysis
16.3.7 Microsoft Corporation
16.3.7.1 Company Overview
16.3.7.2 Product Portfolio
16.3.7.3 Financials
16.3.7.4 SWOT Analysis
16.3.8 Oracle Corporation
16.3.8.1 Company Overview
16.3.8.2 Product Portfolio
16.3.8.3 Financials
16.3.8.4 SWOT Analysis
16.3.9 ScienceSoft USA Corporation
16.3.9.1 Company Overview
16.3.9.2 Product Portfolio
16.3.10 Sisense
16.3.10.1 Company Overview
16.3.10.2 Product Portfolio
16.3.11 Teradata Corporation
16.3.11.1 Company Overview
16.3.11.2 Product Portfolio
16.3.11.3 Financials
16.3.11.4 SWOT Analysis
16.3.12 Tibco Software Inc.
16.3.12.1 Company Overview
16.3.12.2 Product Portfolio
16.3.12.3 SWOT Analysis
Figure 1: Global: Analytics as a Service Market: Major Drivers and Challenges
Figure 2: Global: Analytics as a Service Market: Sales Value (in Billion USD), 2019-2024
Figure 3: Global: Analytics as a Service Market Forecast: Sales Value (in Billion USD), 2025-2033
Figure 4: Global: Analytics as a Service Market: Breakup by Type (in %), 2024
Figure 5: Global: Analytics as a Service Market: Breakup by Component (in %), 2024
Figure 6: Global: Analytics as a Service Market: Breakup by Deployment Type (in %), 2024
Figure 7: Global: Analytics as a Service Market: Breakup by Enterprise Size (in %), 2024
Figure 8: Global: Analytics as a Service Market: Breakup by Industry Vertical (in %), 2024
Figure 9: Global: Analytics as a Service Market: Breakup by Region (in %), 2024
Figure 10: Global: Analytics as a Service (Predictive) Market: Sales Value (in Million USD), 2019 & 2024
Figure 11: Global: Analytics as a Service (Predictive) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 12: Global: Analytics as a Service (Prescriptive) Market: Sales Value (in Million USD), 2019 & 2024
Figure 13: Global: Analytics as a Service (Prescriptive) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 14: Global: Analytics as a Service (Diagnostic) Market: Sales Value (in Million USD), 2019 & 2024
Figure 15: Global: Analytics as a Service (Diagnostic) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 16: Global: Analytics as a Service (Descriptive) Market: Sales Value (in Million USD), 2019 & 2024
Figure 17: Global: Analytics as a Service (Descriptive) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 18: Global: Analytics as a Service (Solutions) Market: Sales Value (in Million USD), 2019 & 2024
Figure 19: Global: Analytics as a Service (Solutions) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 20: Global: Analytics as a Service (Services) Market: Sales Value (in Million USD), 2019 & 2024
Figure 21: Global: Analytics as a Service (Services) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 22: Global: Analytics as a Service (Private Cloud) Market: Sales Value (in Million USD), 2019 & 2024
Figure 23: Global: Analytics as a Service (Private Cloud) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 24: Global: Analytics as a Service (Public Cloud) Market: Sales Value (in Million USD), 2019 & 2024
Figure 25: Global: Analytics as a Service (Public Cloud) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 26: Global: Analytics as a Service (Hybrid Cloud) Market: Sales Value (in Million USD), 2019 & 2024
Figure 27: Global: Analytics as a Service (Hybrid Cloud) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 28: Global: Analytics as a Service (Small and Medium-sized Enterprises) Market: Sales Value (in Million USD), 2019 & 2024
Figure 29: Global: Analytics as a Service (Small and Medium-sized Enterprises) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 30: Global: Analytics as a Service (Large Enterprises) Market: Sales Value (in Million USD), 2019 & 2024
Figure 31: Global: Analytics as a Service (Large Enterprises) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 32: Global: Analytics as a Service (BFSI) Market: Sales Value (in Million USD), 2019 & 2024
Figure 33: Global: Analytics as a Service (BFSI) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 34: Global: Analytics as a Service (Retail) Market: Sales Value (in Million USD), 2019 & 2024
Figure 35: Global: Analytics as a Service (Retail) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 36: Global: Analytics as a Service (Government and Public Sector) Market: Sales Value (in Million USD), 2019 & 2024
Figure 37: Global: Analytics as a Service (Government and Public Sector) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 38: Global: Analytics as a Service (IT and Telecommunication) Market: Sales Value (in Million USD), 2019 & 2024
Figure 39: Global: Analytics as a Service (IT and Telecommunication) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 40: Global: Analytics as a Service (Healthcare) Market: Sales Value (in Million USD), 2019 & 2024
Figure 41: Global: Analytics as a Service (Healthcare) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 42: Global: Analytics as a Service (Manufacturing) Market: Sales Value (in Million USD), 2019 & 2024
Figure 43: Global: Analytics as a Service (Manufacturing) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 44: Global: Analytics as a Service (Other Industry Verticals) Market: Sales Value (in Million USD), 2019 & 2024
Figure 45: Global: Analytics as a Service (Other Industry Verticals) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 46: North America: Analytics as a Service Market: Sales Value (in Million USD), 2019 & 2024
Figure 47: North America: Analytics as a Service Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 48: United States: Analytics as a Service Market: Sales Value (in Million USD), 2019 & 2024
Figure 49: United States: Analytics as a Service Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 50: Canada: Analytics as a Service Market: Sales Value (in Million USD), 2019 & 2024
Figure 51: Canada: Analytics as a Service Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 52: Asia-Pacific: Analytics as a Service Market: Sales Value (in Million USD), 2019 & 2024
Figure 53: Asia-Pacific: Analytics as a Service Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 54: China: Analytics as a Service Market: Sales Value (in Million USD), 2019 & 2024
Figure 55: China: Analytics as a Service Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 56: Japan: Analytics as a Service Market: Sales Value (in Million USD), 2019 & 2024
Figure 57: Japan: Analytics as a Service Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 58: India: Analytics as a Service Market: Sales Value (in Million USD), 2019 & 2024
Figure 59: India: Analytics as a Service Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 60: South Korea: Analytics as a Service Market: Sales Value (in Million USD), 2019 & 2024
Figure 61: South Korea: Analytics as a Service Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 62: Australia: Analytics as a Service Market: Sales Value (in Million USD), 2019 & 2024
Figure 63: Australia: Analytics as a Service Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 64: Indonesia: Analytics as a Service Market: Sales Value (in Million USD), 2019 & 2024
Figure 65: Indonesia: Analytics as a Service Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 66: Others: Analytics as a Service Market: Sales Value (in Million USD), 2019 & 2024
Figure 67: Others: Analytics as a Service Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 68: Europe: Analytics as a Service Market: Sales Value (in Million USD), 2019 & 2024
Figure 69: Europe: Analytics as a Service Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 70: Germany: Analytics as a Service Market: Sales Value (in Million USD), 2019 & 2024
Figure 71: Germany: Analytics as a Service Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 72: France: Analytics as a Service Market: Sales Value (in Million USD), 2019 & 2024
Figure 73: France: Analytics as a Service Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 74: United Kingdom: Analytics as a Service Market: Sales Value (in Million USD), 2019 & 2024
Figure 75: United Kingdom: Analytics as a Service Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 76: Italy: Analytics as a Service Market: Sales Value (in Million USD), 2019 & 2024
Figure 77: Italy: Analytics as a Service Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 78: Spain: Analytics as a Service Market: Sales Value (in Million USD), 2019 & 2024
Figure 79: Spain: Analytics as a Service Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 80: Russia: Analytics as a Service Market: Sales Value (in Million USD), 2019 & 2024
Figure 81: Russia: Analytics as a Service Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 82: Others: Analytics as a Service Market: Sales Value (in Million USD), 2019 & 2024
Figure 83: Others: Analytics as a Service Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 84: Latin America: Analytics as a Service Market: Sales Value (in Million USD), 2019 & 2024
Figure 85: Latin America: Analytics as a Service Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 86: Brazil: Analytics as a Service Market: Sales Value (in Million USD), 2019 & 2024
Figure 87: Brazil: Analytics as a Service Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 88: Mexico: Analytics as a Service Market: Sales Value (in Million USD), 2019 & 2024
Figure 89: Mexico: Analytics as a Service Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 90: Others: Analytics as a Service Market: Sales Value (in Million USD), 2019 & 2024
Figure 91: Others: Analytics as a Service Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 92: Middle East and Africa: Analytics as a Service Market: Sales Value (in Million USD), 2019 & 2024
Figure 93: Middle East and Africa: Analytics as a Service Market: Breakup by Country (in %), 2024
Figure 94: Middle East and Africa: Analytics as a Service Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 95: Global: Analytics as a Service Industry: SWOT Analysis
Figure 96: Global: Analytics as a Service Industry: Value Chain Analysis
Figure 97: Global: Analytics as a Service Industry: Porter's Five Forces Analysis
Table 1: Global: Analytics as a Service Market: Key Industry Highlights, 2024 & 2033
Table 2: Global: Analytics as a Service Market Forecast: Breakup by Type (in Million USD), 2025-2033
Table 3: Global: Analytics as a Service Market Forecast: Breakup by Component (in Million USD), 2025-2033
Table 4: Global: Analytics as a Service Market Forecast: Breakup by Deployment Type (in Million USD), 2025-2033
Table 5: Global: Analytics as a Service Market Forecast: Breakup by Enterprise Size (in Million USD), 2025-2033
Table 6: Global: Analytics as a Service Market Forecast: Breakup by Industry Vertical (in Million USD), 2025-2033
Table 7: Global: Analytics as a Service Market Forecast: Breakup by Region (in Million USD), 2025-2033
Table 8: Global: Analytics as a Service Market: Competitive Structure
Table 9: Global: Analytics as a Service Market: Key Players
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