Report

All-terrain vehicle market is projected to witness a CAGR of 5.13% during the forecast period 2024-2031, growing from USD 4.01 billion in 2023 to USD 5.99 billion in 2031. ATVs were earlier designed strictly for the off-roading experience for thrill and adventure sports. However, they are gradually being used across industries such as sports, agriculture, and logistics. Furthermore, the demand for these automobiles has increased in remote areas that have inaccessible tracks and roads. Brands such as John Deere and Caterpillar have continuously produced machines like these to transform agriculture with ATVs, making it easy for end-users to track crops, irrigation management, and application of fertilizers and chemicals. The rapid transformation in ATV technology concerning network connectivity, propulsion shift, and motor efficiency is likely to shape the upcoming ATVs.
The market trends involve diversification, accessibility, and state support for these vehicles. For instance, new government projects like the setup of environmental parks or natural reserves promote the usage of machines that can move through hilly, muddy, and inaccessible terrains. The advent of electric ATVs is anticipated to be adopted due to a zero-emission, cleaner environment. Integration of features such as GPS, autonomous driving controls, and terrain mapping is helping the defense application of ATVs.
For instance, in January 2024, the Indian Army added all-terrain vehicles (ATVs) to their fleet. These ATVs are added to the southern command of the Indian army and are equipped with Konkurs anti-tank guided missile (ATGM) systems. The ATVs adopted by the Indian army are Cat Alterra TBX 700 with reduced weight and the capability of hiking in rocky and isolated areas.
Application Across Industries and Electrification to Fuel Market Expansion
ATVs hold their presence in multiple operations across verticals including adventure sports, military operations, and agriculture. Hence, the growth and transformation of these sectors directly impact the market growth. While electrification has been a major element of future automobiles, ATVs have also been redefined with electric propulsion and other future technologies such as autonomous driving and advanced mapping. With a range of different ATVs considering the number of wheels, seats, and propulsion, the end-users get different options to choose from. Furthermore, desert safari programs and ATVs with higher performance and range are also thriving in the market growth. Also known as Quad Bikes, ATVs with four wheels are being highly adopted by adventure sports supporters for racing, safari, and exploration activities.
In May 2023, Honda's side-by-side racing program is expanded with the launch of Team Raceco Honda, a new satellite operation. It will campaign the Talon 1000R in the Championship Off-Road Series (commonly known as "Champ"), the top short-course series in the United States.
Military Presence in Isolated Areas to Escalate the Adoption of All-Terrain Vehicles
The military also adopts fast-mobility all-terrain vehicles that are technically advanced. The advanced military units that function in isolated mountain peaks, muddy islands, and deserts utilize ATVs for patrolling and operations. The company's focus is on designing the new ATVs according to military operations. The governments set up military technology spaces with extensive research and development. Mobility is crucial for military ATVs, and because of their features and capacity to operate in all weather conditions, ATVs are the most preferred choice for low-intensity confrontations.
For instance, in August 2023, Ukrainian troops adopted HIMKAS electric ATV for frontline medical evacuations. Five HIMKAS, formally known as Evacuation Quadricycle, have been made operational to evacuate wounded individuals from the war. The Emobili engineers have taken the Crafter Ranger ATV and modified it by reusing the baggage platform above the rear tire pair to make room for plastic stretchers.
Government Policies and EV Adoption to Fuel Market Growth
The government's safety standards and policies also impact the implementation and adoption of all-terrain vehicles. Favorable government policies, regulations, and incentives promote the adoption of electric ATVs through subsidies on renewable energy projects. For instance, in June 2023, the National Association of Agricultural Contractors (NAAC) of the United Kingdom launched a social media campaign to increase awareness of wearing a helmet while operating an ATV. Farmers were being encouraged to post pictures of themselves wearing helmets on their accounts using the hashtag #wearitandshareit. The initiative was started after several deadly incidents caused by safety infractions.
Some of the government safety compliances push manufacturers to adjust to the standards and relaunch the vehicles for the end-users if required. For instance, in November 2023, Tesla with the partnership of Tesla Design Studio and toy maker Radio Flyer relaunched its Cyberquad for kids by skirting ATV laws. The Consumer Product Safety Commission (CPSC) recalled the original version. The CPSC stated that the Cyberquad was not a ride-on toy intended for children.
Increased Power Supply and Higher Control to Fuel the Segmental Growth
Based on drive, the 4-wheel drive (4WD) segment holds a decent share of the market because of its equal power distribution and better control. The higher wheel control is crucial for an ATV operating in rocky terrain. High-end military operations also demand precision and control. The 4WD becomes crucial while operating on a slippery slope or uphill. ATVs with 4WD hold superior capabilities including advanced pulling power, making them a preferable option for agricultural operations. These functions involve livestock inspection, application of fertilizers, dirt moving, timber marking, and other transportation functions. 4WD ATVs help farmers navigate these complex challenges on any terrain. Furthermore, companies launch their 4WD ATV with advanced suspension and stabilizing systems to provide better support and control.
In May 2023, Polaris Industries Inc. launched its 4WD ATV named RZR R 4 Ultimate. The vehicle is powered by a 2.0-liter, 4-cylinder petrol engine that produces 222 horsepower. With a payload capacity of 336 kg and a ground clearance of 406 mm, the vehicle has a unique dual A-arm front suspension with 686 mm of travel and a three-piece stabilizer bar. It has a three-piece stabilizer bar with 737 mm of travel, high-clearance radius rods, and a boxed trailing arm with a toe link at the back. It has disc brakes in all the corners.
North America Region Leads in the Global All-terrain Vehicle Market
The rocky landscape, flourishing adventure sports, and advanced military capabilities make North America a leading region for ATV adoption. The region has many off-road terrain trails and parks, including River Valley Motocross, Rocky Ridge Ranch, and Northwest Off-Highway Vehicle Park. These places boost the local economy by drawing large numbers of tourists. Furthermore, the advanced agricultural and military operations in the United States and Canada are anticipated to fuel the market growth during the forecast period. The new electric ATVs launched in the region are also expected to flourish the market growth in the region. The increased number of companies manufacturing ATVs for different sectors is likely to fuel market growth.
For instance, in April 2023, Powerland launched its electric ATV named Tachyon for the European Union and United States. The ATV is manufactured in India. The vehicle produces a maximum combined power of 50 horsepower (37 kW). The greatest torque that the electric tractor can produce per wheel is 210 Nm. The Tachyon electric ATV may not have a gearbox, differential, CV joints, or transmission due to the in-wheel motor's design. Powerland anticipates that the ATV's superior power delivery and low maintenance needs will more than make up for the extra mass on the wheels.
Future Market Scenario (2024-2031F)
- Increased adventure sports activities along with higher military adoption are expected to expand the global all-terrain vehicle market size.
- New ATVs with advanced features including route mapping, enhanced navigation systems, and 4WD are likely to fuel market growth during the forecast period.
- The growing applications including agriculture and sports activities are expected to increase the sales of ATVs globally.
- Government promoting new electric ATVs with smoother and noiseless operations through subsidies and incentives are projected to fuel the market growth.
Key Players Landscape and Outlook
The all-terrain vehicle market comprises major automotive players and ATV manufacturers. The players focus on the durability, suspension, power control, and capabilities of this vehicle. The adoption of electric ATVs has also opened gates for key players. Companies work on research and development to upgrade the existing technology. Companies also strategize with collaborations, mergers, and acquisitions.
In August 2023, Honda unveiled two of its most well-known miniMOTO models, the Super Cub C125 and the Monkey, along with three new ATV models for the United States market. Honda's revised lineup now includes the FourTrax Recon, the TRX250X, and the TRX90X, in addition to the ATVs. Using the FourTrax Recon on farms and hauling obstacles on trails is especially beneficial. With a push-button shifter and an Electric Shift Program transmission, its 229cc engine provides ample power.
In July 2023, Yamaha Motor Corp., USA, introduced brand-new models and cutting-edge technology, raising the bar for Proven Off-Road 2024 Side-by-Side (SxS) and ATV vehicles. Whether navigating the most difficult terrain or setting up for legendary expeditions, Yamaha's 2024 range exemplifies its dedication to offering the best possible capability, comfort, and confidence for every off-road enthusiast.