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Report
Alcoholic Drinks in Vietnam
Market Direction I 2022-06-28 I 65 Pages I Euromonitor
After seeing strong growth for most of the review period, alcoholic drinks recorded a decline in total volume terms in Vietnam in 2020 and 2021. There were two main reasons for the fall in sales - new legislation and COVID-19, both of which had a significant negative affect on on-trade sales of alcoholic drinks. A new law came into force in January 2020 which toughened the restrictions on drinking and driving, implementing a zero tolerance approach. From this date, people in Vietnam were no long...
Euromonitor International's Alcoholic Drinks in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Alcoholic Drinks in Vietnam
Euromonitor International
June 2022
List Of Contents And Tables
ALCOHOLIC DRINKS IN VIETNAM
EXECUTIVE SUMMARY
COVID-19 continues to have a negative impact on the consumption of alcoholic drinks in Vietnam in 2021
Players turn to product innovations to stimulate sales
Heineken and Sabeco jostle for the lead
E-commerce on the rise as ban lifted on online sales of stronger alcoholic drinks
Spike in COVID-19 cases drives a shift from the on-trade to the off-trade
A positive outlook for the forecast period
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 1 Number of On-trade Establishments by Type 2015-2021
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2021
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2016-2021
MARKET DATA
Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2016-2021
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2021
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2021
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2021
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2021
Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2017-2021
Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2016-2021
Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2021
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2021-2026
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2021-2026
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2021-2026
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 2 Research Sources
BEER IN VIETNAM
KEY DATA FINDINGS
2021 DEVELOPMENTS
New drink driving law continues to put a dent in on-trade beer sales
COVID-19 measures hit on-trade sales while e-commerce boosts sales through the off-trade
Heineken extends its lead thanks to ongoing investment in new product development, sustainability and marketing
PROSPECTS AND OPPORTUNITIES
Beer is expected to recovery gradually over the forecast period
Competition between two top leading players will be more intense
Product innovation expected to stimulate growth
CATEGORY BACKGROUND
Lager price band methodology
Summary 3 Lager by Price Band 2021
CATEGORY DATA
Table 18 Sales of Beer by Category: Total Volume 2016-2021
Table 19 Sales of Beer by Category: Total Value 2016-2021
Table 20 Sales of Beer by Category: % Total Volume Growth 2016-2021
Table 21 Sales of Beer by Category: % Total Value Growth 2016-2021
Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2016-2021
Table 23 Sales of Beer by Off-trade vs On-trade: Value 2016-2021
Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2016-2021
Table 26 Sales of Beer by Craft vs Standard 2016-2021
Table 27 GBO Company Shares of Beer: % Total Volume 2017-2021
Table 28 NBO Company Shares of Beer: % Total Volume 2017-2021
Table 29 LBN Brand Shares of Beer: % Total Volume 2018-2021
Table 30 Forecast Sales of Beer by Category: Total Volume 2021-2026
Table 31 Forecast Sales of Beer by Category: Total Value 2021-2026
Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2021-2026
Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2021-2026
WINE IN VIETNAM
KEY DATA FINDINGS
2021 DEVELOPMENTS
COVID-19 measures and the new drink driving law put further pressure on sales of wine
Still red wine benefits from being a popular gift option while e-commerce continues to gain share
Local players benefit from import challenges
PROSPECTS AND OPPORTUNITIES
Wine is expected to bounce back but challenges remain
Local players will focus on off-trade channels to grow sales
Competition likely to remain fragmented in wine
CATEGORY DATA
Table 34 Sales of Wine by Category: Total Volume 2016-2021
Table 35 Sales of Wine by Category: Total Value 2016-2021
Table 36 Sales of Wine by Category: % Total Volume Growth 2016-2021
Table 37 Sales of Wine by Category: % Total Value Growth 2016-2021
Table 38 Sales of Wine by Off-trade vs On-trade: Volume 2016-2021
Table 39 Sales of Wine by Off-trade vs On-trade: Value 2016-2021
Table 40 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 41 Sales of Wine by Off-trade vs On-trade: % Value Growth 2016-2021
Table 42 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2016-2021
Table 43 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2016-2021
Table 44 Sales of Still White Wine by Price Segment: % Off-trade Volume 2016-2021
Table 45 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2016-2021
Table 46 GBO Company Shares of Still Light Grape Wine: % Total Volume 2017-2021
Table 47 NBO Company Shares of Still Light Grape Wine: % Total Volume 2017-2021
Table 48 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2018-2021
Table 49 GBO Company Shares of Champagne: % Total Volume 2017-2021
Table 50 NBO Company Shares of Champagne: % Total Volume 2017-2021
Table 51 LBN Brand Shares of Champagne: % Total Volume 2018-2021
Table 52 GBO Company Shares of Other Sparkling Wine: % Total Volume 2017-2021
Table 53 NBO Company Shares of Other Sparkling Wine: % Total Volume 2017-2021
Table 54 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2018-2021
Table 55 Forecast Sales of Wine by Category: Total Volume 2021-2026
Table 56 Forecast Sales of Wine by Category: Total Value 2021-2026
Table 57 Forecast Sales of Wine by Category: % Total Volume Growth 2021-2026
Table 58 Forecast Sales of Wine by Category: % Total Value Growth 2021-2026
SPIRITS IN VIETNAM
KEY DATA FINDINGS
2021 DEVELOPMENTS
Another tough year for on-trade sales of spirits as consumers remain at home
Off-trade sales flourishing as consumers stay at home with local white spirits remaining the most popular choice
E-commerce on the rise following change in the law
PROSPECTS AND OPPORTUNITIES
Spirits set to see a slow recovery over the forecast period as challenges remain
Competitive landscape likely to remain fragmented due to a lack of marketing opportunities
Shochu/soju expected to benefit from popularity among young adults
CATEGORY BACKGROUND
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 4 Benchmark Brands 2021
CATEGORY DATA
Table 59 Sales of Spirits by Category: Total Volume 2016-2021
Table 60 Sales of Spirits by Category: Total Value 2016-2021
Table 61 Sales of Spirits by Category: % Total Volume Growth 2016-2021
Table 62 Sales of Spirits by Category: % Total Value Growth 2016-2021
Table 63 Sales of Spirits by Off-trade vs On-trade: Volume 2016-2021
Table 64 Sales of Spirits by Off-trade vs On-trade: Value 2016-2021
Table 65 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 66 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2016-2021
Table 67 Sales of Dark Rum by Price Platform: % Total Volume 2016-2021
Table 68 Sales of White Rum by Price Platform: % Total Volume 2016-2021
Table 69 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2016-2021
Table 70 Sales of English Gin by Price Platform: % Total Volume 2016-2021
Table 71 Sales of Vodka by Price Platform: % Total Volume 2016-2021
Table 72 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2016-2021
Table 73 GBO Company Shares of Spirits: % Total Volume 2017-2021
Table 74 NBO Company Shares of Spirits: % Total Volume 2017-2021
Table 75 LBN Brand Shares of Spirits: % Total Volume 2018-2021
Table 76 Forecast Sales of Spirits by Category: Total Volume 2021-2026
Table 77 Forecast Sales of Spirits by Category: Total Value 2021-2026
Table 78 Forecast Sales of Spirits by Category: % Total Volume Growth 2021-2026
Table 79 Forecast Sales of Spirits by Category: % Total Value Growth 2021-2026
CIDER/PERRY IN VIETNAM
KEY DATA FINDINGS
2021 DEVELOPMENTS
Cider/perry hard hit by on-trade restrictions
Heineken Vietnam focuses on Facebook as a way to build consumer engagement during lockdown
E-commerce benefits from COVID-19 measures as consumers stay home
PROSPECTS AND OPPORTUNITIES
Cider/perry is projected to recover gradually over the forecast period
Off-trade channels is expected to have bigger pie compared to on-trade channels
New imported brands could add variety while local craft breweries appear in the market
CATEGORY DATA
Table 80 Sales of Cider/Perry: Total Volume 2016-2021
Table 81 Sales of Cider/Perry: Total Value 2016-2021
Table 82 Sales of Cider/Perry: % Total Volume Growth 2016-2021
Table 83 Sales of Cider/Perry: % Total Value Growth 2016-2021
Table 84 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2016-2021
Table 85 Sales of Cider/Perry by Off-trade vs On-trade: Value 2016-2021
Table 86 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 87 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2016-2021
Table 88 Forecast Sales of Cider/Perry: Total Volume 2021-2026
Table 89 Forecast Sales of Cider/Perry: Total Value 2021-2026
Table 90 Forecast Sales of Cider/Perry: % Total Volume Growth 2021-2026
Table 91 Forecast Sales of Cider/Perry: % Total Value Growth 2021-2026
RTDS IN VIETNAM
2021 DEVELOPMENTS
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