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Report
Alcoholic Drinks in the United Kingdom
Market Direction I 2022-06-17 I 78 Pages I Euromonitor
In 2021, total volume sales of alcoholic drinks in the UK only partly recovered from the pandemic-driven declines of 2020. Restrictions continued into 2021, and volumes for the year remained some way below 2019 levels. Pent-up demand saw consumers enthusiastically return to bars and pubs as they reopened, although the emergence of the Omicron variant towards the end of 2021 set back on-trade sales during the important Christmas period.
Euromonitor International's Alcoholic Drinks in United Kingdom report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Alcoholic Drinks in the United Kingdom
Euromonitor International
June 2022
List Of Contents And Tables
ALCOHOLIC DRINKS IN THE UNITED KINGDOM
EXECUTIVE SUMMARY
Alcoholic drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 1 Number of On-trade Establishments by Type 2016-2021
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2021
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2016-2021
MARKET DATA
Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2016-2021
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2021
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2021
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2021
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2021
Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2017-2021
Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2016-2021
Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2021
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2021-2026
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2021-2026
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2021-2026
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 2 Research Sources
BEER IN THE UNITED KINGDOM
KEY DATA FINDINGS
2021 DEVELOPMENTS
A solid start for on-trade recovery, but challenges remain
Premiumisation is evident in recovery patterns
Non-alcoholic beer is a key focus for innovation
PROSPECTS AND OPPORTUNITIES
The resurgence of craft?
The acceleration of e-commerce
The rising importance of environmental and social credentials
CATEGORY BACKGROUND
Lager price band methodology
Summary 3 Lager by Price Band 2021
Table 18 Number of Breweries 2016-2021
CATEGORY DATA
Table 19 Sales of Beer by Category: Total Volume 2016-2021
Table 20 Sales of Beer by Category: Total Value 2016-2021
Table 21 Sales of Beer by Category: % Total Volume Growth 2016-2021
Table 22 Sales of Beer by Category: % Total Value Growth 2016-2021
Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2016-2021
Table 24 Sales of Beer by Off-trade vs On-trade: Value 2016-2021
Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2016-2021
Table 27 Sales of Beer by Craft vs Standard 2016-2021
Table 28 GBO Company Shares of Beer: % Total Volume 2017-2021
Table 29 NBO Company Shares of Beer: % Total Volume 2017-2021
Table 30 LBN Brand Shares of Beer: % Total Volume 2018-2021
Table 31 Forecast Sales of Beer by Category: Total Volume 2021-2026
Table 32 Forecast Sales of Beer by Category: Total Value 2021-2026
Table 33 Forecast Sales of Beer by Category: % Total Volume Growth 2021-2026
Table 34 Forecast Sales of Beer by Category: % Total Value Growth 2021-2026
WINE IN THE UNITED KINGDOM
KEY DATA FINDINGS
2021 DEVELOPMENTS
The impact of the COVID-19 pandemic on wine
Port thrives in the off-trade
Fluctuations in celebration wines
PROSPECTS AND OPPORTUNITIES
The rise of rose wine
Potential in the vermouth category
Sustainable practices
CATEGORY DATA
Table 35 Sales of Wine by Category: Total Volume 2016-2021
Table 36 Sales of Wine by Category: Total Value 2016-2021
Table 37 Sales of Wine by Category: % Total Volume Growth 2016-2021
Table 38 Sales of Wine by Category: % Total Value Growth 2016-2021
Table 39 Sales of Wine by Off-trade vs On-trade: Volume 2016-2021
Table 40 Sales of Wine by Off-trade vs On-trade: Value 2016-2021
Table 41 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 42 Sales of Wine by Off-trade vs On-trade: % Value Growth 2016-2021
Table 43 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2016-2021
Table 44 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2016-2021
Table 45 Sales of Still White Wine by Price Segment: % Off-trade Volume 2016-2021
Table 46 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2016-2021
Table 47 Sales of Wine by Origin 2019-2021
Table 48 GBO Company Shares of Still Light Grape Wine: % Total Volume 2017-2021
Table 49 NBO Company Shares of Still Light Grape Wine: % Total Volume 2017-2021
Table 50 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2018-2021
Table 51 GBO Company Shares of Champagne: % Total Volume 2017-2021
Table 52 NBO Company Shares of Champagne: % Total Volume 2017-2021
Table 53 LBN Brand Shares of Champagne: % Total Volume 2018-2021
Table 54 GBO Company Shares of Other Sparkling Wine: % Total Volume 2017-2021
Table 55 NBO Company Shares of Other Sparkling Wine: % Total Volume 2017-2021
Table 56 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2018-2021
Table 57 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2017-2021
Table 58 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2017-2021
Table 59 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2018-2021
Table 60 GBO Company Shares of Non-grape Wine: % Total Volume 2017-2021
Table 61 NBO Company Shares of Non-grape Wine: % Total Volume 2017-2021
Table 62 LBN Brand Shares of Non-grape Wine: % Total Volume 2018-2021
Table 63 Forecast Sales of Wine by Category: Total Volume 2021-2026
Table 64 Forecast Sales of Wine by Category: Total Value 2021-2026
Table 65 Forecast Sales of Wine by Category: % Total Volume Growth 2021-2026
Table 66 Forecast Sales of Wine by Category: % Total Value Growth 2021-2026
SPIRITS IN THE UNITED KINGDOM
KEY DATA FINDINGS
2021 DEVELOPMENTS
The impact of the COVID-19 pandemic on spirits
Shifting channels and category trends
The gin trend has peaked
PROSPECTS AND OPPORTUNITIES
The non-alcoholic spirits category is thriving
Freedom for US spirits
Celebrity endorsements: tequila and cognac
CATEGORY BACKGROUND
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 4 Benchmark Brands 2021
CATEGORY DATA
Table 67 Sales of Spirits by Category: Total Volume 2016-2021
Table 68 Sales of Spirits by Category: Total Value 2016-2021
Table 69 Sales of Spirits by Category: % Total Volume Growth 2016-2021
Table 70 Sales of Spirits by Category: % Total Value Growth 2016-2021
Table 71 Sales of Spirits by Off-trade vs On-trade: Volume 2016-2021
Table 72 Sales of Spirits by Off-trade vs On-trade: Value 2016-2021
Table 73 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 74 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2016-2021
Table 75 Sales of Dark Rum by Price Platform: % Total Volume 2016-2021
Table 76 Sales of White Rum by Price Platform: % Total Volume 2016-2021
Table 77 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2016-2021
Table 78 Sales of English Gin by Price Platform: % Total Volume 2016-2021
Table 79 Sales of Vodka by Price Platform: % Total Volume 2016-2021
Table 80 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2016-2021
Table 81 GBO Company Shares of Spirits: % Total Volume 2017-2021
Table 82 NBO Company Shares of Spirits: % Total Volume 2017-2021
Table 83 LBN Brand Shares of Spirits: % Total Volume 2018-2021
Table 84 Forecast Sales of Spirits by Category: Total Volume 2021-2026
Table 85 Forecast Sales of Spirits by Category: Total Value 2021-2026
Table 86 Forecast Sales of Spirits by Category: % Total Volume Growth 2021-2026
Table 87 Forecast Sales of Spirits by Category: % Total Value Growth 2021-2026
CIDER/PERRY IN THE UNITED KINGDOM
KEY DATA FINDINGS
2021 DEVELOPMENTS
Limited on-trade recovery in 2021
Growing competition from other categories
The importance of local credentials
PROSPECTS AND OPPORTUNITIES
On-trade recovery will take time
Craft cider/perry could drive innovation
Opportunities in no/low alcohol cider
CATEGORY DATA
Table 88 Sales of Cider/Perry: Total Volume 2016-2021
Table 89 Sales of Cider/Perry: Total Value 2016-2021
Table 90 Sales of Cider/Perry: % Total Volume Growth 2016-2021
Table 91 Sales of Cider/Perry: % Total Value Growth 2016-2021
Table 92 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2016-2021
Table 93 Sales of Cider/Perry by Off-trade vs On-trade: Value 2016-2021
Table 94 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 95 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2016-2021
Table 96 GBO Company Shares of Cider/Perry: % Total Volume 2017-2021
Table 97 NBO Company Shares of Cider/Perry: % Total Volume 2017-2021
Table 98 LBN Brand Shares of Cider/Perry: % Total Volume 2018-2021
Table 99 Forecast Sales of Cider/Perry: Total Volume 2021-2026
Table 100 Forecast Sales of Cider/Perry: Total Value 2021-2026
Table 101 Forecast Sales of Cider/Perry: % Total Volume Growth 2021-2026
Table 102 Forecast Sales of Cider/Perry: % Total Value Growth 2021-2026
RTDS IN THE UNITED KINGDOM
KEY DATA FINDINGS
2021 DEVELOPMENTS
The impact of COVID-19 on RTDs
A question mark for hard seltzers
Established players experiment in the RTDs category
PROSPECTS AND OPPORTUNITIES
Setting SKUs apart
Premium and craft RTDs
Low ABV and 0.0% RTDs
CATEGORY DATA
Table 103 Sales of RTDs by Category: Total Volume 2016-2021
Table 104 Sales of RTDs by Category: Total Value 2016-2021
Table 105 Sales of RTDs by Category: % Total Volume Growth 2016-2021
Table 106 Sales of RTDs by Category: % Total Value Growth 2016-2021
Table 107 Sales of RTDs by Off-trade vs On-trade: Volume 2016-2021
Table 108 Sales of RTDs by Off-trade vs On-trade: Value 2016-2021
Table 109 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 110 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2016-2021
Table 111 GBO Company Shares of RTDs: % Total Volume 2017-2021
Table 112 NBO Company Shares of RTDs: % Total Volume 2017-2021
Table 113 LBN Brand Shares of RTDs: % Total Volume 2018-2021
Table 114 Forecast Sales of RTDs by Category: Total Volume 2021-2026
Table 115 Forecast Sales of RTDs by Category: Total Value 2021-2026
Table 116 Forecast Sales of RTDs by Category: % Total Volume Growth 2021-2026
Table 117 Forecast Sales of RTDs by Category: % Total Value Growth 2021-2026
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