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Report
Alcoholic Drinks in Norway
Market Direction I 2022-09-14 I 74 Pages I Euromonitor
Having surged during 2020 amid lockdown measures, off-trade volume sales of alcoholic drinks continued to rise in 2021-albeit at a much more modest rate than in the previous year. COVID-19 restrictions continued to hamper the cross-border trade with neighbouring Sweden, where alcoholic drinks are considerably cheaper. Meanwhile, a revival in on-trade consumption during the summer months was swiftly curtailed by a renewed surge in COVID-19 cases, which led to the re-imposition of restrictions on...
Euromonitor International's Alcoholic Drinks in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Alcoholic Drinks in Norway
Euromonitor International
September 2022
List Of Contents And Tables
ALCOHOLIC DRINKS IN NORWAY
EXECUTIVE SUMMARY
Alcoholic drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
CHART 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2019-2026
CHART 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2019-2026
CHART 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2019-2026
CHART 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2019-2026
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 1 Number of On-trade Establishments by Type 2015-2021
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2021
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2016-2021
MARKET DATA
Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2016-2021
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2021
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2021
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2021
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2021
Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2017-2021
Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2016-2021
Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2021
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2021-2026
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2021-2026
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2021-2026
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 2 Research Sources
BEER IN NORWAY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Cross-border trade remains subdued
Health trend boosts consumer interest in no-lo
Fruity trend expands beyond IPAs
PROSPECTS AND OPPORTUNITIES
Relaxation of pandemic restrictions will lead to normalisation of cross-border trade
Craft beer will struggle to compete on price
Deepening health trend will continue to support demand for no-lo
CATEGORY BACKGROUND
Lager price band methodology
Summary 3 Lager by Price Band 2021
Table 18 Number of Breweries 2016-2021
CATEGORY DATA
Table 19 Sales of Beer by Category: Total Volume 2016-2021
Table 20 Sales of Beer by Category: Total Value 2016-2021
Table 21 Sales of Beer by Category: % Total Volume Growth 2016-2021
Table 22 Sales of Beer by Category: % Total Value Growth 2016-2021
Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2016-2021
Table 24 Sales of Beer by Off-trade vs On-trade: Value 2016-2021
Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2016-2021
Table 27 Sales of Beer by Craft vs Standard 2016-2021
Table 28 GBO Company Shares of Beer: % Total Volume 2017-2021
Table 29 NBO Company Shares of Beer: % Total Volume 2017-2021
Table 30 LBN Brand Shares of Beer: % Total Volume 2018-2021
Table 31 Forecast Sales of Beer by Category: Total Volume 2021-2026
Table 32 Forecast Sales of Beer by Category: Total Value 2021-2026
Table 33 Forecast Sales of Beer by Category: % Total Volume Growth 2021-2026
Table 34 Forecast Sales of Beer by Category: % Total Value Growth 2021-2026
WINE IN NORWAY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Flat off-trade development, moderate on-trade recovery
Sparkling wine from the UK and USA growing in popularity
Rose demand becoming less seasonal
PROSPECTS AND OPPORTUNITIES
Off-trade volume sales will suffer a post-pandemic hangover
Prosecco, Cava and Cremant will continue to grow in popularity
Bag-in-box packaging will continue to gain ground
CATEGORY DATA
Table 35 Sales of Wine by Category: Total Volume 2016-2021
Table 36 Sales of Wine by Category: Total Value 2016-2021
Table 37 Sales of Wine by Category: % Total Volume Growth 2016-2021
Table 38 Sales of Wine by Category: % Total Value Growth 2016-2021
Table 39 Sales of Wine by Off-trade vs On-trade: Volume 2016-2021
Table 40 Sales of Wine by Off-trade vs On-trade: Value 2016-2021
Table 41 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 42 Sales of Wine by Off-trade vs On-trade: % Value Growth 2016-2021
Table 43 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2016-2021
Table 44 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2016-2021
Table 45 Sales of Still White Wine by Price Segment: % Off-trade Volume 2016-2021
Table 46 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2016-2021
Table 47 GBO Company Shares of Still Light Grape Wine: % Total Volume 2017-2021
Table 48 NBO Company Shares of Still Light Grape Wine: % Total Volume 2017-2021
Table 49 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2018-2021
Table 50 GBO Company Shares of Champagne: % Total Volume 2017-2021
Table 51 NBO Company Shares of Champagne: % Total Volume 2017-2021
Table 52 LBN Brand Shares of Champagne: % Total Volume 2018-2021
Table 53 GBO Company Shares of Other Sparkling Wine: % Total Volume 2017-2021
Table 54 NBO Company Shares of Other Sparkling Wine: % Total Volume 2017-2021
Table 55 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2018-2021
Table 56 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2017-2021
Table 57 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2017-2021
Table 58 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2018-2021
Table 59 Forecast Sales of Wine by Category: Total Volume 2021-2026
Table 60 Forecast Sales of Wine by Category: Total Value 2021-2026
Table 61 Forecast Sales of Wine by Category: % Total Volume Growth 2021-2026
Table 62 Forecast Sales of Wine by Category: % Total Value Growth 2021-2026
CIDER/PERRY IN NORWAY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Cider faces increased competition from flavoured beer and RTDs
Relatively low ABV is increasingly a plus for cider
Leader Hansa Borg Bryggerier continues to keep rivals at arm's length
PROSPECTS AND OPPORTUNITIES
Revival in cross-border trade will drive a mild post-pandemic hangover
Local brands will continue to grow in popularity but remain a niche
Health trend will continue to boost demand for cider at the expense of stronger ABV alternatives
CATEGORY DATA
Table 63 Sales of Cider/Perry: Total Volume 2016-2021
Table 64 Sales of Cider/Perry: Total Value 2016-2021
Table 65 Sales of Cider/Perry: % Total Volume Growth 2016-2021
Table 66 Sales of Cider/Perry: % Total Value Growth 2016-2021
Table 67 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2016-2021
Table 68 Sales of Cider/Perry by Off-trade vs On-trade: Value 2016-2021
Table 69 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 70 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2016-2021
Table 71 GBO Company Shares of Cider/Perry: % Total Volume 2017-2021
Table 72 NBO Company Shares of Cider/Perry: % Total Volume 2017-2021
Table 73 LBN Brand Shares of Cider/Perry: % Total Volume 2018-2021
Table 74 Forecast Sales of Cider/Perry: Total Volume 2021-2026
Table 75 Forecast Sales of Cider/Perry: Total Value 2021-2026
Table 76 Forecast Sales of Cider/Perry: % Total Volume Growth 2021-2026
Table 77 Forecast Sales of Cider/Perry: % Total Value Growth 2021-2026
RTDS IN NORWAY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Hard seltzer continues to drive RTD growth
Pre-made cocktails growing in popularity in the on-trade
Bacardi Breezer and Smirnoff Ice remain dominant
PROSPECTS AND OPPORTUNITIES
Easing of pandemic restrictions will drive short-term dip in off-trade demand
Hard seltzer will remain a top performer
Social media influence will grow
CATEGORY DATA
Table 78 Sales of RTDs by Category: Total Volume 2016-2021
Table 79 Sales of RTDs by Category: Total Value 2016-2021
Table 80 Sales of RTDs by Category: % Total Volume Growth 2016-2021
Table 81 Sales of RTDs by Category: % Total Value Growth 2016-2021
Table 82 Sales of RTDs by Off-trade vs On-trade: Volume 2016-2021
Table 83 Sales of RTDs by Off-trade vs On-trade: Value 2016-2021
Table 84 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 85 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2016-2021
Table 86 GBO Company Shares of RTDs: % Total Volume 2017-2021
Table 87 NBO Company Shares of RTDs: % Total Volume 2017-2021
Table 88 LBN Brand Shares of RTDs: % Total Volume 2018-2021
Table 89 Forecast Sales of RTDs by Category: Total Volume 2021-2026
Table 90 Forecast Sales of RTDs by Category: Total Value 2021-2026
Table 91 Forecast Sales of RTDs by Category: % Total Volume Growth 2021-2026
Table 92 Forecast Sales of RTDs by Category: % Total Value Growth 2021-2026
SPIRITS IN NORWAY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Disruption of cross-border trade continues to boost demand
Increasing interest in spirits from new markets
Reimposition of restrictions temporarily derails on-trade rebound
PROSPECTS AND OPPORTUNITIES
Cross-border trade will revive as pandemic restrictions are relaxed
Market polarisation anticipated, particularly in vodka
Trend three
CATEGORY BACKGROUND
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 4 Benchmark Brands 2021
CATEGORY DATA
Table 93 Sales of Spirits by Category: Total Volume 2016-2021
Table 94 Sales of Spirits by Category: Total Value 2016-2021
Table 95 Sales of Spirits by Category: % Total Volume Growth 2016-2021
Table 96 Sales of Spirits by Category: % Total Value Growth 2016-2021
Table 97 Sales of Spirits by Off-trade vs On-trade: Volume 2016-2021
Table 98 Sales of Spirits by Off-trade vs On-trade: Value 2016-2021
Table 99 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 100 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2016-2021
Table 101 Sales of Dark Rum by Price Platform: % Total Volume 2016-2021
Table 102 Sales of White Rum by Price Platform: % Total Volume 2016-2021
Table 103 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2016-2021
Table 104 Sales of English Gin by Price Platform: % Total Volume 2016-2021
Table 105 Sales of Vodka by Price Platform: % Total Volume 2016-2021
Table 106 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2016-2021
Table 107 GBO Company Shares of Spirits: % Total Volume 2017-2021
Table 108 NBO Company Shares of Spirits: % Total Volume 2017-2021
Table 109 LBN Brand Shares of Spirits: % Total Volume 2018-2021
Table 110 Forecast Sales of Spirits by Category: Total Volume 2021-2026
Table 111 Forecast Sales of Spirits by Category: Total Value 2021-2026
Table 112 Forecast Sales of Spirits by Category: % Total Volume Growth 2021-2026
Table 113 Forecast Sales of Spirits by Category: % Total Value Growth 2021-2026
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